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THE IMPACT OF GREEN INNOVATION, MARKET ORIENTATION, AND DIGITALIZATION ON MSME PERFORMANCE IN INDONESIA Jayanto, Imam; Rahmiyati, Nekky; Prihanto, Purwaka Hari; Parwita, Gde Bayu Surya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2940

Abstract

This study investigates the impact of green innovation, market orientation, and digitalization on the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Using a quantitative approach, data was collected from MSME owners and managers across various sectors. The findings reveal that all three factors significantly enhance MSME performance, with digitalization emerging as the most influential predictor. Furthermore, market orientation mediates the relationship between green innovation and performance, highlighting the importance of customer-centric strategies in sustainable business practices. These results underscore the necessity for MSMEs to integrate digital tools, embrace green innovations, and maintain strong market responsiveness to remain competitive. The study provides theoretical contributions by extending the resource-based view (RBV) and the technology acceptance model (TAM) in the context of MSME development. Practical implications suggest that policymakers and business leaders should facilitate digital transformation and sustainability initiatives to foster long-term MSME growth. Future research could explore longitudinal effects and industry-specific moderating variables to enhance the generalizability of these findings.
Socialization in Creating Young Entrepreneurs in Villages to Increase the Purchasing Power of Village Communities When Budget Efficiency Occurs: Pengabdian Kushariyadi; Purwaka Hari Prihanto; Mohammad Muslimin; Hartono; Nersiwad
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1286

Abstract

This socialization was conducted by the author in several villages, namely Karanganyam Banyumas village, Mendalo Indah Jambi Luar Kota village, and Wonorejo Bantur Malang village with a minimum socialization period of three times in one month. The result in this conclusion show that if socialization increases interest in entrepreneurship, it can create young entrepreneurs, the creation of young entrepreneurs can increase income, increasing income can increase people's purchasing power. With increasing people's purchasing power, even if there is efficiency that has an impact on village funds or other assistance, rural communities will still be able to survive and fight for their survival.
Socialization of Increasing Digital Literacy Literacy of BUMDES Administrators in Creating Independent Villages and Increasing the Welfare of MSMEs in Villages: Pengabdian Afif Syarifudin Yahya; Eris Nur Dirman; Purwaka Hari Prihanto; Delvy Mardvin Siokain; Akbar Tanjung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1500

Abstract

Socialization of strengthening digital literacy for Village-Owned Enterprises administrators in order to create independent tourist villages and improve the welfare of MSMEs in rural areas. This socialization was carried out in a number of Bugel villages in Ciawi, Balla villages in Luwuk, and Bahar Mulya villages in Muaro Jamb. this socialization aims to improve the digital literacy of Village-Owned Enterprise administrators in creating independent tourist villages and improving the welfare of rural community MSMEs. The author believes that increasing digital literacy will increase creativity, improve the management system and promotional reach to create tourist villages that generate a lot of income and of course can increase the original village income in accordance with the objectives of establishing Village-Owned Enterprises. If the creativity and management system of Village-Owned Enterprises increase, the creation of independent tourist villages can be achieved. If an independent tourist village is achieved, the number of visitors will increase and the potential income of MSMEs will also increase. The author believes that this can improve the welfare of rural MSMEs.
The Impact of Minimum Wage Increase, Unemployment Rate, and Manufacturing Sector Investment on Workers' Welfare in Indonesia Judijanto, Loso; Prihanto, Purwaka Hari; Bunyamin, Ilham Akbar
West Science Social and Humanities Studies Vol. 3 No. 04 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i04.1868

Abstract

This study investigates the impact of Minimum Wage Increases (MWI), Unemployment Rates (UNR), and Manufacturing Sector Investment (MSI) on Workers' Welfare (WWF) in Indonesia. A quantitative research approach was used, with data collected from 200 participants, analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The results indicate that Manufacturing Sector Investment has a significant positive impact on Workers' Welfare, suggesting that industrial investment fosters job creation and better working conditions. Minimum Wage Increase also positively influences Workers' Welfare, improving workers' income and standard of living. Furthermore, Unemployment Rate has the strongest negative effect on Workers' Welfare, highlighting the importance of reducing unemployment to improve workers' well-being. The study suggests that policies promoting manufacturing sector investment, carefully calibrated minimum wage increases, and targeted initiatives to reduce unemployment are essential for enhancing workers' welfare in Indonesia. 
Model Pendampingan Bisnis Kecil Berbasis Kearifan Lokal Dalam Meningkatkan Pendapatan Masyarakat: Penelitian Dewi Maharani; Muhammad Fatkhurohman Albashori; Yeni; Purwaka Hari Prihanto; Yovita Yulia M. Zai
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1801

Abstract

This study aims to determine the model of local wisdom-based small business mentoring in increasing community income. This study uses a descriptive qualitative approach. The subjects in this study were small business owners, mentors, traditional leaders, and village officials. The informant selection technique used purposive sampling. Data collection techniques in this study were in-depth interviews, participatory observation, and documentation. Data analysis techniques used were data reduction, data presentation, and conclusion drawing and verification. Then, data validity was tested using source and method triangulation, as well as member checking. The results of this study are that the local wisdom-based small business mentoring model is not only an alternative approach, but also a strategic solution in building an inclusive and sustainable people's economy. By implementing strategies such as mapping local potential, strengthening social capital, contextual knowledge transfer, and product innovation based on local culture can increase community income, as well as strengthen cultural identity, social solidarity, and community independence.
ANALISIS TINGKAT PENDAPATAN PADA UMKM Mardiah, Ainil; Lamsir, Seno; Amalia, Amalia; Prihanto, Purwaka Hari; Mahmudin, Tono
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1678

Abstract

This study aims to analyze the income level of MSMEs that depends on capital, length of business, education, and technology. This study uses a quantitative method with direct data collection from primary sources. The sample in this study was 20 MSMEs. The data collection technique used in this study was a questionnaire. Data analysis used multiple linear regression and processed using SPSS. The results of this study indicate that partially capital, length of business, and technology have a significant effect on the income level of MSMEs. Meanwhile, partially education does not have a significant effect on MSME income. Simultaneously, capital, length of business, education, and technology together influence the income level of MSMEs.
Strategi Pengembangan Kurikulum Literasi Kewirausahaan Dalam Mendukung Program Merdeka Belajar di Perguruan Tinggi: Entrepreneurship Literacy Curriculum Development Strategy to Support the Independent Learning Program in Higher Education Syamsul Anwar; Muhamad Sigid Safarudin; Dedi Gunawan Saputra; Purwaka Hari Prihanto; Andro Ruben Runtu
Jurnal Kolaboratif Sains Vol. 8 No. 7: Juli 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i7.8058

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan kurikulum literasi kewirausahaan dalam mendukung program Merdeka Belajar Kampus Merdeka (MBKM) di perguruan tinggi Indonesia. Penelitian menggunakan metode kualitatif dengan desain studi kasus multi-situs di tiga perguruan tinggi di Jakarta. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan dosen pengampu kewirausahaan, koordinator MBKM, dan tim kurikulum, serta dokumentasi dan observasi. Hasil penelitian menunjukkan bahwa strategi pengembangan kurikulum literasi kewirausahaan dilaksanakan melalui integrasi mata kuliah kewirausahaan ke dalam program MBKM, penyusunan Rencana Pembelajaran Semester (RPS) yang berbasis capaian kewirausahaan, serta pemanfaatan metode pembelajaran aktif seperti project-based learning dan experiential learning. Implementasi literasi kewirausahaan diwujudkan melalui program magang wirausaha, proyek desa berbasis kewirausahaan, dan inkubasi bisnis kampus yang melibatkan mahasiswa secara aktif. Tantangan utama dalam implementasi kurikulum ini meliputi keterbatasan SDM dosen yang memiliki pengalaman praktik wirausaha, keterbatasan dana dan infrastruktur pendukung, serta kesiapan mahasiswa dalam literasi digital dan mental wirausaha. Temuan ini menekankan pentingnya kolaborasi antara kampus dengan mitra industri, peningkatan kapasitas dosen sebagai mentor kewirausahaan, serta penyediaan fasilitas praktik bisnis sebagai bagian integral dari kurikulum. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan kebijakan pendidikan tinggi untuk memperkuat literasi kewirausahaan mahasiswa di era Merdeka Belajar.
Pelatihan Kewirausahaan Berbasis Potensi Lokal Untuk Meningkatkan Ekonomi Kreatif Masyarakat Desa: Penelitian Umi Rahmawati; Annisa Nugraheni Afridhianika; Purwaka Hari Prihanto; Mulyadi; Rudy Irwansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3323

Abstract

This local potential-based entrepreneurship training aims to improve the creative economy of rural communities. The program's implementation includes preparation, identification of local potential, participant recruitment, training, mentoring, networking and marketing, and evaluation and monitoring. The results demonstrate that local potential-based entrepreneurship training has proven effective in increasing the knowledge, skills, and entrepreneurial attitudes of rural communities. Furthermore, the training successfully created high-value superior products, enhanced participants' digital marketing skills, expanded market access, and encouraged the formation of Joint Business Groups (KUB) as a platform for economic collaboration. Overall, this program significantly contributes to strengthening the village creative economy through innovation, digitalization, and a spirit of community mutual cooperation.