Article Per Year (5 Year)
p-Index From 2021 - 2026
4.142
P-Index
This Author published in this journals
All Journal Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Consumer Sciences DIJB (Diponegoro International Journal of Business) International Journal of Applied Business Research Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Riset dan Inovasi Pembelajaran Jurnal Difusi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Marketing Innovation Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan
Sosianika, Adila
Politeknik Negeri Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Green Purchase Intention of Indonesian Young Consumers: Extending VAB Framework Fatya Alty Amalia; Adila Sosianika; Felicia Amanda Christabel
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.105 KB) | DOI: 10.35313/jmi.v1i01.9

Abstract

The study aims to investigate the determinants of green purchase intention of generation Y and Z in Indonesia, more specifically on the green straws. Quantitative methodology was carried out through disseminating the online survey and analyzing the collected used of PLS-SEM.  From 394 respondents, the findings showed the value-attitude-behavior (VAB) framework was successfully applied in this study. It meant perceived green value and green attitude significantly impacted on the green purchase intention. In addition, environmental concerns were proven to be the predecessor of the VAB framework as well. The moderating effect of gender only appeared on the relationships of perceived green value-green purchase intention and green attitude-green purchase intention; not on the environmental concerns-green purchase intention. From the theoretical perspective, this study contributes to the extension of the VAB framework through the inclusion of environmental concerns. From the managerial perspective, it provides the specific approaches for males and females consumer groups to awake their green purchase intentions.
The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender Adila Sosianika; Lina Setiawati; Nono Wibisono; Lusianus Kusdibyo; Dwi Suhartanto; Agustinus Februadi; Martin Elliott-White
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.536 KB) | DOI: 10.35313/jmi.v1i01.11

Abstract

This study aims to analyze the effects of hotel services satisfaction on three aspects: service product, service delivery, and service environment as well as on the loyalty. There are 210 respondents employed as the sample who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of genders.  Based on gender difference, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.
Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective Anwar Alawi; Adila Sosianika; Lina Setiawati
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.101 KB) | DOI: 10.35313/jmi.v2i1.32

Abstract

Creative tourism is one of the sectors that is predicted to grow significantly in the future. Saung Angklung Udjo (SAU) is a creative cultural attraction that presents various Sundanese cultural performances typical of West Java, Indonesia. This study aims to determine the differences in tourist experiences with cultural attractions from SAU based on demographic factors. The self-administered questionnaires were distributed directly to tourists who had watched Sundanese cultural performances at SAU. The data collected within a period of 31 days were 419 respondents. This number consists of domestic and international tourists. The data obtained in this study were processed using descriptive analysis, ANOVA, and T-test to examine the difference of perception between the tourists. The results reveal that there is a difference of perception among tourists based on tourist education on escape, peace of mind, involvement, and interactivity dimension. Moreover, there are differences in perceptions between tourists based on the origin of the region. The results of this study give input for creative tourism industry companies in making marketing strategies based on an understanding of the tourist experience with the creative cultural attractions.
The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages Fathin, Firya Fadhila; Sosianika, Adila; Amalia, Fatya Alty; Kania, Rafiati
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.360-378

Abstract

This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors. This research aims to investigate the determinant factors of the consumption of functional beverages as an alternative to sugary drinks among Generation Y and Z in Indonesia. The study population comprises individuals aged 18 to 40, with a particular focus on Generation Y (born 1981-1996) and Generation Z (born 1997-2012) in the West Java Region. Purposive sampling was carried out to select 406 participants. Primary data were collected through a Google Form-hosted online questionnaire, focusing on respondents' characteristics, purchasing habits, health consciousness, and intentions to purchase functional beverages. SmartPLS 3.0 was employed to analyze the data. Various analyses, including descriptive, measurement, Fornell-Larcker, structural model, and path analyses, were carried out. The results indicated noteworthy connections between health consciousness, trust, and purchase intention. Respondents, primarily from Generation Z, exhibited a positive inclination towards health consciousness and trust, suggesting a promising opportunity for the functional beverage industry.
Model Kanvas Proposisi Nilai untuk Produk Minuman Fungsional Sosianika, Adila; Kania, Rafiati; Amalia, Fatya Alty
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 1 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i1.16-27

Abstract

Pandemi COVID-19 telah memotivasi banyak orang untuk mengkonsumsi minuman fungsional untuk hidup sehat. Salah satu contoh minuman fungsional adalah jus buah yang memiliki nilai ekonomis lebih tinggi dibandingkan hanya dijual sebagai buah asli tanpa pengolahan lebih lanjut. Meskipun orang menunjukkan minat yang lebih tinggi untuk mengonsumsi jus buah sejak pandemi, mereka tidak dapat sepenuhnya meninggalkan preferensi lama mereka dengan mengonsumsi minuman manis tinggi gula. Namun, mereka bisa berisiko terkena penyakit kronis di kemudian hari. Generasi Y dan Z merupakan segmen konsumen yang masih jarang mengkonsumsi minuman fungsional dibandingkan segmen yang lebih tua. Mereka tampaknya gagal mengenali nilai manfaat minuman fungsional. Studi ini bertujuan untuk menentukan Customer’s Value Proposition dari Minuman Fungsional yang meliputi Products/Services, Gain Creators and Pain Relievers yang harus sesuai dengan Customer Segments. Untuk mengidentifikasi value proposition, penelitian ini melakukan wawancara mendalam dengan 15 pelanggan minuman fungsional. Temuan menunjukkan bahwa konsumen muda mempertimbangkan minuman fungsional berdasarkan kandungan gizi, rasa, aroma, kemasan, kemudahan konsumsi, branding, manfaat, dan harga. Dengan demikian, berdasarkan temuan tersebut, perusahaan minuman fungsional dapat menciptakan strategi penciptaan nilai yang lebih baik untuk pelanggan muda.
Exploring Students’ Continuence Intention Toward Artificial Intelligence Sosianika, Adila; Rafdinal, Wahyu; Amalia, Fatya Alty
Jurnal Riset dan Inovasi Pembelajaran Vol. 4 No. 3 (2024): September-December 2024
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/jrip.v4i3.2027

Abstract

Various forms of Artificial intelligence (AI), including machine-driven AI, cognitive AI, and emotional AI, collaborate to provide numerous advantages in marketing research and help marketers develop effective strategies. This study applied the Technology Acceptance Model (TAM) to explore the aspects impelling students' ongoing intention to make advantages of AI in marketing research. To meet the study's objectives, this research used quantitative methods to identify AI applications in marketing research. A questionnaire survey was distributed to 200 student respondents to collect data. The collected data is examined using Importance Performance Map Analysis (IPMA). The study assesses the significance of AI in marketing research among students, revealing that attitude significantly impacts the committed to keep utilizing AI. Positive attitudes are strongly linked to continued usage, with perceived usefulness being the most critical factor, suggesting users find AI enhances their experiences. Acceptance of AI is also influenced by perceived ease of use, system, information, and service quality, as well as attitude. The results indicate that efficient system operation, improved information quality, and high-quality systems and services foster positive perceptions and preferences for AI. The results of this study offer valuable insights for educators in higher education, guiding them on effective strategies to encourage their students to utilize AI in a responsible manner, particularly within the realm of marketing research.
Strategi Branding untuk PKK Bumi Sariwangi Mekar Kabupaten Bandung Barat Widi Senalasari; Adila Sosianika; Rafiati Kania; Lina Setiawati; Fatya Alty Amalia
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 3 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i3.16328

Abstract

Mitra dari kegiatan pengabdian masyarakat ini adalah kelompok Pemberdayaan Kesejahteraan Keluarga (PKK) Bumi Sariwangi Mekar (BSM) yang menjalankan kegiatan bisnis dan belum optimal. Bentuk kegiatan bisnis yang dilakukan mitra di antaranya adalah kios makanan yang menjual makanan jadi dan bahan pokok. Dari seluruh kegiatan tersebut, mitra ingin fokus pada peningkatan kinerja penjualan dari kios makanannya di mana hasil pendapatannya masih fluktuatif dan cenderung menurun. Berdasarkan hasil observasi dan wawancara mitra, tim PkM menemukan bahwa mitra mengalami masalah dari segi pemasaran dan manajerial. Dari segi pemasaran, mitra belum memiliki identitas yang kuat untuk kios makanannya sehingga tidak terdiferensiasi dengan baik dari pesaingnya. Oleh sebab itu, permasalahan marketing lebih diprioritaskan dibandingkan menyelesaikan masalah managerial. Solusi yang ditawarkan adalah strategi branding melalui pembuatan desain logo sebagai identitas pemasaran produk mitra. Dari hasil wawancara, observasi mitra serta strategi branding dari pesaing didapatkan berbagai masukan sebagai input untuk pembuatan konsep merek produk. Adapun nama merek yang dipilih adalah Teras Jajanan Sariwangi, dengan nuansa warna jingga yang menggambarkan keceriaan dan semangat.
Re-branding Kemasan Produk GEMI0418: Kemasan Kreatif untuk Olahan Lele Konsumsi Manusia dan Maggot Pakan Ternak Sosianika, Adila; Setiawati, Lina; Kania, Rafiati; Amalia, Fatya Alty; Senalasari, Widi
Bakti Budaya: Jurnal Pengabdian kepada masyarakat Vol 8 No 1 (2025): 2025: Edisi 1
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bakti.14114

Abstract

Since 2021, GEMI0418 has been recognized as a community committed to environmental sustainability in parts of Cimahi, West Java. However, GEMI0418 faced challenges in marketing its products—processed catfish for human consumption and maggot feed for livestock—due to packaging that did not effectively convey their intended image. Through observation and interview methods, this community service (PkM) activity explored the concept of creative packaging, highlighting the crucial role of branding in marketing. Creative packaging not only provides a strong identity for products but also serves as a direct communication channel between producers and consumers. This PkM activity was carried out from March 1 to August 31, 2024, by a team of five lecturers from the Marketing Management Study Program, Bandung State Polytechnic, and successfully implemented rebranding of the packaging, focusing on visual design and colors relevant to the products. This study discusses the importance of visual elements and specific color choices in creative packaging to attract consumer interest and increase product appeal. === Dari tahun 2021, GEMI cukup dikenal sebagai komunitas yang peduli lingkungan di sebagian masyarakat Cimahi, Jawa Barat. Namun, GEMI menemukan tantangan ketika menjual produk hasil budi daya lele dan pengolahan magot karena faktor kemasan yang belum membentuk citranya dengan maksimal. Dengan metode observasi dan wawancara, kegiatan PkM ini dapat menentukan konsep kemasan seperti branding di kemasan memiliki peran krusial dalam dunia pemasaran karena mampu memberikan identitas yang kuat pada suatu produk. Kemasan yang dirancang dengan elemen branding yang khas tidak hanya memudahkan konsumen mengenali merek, tetapi juga menjadi saluran komunikasi langsung antara mitra dan pelanggan. Kegiatan PkM ini dilaksanakan dari 1 Maret hingga 31 Agustus 2024 oleh lima orang tim dosen dari Program Studi Manajemen Pemasaran, Politeknik Negeri Bandung dan telah berhasil melakukan re-branding kemasan dalam hal visual dan warna yang relevan dengan produknya. Studi ini membahas aspek-aspek visual seperti apa yang penting untuk dipertimbangkan pada produk GEMI hingga warna tertentu yang bisa memicu minat konsumen untuk membeli produknya.
#FYP untuk UMKM: Strategi Digital Marketing TikTok dalam Penguatan Brand dan Konversi Usaha Kost Wiryawan, I Gusti Ngurah Dwi; Sosianika, Adila; Aprianissa, Syifa Nur; Lisoni, Kaniya; Abdurrauf, Husni Muhammad
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1734

Abstract

This community service activity aims to empower MSMEs in the housing services sector, specifically women's boarding houses, through mentoring in digital marketing strategies using TikTok as a social media platform. The targeted partner was a boarding house owner in Sarijadi, Bandung, who had not previously implemented any digital promotion strategy. The program was conducted from February to May 2025, involving one business partner and seven students from the Business Administration Study Program. The implementation method used a participatory approach, consisting of three stages: (1) identifying partner conditions through observation and interviews; (2) designing a digital marketing strategy, including the creation of visual identity, opening a TikTok account, and developing a content calendar; and (3) executing the campaign and evaluating its performance using TikTok Analytics. The results showed positive achievements: 384 new followers, 400,000 video views, increased digital engagement, and four previously vacant rooms successfully rented during the campaign. The partner also demonstrated improved understanding of digital promotion strategies and the ability to manage social media independently. The program was well received by the partner and surrounding community. The increase in digital literacy and promotional independence strengthened the business's competitiveness in the digital era. The short-video content strategy proved effective and applicable for MSMEs without requiring large budgets, while also serving as a practical learning experience for students and a tangible contribution from the university in supporting MSME digital transformation.ABSTRAKKegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan pelaku UMKM di sektor jasa hunian, khususnya kost perempuan, melalui pendampingan strategi digital marketing berbasis media sosial TikTok. Mitra sasaran adalah pemilik kost di Sarijadi, Kota Bandung, yang belum memiliki strategi promosi digital. Kegiatan dilaksanakan pada Februari–Mei 2025, melibatkan satu mitra usaha dan tujuh mahasiswa dari Program Studi Administrasi Niaga. Metode pelaksanaan menggunakan pendekatan partisipatif dengan tiga tahapan: (1) identifikasi kondisi mitra melalui observasi dan wawancara; (2) perancangan strategi digital, meliputi pembuatan identitas visual, pembukaan akun TikTok, serta penyusunan kalender konten; dan (3) implementasi kampanye serta evaluasi performa melalui TikTok Analytics. Hasil menunjukkan capaian positif: 384 pengikut baru, 400.000 tayangan video, peningkatan interaksi digital, dan empat kamar kost yang sebelumnya kosong berhasil disewa. Mitra juga mengalami peningkatan pemahaman terhadap strategi promosi dan mampu mengelola media sosial secara mandiri. Kegiatan ini diterima dengan baik oleh mitra dan lingkungan sekitar. Peningkatan literasi digital dan kemandirian promosi memperkuat posisi usaha di era digital. Strategi konten video pendek terbukti efektif dan aplikatif bagi UMKM tanpa anggaran besar, serta menjadi sarana pembelajaran praktis bagi mahasiswa dan kontribusi nyata perguruan tinggi dalam mendorong transformasi digital UMKM.
The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages Fathin, Firya Fadhila; Sosianika, Adila; Amalia, Fatya Alty; Kania, Rafiati
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.360-378

Abstract

This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors. This research aims to investigate the determinant factors of the consumption of functional beverages as an alternative to sugary drinks among Generation Y and Z in Indonesia. The study population comprises individuals aged 18 to 40, with a particular focus on Generation Y (born 1981-1996) and Generation Z (born 1997-2012) in the West Java Region. Purposive sampling was carried out to select 406 participants. Primary data were collected through a Google Form-hosted online questionnaire, focusing on respondents' characteristics, purchasing habits, health consciousness, and intentions to purchase functional beverages. SmartPLS 3.0 was employed to analyze the data. Various analyses, including descriptive, measurement, Fornell-Larcker, structural model, and path analyses, were carried out. The results indicated noteworthy connections between health consciousness, trust, and purchase intention. Respondents, primarily from Generation Z, exhibited a positive inclination towards health consciousness and trust, suggesting a promising opportunity for the functional beverage industry.
Co-Authors Abdurrauf, Husni Muhammad Agustinus Februadi Amalia, Fatya Alty Andipa Galuh Noersyeha Andita Sari Nurmuslimah Annisa Agustriyani Annisa Zahra Nurchantika Fauzia Anwar Alawi Aprianissa, Syifa Nur Arie Indra Gunawan Arie Indra Gunawan Az-Zahra, Shafira DWI SUHARTANTO Euis Sartika Fathin, Firya Fadhila Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Felicia Amanda Christabel Ghinaa Aliyyah Tazkia Jauhari Imas Nurzanah Kania, Rafiati Kaniati, Sandra Putri Kurniawan, Dede Ananta Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Lina Setiawati Lisoni, Kaniya Livia Nadhifa Putri Lusianus Kusdibyo Martin Elliott-White Meliana Rizkila Moh Farid Najib Mohammed A. Sadiq Nono Wibisono Nugroho Hardiyanto Rachma Wijayaning Sri Rafdinal, Wahyu Rafiati Kania Rafiati Kania Rosita Rosita Senalasari, Widi Sypha Rachmayati Solihat Vivi Novyanti Wahyu Rafdinal Widi Senalasari Wiryawan, I Gusti Ngurah Dwi