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All Journal JURNAL BISNIS STRATEGI Journal of Economics, Business, & Accountancy Ventura Martabe : Jurnal Pengabdian Kepada Masyarakat TECHNOBIZ : International Journal of Business Community Development Journal: Jurnal Pengabdian Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Indonesian Community Journal Social Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Social Sciences and Technology for Community Service Harmoni Economics: International Journal of Economics and Accounting
Angga Febrian
Fakultas Ekonomi Dan Bisnis, Universitas Lampung, Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Role of Social Media Activities to Enhance Brand Equity Angga Febrian; Dhiona Ayu Nani; Lia Febria Lina; Nurul Husna
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2881

Abstract

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.
Pengembangan Bisnis Umkm Melalui Pelatihan dan Pendampingan Pemasaran Digital Satria Bangsawan; Mahrinasari MS; Angga Febrian; Gigih Forda Nama; Khashia Nadia Putri Pramudiyanto; Princhita Nabila Maram Pahlawan
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.750

Abstract

Kegiatan pengabdian kepada masyarakat bertema Pengembangan Bisnis UMKM melalui Pelatihan dan Pendampingan Pemasaran Digital dilaksanakan di Desa Wisata Pulau Legundi, Kabupaten Pesawaran, dengan tujuan utama meningkatkan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital untuk memperluas jangkauan pemasaran dan meningkatkan daya saing produk lokal. Target khusus kegiatan ini meliputi peningkatan pemahaman pelaku UMKM tentang strategi digital marketing, peningkatan keterampilan dalam pembuatan konten promosi (foto produk, caption menarik), serta kemampuan mengelola media sosial dan platform marketplace secara mandiri. Kegiatan dilaksanakan melalui metode pelatihan langsung berupa sesi materi, praktik, dan studi kasus, serta pendampingan intensif untuk membantu peserta menerapkan langsung ilmu yang diperoleh ke dalam usaha mereka. Sasaran kegiatan adalah 20 pelaku UMKM yang tersebar di Pulau Legundi, dengan lokasi pelaksanaan terpusat di balai desa dan beberapa lokasi usaha mitra. Mitra pengabdian yaitu aparatur desa, pelaku UMKM dan komunitas wisata lokal. Hasil yang diharapkan dari kegiatan ini antara lain meningkatnya literasi digital para pelaku UMKM, terbentuknya akun media sosial usaha yang aktif dan dikelola secara profesional, terciptanya materi promosi visual produk yang menarik, serta meningkatnya eksposur dan potensi penjualan produk lokal Pulau Legundi di pasar digital.
Optimalisasi Pengelolaan Keuangan UMKM melalui Pelatihan dan Pendampingan Penggunaan Aplikasi Keuangan Digital Satria Bangsawan; Mahrinasari MS; Angga Febrian; Igo Febrianto; Dwi Nugroho; Gigih Forda Nama; Khashia Nadia Putri Pramudiyanto; Princhita Nabila Maram Pahlawan
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v6i3.10975

Abstract

This community service activity aims to increase the capacity and understanding of 20 MSME actors in Legundi Island Tourism Village in managing finances in a systematic, transparent, and digital-based manner, including the ability to prepare cash flow and profit and loss statements independently. The implementation of activities is centered at the village hall by involving village officials, MSME actors, and local tourism communities as partners. The methods used include material delivery, case studies, practices, and intensive assistance in the use of digital financial applications and digital cash register systems (Point of Sales/POS) for real-time transaction recording. Through this activity, the expected results include increasing digital financial literacy, creating orderly app-based financial records and reports, and increasing the ability of business actors to make accurate business decisions based on financial data to support business sustainability
PENERAPAN TEKNOLOGI METAVERSE MELALUI PLATFORM META SCHOOL PADA SMKN 1 MERBAU MATARAM Qadhli Jafar Adrian; Novia Utami Putri; Angga Febrian; Fajar Hidayat; Trisna Wijaya; Kasnadi Kasnadi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.4993-4998

Abstract

Pendidikan dalam era digital mengalami perubahan signifikan yang mendorong kebutuhan akan metode pembelajaran inovatif dan interaktif. Pengabdian ini mengeksplorasi penerapan teknologi Virtual Reality (VR) dan Augmented Reality (AR) melalui Meta School di SMKN 1 Merbau Mataram, dengan tujuan menciptakan pengalaman belajar yang lebih mendalam. Teknologi AR dan VR memungkinkan siswa untuk memvisualisasikan materi pembelajaran secara real-time dengan menggunakan objek tiga dimensi, meningkatkan minat dan motivasi belajar mereka. Metode pengembangan yang diterapkan adalah Multimedia Development Life Cycle (MDLC), yang terdiri dari enam tahapan: konsep, perancangan, pengumpulan materi, pembuatan, pengujian, dan pendistribusian. Hasil penelitian penggunaan Meta School dapat meningkatkan kualitas pendidikan dengan membuat pembelajaran menjadi lebih interaktif dan relevan dengan perkembangan zaman. Saran untuk pengembangan lebih lanjut mencakup penambahan materi dan fitur interaktif lainnya dalam Meta School.
Co-Authors Ayi Ahadiat Dhiona Ayu Nani Dinnisa Tiara Annastasya Dwi Asri Siti Ambarwati Dwi Nugroho Dwi Nugroho Eka Lediyana Fajar Hidayat Fajrin Satria Dwi Kesumah Gigih Forda Nama Hudalil, Ahmad Igo Febrianto Imam Ahmad Irham Lihan Jufri Yandes Kasnadi Kasnadi Khashia Nadia Putri Pramudiyanto Laili Fadhila Banuwa Lia Febria Lina Mahrinasari MS Mahrinasari MS Mahrinasari MS Megasari Megasari Meydina Cahyani Mutiasari Nur Wulan Mutiasari Nur Wulan Mutiasari Nur Wulan Naufal Rafiqi Anas Nindytia Puspitasari Dalimunthe Novia Utami Putri Nurul Husna Nurul Husna Pindo Riski Saputra Prastowo, Agung Tri Prayudha Ananta Princhita Nabila Maram Pahlawan Qadhli Jafar Adrian Ribhan Ribhan Rivi Tiara Ayu Rosita Rosita Satria Bangsawan Satria Bangsawan Satria Bangsawan Shalwa Putri Ikhtiarini Trisna Wijaya Yuniarti Fihartini