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All Journal Jurnal Manajemen Bisnis DERIVATIF Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik BALANCE: Economic, Business, Management and Accounting Journal JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ners JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social and Management Studies (IJOSMAS) Journal of Economics, Management, Business And Accounting (JEMBA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Mandiri Media Ekonomi Review of Applied Accounting Research Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan International Journal of Economics and Management Research International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies The Es Economics and Entrepreneurship Paradoks : Jurnal Ilmu Ekonomi West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research Islamic Economics Journal
Erny Rachmawati
Univeristas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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The Effect of Organizational Culture, Job Satisfaction and Work Motivation on Teacher Performance Through Competence on Muhammadiyah High School Teachers in Purwokerto Nuryanti Nuryanti; Erny Rachmawati; Sri Wahyuni; Hengky Widhiandono
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how organizational culture, work motivation, and job satisfaction affect teachers' performance. The purpose of this research is to test hypotheses in explanatory research using a quantitative approach, and to explain the position and relationship between the variables being measured. Up to 112 respondents who were teachers made up the study's population. In this study, a sample of the entire population was used. Structural Equation Modeling (SEM) and Amos version 3.2 were used to analyze the data obtained from a questionnaire. Work motivation has a positive effect on teacher performance, Work motivation has a negative effect on competence, Competence has a negative effect on teacher performance, Organizational culture has a negative effect on teacher performance through competence, Job satisfaction has a negative effect on teacher performance through competence, and Work motivation has a negative effect on teacher performance through competence. These research findings demonstrate the influence of organizational culture on teacher performance, its positive effect on competence, and its negative effect on job satisfaction.
ANALISA CITRA MEREK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Bloods Clothing di Barlingmasca) Nur Akbar, Gilang Pratama; Rachmawati, Erny; Widhiandono, Hengky; Ikhsani, Mastur Mujib
JEMBA Vol 3 No 2 (2023): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v3i2.11064

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra merek, kualitas pelayanan dan promosi terhadap keputusan pembelian. Pemilihan sampel dilakukan dengan accidental sampling. Berdasarkan kriteria, diperoleh 130 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu statistik deskriptif, uji instrumen, uji asumsi klasik, uji analisis regresi linear berganda, koefisien determinasi, uji t. Berdasarkan hasil analisis menunjukkan bahwa Citra Merek berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian. Kualitas Pelayanan dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Role of Financial Knowledge, Income Level, Financial Behavior, and Regret Experience in Shaping Investment Decisions: A Study of Sme Business Owners With Locus of Control as A Mediator Abidin, Gita Rosiliana; Tubastuvi, Naelati; Haryanto, Eko; Rachmawati, Erny
SENTRALISASI Vol. 13 No. 2 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i2.3074

Abstract

This research aims to examine investment decisions influenced by financial knowledge, income level, financial behavior, regret experience, and locus of control. This research differs from previous research, namely using the locus of control variable as a mediating variable and adding the financial behavior variable and the regret experience variable as independent variables. The investment decisions examined in this research focus on investment. As for population and sample methodology, was MSME business actors in Banjarnegara, Indonesia who already had a legal permit; using the purposive sampling method, the sampling is 180 respondents which was obtained from the Slovin formula calculation. Data analysis techniques use Structural Equation Model (SEM) PLS. The results of this study state that: first, financial knowledge and regret experience have no effect on locus of control, while income level and financial behavior have an positive effect on locus of control. second, financial knowledge, income level, financial behavior and experience of regret influence investment decisions. third, locus of control cannot mediate the influence of financial knowledge and experience of regret on investment decisions, but on the influence of income level and financial behavior on investment decisions, locus of control has a mediating role.
Membentuk Mental Wirausaha Melalui Penyelenggaraan Kewirausahaan Event Organizer Rachmawati, Erny; Ramadhanti, Almira Shita
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): JGEN : Jurnal Pengabdian Kepada Masyarakat, Juni 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v2i1.335

Abstract

Seorang wirausaha memiliki jiwa kemandirian dalam berkreasi menciptakan produk hasil ide atau pemikirannya. Seorang wirausaha seharusnya berani menghadapi resiko dengan berbagai permasalahannya untuk kelancaran dalam menjual ide kreatifitasnya. Berjiwa wirausaha berarti berarti berani mengambil resiko, yang artinya memiliki mental mandiri dan berani memulai usaha tanpa diliputi rasa takut atau cemas meskipun kondisinya tidak pasti. Permasalahannya, akses informasi bisnis yang semakin terbuka membuat informasi peluang bisnis dan persaingan bisnis semakin terbuka. Hal ini membuat calon wirausaha harus mampu menyesuaikan diri dengan perkembangan jaman. Salah satu upaya belajar berwirausaha adalah penyelenggaran kegiatan Event Organizer. Penyelenggaraan Kewirausahaan EO ini memiliki tujuan khusus antara lain agar mahasiswa belajar berproses menjadi seorang entrepreneur. EO yang disampaikan disini adalah lomba merangkai bunga dan fotografi. Setiap dosen sebagai mentor bertugas membimbing mahasiswa sebagai mentee dalam menyelenggarakan kegiatan EO hingga selesai.
The Role of Influencer Marketing, Customer Feedback, Corporate Social Responsibility, and Product Quality on Brand Image and Customer Loyalty in the Beauty and Personal Care Market in Indonesia Rachmawati, Erny
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.301

Abstract

This study examines the effects of influencer marketing, customer feedback, corporate social responsibility (CSR), and product quality on brand image and customer loyalty in the beauty and personal care industry in Indonesia. A quantitative methodology was employed to collect data from a sample of 300 participants. The collected data was then analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) 3. The findings demonstrate substantial favorable impacts of influencer marketing, consumer feedback, corporate social responsibility (CSR), and product quality on brand image. Moreover, the brand image greatly amplifies client loyalty. The study illustrates that influencer marketing and corporate social responsibility (CSR) play a vital role in establishing a favorable brand image while maintaining a high standard of product quality continues to be a significant factor in how the brand is perceived. These elements collectively contribute to an increased level of consumer loyalty. The results offer practical insights for beauty and personal care companies, emphasizing the significance of well-planned influencer collaborations, proactive customer involvement, strong corporate social responsibility activities, and unwavering product quality in cultivating consumer loyalty and enhancing brand reputation.
THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND BRAND AWARENESS ON PURCHASE DECISIONS FOR MIXUE ICE CREAM & TEA Salsa Bila, Meisya Noor; Rachmawati, Erny; Rahayu, Tri Septin Muji; Utami, Restu Frida
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2375

Abstract

This research aims to analyze the influence of product quality, promotion and brand awareness on purchasing decisions for Mixue products in Purwokerto. The research method used is quantitative, and the data analysis method is descriptive statistics. Samples were taken using the Accidental Sampling technique, based on the lemeshow formula, 96.4 respondents were obtained, while the results of obtaining respondents were 125 respondents. Data collection used questionnaires distributed offline. From the data that has been obtained and processed using SPPS26, the results show that product quality has a negative and insignificant effect on purchasing decisions. While the promotion and brand awareness variables have a positive and significant effect on purchasing decisions.Keywords: Product quality, Promotion, Brand awareness, Purchasing Decisions
Pengaruh Celebrity Endorser, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Somethinc di Purwokerto Evanthi, Olivia Dea; Hidayah, Arini; Rachmawati, Erny; Endratno, Hermin
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2023

Abstract

This study attempts to look at how consumer decisions about Somethinc Skincare Products in Purwokerto are influenced by celebrity endorsements, brand perceptions, and product quality. To distribute surveys and gather quantitative data, the researchers utilized google forms. The group under research is made up of Purwokerto individuals who have purchased Somethinc skincare products. This sampling strategy combines a purposive sampling approach with non-probability sampling methods. The sample size was determined by utilizing the Roscoe approach to poll 110 people in total. This study makes use of descriptive statistics, hypothesis testing, testing of instruments, testing of classical assumptions, testing of goodness of fit, and testing of instruments. This study use multiple linear regression analysis as its method of data analysis. This study used the SPSS 26 statistical package to handle the data. According to this study's findings, Somethinc skincare products in Purwokerto are more likely to be purchased when the following factors are considered: celebrity endorsement, brand image, and product quality.
The Effect of Organizational Culture and Work Environment on Turnover Intention Through Organizational Commitment Witasari, Rindi; Widhiandono, Hengky; Tubastuvi, Naelati; Rachmawati, Erny
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13269

Abstract

This study aims to examine the effect of independent variables, namely organizational culture and work environment on the dependent variable, namely turnover intention and organizational commitment as a mediating variable. This study uses a quantitative research design. Questionnaires were distributed to employees of private hospitals in Purwokerto. The population in this study amounted to 327 employees. The sampling technique used in this study is the random sampling method in accordance with each member of the population has the same opportunity to be selected per field in the hospital. Calculated using the slovin formula resulted in 120 respondents. The method used to analyze data is to use smartpls 3.0. In this study all instruments were valid and reliable. The results showed that organizational culture has an insignificant negative effect on organizational commitment, but a significant positive effect on turnover intention. In contrast, the work environment has a significant positive effect on organizational commitment and a significant negative effect on turnover intention. Organizational commitment is not able to mediate the relationship between organizational culture and work environment on turnover intention.
The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City) Rifai, Fredi Maulana Rifai; Rachmawati, Erny; Widyaningtyas, Dian; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13357

Abstract

The study had the purpose to test and do an analysis on the effect of social media promotions, online customer reviews, as well as brand image on purchasing decisions for online fashion products in Shopee. Quantitative was used as the research methods, with the focus on people who live in Purwokerto. Respondents used in this research sample were 113 according to the criteria involved in purchasing decisions for online fashion products in Shopee. The method for collecting data is through a questionnaire distribution survey, which is measured on a 5-point Likert scale and then analyzed through the utilization of SPSS 26 application. The findings revealed that social media promotion, along with brand image, affect purchasing decisions positively and significantly for online fashion products in the marketplace Shopee. Whereas, online customer reviews show an effect that is negative and insignificant on purchasing decisions for online fashion products in Shopee.
The Influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the Work Effectiveness of Java Heritage Hotel Purwokerto Employees Antika, Rindi Fitri; Widhiandono, Hengky; Rachmawati, Erny; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13267

Abstract

This study aims to analyze the influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the effectiveness of the work of Java Heritage Hotel Purwokerto employees and to find out which is more dominant and affects the effectiveness of work. The research sample was 110 Java Heritage Hotel Purwokerto employees using a quota sampling technique. The results showed that communication, work ethic, and motivation significantly affected work effectiveness. Conversely, organizational culture has no effect in the negative direction on work effectiveness. These findings provide valuable insights for hospitality industry leaders. And emphasize to employees the importance of optimizing work effectiveness through communication, work ethic, work motivation. Organizational culture needs to be improved.
Co-Authors A., Chevy Herli Sumerli Abdul Mughni Ramadhani Azmy Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Amir Amrillah, Habib Andoko Ani Kusbandiyah Anisa Nur Fadilah Antika, Rindi Fitri Arienda Gitty Ramadani Arienda Gitty Ramadani Arif Johar Taufiq Arini Hidayah Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Azmi Fitriani Basma Nur Cholifah Cholifah Bima Cinintya Pratama Chevy Herli Sumerli Citadiantoro, Khafifatuzzahra Daniels Marshall Aththarsyach Desi Sukmawati, Desi Diah Retnowati Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Erna Handayani Evanthi, Olivia Dea Fadillah , Elda Nur Fathin, Karina Hardiyani Fatmah Bagis Fatmah Bagis Fitriati, Azmi Frinan Satria Ghina Raudhatul Jannah Hadi Pramono Hadi Pramono Haryanto, Totok Hengky Widhiandono Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Hidayati, Septiana Nur Ika Yustina Rahmawati Ikhsani, Mastur Mujib Inayati, Nur Isna Ira Hapsari Irawan Randiprakarsa Iwan Fakhruddin Jamaluddin Majid Juni Rianti Justiana Astuti, Herni Kharismasyah, Alfato Yusnar Kris Linggardini Latifah, Halim Pandu Luthfi Zamakhsyari Maulida Nurul Innayah Melani, Kiki Merlinda Silfiana Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhamad Farhan Auladi Muhammad Wafiyudin Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Murtafi'atul Khusna Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nawalin Nazah Nazah Nazah, Nawalin Nur Akbar, Gilang Pratama Nur Laeli Apriani Nuryanti Nuryanti Prasetyo, Rizki Galih Purnadi Purnadi purnadi purnadi Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Ramdhani Larasati, Lintang Randikaparsa, Irawan Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Roosganda Elizabeth ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia SATRIA, FRIYAN Satria, Muhamad Teguh Wafa Sayidatina, Syahlira Selamet Eko Budi Santoso Septiana Nur Hidayati Siti Nur Azizah Sri Wahyuni Sri Wahyuni Stefani Widodo Subagyo, Dimas Apryansyah Sulfah Anjarwati Suryo Budi Santoso Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tiara Diva Putriyanti Tiara Pandansari Totok Haryanto Tri Septin Muji R Tri Septin Muji Rahayu Rahayu Tri Septin Muji Rahayu, Tri Septin Vera Melia Suci Wahyu Triana Wida Purwidianti Widyaningtyas, Dian Widyaswati, Rahmatya Wina Ayu Isnaeni Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika