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Pengaruh store atmosphere dan kualitas layanan terhadap minat pembelian ulang melalui kepuasan konsumen sebagai variabel mediasi pada outlet beli kopi di sidoarjo Manzilah Ar Rohmah; Afifatus Sholikhah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11662

Abstract

This study aims to determine the effect of store atmosphere and service quality on repurchase intention through consumer satisfaction as a mediating variable at Beli Kopi outlets in Sidoarjo. This study used a quantitative approach with descriptive methods. The population in this study were all Beli Kopi consumers in Sidoarjo, while the research sample consisted of 160 respondents obtained using a non-probability sampling technique with an accidental sampling method. Data collection was conducted by distributing questionnaires using a Likert scale. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of the SmartPLS 4.0 application. The results showed that store atmosphere has a positive and significant effect on consumer satisfaction and repurchase intention. Service quality also has a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction has a positive and significant effect on repurchase intention. The study also demonstrated that customer satisfaction mediates the influence of store atmosphere and service quality on repurchase intention at Beli Kopi outlets in Sidoarjo. Therefore, the better the store atmosphere and the better the service quality, the higher the level of customer satisfaction, which in turn encourages repeat purchases.
Repurchase Intention pada Live Streaming Produk Thrift di Shopee: Peran Customer Trust dan Perceived Value dengan Mindfulness sebagai Moderasi Alin Riqqoh Dini Safia; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45315

Abstract

The rise of digital technology has altered how consumers purchase online, as seen by the growing popularity of live streaming on e-commerce sites like Shopee. This research uses mindfulness as a moderating variable to examine how customer trust and perceived value affect repurchase intention for secondhand goods sold via Shopee Live Streaming. Purposive sampling approaches were used to pick 170 respondents for this research, which combines a quantitative approach with a survey method. Partial Least Squares (PLS) were used to evaluate the data. The study's findings show that Repurchase Intention is positively and significantly impacted by Customer Trust and Perceived Value. Additionally, Repurchase Intention is significantly impacted directly by mindfulness. However, it was not shown that mindfulness had a substantial moderating impact in the link between perceived value and repurchase intention or between customer trust and repurchase intention. This finding suggests that although consumers with high levels of trust and perceived value tend to make repeat purchases, the level of Mindfulness does not strengthen the relationship in the context of shopping via Live Streaming. This research contributes to marketers and business actors to put more emphasis on strategies that build trust and create product value in increasing consumer repurchase intentions.
Pengaruh Brand Image Terhadap Minat Beli Produk Kaos Brand Adlv Melalui Brand Trust Pada Konsumen di Kabupaten Sidoarjo Deva Arya Wiguna; Afifatus Sholikhah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 5 (2026): september
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i5.12365

Abstract

Abstract. This study aims to analyze the influence of Brand Image on Purchase Intention of ADLV brand t-shirt products through Brand Trust as a mediating variable among consumers in Sidoarjo Regency. The widespread circulation of counterfeit (KW) ADLV products in the market has created a gap between consumers' visual appeal toward brand image and actual purchasing decisions, making brand trust a crucial factor that needs to be examined. This research employs a quantitative approach using a survey method through questionnaire distribution to 120 People its selected using incidental sampling technique. Respondent criteria included residing in Sidoarjo Regency, knowing or having seen ADLV brand t-shirt products, and being at least 17 years old. The data were analyzed using the Partial Least Squares (PLS) approach with SmartPLS 4.0 software. These findings indicate that Brand Trust has a more dominant role compared to Brand Image in driving consumer purchase intention. Therefore, ADLV's marketing strategy in Sidoarjo Regency needs not only to maintain a strong brand image but also to actively build consumer trust through product information transparency, authenticity guarantees, and quality consistency to overcome the challenge of counterfeit products in the market.
Fenomena Kecerdasan Emosional dan Pengalaman Kepala Cabang dalam Mengatasi Konflik Internal Karyawan Golden Journey Mojokerto: The Phenomenon of Emotional Intelligence and Branch Manager Experience in Resolving Internal Conflicts Among Employees at Golden Journey Mojokerto Afifatus Sholikhah; Risa Yulia Agustin
TALI JAGAD JOURNAL Vol. 4 No. 1 (2026): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

The aim of this study is to understand the emotional intelligence in leadership style and to examine the experiences of branch managers in managing internal conflicts among employees at the Golden Journey branch in Mojokerto. This method used is qualitative and based on in depth interviews and direct observations as data collection. Data analysis involved copying and presenting the data and drawing conclusions. The informant in this study was a branch manager who had experience in dealing with conflict between employees. The results show that emotional intelligence plays an important role in the resolution of internal conflict by the branch manager of Golden Journey Mojokerto. The branch manager was able to use his emotional intelligence to recognise and control his own emotions, motivate his employees and build relationship with them, thereby creating a pleasant working armosphere.