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Teknik Marketing Produk pada UKM Suka Nicky Banjarnegara Krisnhoe Rachmi Fitrijati; Atiek Sri Purwati; Pemata Ulfah; Umi Pratiwi
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 1 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.1.16774

Abstract

Innovation cannot be separated from business life because innovation is the spirit or soul of a company to develop. Therefore, innovation management is an important factor in determining the development of small and medium enterprises (SMEs). The role of SMEs in a country's economy is very important. SMEs symbolize the strength of a country's economic development. UKM Suka Nicky is one of the UKMs that has been established since 1996, starting from a small tempe chips business carried out by Sukini as a business actor. Some of the challenges that have been experienced in developing the UKM Suka NIcky business include product innovation, advances in Information Technology, product variations and market segmentation. The aims and objectives of implementing community service activities at UKM Suka Nicky are one form of implementing the tri dharma of higher education which must be carried out by lecturers as a form of community service. This program is expected to increase insight into marketing strategies, which in turn can provide additional knowledge, knowledge that can be used as additional income so that prosperity can be achieved.
Kajian Dampak Manajemen Pengetahuan Digital pada Technostress Krisnho Rachmi Fitrijati; Rini Widianingsih; Permata Ulfah; Umi Pratiwi; Atiek Sri Purwati; Irianing Suparlinah
Jurnal Riset Akuntansi Soedirman Vol 5 No 1 (2026): JURNAL RISET AKUNTANSI SOEDIRMAN
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jras.2026.5.1.22290

Abstract

This paper aims to assess how digital knowledge management affects technostress among employees and its impact on organizational sustainability. This study conducts an in-depth literature review on the concepts of digital knowledge management and technostress. The paper employs a literature review methodology, examining relevant studies on digital knowledge management and technostress systematically selected from connectedpapers.com. The findings reveal a direct and positive relationship between knowledge management and technostress across the reviewed literature. Specifically, several studies indicate that higher levels of corporate knowledge management correspond to higher levels of technostress. This paper serves as a foundation for future research. Furthermore, it contributes to the scarce academic literature regarding technostress levels and digital knowledge management.