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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Jurnal Ners Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan The Es Economics and Entrepreneurship West Science Journal Economic and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi International Journal of Economics and Management Research
Erny Rachmawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

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The Effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on Purchasing Decisions at TikTok Shop Salvati, Adelia; Rachmawati, Erny; Tubastuvi, Naelati; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15046

Abstract

This study aims to examine the effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on purchasing decisions at TikTok Shop. This type of research uses a quantitative approach with non-probability sampling methods and purposive sampling techniques and by collecting data through questionnaires distributed online. The population in this study were students in Purwokerto. The sample obtained was 130 respondents using SPSS 25 analysis. The results showed that online customer reviews, free shipping and live streaming had a positive and significant effect on purchasing decisions. Meanwhile, online customer rating does not have a significant effect on purchasing decisions. This research contributes to business actors to optimize marketing strategies through the use of review features, free shipping and live streaming.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
PELATIHAN PEMBENTUKAN BRAND IMAGE BAGI PERUSAHAAN Erny Rachmawati; Nawalin Nazah; Rifka Utami Arofah; Dwi Nur Diarosiani; Adin Moza L
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i8.1652

Abstract

Kegiatan SWA merupakan kegiatan anggota perempuan organisasi Muhammadiyah yang disebut‘Aisyiyah. SWA ini dilaksanakan setiap tahun sekali dengan pelaksanaan kegiatan terdiri dari beberapa tim pengabdian pada masyarakat Universitas Muhammadiyah Purwokerto. Tim penyusun laporan ini adalah tim IbM yang turut serta dalam kegiatan SWA tersebut. Kegiatan IbM ini dilaksnakan pada hari Minggu 3 Agustus 2025 bertempat di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto. Kehadiran peserta sekitar 37 orang beserta dosen, panitia dari pihak mitar kerjasama yaitu PDA Kabupaten Banyumas dan mahasiswa yang membantu kelancaran kegiatan. ‘Pelatihan Pembentukan Brand Image Bagi Perusahaan’ ini berupa pemberian materi analisis SWOT, materi Kualitas Pelayanan dan materi Brand Image, diakhiri dengan pemahaman keterkaitan masing-masing tersebut bagi perusahaan. Hasil yang diperoleh berupa adanya peningkatan pemahaman setelah mengevaluasi diri melalui Analisis SWOT. Adanya peningkatan pemahaman bahwa kualitas pelayanan memiliki dampak bagi masyarakat dalam menumbuhkan kepercayaan sehingga bisa membangun Brand image diri dan Brand Image bagi perusahaan.
Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Widodo, Stefani; Astuti, Herni Justiana; Rachmawati, Erny; Miftahuddin, Muchammad Agung
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
Building effective hedging strategies through financial variable analysis Mukromiin, Ramadhan Khoerul; Purwidianti, Wida; Rachmawati, Erny; Yustina Rahmawati, Ika
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6562

Abstract

As international trade increases, so too does the risk involved. Therefore, good risk management is necessary to minimize the risks that arise. One way to do this is through hedging. This study aims to examine the impact of leverage, growth opportunity, firm size, profitability, and liquidity on hedging decisions in processing industry companies, which include two sectors: consumer cyclical and non-cyclical. The sample of this study was 30 companies listed on the IDX (idx.co.id) for the period 2020-2024. This study utilizes panel data comprising 150 observations, employing the binary logit estimation method, where the dependent variable is a dummy variable. This study provides an empirical contribution that reveals the relationship between financial factors (leverage, growth opportunity, firm size, liquidity, and profitability) on hedging decisions. The findings provide evidence that firm size and liquidity are dominant predictors of hedging decisions, with negative results, while other factors such as leverage, growth opportunity, and profitability do not affect hedging decisions, so that the results of this study can provide a new picture for companies in designing a more measurable hedging strategy and with this companies should focus more on managing their firm size and liquidity.
Analysis Of Determinant Factors Of Purchase Decisions For Garnier Facial Wash Products (Study On The General Public In Tegal City) Fauzan Putra, Evan; Rachmawati, Erny; Wahyuni, Sri; Purwidianti, Wida
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8102

Abstract

Garnier was one of the alternative choices for facial wash products that were in high demand by the public. Garnier Facial Wash became a daily necessity for facial care for both men and women. The purpose of this study was to examine the influence of celebrity endorsers, brand image, brand trust, lifestyle, and product quality on purchasing decisions for Garnier Facial Wash products. The target population of this study was the general public in Tegal City with range age 17-30 years , good man and also women who have ever do purchase and use Garnier Facial Wash products. This study employed a quantitative method using purposive sampling, resulting in data from 115 respondents, which were analyzed using a five-point Likert scale. The data were processed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The findings of this study indicated that celebrity endorsers, brand image, brand trust, and product quality had a positive effect on purchasing decisions, whereas lifestyle did not have a significant impact.
PELATIHAN MOTIVASI WIRAUSAHA DAN METODE PENCATATAN BISNIS SEDERHANA BAGI WARGA AISYIYAH KABUPATEN BANYUMAS Erny Rachmawati; Amir; Nawalin Nazah
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 9 (2024): BESIRU : Jurnal Pengabdian Masyarakat, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/8ngv6z51

Abstract

Kondisi perekonomian di kabupaten Banyumas belum merata. Hal ini karena masih terdapat 10 desa (Gumelar, Lumbir, Pekuncen, Ajibarang, Tambak, Cilongok, Wangon, Purwojati, Sumpiuh, dan Sumbang) yang masih berada dalam garis kemiskinan yang ditandai dengan  tingkat pengangguran yang tinggi, kurangnya akses pendidikan yang layak dan infrastruktur yang terbatas. Beberapa faktor tersebut antara lain memberikan kontribusi pada ketidaksetaraan ekonomi. Permasalahan tersebut menjadi alasan sebagai salah satu upaya untuk mengentaskan kemiskinan di Banyumas yaitu melalui wirausaha. Namun upaya tersebut masih menemui kendala antara lain membangkitkan semangat berwirausaha, kurangnya ilmu dalam mencatat usaha, dan kurangnya pemahaman dalam menyusun laporan bisnis. Oleh karena itu tim pengabdian masyarakat (IbM) dari Universitas Muhammadiyah Purwokerto mengadakan pelatihan kewirausahaan dengan mengikuti rangkaian kegiatan Sekolah Wirausaha Aisyiyah (SWA) yang setiap tahun diadakan oleh Fakultas Ekonomi dan Bisnis. Peserta kegiatan adalah ibu-ibu Aisyiyah yang mewakili 27 kecamatan di Banyumas. Kegiatan telah dilaksanakan pada tanggal 26 Mei hingga  15 Juni 2024 bertempat di Gedung UMP Tower AR Fachruddin dengan jumlah kehadiran sebanyak 34 peserta. Hasil yang dicapai berupa materi pelatihan terdiri dari motivasi wirausaha, metode pencatatan bisnis sederhana, penyusunan laporan bisnis, dan terdapat bukti dokumentasi kegiatan, artikel publikasi dan HKI. 
PELATIHAN MOTIVASI BISNIS DAN PEMBUATAN WEBSITE PROFIL SEBAGAI PEMBERDAYAAN DIGITAL BAGI KOPERASI PETANI JAYA MAKMUR INDONESIA Erny Rachmawati; Amir; Achmad Fauzan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2024): BESIRU : Jurnal Pengabdian Masyarakat, November 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/xg4kme10

Abstract

Pengabdian masyarakat di Universitas Muhammadiyah Purwokerto ini bermitra dengan  Koperasi Petani Jaya Makmur Indonesia. Permasalahan di koperasi antara lain adalah lesunya minat untuk memanfaatkan hasil tani sehingga membutuhkan motivasi dan dukungan untuk memasarkan produk. Oleh karena itu kegiatan ini bertujuan untuk meningkatkan kesejahteraan petani melalui pelatihan motivasi bisnis dan pemasaran digital. Pelatihan motivasi bisnis pada anggota koperasi penting dilakukan yaitu untuk meningkatkan kemampuan visi dan misi bisnis yang dimiliki. Selain itu pemasaran online pada jaman sekarang sangat dibutuhkan. Pemasaran online dengan digital antara lain melalui pembuatan website. Website sebagai salah satu cara memasarkan berbagai produk dari anggota koperasi, serta mengurangi ketergantungan pada harga pasar. Adanya Website juga sebagai upaya memperluas jangkauan pasar koperasi.
Application of Canvas Business Model in Tourism Objects Kumpe Lake, Cilongok District, Banyumas Regency Endratno, Hermin; Taufiq, Arif Johar; Rachmawati, Erny
International Journal of Business and Applied Economics Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i6.12048

Abstract

The purpose of the study was to design a canvas business model planning idea in the future by looking at the current condition of Kumpe Lake. The analysis tool used was the canvas business model. Data was collected through interviews with informants. The identified elements of the Kumpe Lake canvas business model include:customer segmentnamely local tourists,value propositions.What is offered is Kumpe Lake tourism services and camping areas.Customer relationshipwhat is currently taking place is direct service to tourists;channels used is public mediaon instagram and Website. Key resources, panorama of Kumpe Lake; key activities,includes management of Kumpe Lake and camp area services;key partnerships,local entrepreneurs and levels of society;cost structure,program operating costs, revenue streams comes from entrance ticket revenue and camping equipment rental.
The Effect of Culture, Perceptions, and Beliefs on the Decision to Purchase OB Herbal Cought Syrup Among the People of Purwokerto Prasetyo, Rizki Galih; Rachmawati, Erny; Haryanto, Totok; Purnadi, Purnadi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.10864

Abstract

This study aims to test and analyse the influence of culture, perceptions, and beliefs on purchasing decisions for the drug OB Herbal. The study uses quantitative research methods and focuses on communities in Purwokerto. 1500 respondents were used as sample of this study, based on certain criteria at least they had purchased the “OB Herbal” cough syrup at least once. Data collection method used the distribution of the questionnaire with a Likert scale of 5 points. Data were analysed used multiple linier regression analysis by SPSS 26 application. The findings of this study found that each culture and beliefs has an effect on “OB Herbal” cough syrup purchase decision, while perceptions has no effect on “OB Herbal” cough syrup purchase decision.
Co-Authors A., Chevy Herli Sumerli Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Amir Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Dian, Alvy Dwi Nur Diarosiani Eko Hariyanto Eko Haryanto Evanthi, Olivia Dea Fauzan Putra, Evan Fitriati, Azmi Hadi Pramono Hantoro, Puput Tri Haryanto, Totok Hengky Widhiandono Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Iwan Fakhruddin Jamaluddin Majid Juni Rianti Kharismasyah, Alfato Yusnar Merlinda Silfiana Miftahuddin, Muchammad Agung Muji R, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nur Akbar, Gilang Pratama Prasetyo, Rizki Galih Pratama, Bima Cinintya Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah ROOSGANDA ELIZABETH Salsa Bila, Meisya Noor Salvati, Adelia Sri Wahyuni Suyoto Suyoto Suyoto Suyoto Syahreiza, Muhammad Tri Septin Muji Rahayu, Tri Septin Wahyu Triana Wida Purwidianti Widodo, Stefani Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi