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All Journal Jurnal Manajemen dan Bisnis International Journal of Financial, Accounting, and Management SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Manajemen Mandiri Saburai (JMMS) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Indonesian Community Journal JURNAL ILMU MANAJEMEN SABURAI (JIMS) Devotion: Journal Corner of Community Service Jurnal Abdimas Multidisiplin Innovative Business Management Journal
Hudalil, Ahmad
Universitas Sang Bumi Ruwa Jurai
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Indonesian Community Journal

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Peningkatan Aktivitas Pasar Tradisional Melalui Bazar UMKM dan Pemanfaatan Media Sosial sebagai Strategi Digitalisasi di Talang Padang Naufal Rafiqi Anas; Eka Lediyana; Angga Febrian; Laili Fadhila Banuwa; Mutiasari Nur Wulan; Ahmad Hudalil; Megasari Megasari
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6709

Abstract

This study aims to explore digitalization strategies for traditional markets, particularly in optimizing the potential of local micro, small, and medium enterprises (MSMEs) at Talang Padang Market. The objective is to examine the implementation of digital marketing through social media as a promotional tool to enhance economic activity in the market. The methods employed include field observation, interviews with stakeholders, and the execution of an MSME bazaar involving market managers and MSME actors. Promotion efforts leveraged social media platforms to reach a broader audience and increase community engagement. The results indicate that social media effectively attracted more visitors and bazaar participants, leading to an increase in transactions and the sustainability of MSMEs. By the end of the program, 15 out of 36 MSMEs continued operating in Talang Padang Market, highlighting the long-term success of market digitalization strategies. Based on the evaluation, it is concluded that strengthening digital marketing and providing independent training for MSME actors are crucial to supporting the sustainability of traditional markets in the digital era. Therefore, collaboration among stakeholders is expected to continuously drive the development of the market and local MSMEs. Keywords: Traditional Market, Digital Marketing, Social Media, MSME’s.
Co-Authors Agus Wijanarko Ahmaluddin . Ahmaludin, Ahmaludin Alfaruzi, Heri Afuari Angga Febrian Aulia, Bunga Banuwa, Anisa Kuswandari David Ariswandy Dewi, Ade Sandra Eka Lediyana Elina, Maria Epi Parela fahrizi, fahrizi Hadi, Kamarul Hifni, Iskandar Z. Hujaimatul Fauziah Husna Purnama Iwan Zulfikar Junizar, Junizar Kawulusan, Bovie Kurniasari, Mala Laili Fadhila Banuwa M Rafieq Mareta, Rode Megasari Megasari Mutiasari Nur Wulan Naufal Rafiqi Anas Nugrahaeni, Ika Oktaria, Dian Pinaloka, Redi Pradana, M. Rafieq Adi Pujiati, Ani Sari, Syara Purnama Sarifudin, Arif Selamat, Selamat Senen Mustakim Sodirin, Sodirin Sri Andayani Sri Wuryanti Tiar Mirnasari Tri Utami Trisnowati Josiah Winata, Rangga Yoga Yahya Yusuf, Ifaturohiah Zainudin, Bustami