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All Journal Jurnal Manajemen Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Kompartemen : Jurnal Ilmiah Akuntansi SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Jurnal Ners Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Media Ekonomi Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) The Es Economics and Entrepreneurship IIJSE Jurnal Pengabdian Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Erny Rachmawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

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The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City) Rifai, Fredi Maulana Rifai; Rachmawati, Erny; Widyaningtyas, Dian; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13357

Abstract

The study had the purpose to test and do an analysis on the effect of social media promotions, online customer reviews, as well as brand image on purchasing decisions for online fashion products in Shopee. Quantitative was used as the research methods, with the focus on people who live in Purwokerto. Respondents used in this research sample were 113 according to the criteria involved in purchasing decisions for online fashion products in Shopee. The method for collecting data is through a questionnaire distribution survey, which is measured on a 5-point Likert scale and then analyzed through the utilization of SPSS 26 application. The findings revealed that social media promotion, along with brand image, affect purchasing decisions positively and significantly for online fashion products in the marketplace Shopee. Whereas, online customer reviews show an effect that is negative and insignificant on purchasing decisions for online fashion products in Shopee.
The Influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the Work Effectiveness of Java Heritage Hotel Purwokerto Employees Antika, Rindi Fitri; Widhiandono, Hengky; Rachmawati, Erny; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13267

Abstract

This study aims to analyze the influence of Communication, Work Ethic, Work Motivation, and Organizational Culture on the effectiveness of the work of Java Heritage Hotel Purwokerto employees and to find out which is more dominant and affects the effectiveness of work. The research sample was 110 Java Heritage Hotel Purwokerto employees using a quota sampling technique. The results showed that communication, work ethic, and motivation significantly affected work effectiveness. Conversely, organizational culture has no effect in the negative direction on work effectiveness. These findings provide valuable insights for hospitality industry leaders. And emphasize to employees the importance of optimizing work effectiveness through communication, work ethic, work motivation. Organizational culture needs to be improved.
The Effect of Service Quality, Servicescape, Brand Image, and Trust on Customer Satisfaction Purnamasari, Imas Ayu; Miftahuddin, Muchammad Agung; Rachmawati, Erny; Suyoto, Suyoto
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13383

Abstract

This study will look at how service quality, servicescape, brand image, and trust affect customer happiness at Burger Bangor Purwokerto. This study employs quantitative methodologies, with data collected via questionnaires disseminated online. The data used is original data, with up to 135 samples. Technical data analysis with SPSS 27. The findings revealed that service quality, servicescape, brand image, and trust all influence consumer satisfaction. Service quality, service landscape, brand image, and trust all have a positive and significant impact on customer satisfaction. The findings of this study can help Burger Bangor Purwokerto better its operational strategy, particularly in terms of service quality, servicescape, brand image, and trust, in order to retain customer loyalty and increase competition in the fast food business.
The Effect of Product Quality, Service Quality, and Trust on Purchasing Decisions for Brother Fish Farm Fish Product Dian, Alvy; Rachmawati, Erny; Alfalisyado; Yusnar Kharismasyah, Alfato
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v3i2.9210

Abstract

This research aimed to identify the effect of product quality, service quality, and trust on purchasing Brother Fish Farm fish product. This research uses quantitative methods and types of primary data. The population were consumers of Brother Fish Farm fish products, with 107 samples obtained using purposive sampling techniques-test data analysis using the Smart PLS calculation tool. The analysis results show that product quality has a significantly positive effect on purchasing decisions, service quality has a significantly positive effect on buying decisions, and trust has a significantly positive effect on purchasing decisions.
Pengaruh work life balance dan motivasi kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening Wahyudin, Ahmad; Fitriati, Azmi; Darmawan, Akhmad; Rachmawati, Erny
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1802

Abstract

This study aims to examine the effect of work life balance, and work motivation on employee performance with job satisfaction as a mediating variable. This study is quantitative using primary data taken by distributing questionnaires via Google Form. The population in this study was 235 people. The sample collection technique used purposive sampling technique with the criteria of civil servants and a minimum work period of more than 1 year so that a research sample of 192 people was obtained. The analysis tool used in this study was SEM-PLS. The results of this study indicate that work life balance and work motivation have a positive effect on employee performance and job satisfaction. Job satisfaction has a positive effect on employee performance. And job satisfaction can mediate the effect of work life balance and work motivation on employee performance. The R² value of 47% shows that the employee performance variable can be explained by the variables in this study. The implication based on the research conducted is that the company must always maintain employee work life balance in order to provide employee satisfaction while working and provide good performance. In addition, the company is also expected to be able to provide work motivation to employees so that they can work optimally to achieve common goals.
The Effect of Service Quality, Corporate Image, Customer Trust, Customer Satisfaction, And Customer Experience on Customer Loyalty at PT Pelindo (Persero) (Case Study at Tanjung Intan, Gresik, And Tanjung Perak Port) Hantoro, Puput Tri; Astuti, Herni Justiana; Rachmawati, Erny; Purwidianti, Wida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6356

Abstract

This study aims to analyze the effect of service quality, company image, customer trust, customer satisfaction, and customer experience on customer loyalty at PT Pelindo (Persero). The data collection technique uses a purposive sampling method, where the requirement to be sampled is service users who have used PT Pelindo (Persero) services for 1 year. Based on this technique, a sample of 112 respondents was obtained—data analysis using SEM PLS. The results showed that service quality, company image, customer trust, customer satisfaction, and customer experience positively and significantly affect customer loyalty at PT Pelindo (Persero). This study recommends PT Pelindo (Persero) maintain and continue to improve service quality to maintain service user loyalty to compete with TUKS Ports in Indonesia.
PELATIHAN PEMBUATAN PRAKARYA SNACK BUKET SEBAGAI STIMULUS KREATIVITAS BAGI SISWA SEKOLAH Widyaningtyas, Dian; Zamakhsyari, Luthfi; Rachmawati, Erny; Arofah, Rifka Utami
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.4847

Abstract

Kreativitas merupakan kemampuan penting dalam pengembangan potensi siswa, terutama di tingkat sekolah dasar dan menengah. Namun, kurangnya kegiatan praktik dan pengenalan pada keterampilan wirausaha sering kali menjadi hambatan dalam menstimulasi kreativitas peserta didik. Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan pembuatan prakarya snack buket sebagai media pengembangan kreativitas siswa sekaligus memperkenalkan aspek kewirausahaan sejak dini. Mitra dalam kegiatan ini adalah siswa sekolah dasar dan guru pendamping di lingkungan sekolah. Metode pelaksanaan terdiri dari observasi awal, pelatihan langsung pembuatan snack buket, bimbingan teknis, dan evaluasi hasil karya. Hasil pelatihan menunjukkan antusiasme tinggi dan peningkatan kemampuan siswa dalam merancang dan menghasilkan produk kreatif yang memiliki nilai jual. Kegiatan ini memberikan dampak positif terhadap peningkatan kreativitas siswa dan menumbuhkan jiwa kewirausahaan yang aplikatif. Pelatihan ini direkomendasikan sebagai program rutin sekolah dalam rangka penguatan karakter dan keterampilan abad 21.
Brand Awareness and Sustainability in Shaping Promotion Strategies in Indonesia Rachmawati, Erny; Akbar, Hammad
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24545

Abstract

Research aims: This study aims to investigate the impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and brand advocacy in Indonesia. It seeks to determine the extent to which these factors influence brand image and how brand image mediates their effect on brand advocacy.Design/Methodology/Approach: A quantitative research methodology was adopted, involving the collection of data from 300 respondents in Indonesia. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships between the variables. Research findings: The findings reveal that service quality, brand awareness, consumer experience, and environmental sustainability significantly influence brand image, which in turn strongly impacts brand advocacy. Consumer experience has the greatest effect, followed by service quality, brand awareness, and environmental sustainability. While these insights are valuable for the Indonesian market, expanding the study’s geographic or sectoral scope could provide a broader understanding of brand perception and advocacy across diverse cultural and economic contexts, enhancing its global applicability. Theoretical Contribution/Originality: This research contributes to the literature on branding by offering empirical evidence on the combined impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and advocacy in the Indonesian context. It underscores the mediating role of brand image in strengthening consumer advocacy. Practitioners/Policy Implications: For practitioners, the study provides practical insights into how companies can enhance brand image and foster consumer advocacy by improving service quality, raising brand awareness, enhancing consumer experience, and promoting environmental sustainability. This is particularly relevant for businesses in Indonesia aiming to build strong brands and loyal customer base. Research Limitations/Implications: The study is limited to a single country (Indonesia) and specific sectors, which may limit the generalizability of the findings to other regions or industries. Future research could explore additional variables or investigate the effects in other cultural or geographical settings.
PELATIHAN PEMBENTUKAN MEREK PRODUK (BRANDING) Erny Rachmawati; Amir; Achmad Fauzan; Nawalin Nazah; Rifka Utami Arofah
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i6.1396

Abstract

Pelatihan pembentukan merek produk (Branding) memiliki tujuan untuk memberikan panduan atau petunjuk mengenai bagaimana memilih nama merek suatu produk. Pelatihan ini ditujukan kepada para anggota Koperasi Petani Jaya Makmur Indonesia yang bertempat di desaKramat kecamatan Kembaran, kabupaten Banyumas. Pelatihan ini penting dilakukan karena para petani tersebut memiliki hasil pertanian yang dapat diolah menjadi berbagai produk konsumsi dan dijual dengan tanpa merek produk sehingga hanya sekedar  memberi nama atau sebutan familiar sesuai jenis makanan saja. Pelatihan ini dilaksanakan pada hari Minggu 27 Oktober 2024, bertempat di Gedung Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto dengan kehadiran peserta sebanyak sekitar 45 orang. Materi pelatihan berupa pengenalan teori Branding, cara memilih nama untuk merek produk dan pemberian nama/pelabelan pada produknya melalui kemasan produk. Hasil yang diperoleh berupa materi pelatihan, dokumentasi, dan kesadaran para petani untuk memberikan nama merek pada produknya.
Pengaruh Harga, Kualitas Informasi, Dan Persepsi Risiko Terhadap Keputusan Pembelian Pada E-Commerce Shopee Arman, Faris Meirizki; Utami, Restu Frida; Rachmawati, Erny; Rahmawati, Ika Yustina
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 3 (2024): Edisi Bulan April 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i3.1705

Abstract

Persaingan e-comemerce pada saat ini semakin meningkat, hal ini terbukti dengan semakin banyaknya toko online yang bermunclan. Dalam hal ini mengakibatkan setiap perusahaan harus mempunyai strategi untuk mendapatkan banyak konsumen dimana salah satu caranya yaitu dengan menerapkan variasi harga pada setiap produk yang dijual. Penelitian ini menganalisis pengaruh dari harga, kualitas informasi, dan persepsi resiko terhadap keputusan pembelian secara parsial dan simultan. Teknik pengambilan sampling yang digunakan adalah purposive sampling, dengan kriteria yaitu mahasiswa aktif pada Universitas Muhammadiyah purwokerto, Universitas Jendral Soedirmasn dan Univesitas Islam Negeri Saifudin Zuhri, memiliki dan menggunakan aplikasi shopee dan melakukan transaksi minimal 1 kali. Teknik analisis data yang digunakan dalam penelitian ini yaitu dengan menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi berganda dan uji kecocokan model. Berdasarkan hasil analisis diperoleh hasil bahwa harga, kualitas informasi, dan persepsi risiko secara simultan berpengaruh kepada keputusan pembelian, harga berpengaruh positif terhadap keputusan pembelian, kualitas infomasi berpengaruh positif terhadap keputusan pembelian, persepsi resiko berpengaruh positif terhadap keputusan pembelian.
Co-Authors Abidin, Gita Rosiliana Achmad Fauzan Adin Moza L Ahmad Wahyudin Akbar, Hammad Akbar, Mochammad Akhmad Darmawan Alfalisyado Amir Antika, Rindi Fitri Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Dian, Alvy Dwi Nur Diarosiani Eko Haryanto Evanthi, Olivia Dea Fauzan Putra, Evan Fitriati, Azmi Hantoro, Puput Tri Hengky Widhiandono Hermin Endratno Herni Justiana Astuti Ikhsani, Mastur Mujib Juni Rianti Merlinda Silfiana Miftahuddin, Muchammad Agung Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Nawalin Nazah Nur Akbar, Gilang Pratama Purnadi, Purnadi Purnamasari, Imas Ayu Rahmawati, Ika Yustina Ramadhanti, Almira Shita Restu Frida Utami Rifai, Fredi Maulana Rifai Rifka Utami Arofah Salsa Bila, Meisya Noor Salvati, Adelia Sri Wahyuni Suyoto Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widodo, Stefani Widyaningtyas, Dian Witasari, Rindi Yusnar Kharismasyah, Alfato Yustina Rahmawati, Ika Zamakhsyari, Luthfi