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All Journal Jurnal Akuntansi dan Pajak Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Ubhara Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Ilomata International Journal of Management International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Sustainable Community Development (JSCD) Studi Ilmu Manajemen dan Organisasi Jurnal Teknologi dan Manajemen Batara Wisnu : Indonesian Journal of Community Services Cerdika: Jurnal Ilmiah Indonesia
Alfatih S. Manggabarani
Department Of Management, Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS KELENGKAPAN PRODUK, KUALITAS LAYANAN, DAN TATA LETAK TERHADAP KEPUASAN KONSUMEN PADA MINIMARKET JAKARTA SELATAN Siti Hawa; Alfatih Sikki Manggabarani; Heni Nastiti
Jurnal Ilmiah Manajemen Ubhara Vol 4, No 1 (2022): JURNAL ILMIAH MANAJEMEN UBHARA
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jmu.v4i1.1031

Abstract

Minimarkets are modern stores that provide basic needs by placing outlets near people's residences. This study is a quantitative study designed to determine, prove, and analyze whether consumer satisfaction at minimarkets is influenced by product completeness, service quality, and layout. With a population of minimarket (Indomaret and Alfamart) consumers in Cilandak District, South Jakarta. With a sample of 100 respondents using non-probability sampling method with purposive sampling type. Collecting data by distributing questionnaires via google form. The data analysis technique used Partial Least Square (PLS). The results showed that the product completeness variable had a significant effect on consumer satisfaction with a path coefficient of 0.268, service quality had a significant effect with a path coefficient of 0.298, and layout had a significant effect with a path coefficient of 0.358, meaning that it had a partial and significant effect on consumer satisfaction. Analysis of the coefficient of determination explains that product completeness, service quality, and layout affect customer satisfaction at the South Jakarta Minimarket by 74.6%, the remaining 25.4% is influenced by other variables.
Analisis Pengawasan Seleksi Terbuka Pengisian Jabatan Pimpinan Tinggi Di Instansi Pemerintah oleh Komisi Aparatur Sipil Negara (KASN) Della Damayanti; Mahendro Sumardjo; Alfatih S. Manggabarani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.101 KB) | DOI: 10.36418/syntax-literate.v7i1.6033

Abstract

Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk mengetahui bagaimana pelaksanaan pengisian jabatan pimpinan tinggi secara terbuka di Instansi Pemerintah dan pengawasan yang dilakukan oleh Komisi Aparatur Sipil Negara. Teknik pengumpulan data dalam penelitian ini adalah dengan melakukan wawancara mendalam dengan beberapa narasumber yang terkait dengan proses pelaksanaan seleksi terbuka pengisian jabatan pimpinan tinggi. Hasil Penelitian menunjukkan bahwa pelaksanaan seleksi terbuka pengisian jabatan pimpinan tinggi sudah merubah sistem manajemen ASN dari Close Career System menjadi Open Career System, sebagai sebuah sistem yang baru seleksi terbuka memiliki kelebihan dan kelemahan. Sedangkan pengawasan yang dilakukan KASN selama ini sudah cukup efektif baik secara preventif atau represif. Tujuan akhir dari manajemen ASN di Indonesia adalah manajemen talenta nasional, sehingga proses seleksi dapat diperoleh dari manajemen talenta nasional dan dapat melalui lintas instansi bahkan lintas sektor
Customer Satisfaction Analysis of Sekolah Alam In Depok and Its Implication To Word of Mouth Rizki Arianto; Prasetyo Hadi; Alfatih S Manggabarani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.784 KB) | DOI: 10.36418/syntax-literate.v7i5.7195

Abstract

The increasing number of schools in Depok in the latest 5 years, forcing the Sekolah Alam Depok to fight in a tight competition. Decreasing the number of registrants in Sekolah Alam Depok is suspiciously caused by the decreasing of Customer satisfaction and the lack the Customer intention in promoting and recommending Sekolah Alam to others. The purpose of this study was to analyse empirically the effect of the Service Quality on the tendency of customer to do Word of Mouth either directly or indirectly through Customer Satisfaction. The research is an empirical study with quantitative approach. The instrument is a questionnaire and analysed by using SEM with smartPLS software. The main result of this study revealed that word of mouth will be more directly influenced by quality service than indirectly through customer satisfaction. Based on the coefficient of influence, where the quality of service has a coefficient of influence of 49.1% directly on word of mouth while the service quality if through customer satisfaction has a coefficient of influence of 17.7% on word of mouth. it shows that actually good quality of service is the key to create word of mouth, and customer satisfaction proved not to have a large impact to increase word of mouth. The conclusion of this study is that good service quality will have implications for the creation of word of mouth either directly or indirectly through customer satisfaction.
Empowerment of Women Through Entrepreneurship Workshops and Business Plan Development in Students of Babakan Ciwaringin Islamic Boarding School, Cirebon Alfatih Sikki Manggabarani; Munashiron Miftah; Suryani Maryam
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i3.3867

Abstract

This training activity aims to improve the trainees' soft and hard skills, namely Members and administrators of the Cirebon district cottage. The output of the activity is an understanding of the importance of the role of women in doing business and entrepreneurship as an alternative to improve family welfare. Independence in earning a living can reduce dependence on men. This activity began with an initial survey and discussion with the board of the Islamic boarding school. This activity is carried out to get input and design activities needed by the training participants. This training activity uses the method: lectures and discussions.
PKM DOSEN PENERAPAN STRATEGI MARKETING MELALUI ANALISIS DATA PENJUALAN UMKM DI DKI JAKARTA Jubaedah Jubaedah; Desmintari Desmintari; Iwan Kresna Setiadi; Alfatih Sikki Manggabarani; Maria Assumpta Wikantari; Praptiningsih Praptiningsih
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.235

Abstract

This community service program is a collaboration between a team of lecturers from UPN Veteran Jakarta and Micro, Small and Medium Enterprises (MSMEs) in DKI Jakarta. This activity is useful between UPN Veteran Jakarta and MSMEs Level Up Kominfo RI. This program is not only a form of cooperation between educational institutions and government institutions, but also as a form of community service from UPNVJ lecturers through the implementation of the tridharma of higher education. With a focus on developing marketing strategies, this activity aims to help MSMEs utilize sales data to improve their marketing performance. The lecturer team collaborates with MSMEs in collecting, analyzing, and interpreting sales data to identify relevant patterns and trends in consumer behavior. Based on these findings, a marketing strategy was developed tailored to the characteristics of the local market and consumer needs. The strategy includes the utilization of social media, online platforms, proper market segmentation, and appropriate product development. In addition, this program also involves training activities and workshops to improve understanding and marketing skills for MSMEs. Through this collaboration, it is hoped that MSMEs in DKI Jakarta can strengthen their position in the market and increase their competitiveness in a sustainable manner. This program is a concrete step in supporting local economic growth and the development of MSMEs as an important pillar in the economy. After the service activities, MSMEs in DKI Jakarta benefit from more effective marketing strategies, increased sales, and a better understanding of using sales data. This has an impact on local economic growth and the empowerment of MSME communities
ANALISIS KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PENGGUNA JASA TRANSPORTASI KRL COMMUTER LINE Farhan Atha Syarif; Alfatih S. Manggabarani
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5260

Abstract

This study uses quantitative methods because to determine the effect of service quality and customer satisfaction on the loyalty of KRL Commuter Line users in DKI Jakarta. KRL Commuter Line is the mainstay of transportation for DKI Jakarta residents. The population of this research is the KRL Commuter Line users in DKI Jakarta. The number of samples used is 100 respondents with purposive sampling method and distributing questionnaires through google form. The analysis technique uses descriptive and inferential analysis with SmartPLS 3.2.9 software. The results of R Square Adjusted for the consumer satisfaction variable are 0.734 or 73.4% and the consumer loyalty variable is 0.606 or 60.6%. The results of hypothesis testing are (1) service quality has a positive and significant effect on customer satisfaction with a value of 0.859, (2) customer satisfaction has a positive and significant effect on consumer loyalty with a value of 0.505, (3) there is a positive and significant effect on service quality on consumer loyalty with value of 0.306, and (4) service quality through satisfaction has a positive and significant effect on consumer loyalty with a value of 0.434.
Analisis Minat Penggunaan Ulang pada Dompet Digital Shopeepay di Masa Pandemi Covid-19 Yola Auralia; Alfatih Sikki Manggabarani; Wahyudi Wahyudi
Studi Ilmu Manajemen dan Organisasi Vol 1 No 2 (2020): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v1i2.916

Abstract

Purpose: The purpose of this study is to analyze and prove the influence of perceived usefulness, perceived ease of use and sales promotion on reuse intention the ShopeePay digital wallet during the Covid-19 pandemic. Research Methodology: This study is a quantitative research, the data in this research have been acquired form the distribution of questionnaires measured via ascale Likert using the Partial Least Square (PLS) technique which data processing was assisted by Smart PLS 3.3.3. In this research, a sample of 96 people was used, and the sampling technique used was the purposive sampling method. Result: The results of this research imply that the perceived usefulness variable has no effect and not significant on interest in reuse with a path coefficient value of 0.192. The variable perceived ease of use has a positive and significant effect on interest in reuse with a path coefficient value of 0.314 and sales promotion has a positive and significant effect on interest in reuse with a path coefficient value of 0.274. Limitations: Due to the Covid-19 pandemic, the spread of questionnaires must use Google Form (online) so that it cannot spread the questionnaire directly. And the variables used and set out in this study are limited i.e., refer only to the variables of benefit perception, ease perception and sales promotion. Contribution: It is expected to be able to share the contribution of knowledge and benefits and this writing can be a contribution as a source of reference and have the same topic, and can have the benefit to be a consideration for the company that it can be used as a consideration in determining strategies towards its product or service. Keywords: Reuse Intention, Perceived Usefulness, Perceived Ease of Use, Sales Promotion.
Strategi Revitalisasi Pemasaran pada UMKM Kuliner Legendaris: Studi Kasus Warung Betawi "H. Jaja" Jakarta Selatan Bimayu Rati; Alfatih S. Manggabarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3277

Abstract

Sektor UMKM kuliner merupakan bagian penting dalam perekonomian kreatif urban dan berperan dalam pelestarian identitas budaya lokal. Penelitian ini bertujuan untuk menganalisis strategi revitalisasi Warung Betawi “H. Jaja” sebagai kuliner tradisional Betawi yang mengalami penurunan pelanggan akibat perubahan preferensi konsumen dan minimnya digitalisasi. Penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi lapangan, wawancara dengan pemilik, karyawan, dan pelanggan, serta pengumpulan dokumentasi. Hasil analisis IFAS dan EFAS menunjukkan bahwa warung memiliki kekuatan pada cita rasa autentik, nilai historis (heritage), dan loyalitas pelanggan lama, sementara kelemahan utama berada pada aspek pemasaran digital, inovasi visual, serta absennya layanan pesan-antar berbasis aplikasi. Peluang eksternal mencakup peningkatan tren kuliner lokal, pertumbuhan wisata kuliner, dan digital food content, sedangkan ancaman berasal dari restoran kekinian, preferensi visual konsumen muda, dan dominasi media sosial dalam proses pengambilan keputusan. Analisis SWOT mengindikasikan perlunya strategi revitalisasi berbasis storytelling budaya, digital branding, dan integrasi platform delivery untuk memperluas segmentasi pasar tanpa menghilangkan karakter otentik warung. Penelitian ini memberikan kontribusi praktis bagi UMKM kuliner tradisional dalam mengadaptasi teknologi digital sembari mempertahankan identitas budaya lokal di era kompetisi modern.
Co-Authors A. Heri Iswanto Alfida Alfida Andrey Naufal Arizzki Angga Karta Puspito Astuti, Miguna Bimayu Rati Cynthia Anggraini Novitasari Della Damayanti Desmintari Erina Oktaviani Faisal Marzuki Farhan Atha Syarif Fitri Yetty Hawariyah Hawariyah Heni Nastiti Iwan Kresna Setiadi Jubaedah Nawir Mahendro Mahendro Sumardjo Maria Assumpta Wikantari Miftah, Munasiron Muhammad Erland Fauzi Muhammad Randhika Priyatna Munashiron Miftah Nunuk Triwahyuningtyas Pangestuti, Dewi Cahyani Praptiningsih Praptiningsih Prasetyo Hadi Prasetyo Hadi Ricky Ramilton Rizki Arianto Siti Hawa Suryani Maryam Wahyudi, Wahyudi Yola Auralia YUDI NUR SUPRIADI