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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Jurnal Ners Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) The Es Economics and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Erny Rachmawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

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The Effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on Purchasing Decisions at TikTok Shop Salvati, Adelia; Rachmawati, Erny; Tubastuvi, Naelati; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15046

Abstract

This study aims to examine the effect of Online Customer Rating, Online Customer Review, Free Shipping and Live Streaming on purchasing decisions at TikTok Shop. This type of research uses a quantitative approach with non-probability sampling methods and purposive sampling techniques and by collecting data through questionnaires distributed online. The population in this study were students in Purwokerto. The sample obtained was 130 respondents using SPSS 25 analysis. The results showed that online customer reviews, free shipping and live streaming had a positive and significant effect on purchasing decisions. Meanwhile, online customer rating does not have a significant effect on purchasing decisions. This research contributes to business actors to optimize marketing strategies through the use of review features, free shipping and live streaming.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
PELATIHAN PEMBENTUKAN BRAND IMAGE BAGI PERUSAHAAN Erny Rachmawati; Nawalin Nazah; Rifka Utami Arofah; Dwi Nur Diarosiani; Adin Moza L
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i8.1652

Abstract

Kegiatan SWA merupakan kegiatan anggota perempuan organisasi Muhammadiyah yang disebut‘Aisyiyah. SWA ini dilaksanakan setiap tahun sekali dengan pelaksanaan kegiatan terdiri dari beberapa tim pengabdian pada masyarakat Universitas Muhammadiyah Purwokerto. Tim penyusun laporan ini adalah tim IbM yang turut serta dalam kegiatan SWA tersebut. Kegiatan IbM ini dilaksnakan pada hari Minggu 3 Agustus 2025 bertempat di ruang rapat Gedung AR Fakhrudin lantai 8 Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto. Kehadiran peserta sekitar 37 orang beserta dosen, panitia dari pihak mitar kerjasama yaitu PDA Kabupaten Banyumas dan mahasiswa yang membantu kelancaran kegiatan. ‘Pelatihan Pembentukan Brand Image Bagi Perusahaan’ ini berupa pemberian materi analisis SWOT, materi Kualitas Pelayanan dan materi Brand Image, diakhiri dengan pemahaman keterkaitan masing-masing tersebut bagi perusahaan. Hasil yang diperoleh berupa adanya peningkatan pemahaman setelah mengevaluasi diri melalui Analisis SWOT. Adanya peningkatan pemahaman bahwa kualitas pelayanan memiliki dampak bagi masyarakat dalam menumbuhkan kepercayaan sehingga bisa membangun Brand image diri dan Brand Image bagi perusahaan.
Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Widodo, Stefani; Astuti, Herni Justiana; Rachmawati, Erny; Miftahuddin, Muchammad Agung
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
Building effective hedging strategies through financial variable analysis Mukromiin, Ramadhan Khoerul; Purwidianti, Wida; Rachmawati, Erny; Yustina Rahmawati, Ika
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6562

Abstract

As international trade increases, so too does the risk involved. Therefore, good risk management is necessary to minimize the risks that arise. One way to do this is through hedging. This study aims to examine the impact of leverage, growth opportunity, firm size, profitability, and liquidity on hedging decisions in processing industry companies, which include two sectors: consumer cyclical and non-cyclical. The sample of this study was 30 companies listed on the IDX (idx.co.id) for the period 2020-2024. This study utilizes panel data comprising 150 observations, employing the binary logit estimation method, where the dependent variable is a dummy variable. This study provides an empirical contribution that reveals the relationship between financial factors (leverage, growth opportunity, firm size, liquidity, and profitability) on hedging decisions. The findings provide evidence that firm size and liquidity are dominant predictors of hedging decisions, with negative results, while other factors such as leverage, growth opportunity, and profitability do not affect hedging decisions, so that the results of this study can provide a new picture for companies in designing a more measurable hedging strategy and with this companies should focus more on managing their firm size and liquidity.
Analysis Of Determinant Factors Of Purchase Decisions For Garnier Facial Wash Products (Study On The General Public In Tegal City) Fauzan Putra, Evan; Rachmawati, Erny; Wahyuni, Sri; Purwidianti, Wida
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8102

Abstract

Garnier was one of the alternative choices for facial wash products that were in high demand by the public. Garnier Facial Wash became a daily necessity for facial care for both men and women. The purpose of this study was to examine the influence of celebrity endorsers, brand image, brand trust, lifestyle, and product quality on purchasing decisions for Garnier Facial Wash products. The target population of this study was the general public in Tegal City with range age 17-30 years , good man and also women who have ever do purchase and use Garnier Facial Wash products. This study employed a quantitative method using purposive sampling, resulting in data from 115 respondents, which were analyzed using a five-point Likert scale. The data were processed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The findings of this study indicated that celebrity endorsers, brand image, brand trust, and product quality had a positive effect on purchasing decisions, whereas lifestyle did not have a significant impact.
Co-Authors Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Amir Antika, Rindi Fitri Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Dian, Alvy Dwi Nur Diarosiani Eko Haryanto Evanthi, Olivia Dea Fauzan Putra, Evan Fitriati, Azmi Hantoro, Puput Tri Hengky Widhiandono Hermin Endratno Herni Justiana Astuti Ikhsani, Mastur Mujib Juni Rianti Merlinda Silfiana Miftahuddin, Muchammad Agung Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nur Akbar, Gilang Pratama Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Salsa Bila, Meisya Noor Salvati, Adelia Sri Wahyuni Suyoto Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widodo, Stefani Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi