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All Journal Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Kebijakan dan Administrasi Publik JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Journal of Governance and Public Policy Policy & Governance Review Journal of Governance Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Administrasi Publik : Public Administration Journal Otoritas : Jurnal Ilmu Pemerintahan Syntax Literate: Jurnal Ilmiah Indonesia PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Ilmu Administrasi Publik (JIAP) Sospol : Jurnal Sosial Politik JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Transparansi Jurnal Ilmiah Ilmu Administrasi Publica: Jurnal Pemikiran Administrasi Negara Academia Praja : Jurnal Ilmu Politik, Pemerintahan dan Administrasi Publik Jurnal Ilmu Pemerintahan Suara Khatulistiwa Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Journal Competency of Business International Journal of Humanities Education and Social Sciences jurnal administrasi politik dan sosial Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JKAP (Jurnal Kebijakan dan Administrasi Publik) Kurnia Mengabdi (jurnal Pengabdian Kepada Masyarakat) Asian Journal of Social and Humanities ENDLESS : International Journal of Future Studies Jurnal Studi Pemerintahan Jurnal Pengabdian Negeri
Eko Prasojo
Fakultas Ilmu Administrasi, Universitas Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Journal Competency of Business

 1 
Pengaruh Celebrity Endorsement Terhadap Minat Beli Melalui Brand Image (Studi Pada Mahasiswa Kota Tegal) Eko Prasojo
Journal Competency of Business Vol 3 No 1 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.565 KB) | DOI: 10.47200/jcob.v3i1.667

Abstract

Famous celebrities are a huge consideration for being a communicator in an advertisement, commonly referred to as endorser celebrity. Celebrities who are on the rise or popular are believed to be more able to influence someone to take certain actions in accordance with the initial purpose. Advertising is one of the strategies undertaken by companies to communicate products and introduce a brand. This form of communication can be done in a variety of ways, one of which is the advertisement used by Luwak White Koffie's products, in which the ad uses Celebrity Endorsement which aims to attract the attention of potential consumers when they see it. Celebrity Endorsement can have an impact on the world of advertising, depending on the personality and popularity of the celebrity. The purpose of this study is to determine the credibility of Celebrity Endorsement on Brand Image, to know the Celebrity Endorsement Expertise on Brand Image, to determine the Attractiveness of Celebrity Endorsement towards Brand Image, to find out the trustworthiness of Celebrity Endorsement towards Brand Image, to determine the Celebrity Endorsement power Brand Image and to find out the Brand Image of Buying Interest. The results showed that there was a positive and significant influence between credibility, expertise, attractiveness, trust, power (strength) on brand image of Luwak White Koffie consumers and there was a positive and significant effect between brand image on consumer buying interest of Luwak White Koffie products in the City Tegal.
PENGARUH KEPERCAYAAN DAN KEPUASAN ANGGOTA TERHADAP LOYALITAS ANGGOTA KSPPS Kuncoro, Kuncoro; Prasojo, Eko
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2020

Abstract

This study aims to determine the effect of trust and member satisfaction on member loyalty of KSPPS Tamzis Bina Utama, Godean Branch, Yogyakarta. The population used in this study were all members of Tamzis Bina Utama, Godean Branch, with a sample of 150 respondents. The sampling technique used convenience sampling technique. Data collection techniques using observation and a list of questions. The data analysis method used is validity and reliability test, classic assumption test, multiple regression analysis, hypothesis testing. The results of this study indicate that trust and satisfaction simultaneously have a positive and significant effect on the loyalty variable.
Co-Authors Afwan Abdi Salam Alfiandri Alfiandri Alfiandri, Alfiandri Aminatul Maula Ana Khairunnisa Anggrasari, Herdiana David Julianto Simanungkalit Defny Holidin Desy Hariyati Dewi, Shinta Putri Permata Dhika Purnastyasih Dwi Aryanti Dwi Riantoko Effi Ratna Furkon Elizabeth Girsang Faesal Rachmat Fathurrahman, Reza Fatmawati Aditya Febrita Fauzian, Nurhakim Ramdani Fazri, Muhammad Reiza Febrinaharnum, Humaira Ferdiansyah, Julyan Herawati, Tri Ratna Hibana Hijriatul Mabruk Kuncoro, Kuncoro Kurniawan Jabar Malik Lia Kusumawati Mabruk, Hijriatul Malik, Jalaluddin Abdul Malik, Kurniawan Jabar Marpaung, Nobel Pardamean Martin Rambe Miranda Putri Mita Restu Permatasari Muhammad Reiza Fazri Muslim, Muhammad Azis Noach Hendrik Daud Dwaa Pamungkas, Leo Dadyo Pribadi Jatmiko Rahmat Kurniawan Ramadhani Haryo Seno Riyan Afrianto Rosa De Lima Prabhawanti Rosyan, Adam Nurfaizi Roy Valiant Salomo Rr. Eko Giyartiningrum Setiawan Wangsaatmaja Sitanggang, Ceacealia Sri Wahananing Dyah Sudati Nur Sarfiah Suji’ah, Uju Surifah Taryanto Taryanto Tian Nirwana Wijaya, Calvin Nathan Wisnhu Prabhawa Zuliansyah P. Zulkarnain