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All Journal Sosiohumaniora Jurnal Akuntansi dan Keuangan International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Kebijakan dan Pelayanan Publik Visionist Admisi dan Bisnis JURNAL CEMERLANG: Pengabdian pada Masyarakat Business Perspective Journal Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) Best Journal of Administration and Management Journal of Commerce Management and Tourism Studies Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian UMKM International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Warta Penelitian Perhubungan International Journal of Multidisciplinary Reseach
Agus Purnomo
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : International Journal of Multidisciplinary Reseach

 1 
THE INFLUENCE OF CAFE ATMOSPHERE, MENU VARIETY, AND PRICE ON CUSTOMER SATISFACTION Arnando, Ria; Purnomo, Agus
International Journal of Multidisciplinary Reseach Vol. 2 No. 1 (2026): February
Publisher : International Journal of Multidisciplinary Reseach

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This study aims to analyze the influence of cafe atmosphere, menu variety, and price on customer satisfaction at Cafe Kopi Kita in West Tulang Bawang. The rapid growth of the culinary sector has led to intense competition, requiring business owners to understand the factors driving customer satisfaction. This research employs a quantitative approach. The population includes all customers of Cafe Kopi Kita, with a sample of 138 respondents selected using purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that cafe atmosphere and price have a significant partial effect on customer satisfaction. However, menu variety does not significantly influence satisfaction. Simultaneously, cafe atmosphere, menu variety, and price significantly affect customer satisfaction. The Adjusted R Square value of 0.436 indicates that these variables explain 43.6% of the variation in customer satisfaction. This suggests that to maximize satisfaction, the management should focus more on enhancing the physical environment and maintaining competitive pricing strategies rather than excessively expanding menu variations.
THE INFLUENCE OF TEAM COLLABORATION, ORGANIZATIONAL CULTURE, AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE Chandra, Ferdian; Purnomo, Agus
International Journal of Multidisciplinary Reseach Vol. 2 No. 1 (2026): February
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This study aims to analyze the influence of team collaboration, organizational culture, and work-life balance on employee performance at PT. Surveyor Indonesia, Lampung Regional Office. Amidst the increasing demands for operational efficiency and speed, companies must optimize their human resources through supportive work environments. This research employs a quantitative approach. The population includes all 43 employees of PT. Surveyor Indonesia Lampung, utilizing a saturated sampling technique (census) where the entire population serves as respondents. Data were collected via questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that team collaboration, organizational culture, and work-life balance individually have a positive and significant effect on employee performance. Simultaneously, these three variables significantly influence employee performance with an F-value of 551.742. The Adjusted R Square value of 0.975 indicates that 97.5% of the variation in employee performance is explained by these variables, with organizational culture being the most dominant factor. This suggests that strengthening corporate values, fostering teamwork, and ensuring a balanced work-life are essential strategies for maximizing employee productivity.
THE EFFECT OF PROCESS INNOVATION ON OPERATIONAL EFFICIENCY OF MSMES: SUPPLY CHAIN INTEGRATION AS A MODERATING VARIABLE Purnomo, Agus; Khairudin; Yanu Yanuarius Darmawan; Celia Fitriani; Zelfia Irfina; Adi Priyatna
International Journal of Multidisciplinary Reseach Vol. 2 No. 1 (2026): February
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Improving operational efficiency is a major challenge for Micro, Small, and Medium Enterprises (MSMEs) amidst business competition and limited resources. Process innovation is often viewed as an internal mechanism capable of increasing efficiency, but previous empirical findings show inconsistent results. This study aims to analyze the effect of process innovation on MSME operational efficiency and examine the role of supply chain integration as a moderating variable. This study uses a quantitative approach with an explanatory research design. Data were collected through a survey of 80 MSMEs in Bandar Lampung City and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that process innovation has a positive and significant effect on operational efficiency. Supply chain integration also has a significant positive effect on operational efficiency. Furthermore, the results of the moderation analysis confirm that supply chain integration significantly weakens the relationship between process innovation and operational efficiency. These findings indicate that the effectiveness of process innovation in improving MSME operational efficiency is highly dependent on the level of supply chain integration. This study makes an empirical contribution to the operations management and supply chain management literature by emphasizing the importance of synergy between internal capabilities and external integration in improving the operational performance of MSMEs in the context of developing countries.
ANALYSIS OF ACCOUNTABILITY AND TRANSPARENCY IN THE MANAGEMENT OF POLITICAL PARTY ASSISTANCE FUNDS AT THE NATIONAL UNITY AND POLITICS AGENCY (KESBANGPOL) OF SOUTH LAMPUNG REGENCY Dodi Hernaldi; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
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The research method used is descriptive qualitative research. This method is used to describe the analysis of accountability and transparency in the management of political party funds at the National Unity and Politics Agency in South Lampung Regency. All data were obtained directly from informants in the field using interviews and document studies. The results of the study indicate that, in general, the management of political party funds at National Unity and Politics in South Lampung Regency has been implemented in accordance with statutory provisions. However, the level of accountability and transparency is not yet optimal. This is evident in the limitations in financial and administrative accountability, as well as the lack of transparency in information and procedures. The accountability mechanism is in place, but still needs strengthening to be more effective, consistent, and transparent Inhibiting.
ANALYSIS OF COMMUNICATION STRATEGIES IN IMPROVING THE EFFECTIVENESS OF ADMINISTRATIVE TASK IMPLEMENTATION IN THE GENERAL SECTION OF THE NATIONAL UNITY AND POLITICS AGENCY OF LAMPUNG PROVINCE Zelvia Irvina; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
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The research method used is descriptive qualitative research. This method aims to describe the analysis of communication strategies in improving the effectiveness of administrative tasks in the General Section of the National Unity and Politics Agency of Lampung Province. All data were obtained directly from informants in the field using interviews and document studies. The results of the study indicate that, in general, communication strategies in the General Section of the National Unity and Politics Agency of Lampung Province play a significant role in improving the effectiveness of administrative tasks. Communicators have served as a fairly credible source of information, messages are delivered formally, although they still need to be more concise and clear. Communication channels support coordination, but the use of digital media needs to be improved. Furthermore, communicators are generally able to understand and act on information. Overall, strengthening an integrated communication strategy can further improve the effectiveness of administrative performance.
IMPLEMENTATION OF GOOD GOVERNANCE IN THE PROTOCOL AND LEADERSHIP COMMUNICATIONS DIVISION OF BANDAR LAMPUNG CITY IN OFFICIAL GOVERNMENT EVENTS Olivia Amarezha; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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The research method used is descriptive qualitative research. This method is used to describe the implementation of good governance in the Protocol and Communication Division of Bandar Lampung City Leadership During Official Events. All data was obtained directly from informants in the field using interviews and document studies. The results of the study indicate that, in general, the implementation of official events has been running smoothly, but not yet fully optimal. The communication dimension has supported the coordination of leadership activities, but still requires improvement in the clarity and consistency of information. The resource dimension indicates efforts to meet the needs of apparatus and work facilities, but this is not fully supported by adequate competence and facilities. In terms of disposition or attitude of implementers, some apparatus have demonstrated commitment and professionalism, although there are still differences in levels of discipline and responsibility. Meanwhile, the dimensions of the bureaucratic structure have provided a framework for task implementation, but still face challenges in flexibility and effective coordination.
ANALYSIS OF STRATEGIES TO IMPROVE THE EFFECTIVENESS OF PROTOCOL AND EXECUTIVE COMMUNICATION FUNCTIONS AT THE REGIONAL SECRETARIAT OF BANDAR LAMPUNG CITY Muhammad Ceasar Aldafa; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

The research method used is descriptive qualitative research. This method is used to describe the analysis of strategies to improve the effectiveness of protocol and leadership communication functions at the Bandar Lampung City Regional Secretariat. All data were obtained directly from informants in the field using interviews and document studies. The results of the study indicate that, based on the five dimensions of organizational effectiveness, it can be concluded that improving the effectiveness of protocol and leadership communication functions at the Bandar Lampung City Regional Secretariat requires a comprehensive and integrated approach. Clarity of objectives, availability and management of resources, effectiveness of internal processes, adaptability to the environment, and strengthening of organizational values ​​and culture are key interrelated factors.
THE ROLE OF MANAGERIAL LEADERSHIP IN THE SERVICE TRANSFORMATION OF SARI RASA HOTEL, WEST LAMPUNG REGENCY Denny Permadi; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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The research method used was descriptive qualitative research. This method was used to describe the role of managerial leadership in the service transformation of the Sari Rasa Hotel in West Lampung Regency. All data were obtained directly from informants in the field using interviews and document studies. The results of the study indicate the role of managerial leadership in the service transformation at the Sari Rasa Hotel in West Lampung Regency. Based on the results, it was concluded that: (1) Idealized Influence: Managerial leadership has acted as a guiding figure in service change; (2) Inspirational Motivation: Leadership has attempted to encourage service transformation through work direction. (3) Individualized Consideration: Leadership attention to the needs and development of individual employees is present. (4) High Performance Expectation/Supportive Leader Behavior: Leadership sets high service performance standards.
Co-Authors . Defrizal Adi Priyatna Agustuti Handayani Akbar, Wahyu Esa Alfitroni, Ahmad Sadam Amanda, Haifa Aminuyati Andala Rama Putra Barusman Appin Purisky Redaputri ARDIANSYAH ARDIANSYAH Ardiansyah, Zeky Arnando, Ria Arnes - Arnes Asmara, Rahma Sweda Azima Dimyati Azmir, Arian Celia Fitriani Celia Fitriani Chandra, Ferdian Charles Wijhaya Denny Permadi Deviana Sari Dodi Hernaldi Dodi Pamalik Eko Sujarwo Elip Heldan Erna Mulyati Evi Herleni Oktaria Fadillah, Dwi Fani Farhan, Taufiq Habibburahman Habibburahman Handini, Bertha Hanif Permana Tsany Haninun Hendri Dunan Herman Naidi Ida Farida Ida Laila Maika Idris Indra Kusuma Wardani Indriyani puji astuti Irsandi Irsandi, Irsandi Jamaludin, Maun Khairudin Khairudin Khairudin Laisa, Dwinta Diana Malik, Malik Margaretha Selvyana Marzuki Marzuki Masayu Nila Juwita Moh. Oktaviannur, Moh. Muhammad Ardhya Bisma Muhammad Ardiansyah Muhammad Ceasar Aldafa Muhammad Galih Dharmawan Muhammad Yuliardi Nevy Farista Aristin, Nevy Farista Nila, Masayu Nizar, Catur Ahaddi Nurdiawansyah Nurdiawansyah Nurul Ratnawati, Nurul Nurzulia, Elvira Nuzulia, Sri Olivia Amarezha Putri Purwaningrum Rahma, Aulia Rahmawati, Mufida Riza Muhida Rosmiaty Tarmizi Saputra, Riko Sefty Setya Utami Suhaimi Suhaimi Sukamto Sukamto Suparti Suparti Supriyanto Supriyanto Tedi Ahmat Wijaya Veithzal Rivai Zainal Wiranida, Wiranida Yanu Yanuarius Darmawan Yeli Erika Yossef Ariyansyah Yuli - Vandika Zatadini, Firtiliza Zelfia Irfina Zelvia Irvina