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THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASING DECISIONS AT THE SHOPEE MARKETPLACE Emelia Usmiati; Alex Ferdinal; Kelik Purwanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of online customer reviews and online customer ratings on purchase decisions on the Shopee marketplace, case study of active students of management program year 2019-2022,University of Dharmas Indonesia. The research method used is quantitative research by collecting data through questionnaires distributed to respondents. Data analysis techniques in this study are validity test,reliability test,normality test ,multiple linear regression test,coefficient of determination test(R2),simultaneous significance tes (f-test),and partial hypothesis test (t-test). The results of this study shews that online customer reviews and online customer ratings have significant effect on purchase decisions. The result show that the online customer reviews and online customer ratings simultaneously have significant effect on purchase decisions by f-test > f- table (85.757>3,07). The result also show that the online customer reviews and online cutomer ratings partial have significant effect on purchase decisons at marketplace shopee.
An IoT-Based Monitoring System For Assessing Biodigester Fertilizer Quality For Vegetable Farmers Yusran Yusran; Alex Ferdinal; Anjun Dermawan
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 13 No 1 (2026)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v13i1.9885

Abstract

Purpose: The increasing demand for organic vegetables is due to their superior quality, freshness, longer shelf life, and healthier flavors compared to non-organic vegetables. Organic vegetables are generally considered safer for consumption. Therefore, vegetables with higher nutritional content, such as vitamin C, antioxidants, and rich minerals, as well as fresher colors and appearance, are sought after. Methodology: This Internet of Things Monitoring System research was implemented and developed using the waterfall method. . Results The results of the reading from the Node MCU control device will then be sent via a WiFi device so that the results can later be accessed online. Findings: Conditions in the field for vegetable farmers make it difficult to use appropriate biodegradable fertilizers, therefore farmers tend to use more instant fertilizers because they are easier and more practical, where fertilizers and pesticides can be purchased at shops.Novelty: The system equipment used and developed is sensor equipment designed to obtain information related to the quality of Biodigester fertilizer that is suitable for use as vegetable fertilizer, namely a methane sensor (MQ-4 Sensor) and a control device used by the MCU Node. Originality: This research uses the Waterfall method, the stages are Engineering, design and implementation, testing, application and maintenance. Conclusion: The test results of the prototype of the cow manure pH meter as a biodigester fertilizer above show that the NodeMCU-based cow manure pH meter system was successfully designed and functioned well. The pH value can be displayed on the LCD and sent to a smartphone in real time via a WiFi network. The measurement accuracy is quite good with an error below 3%. Type of Paper: Empirical Research Articles
Analisis Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Objek Wisata Alam di Kabupaten Merangin Fenisi Resty; Kelik Purwanto; Alex Ferdinal; Sujito Sujito; Chintia Lestari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7419

Abstract

Lake Pauh is a volcanic lake formed by volcanic activity millions of years ago. Lake Pauh is a very beautiful area and is a tourist attraction in Merangin Regency. Danau Pauh has problems with facilities such as playgrounds and speed boats. And also experiencing problems with social media promotion which is not yet optimally known to outsiders. This research was conducted to determine the effect of social media facilities and YouTube video promotions on interest in revisiting natural tourist objects in Merangin district. The purpose of this research was to find out and analyze YouTube video social media facilities and promotions for interest in repeat visits. This study used a quantitative method with data collection using a questionnaire. Data Analysis Techniques with Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Adjudication Test, T Test, F Test, Determination Test (R2). The population in this study were 14,092 respondents and 389 samples were used as samples.The results showed that partially (t test) it was proven that facilities had a significant effect on repeat visit intentions, and social media promotion of YouTube videos had a significant effect on repeat visit intentions. As well as simultaneously (test f) social media facilities and promotions have a significant effect on intention to return visits. Adjusted R2 value obtained a coefficient value of 0.608. Which means all the independent variables can affect 60.8 on the dependent variable. While the remaining 37.6% can be influenced by other factors not tested in this study.