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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Ilmiah Econosains Syntax Literate: Jurnal Ilmiah Indonesia Visipena JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IKRA-ITH ABDIMAS Jurnal Ipteks Terapan SABDAMAS JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Mattawang: Jurnal Pengabdian Masyarakat International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Batara Wisnu : Indonesian Journal of Community Services pendidikan, science, teknologi, dan ekonomi Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal of Social Science
Faisal Marzuki
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Digital Transformation in SMEs in West Java Digital Marketing Capability Analysis and Use of Chatbots in CRM S.Manggabarani, Alfatih; Hadi, Prasetyo; Marzuki, Faisal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.7991

Abstract

This research examines the impact of Digital Marketing Capabilities on Marketing Performance, mediated by the use of CRM Chatbots in SMEs in West Java. Utilizing SmartPLS 3.2.9 software for analysis, the study finds that Digital Marketing Capabilities significantly influence Marketing Performance both directly and through CRM Chatbots. These results underscore the importance of robust Digital Marketing Capabilities and CRM Chatbot usage in enhancing the Marketing Performance of SMEs. The findings contribute valuable insights into the factors affecting marketing outcomes and highlight the need for strategic management of Digital Marketing and Media Capabilities to support digital transformation in the market.
PERAN PSYCHOLOGICAL CAPITAL DAN PERSON-ORGANIZATION FIT TERHADAP EMPLOYEES’ READINESS FOR CHANGE MELALUI MODERASI LEADER-MEMBER EXCHANGE Koesindratmono, Ferry; Setiadi, Iwan Kresna; Marzuki, Faisal
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 12 No. 1 (2024)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v12n1.p5-34

Abstract

Organisasi yang agile dapat mengkonfigurasi ulang terhadap strategi, struktur, proses, orang, dan teknologi, menuju peluang untuk menciptakan keunggulan kompetitif dan menghasilkan kinerja yang lebih baik ditengah ketidakpastian dan ketidakstabilan. Kesiapan individu untuk berubah merupakan elemen krusial dalam keberhasilan suatu organisasi dalam mencapai hasil perubahan yang diinginkan. Penelitian ini bertujuan untuk mengetahui pengaruh psychological capital (PsyCap) dan person-organization fit (P-O fit) terhadap employee readiness for change (ERFC), dan efek moderasi leader member exchange (LMX). Penelitian ini melibatkan 141 responden karyawan PTDS (industri hilir migas) dengan metode purposive sampling (sampling jenuh). Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Adapun hasil penelitian berdasarkan analisa data Smart PLS 3.0 menyimpulkan bahwa PsyCap dan P-O Fit berpengaruh positif dan signifikan terhadap EFRC. Leader member exchange ditemukan berpengaruh positif namun tidak signifikan terhadap EFRC. Selain itu, LMX terbukti tidak berpengaruh signifikan baik pengaruh PsyCap maupun pengaruh P-O Fit terhadap EFRC. Pada penelitian ini menambahkan leader member exchange sebagai variabel moderasi.
Analysis of the Relationship between Customer Satisfaction and Employee Job Satisfaction (Study at the Research Institute For Ornamental Fish Cultivation) Susiyanti, Endah; Sumardjo, Mahendro; Marzuki, Faisal
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 2 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i2.186

Abstract

The Purpose of this study was to analyze the relationship between customer satisfaction and employee job satisfaction with the variables of competence, innovation and work culture on employees at the Research Institute for Ornamental Fish Culture. The sample of respondents in this study were 84 employees and the sample selection used was through a questionnaire with a sample of all employees. Using quantitative methods with data analysis techniques using Partial Least Square (PLS). The results in this study indicate that employee competence has no effect on customer satisfaction, work culture has significant effect customer satisfaction, employee competence has an effect on job satisfaction, employee innovation affects job satisfaction, employee work culture has an effect job satisfaction, customer satisfaction effects job satisfaction, and competence, innovation and work culture simultaneously through Job satisfaction has no effect on customer satisfaction at the Ornamental Fish Cultivation Research Institute. Keywords : job satisfaction, competence,innovation, work culture, customer satisfaction
The Influence of Training, Motivation, and Job Satisfaction on Employee Performance at PT. Parkland World Indonesia Nurhastuti, Bella; Marzuki, Faisal; Sumardjo, Mahendro; Supriadi, Yudi Nur
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.197

Abstract

This research aims to determine, analyze and prove the influencet of training, motivation, and employee satisfaction on employee performance at PT Parkland World Indonesia. In this research, the sample population was taken from field workers, totaling 2300 workers, all of these workers were staff of Human Resource, General Affairs, PPIC, Export, Marketing, Accounting, Purchasing, Development, Quality Control, Line, Cell Production, Technichal Bottom, Stock Fittings, Warehouse Materials, and Engineering. Based on the criteria for the SEM test requirements, the number of samples taken is 200 samples. The number of samples is close to the number of stock fitting employees, which means that what will be studied further are employees who are in stock fittings. The data analysis technique used is path analysis and hypothesis testing in this study is used Partial Test (t test) and Coefficient of Determination Test using SPSS program. The results obtained from the data analysis of this study explained that there was a positive influence on training, motivation, job satisfaction on employee performance after the research was made a mediating variable. Keywords : training, motivation, job satisfaction, employee performance
Co-Authors A. Heri Iswanto Abdul Husen Zaelani Alfatih Manggabarani Alfatih S. Manggabarani Alfatih S. Manggabarani Alfida Aziz Ali, Syarif Amiruddin Al Hakim Ayunita Ajengtiyas Saputri Mashuri Bella Nurhastuti Diyah Yuli Sugiarti Eka Fitri Setiawan Endah Susiyanti Erik Meza Nusantara Faizi Ferry Koesindratmono Handono Mardiyanto Ivan Yulivan Iwan Kresna Setiadi Luthfan Fayi Anzika Mahendro Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo Mahendro Sumardjo, Mahendro Mahendro, Mahendro Manggabarani , Alfatih S. Maria Bernadette Nani Ariani Nunuk Triwahyuningtyas Nurhastuti, Bella Nurmatias Nurmatias Nurmatias Prasetyo Hadi S.Manggabarani, Alfatih Sri Endah Nurhidayati Sufyati HS Susiyanti, Endah Syarif Ali Tati Handayani Wahyu Widyawati YUDI NUR SUPRIADI