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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Engagement and Empowerment (IJE2) Jurnal Riset Akuntansi dan Keuangan Journal of Islamic Economics and Social Science (JIESS) Batara Wisnu : Indonesian Journal of Community Services Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Bussman Journal : Indonesian Journal of Business and Management Reviu Akuntansi, Manajemen, dan Bisnis International Research of Multidisciplinary Analysis
Agus Kusmana
Universitas Pembangunan Nasional Veteran Jakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KARYAWAN: STUDI TENTANG KOMPENSASI, FLEKSIBILITAS KERJA, DAN WORK-LIFE BALANCE Kusmana, Agus; Ali, Syarif; Supriadi, Yudi Nur; Nugroho, Setyo; Ridho, Muhammad Rasyid; Ramadhan, Satria Rizky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.234

Abstract

This study aims to analyze the impact of compensation, work flexibility, and work-life balance on employee loyalty within furniture companies in the Jabodetabek region. Utilizing a quantitative approach, this research involves 40 respondents who are employees of the company. The analysis methods employed include validity tests, reliability tests, R-Square analysis, and hypothesis testing, conducted using SmartPLS 4.0. The results indicate that compensation, work flexibility, and work-life balance have a significant and positive effect on employee loyalty. These findings highlight the importance of implementing human resource management strategies that focus on employee needs, such as providing fair compensation, offering work flexibility, and supporting work-life balance. This, in turn, leads to increased employee loyalty, ultimately enhancing organizational retention and performance. The study provides valuable insights for practitioners and human resource managers in designing effective policies to create a work environment that fosters employee loyalty and productivity
MODEL MEDIASI MOTIVASI KERJA PADA PENGARUH GAYA KEPEMIMPINAN DAN BEBAN KERJA TERHADAP KEPUASAN KERJA Kusmana, Agus; Ali, Syarif; Husniati, Renny; Supriadi, Yudi Nur; Aprianti, Siska
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 1 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i1.520

Abstract

This study aims to analyse the impact of leadership style and workload on job satisfaction, with work motivation serving as a mediating variable among employees of XYZ Institution. The research employs a quantitative approach, utilizing Structural Equation Modelling (SEM) and analysed using Smart PLS version 4.0 software. The sample consists of 40 employees selected through purposive sampling. The findings reveal that leadership style positively and significantly influences job satisfaction, while workload also has a significant effect on job satisfaction. Furthermore, work motivation mediates the relationship between leadership style and job satisfaction, as well as between workload and job satisfaction. Additionally, work motivation directly and significantly affects job satisfaction. This study contributes both theoretically and practically by highlighting the importance of effective leadership, optimal workload management, and enhanced work motivation in promoting employee job satisfaction. The novelty of this study lies in examining the role of work motivation mediation in the relationship between leadership style, workload, and employee job satisfaction in Institution XYZ of the Ministry of Finance of the Republic of Indonesia, which provides new insights into how work motivation can strengthen or reduce the influence of these factors in the context of the public sector in Indonesia. The findings serve as a foundation for developing managerial policies aimed at improving employee well-being and organizational performance within XYZ Institution
PKM DIGITAL MARKETING: TRANSFORMATION OF MALSA CHOCOLATE BUSINESS IN MARA FOOD INDUSTRY COMPLEX, MALAYSIA Supriadi, Yudi Nur; Kusmana, Agus; Ali, Syarif; Hadi, Prasetyo; Manggabarani, Alfatih; Astuti, Amillia; Hanafia, Muhammad
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.191

Abstract

MSMEs in Malaysia are facing new challenges in market competition, especially in the rapidly growing digital marketing. Fierce competition requires business actors to adopt effective digital marketing strategies to increase competitiveness and business growth. This Community Service Program (PKM) aims to identify the right digital marketing techniques for the Malsa Chocolate business in the MARA Food Industry Complex, Malaysia. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and literature studies from various secondary sources such as books, articles, and journals. The results of PKM activities explained that digital marketing has been developed, its implementation is still limited. Many business actors in PANGAN MARA have not fully utilized their digital marketing strategies optimally, thus impacting their business productivity and competitiveness. Collaborative efforts are needed between business actors and stakeholders to improve understanding and implementation of digital marketing strategies. With structured assistance and optimal use of technology, MSMEs in PANGAN MARA can be more competitive in the digital market. This research provides recommendations for business actors to adopt more effective digital-based marketing strategies to increase business growth and sustainability
REWARD, LINGKUNGAN KERJA, DAN WORK-LIFE BALANCE DALAM HUBUNGANNYA DENGAN KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN LOGISTIK DI DEPOK Saragih, Guntur Syahputra; Kusmana, Agus
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.457

Abstract

This study aims to analyze the influence of rewards, work environment, and work-life balance on employee job satisfaction in a logistics company in Depok City. The background of this research departs from the importance of job satisfaction as an indicator of organizational success, especially in the logistics industry which has the characteristics of dense, risky, and requires high coordination. The research method used is a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through the SmartPLS application. The study population involved 145 employees, all of whom were sampled through the saturated sampling method. The results of the study showed that the work environment had a significant positive effect on job satisfaction, while rewards and work-life balance had no significant effect. These findings reinforce the Job Demands-Resources Model which emphasizes the importance of working conditions as a key resource in improving employee well-being. On the other hand, the insignificance of the influence of rewards and work-life balance shows the existence of contextual factors such as the perception of fairness and limited work flexibility in the logistics sector. Theoretically, this study contributes to the enrichment of the literature on job satisfaction by affirming the role of the work environment as a key determinant. Practically, the results of the study imply that logistics company management needs to prioritize the creation of a safe, comfortable, and supportive work environment, accompanied by a reformulation of a performance-based reward system and a fairer workload management strategy. Thus, this research is expected to be a reference for human resource managers and subsequent researchers in understanding and improving employee job satisfaction in the context of the logistics industry.
Determinan Performance of People's Credit Bank (BPR) on the Provision of MSME Loans in Bogor District Kusmana, Agus; Fadila, Ardhiani; Resti, Anggi Angga
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.246

Abstract

This research is quantitative research whose aim is to determine the effect of v a r he b e l L D R, CAR, N P L and ROA te rh a d a p Lending Micro, Small and Medium Enterprises (SMEs) in Bogor . The population used in this study is Rural Banks (BPR) located in Bogor district, amounting to 22 BPRs. The method of determining the sample used is probability sampling, the number of selected BPRs is 18 BPR with a period of 2 years, so the number of samples is 36 data. The type of data used in this study is secondary data. Hypothesis testing in this study used panel data regression analysis using Microsoft Excel 2009 and E-Views version 10.0. The results of this study indicate that LDR, CAR, and BOPO have an influence on lending, whereas. NPL has no effect on lending
Determinants of Financial Management Behavior in MSME Actors in West Bandung Lembang District Kusmana, Agus; Ali, Syarif
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 3 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i3.273

Abstract

This study aims to determine the effect of Financial Literacy, Education Level and Income on Financial Management Behavior in micro, small and medium enterprises (MSMEs in Lembang West Bandung District. This research is a quantitative study. This study uses MSME actors in West Bandung Lembang District as the population. The method used is probability sampling, especially simple random sampling with a sample size of 90 respondents. Data collection was carried out by distributing questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method. The results of this study indicate that Financial Literacy, Education Level and Income have a significant influence on financial management behavior. Keywords: Financial Literacy, Education Level, and Income
Co-Authors Ali, Syarif Anggi Angga Resti Aprianti, Siska Astuti, Amillia Aulya Sukma Fadila, Ardhiani Hanafia, Muhammad Iwan Kresna Setiadi Iwan Kresna Setiadi Manggabarani, Alfatih Marlina Moh. Rasyid Ridho Pangestuti, Dewi Cahyani Prasetyo Hadi Pratiwi, Endah Andriani Ramadhan, Satria Rizky Raysa Azahra Ade Putri Renny Husniati Saragih, Guntur Syahputra Setyo Nugroho Siti Hidayati Sumilir Sumilir Sumilir Sumilir Syarif Ali Syarif Ali Wardah Hamidah YUDI NUR SUPRIADI