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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Valid Jurnal Ilmiah eCo-Buss Ideas: Jurnal Pendidikan, Sosial dan Budaya JURMA : Jurnal Program Mahasiswa Kreatif Target : Jurnal Manajemen Bisnis Jurnal Ilmiah Satyagraha Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) Insight Management Journal Buletin Poltanesa International Journal of Business, Law, and Education Studi Ilmu Manajemen dan Organisasi Buletin Abdi Masyarakat (BAM) Room of Civil Society Development TGO Journal of Community Development Journal of Business and Management Inaba SENMEA IJEFSD Room of Civil Social Development
Sinaga, Onita Sari
Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar, Indonesia
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Analysis of Factors Influencing The Loyalty of Online Transportation Users in Indonesia Fedianty Augustinah; Fitria Halim; Acai Sudirman; Onita Sari Sinaga
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 3 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i3.1364

Abstract

The main objective of the research is to analyze the effect of e-service quality, price and consumer trust on the loyalty of online transportation users. The research method uses quantitative research. Based on the results of data analysis, e-service quality, price and consumer trust have a positive and significant effect on the loyalty of online transportation users. The implications of this research confirms that efforts to provide satisfactory user experience, fast and efficient service, good communication, qualified drivers, effective problem solving, and create a good reputation, online transportation platforms can strengthen user loyalty.
CONTRIBUTION BRAND TRUST IN INCREASING CUSTOMER LOYALTY AT PATRA PARAPAT HOTEL Onita Sari Sinaga; Vivi Candra; Evan Sari Simarmata
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.657

Abstract

Penelitian ini dilakukan di perusahaan jasa akomodasi dan makanan yaitu Hotel Patra Parapat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand trust terhadap loyalitas pelanggan. Metode penelitian ini menggunakan kuantitatif. Jumlah populasi sebanyak 94 instansi dan 30 travel agent dijadikan sampel penelitian. Teknik sampling yang digunakan adalah cluster sampling. Teknik analisa data menggunakan analisis regresi linear berganda. Hasil penelitian menyatakan bahwa brand trust berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Hotel Patra Parapat. This research was conducted in accommodation and food services company, Patra Parapat Hotel. This study aims to test and analyze the influence of brand trust on customer loyalty. This research method uses quantitative. The population of 94 agencies and 30 travel agents were sampled. The sampling technique used is cluster sampling. Data analysis techniques using multiple linear regression analysis. The results stated that brand trust has a positive and significant effect on customer loyalty at Patra Parapat Hotel.
BANK DIGITAL DAN KEPERCAYAAN KONSUMEN Sudung Simatupang; Onita Sari Sinaga; Sepbeariska Manurung; Marthin Hutler Ambarita; Erna Ningsih Mokodongan
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1090

Abstract

Abstract –Transformation in the banking world has changed the form of bank work processes, from conventional bank models to digital banks. The purpose of this study is to see an overview of the presence of digital banks through relegation from Bank Indonesia and the Financial Services Authority in the process of trying to gain consumer trust, because consumers still do not fully understand about digital banks and the risks that will be faced when using digital banks because the physical form of the bank cannot be seen by consumers. Digital banks must be able to foster consumer trust through transaction security, accuracy and availability of services, responsiveness to consumer problems, innovation and openness, consumer awareness, and compliance with government regulations and being able to maintain customer privacy and ethics as consumers.
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.
Competitive Advantage Analysis Of MSMES In The Culinary Sector: Reviewing The Influence Of Market Orientation And Green Supply Chain Management Sudirman, Acai; Sinaga, Onita Sari; Julyanthry, Julyanthry; Grace, Ernest
Journal of Business and Management Inaba Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i2.366

Abstract

Market orientation, which includes understanding consumer needs, responding to competitors, and coordinating between business functions, is considered a factor that can improve the competitiveness of MSMEs by better adjusting their products and services to consumer preferences. On the other hand, implementing green supply chain management, which focuses on environmentally friendly practices throughout the supply chain, can improve the company's image and operational efficiency, thereby providing a more sustainable competitive advantage. This study aims to analyze the effect of market orientation and green supply chain management on competitive advantage in culinary sector MSMEs. Through survey methods and regression analysis, this study attempts to find the relationship between these variables in the context of MSMEs. The study results concluded that market orientation and green supply chain management positively and significantly affect the competitive advantage of culinary sector MSMEs. These findings are expected to provide insight for MSMEs in the culinary sector about the importance of adopting market orientation and green supply chain management strategies to strengthen their competitive position amidst increasingly tight competition and increasing consumer environmental awareness.
Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication Butarbutar, Novita; Setyawati, Christina Yanita; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 21 No. 1 (2023): Valid Jurnal Ilmiah - Edisi Juli-Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v21i1.314

Abstract

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations through destination image management, experiential marketing and integrated marketing communication. The sampling method used in this study is the convenience sampling method. The number of samples analyzed was 160 Lake Toba tourism visitors. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The results of the data analysis concluded that destination image, experiential marketing, and integrated marketing communication (IMC) have a positive and significant effect on visitor loyalty. The implications of this research explain that Lake Toba tourism actors need to measure the image of the destination regularly, the effectiveness of experiential marketing campaigns, and the impact of IMC on visitor loyalty is significant. This data can help management understand trends, identify opportunities for improvement, and evaluate the success of implemented strategies. In addition, Lake Toba tourism actors need to conduct training and develop employee capabilities to be more skilled in communicating and serving tourist visitors. Employees and staff interacting directly with visitors must be trained to provide friendly, informative service and help with visitor complaints.
CONTRIBUTION BRAND TRUST IN INCREASING CUSTOMER LOYALTY AT PATRA PARAPAT HOTEL Sinaga, Onita Sari; Candra, Vivi; Simarmata, Evan Sari
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.657

Abstract

Penelitian ini dilakukan di perusahaan jasa akomodasi dan makanan yaitu Hotel Patra Parapat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand trust terhadap loyalitas pelanggan. Metode penelitian ini menggunakan kuantitatif. Jumlah populasi sebanyak 94 instansi dan 30 travel agent dijadikan sampel penelitian. Teknik sampling yang digunakan adalah cluster sampling. Teknik analisa data menggunakan analisis regresi linear berganda. Hasil penelitian menyatakan bahwa brand trust berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Hotel Patra Parapat. This research was conducted in accommodation and food services company, Patra Parapat Hotel. This study aims to test and analyze the influence of brand trust on customer loyalty. This research method uses quantitative. The population of 94 agencies and 30 travel agents were sampled. The sampling technique used is cluster sampling. Data analysis techniques using multiple linear regression analysis. The results stated that brand trust has a positive and significant effect on customer loyalty at Patra Parapat Hotel.
THE CONTRIBUTION OF BANK IMAGES IN ENHANCING CUSTOMER LOYALTY AT PT BANK MAYAPADA PEMATANGSIANTAR. Sinaga, Onita Sari; Candra, Vivi; Leony, Leony
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.734

Abstract

The purpose of the study is to determine the influence of bank image on customer loyalty.  The approach used in the research design is a quantitative descriptive approach. This study uses tests of validity, reliability, normality, simple linear regression, correlation and determination. The results of the study stated that the bank's image had a positive and significant effect on customer loyalty, loyalty at PT Bank Mayapada Pematangsiantar and the level of strong relationships. The bank's image contribution to customer loyalty is 56.2%.
PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN PEGAWAI TERHADAP KEPUASAN PELANGGAN PADA WARNET DIMENSI PEMATANGSIANTAR Sinaga, Onita Sari; Lie, Darwin; Butarbutar, Marisi; Julyanthry, Julyanthry
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 4 No. 2 (2016): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.367 KB) | DOI: 10.37403/sultanist.v4i2.70

Abstract

Adapun rumusan masalah penelitian ini adalah bagaimanapengaruh brandimage dan kualitas pelayanan pegawai terhadap kepuasan pelanggan pada Warnet Dimensi Pematangsiantar. Desain penelitian yang digunakan adalah penelitian kepustakaan dan penelitian lapangan. Jenis data yang digunakan adalah data kualitatif dan kuantitatif. Sumber data dalam penelitian ini adalah data primer dan data sekunder. Populasi dalam penelitian ini adalah pelanggan Warnet Dimensi Pematangsiantar berjumlah 750 orang. Pengumpulan data dilakukan dengan wawancara, kuesioner dan dokumentasi. Teknik analisis yang digunakan adalah regresi linier berganda, koefisien korelasi, koefisien determinasi, dan pengujian F serta t. Hasil penelitian dapat disimpulkan sebagai berikut: 1. Brandimage dan kualitas pelayanan pegawai sudah baik, dan kepuasan pelanggan juga dikategorikan puas. 2. Hasil regresi adalah Ŷ = 23,022 + 0,204 X1 + 0,475 X2, artinya brandimage dan kualitas pelayanan pegawai berpengaruh positif terhadap kepuasan pelanggan. 3. Hasil koefisienkorelasi diperoleh nilai r = 0,546artinya terdapat hubungan yang sedang dan positif antara brandimage dan kualitas pelayanan pegawai dengan kepuasan pelanggan. 4. Diperoleh nilai koefisien determinasi R = 0,298 artinya tinggi rendahnya kepuasan pelanggandapat dijelaskan oleh brandimage dan kualitas pelayanan pegawai sebesar 29,8%. 5. Hipotesis penelitian H0 ditolak, artinya brandimage dan kualitas pelayanan pegawai berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Warnet Dimensi Pematangsiantar baik secara simultan maupun parsial.Adapun saran dari penelitian ini adalah: untuk meningkatkan brandimage, sebaiknya Warnet Dimensi Pematangsiantar melengkapi sarana dan fasilitas yang dapat mendukung produk yang ditawarkan dan melakukan perawatan untuk fasilitas yang sudah tersedia. Untuk meningkatkan kualitas pelayanan pegawai, sebaiknya pemilik usaha memberikan pelatihan dan arahan pada pegawai mengenai komputer. Untuk kepuasan pelanggan, agar menyediakan fasilitas pendukung seperti gamepad dan mousemacro, perbaikan koneksi jaringan internet dan mengadakan diskon harga paket pada jam tertentu.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA PT FAST FOOD INDONESIA, Tbk KFC BOX RAMAYANA PEMATANGSIANTAR Nizar, Nurul; Silalahi, Marto; Sofiyan, Sofiyan; Sinaga, Onita Sari
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 7 No. 2 (2019): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v7i2.153

Abstract

Sektor kuliner saat ini mengalami peningkatan dalam hal konsumsi khususnya bagi konsumen yang senang dengan makanan cepat saji salah satunya seperti KFC. Perusahaan fast food KFC berupaya meningkatkan pelayanan dan citra mereknya agar setiap konsumen yang datang dapat memperoleh kepuasan khususnya kepuasan pelayanan dan citra produk yang dikonsumsi. Tujuan penellitian ini adalah: Untuk mengetahui gambaran kualitas pelayanan, citra merek dan kepuasan konsumen pada PT Fast Food Indonesia, Tbk KFC BOX Ramayana Pematangsiantar. selanjutnya untuk mengetahui pengaruh kualitas pelayanan dan citra merek terhadap kepuasan konsumen pada PT Fast Food Indonesia,Tbk KFC BOX Ramayana Pematangsiantar baik secara simultan maupun parsial. Hasil penelitian ini dapat disimpulkan sebagai berikut: Kualitas pelayanan, citra merek dan kepuasan konsumen sudah baik. Terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan dan citra merek terhadap kepuasan konsumen. Terdapat hubungan yang kuat dan positif antara kualitas pelayanan dan citra merek dengan kepuasan konsumen. Tinggi rendahnya kepuasan konsumen dapat dijelaskan oleh kualitas pelayanan dan citra merek. H0ditolak, artinya kualitas pelayanan dan citra merek berpengaruh positif dan signifikan terhadap kepuasan konsumen baik secara simultan maupun parsial.
Co-Authors Acai Sudirman Agus Perdana Windarto Andy Wijaya Andy Wijaya Banjarnahor, Astri Rumondang Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christina Yanita Setyawati Christine Loist Chusnu Syarifa Diah Kusuma Darwin Lie Debi Eka Putri Edy Dharma Efendi Efendi Efendi, Efendi Erbin Chandra Erna Ningsih Mokodongan Ernest Grace Evan Sari Simarmata Fedianty Augustinah Fitria Halim Hendrick Sasimtan Putra Julyanthry Julyanthry Julyanthry, Julyanthry Lenny Dermawan Sembiring Leony, Leony Lora Ekana Nainggolan Manurung, Sepbeariska Marpaung, Fenny Krisna Marthin Hutler Ambarita Marto Silalahi Marto Silalahi Nizar, Nurul Reni Shinta Dewi Ruth Tridianty Sianipar sherly sherly Silitonga, Hery Pandapotan Simarmata, Evan Sari Simatupang, Sudung Simatupang, Sudung Sisca sisca Sisca Sisca Sofiyan Sudung Simatupang Susi Susanti Agustina Vivi Candra Vivi Candra Vivi Candra Winda Sri Astuti Doloksaribu Yanita Setyawati, Christina