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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Maker: Jurnal Manajemen Valid Jurnal Ilmiah Ideas: Jurnal Pendidikan, Sosial dan Budaya JURMA : Jurnal Program Mahasiswa Kreatif Target : Jurnal Manajemen Bisnis Jurnal Ilmiah Satyagraha Jurnal Pengabdian Masyarakat Asia Insight Management Journal Buletin Poltanesa
Onita Sari Sinaga
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of Factors Influencing The Loyalty of Online Transportation Users in Indonesia Fedianty Augustinah; Fitria Halim; Acai Sudirman; Onita Sari Sinaga
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 3 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i3.1364

Abstract

The main objective of the research is to analyze the effect of e-service quality, price and consumer trust on the loyalty of online transportation users. The research method uses quantitative research. Based on the results of data analysis, e-service quality, price and consumer trust have a positive and significant effect on the loyalty of online transportation users. The implications of this research confirms that efforts to provide satisfactory user experience, fast and efficient service, good communication, qualified drivers, effective problem solving, and create a good reputation, online transportation platforms can strengthen user loyalty.
CONTRIBUTION BRAND TRUST IN INCREASING CUSTOMER LOYALTY AT PATRA PARAPAT HOTEL Onita Sari Sinaga; Vivi Candra; Evan Sari Simarmata
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.657

Abstract

Penelitian ini dilakukan di perusahaan jasa akomodasi dan makanan yaitu Hotel Patra Parapat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand trust terhadap loyalitas pelanggan. Metode penelitian ini menggunakan kuantitatif. Jumlah populasi sebanyak 94 instansi dan 30 travel agent dijadikan sampel penelitian. Teknik sampling yang digunakan adalah cluster sampling. Teknik analisa data menggunakan analisis regresi linear berganda. Hasil penelitian menyatakan bahwa brand trust berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Hotel Patra Parapat. This research was conducted in accommodation and food services company, Patra Parapat Hotel. This study aims to test and analyze the influence of brand trust on customer loyalty. This research method uses quantitative. The population of 94 agencies and 30 travel agents were sampled. The sampling technique used is cluster sampling. Data analysis techniques using multiple linear regression analysis. The results stated that brand trust has a positive and significant effect on customer loyalty at Patra Parapat Hotel.
BANK DIGITAL DAN KEPERCAYAAN KONSUMEN Sudung Simatupang; Onita Sari Sinaga; Sepbeariska Manurung; Marthin Hutler Ambarita; Erna Ningsih Mokodongan
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1090

Abstract

Abstract –Transformation in the banking world has changed the form of bank work processes, from conventional bank models to digital banks. The purpose of this study is to see an overview of the presence of digital banks through relegation from Bank Indonesia and the Financial Services Authority in the process of trying to gain consumer trust, because consumers still do not fully understand about digital banks and the risks that will be faced when using digital banks because the physical form of the bank cannot be seen by consumers. Digital banks must be able to foster consumer trust through transaction security, accuracy and availability of services, responsiveness to consumer problems, innovation and openness, consumer awareness, and compliance with government regulations and being able to maintain customer privacy and ethics as consumers.
Co-Authors Acai Sudirman Agus Perdana Windarto Andy Wijaya Banjarnahor, Astri Rumondang Butarbutar, Marisi Christine Loist Debi Eka Putri Edy Dharma Erbin Chandra Erna Ningsih Mokodongan Ernest Grace Evan Sari Simarmata Fedianty Augustinah Fitria Halim Julyanthry Julyanthry Lenny Dermawan Sembiring Manurung, Sepbeariska Marpaung, Fenny Krisna Marthin Hutler Ambarita Marto Silalahi Reni Shinta Dewi Ruth Tridianty Sianipar Silitonga, Hery Pandapotan Simatupang, Sudung Sisca Sisca Susi Susanti Agustina Vivi Candra