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FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KARYAWAN: STUDI TENTANG KOMPENSASI, FLEKSIBILITAS KERJA, DAN WORK-LIFE BALANCE Kusmana, Agus; Ali, Syarif; Supriadi, Yudi Nur; Nugroho, Setyo; Ridho, Muhammad Rasyid; Ramadhan, Satria Rizky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.234

Abstract

This study aims to analyze the impact of compensation, work flexibility, and work-life balance on employee loyalty within furniture companies in the Jabodetabek region. Utilizing a quantitative approach, this research involves 40 respondents who are employees of the company. The analysis methods employed include validity tests, reliability tests, R-Square analysis, and hypothesis testing, conducted using SmartPLS 4.0. The results indicate that compensation, work flexibility, and work-life balance have a significant and positive effect on employee loyalty. These findings highlight the importance of implementing human resource management strategies that focus on employee needs, such as providing fair compensation, offering work flexibility, and supporting work-life balance. This, in turn, leads to increased employee loyalty, ultimately enhancing organizational retention and performance. The study provides valuable insights for practitioners and human resource managers in designing effective policies to create a work environment that fosters employee loyalty and productivity
MODEL MEDIASI MOTIVASI KERJA PADA PENGARUH GAYA KEPEMIMPINAN DAN BEBAN KERJA TERHADAP KEPUASAN KERJA Kusmana, Agus; Ali, Syarif; Husniati, Renny; Supriadi, Yudi Nur; Aprianti, Siska
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 1 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i1.520

Abstract

This study aims to analyse the impact of leadership style and workload on job satisfaction, with work motivation serving as a mediating variable among employees of XYZ Institution. The research employs a quantitative approach, utilizing Structural Equation Modelling (SEM) and analysed using Smart PLS version 4.0 software. The sample consists of 40 employees selected through purposive sampling. The findings reveal that leadership style positively and significantly influences job satisfaction, while workload also has a significant effect on job satisfaction. Furthermore, work motivation mediates the relationship between leadership style and job satisfaction, as well as between workload and job satisfaction. Additionally, work motivation directly and significantly affects job satisfaction. This study contributes both theoretically and practically by highlighting the importance of effective leadership, optimal workload management, and enhanced work motivation in promoting employee job satisfaction. The novelty of this study lies in examining the role of work motivation mediation in the relationship between leadership style, workload, and employee job satisfaction in Institution XYZ of the Ministry of Finance of the Republic of Indonesia, which provides new insights into how work motivation can strengthen or reduce the influence of these factors in the context of the public sector in Indonesia. The findings serve as a foundation for developing managerial policies aimed at improving employee well-being and organizational performance within XYZ Institution
PKM DIGITAL MARKETING: TRANSFORMATION OF MALSA CHOCOLATE BUSINESS IN MARA FOOD INDUSTRY COMPLEX, MALAYSIA Supriadi, Yudi Nur; Kusmana, Agus; Ali, Syarif; Hadi, Prasetyo; Manggabarani, Alfatih; Astuti, Amillia; Hanafia, Muhammad
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.191

Abstract

MSMEs in Malaysia are facing new challenges in market competition, especially in the rapidly growing digital marketing. Fierce competition requires business actors to adopt effective digital marketing strategies to increase competitiveness and business growth. This Community Service Program (PKM) aims to identify the right digital marketing techniques for the Malsa Chocolate business in the MARA Food Industry Complex, Malaysia. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and literature studies from various secondary sources such as books, articles, and journals. The results of PKM activities explained that digital marketing has been developed, its implementation is still limited. Many business actors in PANGAN MARA have not fully utilized their digital marketing strategies optimally, thus impacting their business productivity and competitiveness. Collaborative efforts are needed between business actors and stakeholders to improve understanding and implementation of digital marketing strategies. With structured assistance and optimal use of technology, MSMEs in PANGAN MARA can be more competitive in the digital market. This research provides recommendations for business actors to adopt more effective digital-based marketing strategies to increase business growth and sustainability
REWARD, LINGKUNGAN KERJA, DAN WORK-LIFE BALANCE DALAM HUBUNGANNYA DENGAN KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN LOGISTIK DI DEPOK Saragih, Guntur Syahputra; Kusmana, Agus
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.457

Abstract

This study aims to analyze the influence of rewards, work environment, and work-life balance on employee job satisfaction in a logistics company in Depok City. The background of this research departs from the importance of job satisfaction as an indicator of organizational success, especially in the logistics industry which has the characteristics of dense, risky, and requires high coordination. The research method used is a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through the SmartPLS application. The study population involved 145 employees, all of whom were sampled through the saturated sampling method. The results of the study showed that the work environment had a significant positive effect on job satisfaction, while rewards and work-life balance had no significant effect. These findings reinforce the Job Demands-Resources Model which emphasizes the importance of working conditions as a key resource in improving employee well-being. On the other hand, the insignificance of the influence of rewards and work-life balance shows the existence of contextual factors such as the perception of fairness and limited work flexibility in the logistics sector. Theoretically, this study contributes to the enrichment of the literature on job satisfaction by affirming the role of the work environment as a key determinant. Practically, the results of the study imply that logistics company management needs to prioritize the creation of a safe, comfortable, and supportive work environment, accompanied by a reformulation of a performance-based reward system and a fairer workload management strategy. Thus, this research is expected to be a reference for human resource managers and subsequent researchers in understanding and improving employee job satisfaction in the context of the logistics industry.
Analisis Kinerja Keuangan Sektor Perbankan Sebelum dan Sesudah Adanya Perusahaan Teknologi Finansial Raysa Azahra Ade Putri; Dewi Cahyani Pangestuti; Agus Kusmana
Reviu Akuntansi, Manajemen, dan Bisnis Vol 1 No 2 (2021): Desember
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v1i2.805

Abstract

Purpose: The intention of the research was to examine if there were any discrepancies in banks ’ financial performance before and after the introduction of financial tech firms. Research Methodology: The study's subject was registered banking on the Indonesia Stock Exchange (IDX), with 38 banks chosen as a sample over a two-year period before the introduction of financial tech firms (2013-2014) and two years after the existence of financial tech firms (2016-2017). With a 5% significance rate, the tests utilized in this paper were Paired Sample T-test (normal data) and Wilcoxon Sign Rank Test (abnormal data) with SPSS 25 software assistance. Results: The outcomes of this research, after the arrival of financial technology enterprises, there is a discrepancy in profitability, liquidity, and capital. Limitations: This research's limitations are that certain banks did not leak consecutive financial statements during the research period, and earlier studies had no specific explanation on the same topic. Contribution: The insights can be used by academics as a reference, by the Bank as a foundation for financial management innovation, and by investors as a source of knowledge and consideration when making investment decisions.
Analisis Bank Specific Factor terhadap Penyaluran Kredit Perbankan Konvensional Aulya Sukma; Marlina Marlina; Agus Kusmana
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 2 No 4 (2021): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v2i4.463

Abstract

Purpose: This research aimed to discover the influence between capital, credit risk, liquidity, and efficiency towards credit lending. Research methodology: This research includes quantitative research. The objects in this research were commercial banks listed on the Indonesia Stock Exchange (IDX), with 36 commercial banks chosen as the samples within the 2017 – 2019 period. Research hypotheses were tested with a significance level of 5% by using a panel data regression model and assisted by E-Views 11 program. Results: The result obtained within this research are (1) there is an influence between capital and credit lending, (2) credit risk does not influence credit lending, (3) liquidity has influence credit lending, and (4) efficiency does not have any influence with credit lending. Limitations: The limitations of this research were the least amount of former research both nationally and internationally containing a detailed explanation about a similar topic. Contribution: The result obtained can be used for the next researcher's references, also used as a bank’s consideration on operating their main operational activity, which is credit lending, and for investor's consideration while intended to invest in the banking sector.