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All Journal Pedagonal : Jurnal Ilmiah Pendidikan Journal of Industrial Engineering & Management Research (JIEMAR) JUDICIOUS: Journal of Management
Lisa Chandrasari Desianti
Universitas Pakuan, Bogor
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Journal : JUDICIOUS: Journal of Management

 1 
Transformasi Kecerdasan Buatan Terhadap Pengerjaan Tugas Kuliah Mahasiswa Management Semester 2 Mintawati, Hesri; Pratiwi, Intan Deanida; Desianti, Lisa Chandrasari; Simangunsong, Bonse Aris Mandala Putra; Luckieta, Meiliani
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1735

Abstract

This study aims to see if there is a change in the work of Nusa Putra students' coursework after a major update in the artificial intelligence (AI) sector. In a digital era that has changed greatly after AI, this research focuses on examining whether after AI there are changes in critical thinking, problem analysis, and also student literacy in coursework. The method used in the research is qualitative by means of interviews. The population we studied was NUSA PUTRA UNIVERSITY students majoring in Management Semester 2 and the sample used was 6 NUSA PUTRA UNIVERSITY students majoring in Management Semester 2. The results showed that artificial intelligence or AI is very influential on the mindset of critical thinking and also the level of literacy of a student, but the changes brought by AI can have both good and bad effects on students. It is also supported by the answers given by the respondents that AI or artificial intelligence can have both good and bad effects depending on who uses it and how it is used. This study emphasizes the importance of education in the use of AI to ensure that students' critical thinking, literacy and problem-solving skills are not diminished. The results also show that a balanced use of AI is the key to maximizing the advances in technology today. Keywords: Student Management, Critical Thinking, Literacy Level, Artificial Intelligence (AI)
The Influence of Service and Prices on Consumer Decisions in Buying Products at the X Second Wear Store Mintawati, Hesri; Desianti, Lisa Chandrasari; Solihah, Siti Sa'adiatus; Putri, Desti Amelia; Laksana, M. Agung
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1783

Abstract

This research aims to analyze the influence of service and price on consumer decisions in purchasing products at Toko X Second Wear, a quality used clothing shop. Using a qualitative approach, data was collected through in-depth interviews with ten consumers who had shopped at the store. The research results show that responsive and empathetic service from shop staff and competitive prices greatly influence consumer satisfaction and purchasing decisions. Consumers appreciate the friendliness, politeness and speed of service of the staff, which significantly improves their shopping experience. Apart from that, the price of the product which is considered commensurate with its quality is also an important factor in purchasing decisions. This study suggests that Toko X Second Wear should improve the clarity of promotions and loyalty programs to better satisfy customers. The findings of this research can be a guide for other used clothing store managers in improving marketing and service strategies to increase customer satisfaction and loyalty.
The Effect of Price and Consumer Interest in Boba Drinks in Indonesia: A Case Study of Capcin Idano in the City of Sukabumi Mintawati, Hesri; Desianti, Lisa Chandrasari; Aulia, Tasya; Risa, Risa; Vinoza, Ridan Ahwi
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1784

Abstract

Boba beverages have become a popular trend in Indonesia, with a variety of boba drinks available in the market. This research aims to understand how price and consumer interest influence people's inclination to purchase boba drinks, focusing on Capcin Idano in Sukabumi City. We utilized a qualitative method, conducting interviews with Capcin Idano consumers and performing a literature review. The findings indicate that affordable pricing and high consumer interest play significant roles in influencing consumers' purchasing decisions regarding Capcin Idano boba drinks. This study provides insights into the factors affecting consumer interest in boba beverages, which can be valuable for the beverage industry and future researchers.
Hubungan antara Kualitas Layanan dan Kepuasan Pelanggan: Studi Kasus pada Pelanggan PT Zhisheng Pacific Trading (Mixue Indonesia) Mintawati, Hesri; Desianti, Lisa Chandrasari; P., Meisya Eka Putri; Firdaus, Rifka Salsabila; Herawati, Dea Ariana
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1854

Abstract

Utilizing a qualitative method, this research investigates the customer satisfaction of PT Zhisheng Pacific Trading (Mixue Indonesia). The aim of this study is to gain an understanding of customer’s perceptions regarding the quality of service they receive and to what extent this influences their satisfaction. The research sample consist of 10 clients selected purposively. Data were collected through interviews conducted with the assistance of structured question guides. The data analysis does not involve coding and thematic techniques, but solely encompasses a qualitative assessment of customer responses. The research findings indicate a significant correlation between how customers perceive the services and their level of satisfaction. These results enable PT Zhisheng Pacific Trading to enhance their services to better satisfy their customers.
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen pada Restoran Jepang Ale's Place Cipoho Sukabumi Mintawati, Hesri; Desianti, Lisa Chandrasari; Sonia, Citra; Abdurrahman, Abdan; Iqbal, M.
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1855

Abstract

This study examines the influence of service quality and location on consumer purchasing decisions at Ale's Place Japanese restaurant, Cipoho, Sukabumi. Service quality, which includes service speed, staff friendliness, and cleanliness, as well as the restaurant's strategic location, are important factors that can influence customer satisfaction and loyalty. This study used qualitative methods with data collected using observation, interview, and documentation techniques to consumers who have made at least one purchase in the last six months. The results of the study show that good service quality can significantly increase customer satisfaction and encourage repeat purchases. Although the location of the restaurant is not entirely strategic, the uniqueness of the concept and quality of service still attract customers. Therefore, Ale's Place should focus on improving service quality and consider additional factors such as price and promotion to retain and attract more customers.
Co-Authors Abdurrahman, Abdan Aulia, Tasya Eko Pramono Firdaus, Rifka Salsabila Hanik Nurlaila Herawati, Dea Ariana Jayadih Jayadih Laksana, M. Agung Luckieta, Meiliani M. Iqbal Mintawati, Hesri Nurlaila, Hanik P., Meisya Eka Putri Pratiwi, Intan Deanida Putri, Desti Amelia Risa, Risa Simangunsong, Bonse Aris Mandala Putra Solihah, Siti Sa'adiatus Sonia, Citra Tati Rahayuningsih Taty Rahayuningsih Triningsih Triningsih Tukiran, Mar Vinoza, Ridan Ahwi