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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism JURNAL BISNIS STRATEGI Jurnal Sosial Ekonomi Pertanian AGRIKA Jurnal Keuangan dan Perbankan Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Agro Ekonomi Gadjah Mada International Journal of Business Caraka Tani: Journal of Sustainable Agriculture Jurnal Aplikasi Teknologi Pangan Fokus Ekonomi Agrisocionomics: Jurnal Sosial Ekonomi Pertanian DIJB (Diponegoro International Journal of Business) Kritis Jurnal Agro Ekonomi JURNAL ILMIAH AGRINECA Nusantara Science and Technology Proceedings Journal of Innovation Research and Knowledge Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC Multidisciplinary Indonesian Center Journal Brilliant International Journal of Management and Tourism

Sony Heru Priyanto

Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta, Indonesia

Author-ID : 347834

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Loyalty of Green Tourist : Mediating Role of Satisfaction Nining Yuniati; Sony Heru Priyanto; Lieli Suharti; Linda Kusuma
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction

DETERMINAN KEPUASAN BELANJA KONSUMEN SAYUR ONLINE James Sakoikoi; Sony Heru Priyanto
SOCA: Jurnal Sosial Ekonomi Pertanian Vol.13, No.2, 2019
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

This study aims to: find determinants of vegetable consumer satisfaction (online) including trust, product appearance (product packaging), product quality, website quality, information content, product diversity, and ease of transaction. The research was conducted in April 2018 until June 2018, for approximately 60 days. Whereas the research site is in the Salatiga area of ??Central Java, Semarang Regency. This research is a kind of quantitative descriptive research and the method used in this study is the survey method. The sampling technique used in sampling is non probality sampling by accidential sampling. Quantitative descriptive data analysis with simple linear regression analysis. The results of the analysis show that the product appearance variable (product packaging), product quality, website quality, information content, diversity and ease of transactions are very influential or significant towards satisfaction, while the trust variable does not affect satisfaction, because there are factors that influence satisfaction, namely crosstab results the value has the same is not high and not low, so that the population collects or does not spread and there is a fairly high multicollinearity.

The Food Security Of The Household Recipient Of Food Independent Village Program In Central Sumba Regency yosua umbu osa sabaora; Sony Heru Priyanto; Tinjung Mary Prihtanti
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 2 (2021): Vol.15, No.2, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i02.p09

The Food Independent Village Program was performed to give an impact on reducing the level of food and nutrition insecurity of the needy in rural areas. The success of program implementation can be seen from the level of food security of the household recipients. This research aimed to determine the level of food security based on 1) Share of Food Expenses (PPP), 2) Energy Sufficiency Rate (AKE), 3) Performance of household food security. The research method used was a survey method. Sampling used was a random sample (Random Sampling) with 85 respondents. The analysis method used was a cross-combination approach between the share of food expenses (PPP) and the level of household energy consumption (AKE). The results showed that based on AKE the distribution of food-secure households was 65.53% and food insecure was 36.47%. Meanwhile, based on PPP, the distribution of households that were food insecure was 40% and food secure was 60%. The performance of household food security in the food security category was 25.88 percent, food vulnerability was 40.00 percent, food shortage was 14.12 percent, and food insecurity was 20.00 percent. The proportion of households that were food insecure was still large, which means that efforts were needed to improve the food security of households who were the Food Independent Village program recipients.

Ketahanan Pangan Rumah Tangga Penerima Bantuan Program Desa Mandiri Pangan di Kabupaten Sumba Tengah Yosua Umbu Osa Sabaora; Sony Heru Priyanto; Tinjung Mary Mary Prihtanti
Jurnal Agro Ekonomi Vol 38, No 2 (2020): Jurnal Agro Ekonomi
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/jae.v38n2.2020.105-125

EnglishThe Food Resilient Village is a major program of the Ministry of Agriculture to ensure food security of rural households which effectiveness should be evaluated. This study aims to determine status, determinants, and food coping strategies of the household participants of the Food Resilient Village Program in Sumba Tengah Regency. The data was collected through a survey with 85 randomly selected household samples in 2019. The food security status was determined through a cross tabulation of food expenditure share and the level of energy consumption. The determinants of food security were identified using the logistic regression analysis. Food fulfillment strategy was evaluated with a food coping index. Results show that 25.58% sample households were food insecure, 40.00% were vulnerable food insecure, 14.12% were food insufficient, and 20.00% were food insecure. The food security was positively affected by the age of the family head, house hold income, rice prices, dummy balanced areas of paddy fields and dry land. The negative determinants were the number of household members, land size controlled and meat prices chicken. In general the coping strategy was at moderate level with a categorial composition of low 14.12%, medium 51.76%, and high 34.12%.IndonesianProgram Desa Mandiri Pangan adalah salah satu program utama Kementerian Pertanian untuk mewujudkan ketahanan pangan rumah tangga perdesaan yang perlu diteliti efektivitasnya. Penelitian ini bertujuan untuk menentukan status, mengindentifikasi determinan, dan mengevaluasi strategi penyesuaian pangan rumah tangga penerima program Desa Mandiri Pangan di Kabupaten Sumba Tengah. Data dikumpulkan melalui survei dengan responden sebanyak 85 rumah tangga contoh yang dipilih secara acak sederhana pada tahun 2019. Status ketahanan pangan ditetapkan berdasarkan kombinasi silang antara pangsa pengeluaran pangan dan kecukupan konsumsi energi rumah tangga. Determinan ketahanan pangan dianalisis dengan regresi logit. Strategi penyesuaian pangan diukur dengan food coping index. Hasil penelitian menunjukkan bahwa ketahanan pangan rumah tangga yang dalam kategori tahan pangan sebesar 25,88%, rentan pangan 40,00%, kurang pangan 14,12%, dan rawan pangan 20,00%. Faktor-faktor yang berpengaruh positif terhadap ketahanan pangan adalah umur kepala keluarga, pendapatan rumah tangga, harga beras, dan agroekosistem berimbang lahan sawah dan lahan kering, sedangkan yang berpengaruh negatif adalah jumlah anggota rumah tangga, luas penguasaan lahan, dan harga daging ayam. Secara umum, strategi penyesuaian pangan yang dilakukan responden berada pada tingkatan sedang dengan komposisi kategori rendah sebanyak 14,12%, sedang 51,76%, dan tinggi 34,12% dari total rumah tangga contoh.

ANALISIS KOMUNIKASI PEMASARAN DALAM MENARIK PENGUNJUNG (STUDI PADA KAMPOENG KOPI BANARAN, PT. PERKEBUNAN NUSANTARA IX KABUPATEN SEMARANG) EUNIKE SIPAYUNG; SONY HERU PRIYANTO
JURNAL ILMIAH AGRINECA Vol. 19 No. 2 (2019): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

This research was conducted in Kampoeng Kopi Banaran (Kakoba), an agrotourism owned by PT. Perkebunan Nusantara IX (Persero) located in the area of coffee plantation Getas Afdeling Assinan, Jl. Raya Semarang â€“ Solo KM 1,5. Thisresearch aims to: (1) knowing Kakobaâ€™s marketing communication (2) knowing the changing and factors affecting Kakobaâ€™s marketing communications(3) knowing the impact of Kakobaâ€™s marketing communication changes in attracting visitors. This research was conducted on February â€“ March 2018. The participants of this research were the management of Kakoba. Data collection techniques used were observation, interviews, and study documentation.This study used a qualitative approach with descriptive design.The research results explain Kakoba marketing communication strategies are: advertising, direct marketing, and sales promotion. There is one discovery about marketing communication strategy: private relation. There are other types of communication: physical environment and quality of services that support the delivery of messages to visitors. Factors affecting the changing of marketing communications in Kampoeng Kopi Banaran is technology and information, as well as the better assessment and consumer knowledge. The impact of agrotourism marketing communication changes in Kakoba is the increasing number of visitors from year to year.

DAYA KEKUATAN TAWAR MENAWAR PENGUSAHA SLONDOK DI DESA SUMURARUM KECAMATAN GRABAG KABUPATEN MAGELANG Ruth Manimabi; Sony Heru Priyanto; Hendrik Johannes Nadapdap
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 2, No 1 (2018): Mei 2018
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

ABSTRACT- This study aims to examine the external environment of slondok companies related to bargaining power used by slondok entrepreneurs with 2 Porter powers, namely bargaining power of buyers and suppliers as well as alternative strategies used by slondok entrepreneurs in increasing bargaining power of slondok. The type of research used is descriptive qualitative. The research method used is case study. The data used are primary and secondary data. Methods of data collection by interview. Participant selection technique with purposive sampling. Validity test and reliability test using source triangulation. Based on the results of research related to the strength of Porter in slondok company shows that the bargaining power of buyers is high, the bargaining power of the suppliers is as well as the alternative strategy applied is Porter's generic strategy. Kata kunci-agroindustri; industri kecil; kekuatan Porter; strategi generik

Determinants of regional entrepreneurship development: empirical study of batik clusters in Indonesia Hani Sirine; A Rony Yulianto; Arif Julianto Sri Nugroho; Sony Heru Priyanto
Diponegoro International Journal of Business Vol 2, No 2 (2019)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

This study aims to identify the factors that trigger and inhibit regional entrepreneurship and the development of regional entrepreneurship networks in terms of the economic environment, cultural environment, regulatory environment, business environment, and support environment. Data analysis techniques used descriptive statistics, where data were obtained from distributing questionnaires to 100 batik entrepreneurs in the Tegal batik cluster and the Klaten batik cluster. The results of this study indicate the factors that triggered regional entrepreneurship in the Tegal and Klaten batik clusters, including the desire to invest, the desire to be creative, the desire to have autonomy, the desire to have status, the desire to have wealth, and market opportunities. The factors that become obstacles to regional entrepreneurship in the Batik Tegal and Klaten Clusters are fierce of competition, risk and cost. The development of regional networks of entrepreneurship in the Tegal batik cluster is supported by the economic environment, regulatory environment, and business environment, while in the Klaten batik cluster, it is supported by the cultural environment, business environment, and support environment.

Eksplorasi Olahan Makanan Berbasis Biji Gandum Domestik (Triticum aestivum L.Varietas Dewata) melalui Uji Organoleptik Nugraheni Widyawati; Sony Heru Priyanto; Djoko Murdono; Theresa Dwi Kurnia
Jurnal Aplikasi Teknologi Pangan Vol 4, No 2 (2015): Mei 2015
Publisher : Indonesian Food Technologists

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.078 KB)

Eksplorasi jenis-jenis makanan berbasis biji gandum domestik telah dilakukan pada penelitian ini guna mengetahui berbagai jenis makanan berbasis biji gandum domestik yang enak dan layak dijual didasarkan pada hasil uji organoleptik. Penelitian ini menggunakan produk gandum tropis dari sekitar lokasi penelitian dengan varietas Dewata. Eksplorasi dilakukan dengan cara: 1) penelusuran pustaka; 2) modifikasi resep; 3) percobaan pengolahan, dan 4) pengujian secara organoleptik. Jumlah olahan hasil eksplorasi untuk diuji secara organoleptik adalah 22 jenis dengan melibatkan sebanyak 30 panelis. Hasil eksplorasi menunjukkan makanan yang enak dan layak dijual berdasarkan uji organoleptik adalah sebanyak 21 jenis, yaitu: a. Olahan berbahan dasar biji gandum utuh adalah: nasi goreng biji gandum, ampyang biji gandum, wajik biji gandum, krasikan biji gandum, dan madu mongso biji gandum. b. Olahan berbahan dasar biji gandum giling kasar adalah: bubur manis/gurih biji gandum, dan jenang biji gandum. c. Olahan berbahan dasar biji gandum giling halus adalah: kue talam, kue clorot, pastel, stick, satru, nastar, kacang salju, bolu kukus, mie ayam, krupuk. d. Olahan makanan berbahan dasar katul biji gandum adalah: adalah dodol dan cokies katul gandum.

Batik SME Marketing Model: From Conventional to Community Sony Heru Priyanto; Theresia Woro Damayanti; Rosaly Franksiska
Nusantara Science and Technology Proceedings 1st ICEMAC 2020: International Conference on Economics, Management, and Accounting
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.1029

The contribution of this research is to fill the gaps in the literature on community marketing, especially for batik SMEs. The purpose of this research is to construct a batik SME business performance model by including entrepreneurial orientation (EO) and cognitive bias (CB) variables, marketing strategies, and the role of the community on business performance. The data of 309 respondents was obtained from a survey of batik SMEs in Central Java, Indonesia. It was then analyzed using structural equation models and AMOS software. It was found that CB can affect business performance mediated by EO. Meanwhile, the existence of a batik SME community can influence business performance mediated by marketing strategies. Future research needs to explore the dynamics of community formation which can then help SMEs to develop and market their products. Besides that, it is necessary to further investigate the role of the community in carrying out marketing, from conventional methods to community marketing.

DOES AN SME HOTEL ADOPT CUSTOMER ORIENTATION? (A Case Study in an SME Hotel in Solo, Central Java, Indonesia) Ristiyanti Harsono Prasetijo; Sony Heru Priyanto; John Joi Ihalauw; Rooskities Andadari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 14, No 1: Juni 2019
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.14.1.79-91

The adoption of customer orientation by an SME hotel trying to fight for excellence in a robust competition has drawn the writer’s interest. The research question to answer is: How the SME hotel adopts the customer orientation to respond to the competition and the changing environment. The research approach is qualitative. The informants are members of the hotel management staff having hands on managerial and supervisory responsibilities. Besides interviews, the writer conducted observation and triangulation. The result of this research shows that the hotel adopts customer orientation informally. They collect, distribute and respond to the information in line with their limited knowledge and capability in a financial constraint. A unique work culture of ‘gotong royong’ is created where efforts are aimed at responding to customers’ interest, satisfaction and value The inductive process in this research enables the writer to construct a mini theory which should be proved true by quantitative researches.

Co-Authors A Rony Yulianto Ade Teya Trisna Dwi Gundariawanti Aloysius Baskoro Aprillia Palupi Arif Julianto Sri Nugroho Asep Syaiful Bahri Damara Dinda Nirmalasari Zebua Djoko Murdoko Djoko Murdono Dodik Prakoso Eko Hery Suwandojo EUNIKE SIPAYUNG Hani Sirine Hendratono, Tonny Hendrik Johannes Nadapdap Herryani, Herra Imelda Ivana Hank James Sakoikoi John J. O. I. Ihalauw John Joi Ihalauw Lasmono Tri Sunaryanto Lieli Suharti Linda Kusuma Mardimin, Johanes Maria Rio Rita Nina Mistriani Nining Yuniati Nugraheni Widyawati Pamerdi Giri Wiloso, Pamerdi Giri Pradapa, Fajar Purwoko, Agus Rahmatyas Aditantri Ristiyanti Harsono Prasetijo Rizky Maulana Roos Kities Andadari Rosaly Franksiska Ruth Manimabi Santi Palupi Sugiarto Sugiarto S Theresa Dwi Kurnia Theresia Woro Damayanti Tinjung Mary Prihtanti Yayi Suryo Prabandari yosua umbu osa sabaora Yosua Umbu Osa Sabaora Yuliyanto Nugroho, Agung

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