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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Ilmiah Econosains Syntax Literate: Jurnal Ilmiah Indonesia Visipena JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH ABDIMAS Jurnal Ipteks Terapan SABDAMAS Ilomata International Journal of Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Batara Wisnu : Indonesian Journal of Community Services pendidikan, science, teknologi, dan ekonomi Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal of Social Science IIJSE
Faisal Marzuki
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Digital Transformation in SMEs in West Java Digital Marketing Capability Analysis and Use of Chatbots in CRM S.Manggabarani, Alfatih; Hadi, Prasetyo; Marzuki, Faisal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7991

Abstract

This research examines the impact of Digital Marketing Capabilities on Marketing Performance, mediated by the use of CRM Chatbots in SMEs in West Java. Utilizing SmartPLS 3.2.9 software for analysis, the study finds that Digital Marketing Capabilities significantly influence Marketing Performance both directly and through CRM Chatbots. These results underscore the importance of robust Digital Marketing Capabilities and CRM Chatbot usage in enhancing the Marketing Performance of SMEs. The findings contribute valuable insights into the factors affecting marketing outcomes and highlight the need for strategic management of Digital Marketing and Media Capabilities to support digital transformation in the market.
The Influence of Competence, Training, and Efficacy on the Development Expectations of Widyaiswara with Affective Commitment as a Moderating Variable in Agencies Implementing Talent Management Tunsiah, Siti; Sumardjo, Mahendro; Marzuki, Faisal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7213

Abstract

This research explores how competence, training, and self-efficacy influence the growth expectations of widyaiswara, with affective commitment serving as a moderating variable in institutions that have adopted talent management practices. Data were collected via Google Forms containing statements related to each of the studied variables. The sample consisted of 100 widyaiswara respondents. Data analysis was conducted using SmartPLS 4.0, employing the PLS method for hypothesis testing, which involved two stages: evaluation of the outer model and the inner model. The findings indicate that competence does not have a significant effect on growth expectations. In contrast, both training and self-efficacy show a significant positive impact. Additionally, the moderating role of affective commitment does not influence the relationship between competence and growth expectations, but it significantly strengthens the effect of training on growth expectations.
The Influence of the Ability to Manage Job Stress, Person Job Fit, and Work Relations on Employee Loyalty and Job Satisfaction as a Moderation Variable in Employees PT. Sreeya Sewu Indonesia Tbk Slaughterhouse Division Hutabarat, Junita; Marzuki, Faisal; Sumardjo, Mahendro; Setiadi, Iwan Kresna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7611

Abstract

This research is conducted to examine the effect of several key organizational factors on employee loyalty, specifically focusing on the ability to manage work stress, person-job fit, and the quality of work relationships. Additionally, this study investigates the role of job satisfaction as a moderating variable that may strengthen or weaken the relationship between these factors and employee loyalty. The study is centered on employees working at PT. Sreeya Sewu Indonesia Tbk, specifically within the Slaughterhouse Division. A quantitative research method is employed to ensure objectivity and statistical validity. The sample for this research consists of 100 employees, selected through a simple random sampling technique to represent the larger employee population fairly. Data collection was carried out through a structured questionnaire distributed digitally using Google Forms, allowing for efficient and widespread distribution. To analyze the data, this research utilizes the Partial Least Squares (PLS) method with the assistance of SmartPLS version 4 software. The use of PLS is appropriate for testing complex relationships between latent variables and for predictive modeling. Through this approach, the research aims to provide valuable insights into how stress management capabilities, job fit, and interpersonal dynamics contribute to fostering loyalty among employees, moderated by the level of job satisfaction.
PERAN PSYCHOLOGICAL CAPITAL DAN PERSON-ORGANIZATION FIT TERHADAP EMPLOYEES’ READINESS FOR CHANGE MELALUI MODERASI LEADER-MEMBER EXCHANGE Koesindratmono, Ferry; Setiadi, Iwan Kresna; Marzuki, Faisal
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 12 No. 1 (2024)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v12n1.p5-34

Abstract

Organisasi yang agile dapat mengkonfigurasi ulang terhadap strategi, struktur, proses, orang, dan teknologi, menuju peluang untuk menciptakan keunggulan kompetitif dan menghasilkan kinerja yang lebih baik ditengah ketidakpastian dan ketidakstabilan. Kesiapan individu untuk berubah merupakan elemen krusial dalam keberhasilan suatu organisasi dalam mencapai hasil perubahan yang diinginkan. Penelitian ini bertujuan untuk mengetahui pengaruh psychological capital (PsyCap) dan person-organization fit (P-O fit) terhadap employee readiness for change (ERFC), dan efek moderasi leader member exchange (LMX). Penelitian ini melibatkan 141 responden karyawan PTDS (industri hilir migas) dengan metode purposive sampling (sampling jenuh). Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Adapun hasil penelitian berdasarkan analisa data Smart PLS 3.0 menyimpulkan bahwa PsyCap dan P-O Fit berpengaruh positif dan signifikan terhadap EFRC. Leader member exchange ditemukan berpengaruh positif namun tidak signifikan terhadap EFRC. Selain itu, LMX terbukti tidak berpengaruh signifikan baik pengaruh PsyCap maupun pengaruh P-O Fit terhadap EFRC. Pada penelitian ini menambahkan leader member exchange sebagai variabel moderasi.
Co-Authors Abdul Husen Zaelani Acim Heri Iswanto Alfatih Manggabarani Alfatih S. Manggabarani Alfatih S. Manggabarani Alfida Aziz Ali, Syarif Amiruddin Al Hakim Ayunita Ajengtiyas Saputri Mashuri Bella Nurhastuti Diyah Yuli Sugiarti Eka Fitri Setiawan Endah Susiyanti Erik Meza Nusantara Faizi Ferry Koesindratmono Handono Mardiyanto Hutabarat, Junita Ivan Yulivan Iwan Kresna Setiadi Luthfan Fayi Anzika Mahendro Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo, Mahendro Mahendro, Mahendro Manggabarani , Alfatih S. Maria Bernadette Nani Ariani Nunuk Triwahyuningtyas Nurmatias Nurmatias Nurmatias Prasetyo Hadi S.Manggabarani, Alfatih Sri Endah Nurhidayati Sufyati HS Syarif Ali Tati Handayani Tunsiah, Siti Wahyu Widyawati YUDI NUR SUPRIADI