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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Manajemen dan Kewirausahaan (JMDK) JRMSI - Jurnal Riset Manajemen Sains Indonesia Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Difusi Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Administrasi Profesional
Titik Purwinarti
Jurusan Administrasi Niaga, Politeknik Negeri Jakarta
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Implementasi Pendekatan Konsep 3A (Attitude, Attention, Action) dalam Mewujudkan Pelayanan Prima Iis Mariam; Nining Latianingsih; Titik Purwinarti; Endah Wartiningsih
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 8 No. 1 (2022): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.978 KB) | DOI: 10.31940/bp.v8i1.26-33

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi bagaimana konsep 3A (Attention, Attitude, Action) dapat meningkatkan pelayanan prima. Manfaat yang diperoleh untuk peserta pengabdian kepada masyarakat adalah dapat melaksanakan tugas dan fungsinya dengan menggunakan pelayanan yang prima. Peserta pelatihan adalah para staf administrasi, Guru, Kepala Sekolah Taman Kanak-Kanak di kecamatan Sawangan, kotamadya Depok sebanyak 20 orang.Metode penelitian  yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data memakai, observasi,  diskusi dan studi kasus. Sedangkan evaluasi pelaksanaan menggunakan angket yang berisi pertanyaan tentang konsep 3A dengan konstruktor jawaban merujuk pada skla Likert (sangat tidak setuju, tidak setuju, deskriptif kualitatifsetuju dan sangat setuju. Hasil dan analisis angket  selanjutnya diolah dan  dijelaskan dan menunjukkan bahwa konsep 3A dalam pelayanan telah digunakan para Guru dan Kepala Sekolah Taman Kanak-Kanak dengan baik (setuju 80 %) dan sangat setuju (20%). Hasil ini membuktikan bahwa peserta pengabdian kepada masyarakat setelah mengikuti pelatihan telah menunjukkan perubahan yang baik dalam  perhatian, sikap dan tindakan yang baik  kepada siswa pada waktu pembelajaran berlangsung, kepada orang tua dan masyarakat dalam menyampaikan komunikasi dan informasi.
ANALISIS FUNGSI PENGAWASAN COMPLIANCE RISK MANAGEMENT MELALUI APPROWEB TERHADAP PENERIMAAN PAJAK BADAN KPP PRATAMA JAKARTA CAKUNG Dina Fikri Hayati; Kadunci Kadunci; Titik Purwinarti
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4891

Abstract

This article aims to describe the mechanism for implementing the Compliance Risk Management model of the supervisory function and its success rate on corporate tax revenue at KPP Pratama Jakarta Cakung. Efforts are being made to improve the supervision of tax revenues from each KPP area to the DJP environment, one of which is the improvement of a tool called Compliance Risk Management with the Circular Letter of the Director General of Taxes Number SE-39/PJ/2021. In increasing tax revenue, the supervisory function is important to find out more about taxpayers that need to be researched. Therefore, an overview of the Compliance Risk Map is needed that displays the entire Corporate Taxpayer by categorizing it into several levels of risk. This is expected to provide justice and equal distribution of the supervisory function carried out by tax officers to all taxpayers. Data collection techniques used 3 (three methods, namely semi-structured in-depth interviews, non-participatory observation, and documentation. Data interpretation was carried out in stages starting from collecting data, reducing data, to final conclusions. The results showed that the application of CRM in KPP Pratama Jakarta Cakung had an impact convenience, especially in carrying out the maximum supervisory function for tax officers. But on the other hand, tax revenue from 2020 to 2021 is still far from reaching the expected revenue target. This shows the need for a re-examination of the problems that continue to be faced by KPP Pratama Jakarta Cakung, and improve other CRM functions to be able to run in balance and produce better results.
SENSORY MARKETING: AROMA DAN CITA RASA TERHADAP PEMBENTUKAN PERSEPSI KONSUMEN (STUDI KASUS: GERAI ROTI O DI STASIUN KRL COMMUTER LINE JAKARTA SELATAN) Rania Rahmadhanimara; Titik Purwinarti; Ni Made Widhi S
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4977

Abstract

This research aims to analyse the effect of sensory marketing through aroma and flavour toward the forming of consumer’s perception in Roti O’s Store in KRL commuter line Station at South Jakarta. This research is using quantitative method with 100 respondents as a sample. Slovin formula is used for sample drawing. This research passed the classic assumption test, in which the data is proved to have a normal distribution 0,200 > 0,050. The regression model Y = 1.835 + 1.938X1 – 0,621X2 + e shows the model is feasible to use. Based on partial regression analysis, aroma as an independent variable contributed to affect the consumer perception for 4,20%. Meanwhile flavour as an independent variable contributed to affect the consumer perception for 4,00%. Aroma and flavour simultaneously affecting the forming of consumer perception for 8,4%. The other 91,6% is being affected by other variables that are not being included in this research. The result shows that aroma does affect the forming of consumer perception and flavour doesn’t affect the forming of consumer perception. This research shows that aroma could be used for marketing strategy to build an impulse on consumer’s olfactory.  
MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s Yanita Ella Nilla Chandra; Husnil Barry; Risya Zahrotul Firdaus; Titik Purwinarti; Ernita Dian Puspasari
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10358

Abstract

This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and  identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s in Depok City. Testing the impact of MSME’s agility on economic resilience. Data were collected through a survey method with MSME’s in Depok City as the research population. The data analysis method using Partial Least Square (PLS). The study found that absorptive capacity had a significant negative effect on MSME’s agility, and knowledge stickiness had a significant positive effect on MSME’s agility. MSME’s agility is influenced by these two variables by 94.5% and the rest is influenced by other factors.
Strategi Customer Relationship Management PT Wahana Makmur Sejati untuk Mempertahankan Member Honda VIP Card Brigita Ruth Tamara; Titik Purwinarti
Administratif Profesional Vol 1 No 02 (2020): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v1i02.3669

Abstract

Penelitian dengan judul “Strategi Komunikasi Customer Relationship Management PT Wahana Makmur Sejati untuk Mempertahankan Relasi dengan Member Honda VIP Card” bertujuan untuk mengetahui strategi customer relationship management yang diimplementasikan dalam bentuk membership Honda VIP Card melalui strategi yang digunakan dalam menghadapi perebutan pangsa pasar yang bergerak dalam industri sepeda motor dengan memanfaatkan teknologi informasi yang berkembang saat ini serta faktor-faktor yang mempengaruhi perusahaan untuk mempertahakan member Honda VIP Card. Metode yang digunakan dalam penelitian ini adalah metode kualitatif melalui data yang diperoleh dari wawancara mendalam dengan 2 sumber informan dari karyawan PT Wahana Makmur Sejati dan Marketing Promotion Head Honda VIP Card, tabel penjualan sepeda motor dengan berbagai merk yang menunjukan bahwa penjualan sepeda motor Honda meningkat dan grafik pengguna Honda VIP Card periode 2017-2019. Customer Relationship Management perlu diterapkan dalam sebuah perusahaan untuk menghadapi persaingan bisnis yang terjadi saat ini mengiringi kemajuan teknologi yang semakin berkembang. Customer Relationship Management diprelukan agar perusahaan yang bergerak dalam penghasil produk dan jasa dapat mengelola hubungan yang baik dengan pelanggan atau member. Hasil penelitian menunjukan bahwa strategi komunikasi Customer Relationship Management PT Wahana Makmur Sejati masih berusaha untuk mempertahankan relasi dengan member Honda VIP Card dan menerapkan model strategi yang dimiliki oleh Peppers dan Rodgers berbasis survey yang dilakukan dengan pelanggan. Selain itu, dalam penerapan Customer Relationship Management Honda VIP Card memanfaatkan teknologi informasi dalam bentuk media sosial dan website, sehingga dengan adanya penelitian ini bisa membuat perusahaan semakin berusaha untuk mempertahankan pelanggan dengan memberikan keuntungan serta lebih informatif.
Pengaruh Program Bank Sampah Terhadap Kondisi Sosial Ekonomi Dalam Situasi Covid-19 Nurul Hidayah; Nining Latianingsih; Titik Purwinarti
Administratif Profesional Vol 3 No 1 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i1.4843

Abstract

This study aims to determine the partial effect of the waste bank program on the socio-economic conditions of the partner customers of the Rumah Harum Garbage Bank. In addition, this research is expected to be a consideration for waste bank managers, especially the Rumah Harum Garbage Bank and partners in paying attention to the waste bank program that will be created. Thus, the socio-economic conditions of partner customers can continue to improve. This study is a descriptive study with a quantitative approach with a population of 195 partner customers. The sample calculation uses the slovin formula, so the number of samples used is 66 respondents with the sampling technique using Cluster Sampling. Testing the instrument using validity and reliability tests. While the data analysis method used simple linear regression analysis, the coefficient of determination R² test, and the T test. Data processing in this study used SPSS 22 software for windows. The regression equation model obtained Y = 7.774 + 0.086x is feasible to use. Based on the results of the partial correlation test, the waste bank program variable (X) has an influence on the socio-economic condition variable (Y) of 49.5%. Based on the results of the analysis of the coefficient of determination (R2), the result is 49.56% socio-economic conditions are influenced by the waste bank program while the remaining 50.44% is influenced by other variables not discussed in this study.
Analisis Perilaku Konsumen dinilai Dari Indeks Sikap Konsumen Pada Restoran Nasi Gajah (Studi Kasus Pada Restoran Nasi Gajah Kota Depok) Dini Bapiani; azwar azwar; Titik Purwinarti
Administratif Profesional Vol 1 No 01 (2020): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v1i01.5071

Abstract

Currently culinary business trends provide opportunities and challenges to the actors and goverment as stakeholders. Business actors can choose arid design a suitable strategy to influence consumers by understanding consumer behavior. The research object is Nasi Gajah. Problems of the research object are some aspects has not contributed properly. One of the problems is marketing aspect. Nasi Gajah does not know clearly the market segmentation and how big is a consumer. The purposes this research is analyze and to know consumer behavior, characteristic and consumer opinion about Nasi Gajah with consumer behavior index. This research use survey method with 50th sample that a consumer of Nasi Gajah. To distribute the questionnaire use incidental sampling method and purposive sampling. Data collection method were used observation and studi of literature. Data analyze method this research is descriptive and consumer behavior index. The result of this research are: (1) The Nasi Gajah consumer like it well enough (2) The score of consumer behavior index are 3,15 that consumer liked it well enough Nasi Gajah (3) The consumer characteristic is woman, 21-22 years old, student and live in Depok.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Go-Jek (Studi Pada Mahasiswa Administrasi Niaga Politeknik Negeri Jakarta) Soraya Khairiyah; Titik Purwinarti; wahyudi Utomo
Administratif Profesional Vol 1 No 01 (2020): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v1i01.5094

Abstract

SORAYA KHAIRIYAH. The influence of Service Quality to Customer Loyality of Go-Jek. Department of Business Administration, Politeknik Negeri Jakarta, 2017. The purpose of this research is to analyze the influence of service quality against the customer loyality. The brand image variables has five indicators. 1)tangible, 2)reliability, 3)responsiveness, 4)assurance, 5)empathy. While the customer loyality variables having six indicators, 1)the repurchasing, 2)habit of consuming the brand , 3)always liked the brand, 4)keep choosing the brand, 5)convinced that the brand is the best, and 6)recommend the brand to others. The research of quantitative approaches to wear by using purposive sampling technique, namely the determination of the sample with a particular consideration. The number of samples used in this research about 81 respondents. The results of this research showed that variables of service quality has positive influence on the customer loyality of Go-Jek in Business Administration student, Politeknik Negeri Jakarta. Because in this study, the 35,6% of the customer loyality of Go-Jek can be influenced by service quality. While the rest of 64,4% is explained by other factors outside the model analyzed.
PENGARUH TERPAAN IKLAN PANTENE MIRACLES DI YOUTUBE MELALUI DAYA TARIK IKLAN TERHADAP SIKAP AUDIENS PADA IKLAN Titik Purwinarti; Nurifa Ananda; Iis Mariam
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 11, No 1 (2024): Januari: Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v11i1.12556

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis seberapa besar pengaruh terpaan iklan melalui daya tarik iklan terhadap sikap audiens pada iklan (studi kasus pada audiens iklan Pantene Miracles di Kota Depok). Tujuan penelitian ini adalah untuk menganalisis seberapa besar pengaruh terpaan iklan terhadap sikap audiens pada iklan melalui daya tarik iklan Pantene Miracles.Metode penelitian ini adalah kuantitatif dengan pendekatan penelitian eksplanasi. Metode pengambilan sampel dalam penelitian ini menggunakan metode nonprobability sampling dan teknik purposive sampling dengan responden sebanyak 100 responden. Kemudian diuji dengan menggunakan PLS (Partial Least Square). Pengujian instrumen menggunakan uji validitas dan uji reliabilitas. Sedangkan untuk metode analisis data menggunakan uji validitas diskriminan, uji validitas konvergen, uji reliabilitas, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: (a) Terpaan iklan (X) berpengaruh positif sebesar 45,8% terhadap sikap audiens pada iklan (Y); (b) Terpaan iklan (X) berpengaruh positif sebesar 64,1% terhadap daya tarik iklan (Z); (c) Daya tarik iklan (Z) berpengaruh positif sebesar 46,2% terhadap sikap audiens pada iklan (Y); (d) Terpaan iklan (X) berpengaruh positif sebesar 29,6% terhadap sikap audiens pada iklan (Y) melalui daya tarik iklan (Z).Hasil uji hipotesis pada penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara variabel terpaan iklan, daya tarik iklan, dan sikap audiens pada iklan sehingga semua Ha diterima dan H0 ditolak. 
IMPLEMENTASI KOMUNIKASI ORGANISASI IGTK-DEPOK DALAM UPAYA MENINGKATKAN KUALITAS PELAYANAN DAN KOMPETENSI ADMINISTRASI, GURU DAN KEPALA SEKOLAH Mariam, Iis; Wartiningsih, Endah; Purwinarti, Titik; Putro, Zaenal Abidin Eko
Jurnal Difusi Vol. 6 No. 1 (2023): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v6i1.4553

Abstract

The collaboration of professional organizations is now important in assisting the development of school organizations including the staff and school leaders so that the organization grows and is empowered. Currently, organizational change is becoming dynamic, requiring members and organizational leaders to be more creative and innovative so that the organization grows into a learning organization. Kindergarten education is one form of early childhood education (PAUD) which has an important role in developing a child's personality and as a foundation in entering the next level of education. In an effort to improve the quality of Kindergarten educational organizations, one part of the Pentahelix concept, namely the involvement of associations, plays an important role. The problems in this study are: (a) what is the role of the Depok-West Java Kindergarten Teacher Association (IGTK) in improving the competence of administrative staff, teachers and principals as a form of implementing the pentahelix concept?, (b) How is organizational communication from IGTK Depok in improving the quality of administrative services for administrative staff, teachers and school principals to students, parents and the community. This research is a follow-up to community service activities that have been carried out for teachers and kindergarten principals in Sawangan sub-district, Depok who are members of IGTK-Depok. The analytical method used in this community service training activity is descriptive qualitative. Data collection techniques were carried out through observation, interviews with school principals, head of IGTK Depok, and questionnaires distributed via google form to 23 people (teachers and kindergarten principals). The results of the training show that the role and function of IGTK is important. Answered strongly agree (73%) and IGTK has played a role in increasing the competence of administrative staff, teachers and principals answered strongly agree (67%), IGTK has had an impact on improving the service quality of kindergarten school organizations in students, parents and the community have answered strongly agree (70%), administrative staff, teachers and school principals are able to handle complaints from students/parents/community answered agree (73%). The Pentahelix concept also has an impact on the collaboration that is built not only between administrative staff, teachers and school principals but also with the government, the community (parents of students), and the media. with formal language followed by maintained voice intonation answered agree (60%), administrative staff, teachers and principals are friendly and polite in providing services to parents/community students answered agree (60%), administrative staff, teachers and principals providing solutions to students/parents regarding problems in the learning process answered strongly agree (53%), the services provided by administrative staff, teachers and principals have a positive impact on the school/organization (strongly agree (67%).
Co-Authors Adawiyah, Endah wardatul Adzra Kamilah, Hana Amanda Fidienna Putri Azwar _ Brigita Ruth Tamara Chandra, Yanita Ella Nilla Dewi Susilowati Dewi Winarni Susyanti Dina Fikri Hayati Dini Bapiani Endah Wartiningsih Endah Wartiningsih Ernita Dian Puspasari Firdaus, Risya Zahrotul Haryani, Yulita Tri Husnil Barry Iis Mariam Kadunci Kadunci Kurniasari, Ratri Mawarta Onida Moh Zaenal Abidin Eko Putro Ni Made Widhi Sugianingsih Nidia Sofa Nining Latianingsih Nurifa Ananda Nurul Hidayah Pandu Kameswara Pratama, Arizal Putra Putra, Yoshua Ardy Putro, M. Zaenal Abidin Eko Rania Rahmadhanimara Ratri Kurniasari Ria Astri Kirana Riskon Ginting Rosalina, Erlyn Sofa, Nidia Soraya Khairiyah Trianis Chusanawati Tuti Hartati Tutupoho, Ridwan Roy Wahyudi Utomo