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All Journal Jurnal Manajemen Bisnis Jurnal Profiet Business Innovation and Entrepreneurship Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Marketing Jurnal Ecogen Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Administrasi Sosial dan Humaniora (JASIORA) JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) Prosiding Seminar Nasional Pengabdian Masyarakat
Riche Fermayani
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Journal : Jurnal Ecogen

 1 
PENGARUH PERSEPSI KONSUMEN MENGENAI HARGA, LOKASI, DAN KUALITAS PASAR MODERN TERHADAP MINAT BELI KONSUMEN Diki Rikardo Effendi; Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i2.11169

Abstract

This study aims to look at the analysis of the influence of consumer perceptions of price, location, and modern market quality on consumer buying interest in PT. Ramayana Lestari Sentosa Padang Branch (case study at the Robinson Supermarket Padang Branch). The sample in this study was measured by distributing questionnaires to 100 consumers at the Padang branch of Robinson Supermarket so that there were 100 research samples. Based on the results of the partial t test it can be concluded that prices have a negative and significant effect on consumer buying interest because the significance value is 0.047 < 0.05 which is supported by the value of t count of -2,016 < t table of -1,983. Based on the partial t test it can be concluded that the location has a positive and significant influence on consumer buying interest because the significance value is 0.003 < 0.05 which is supported by the value of t count of 3.037 > t table of 1.983. Based on the partial t test it can be concluded that market quality has a positive and significant influence on consumer buying interest because the significance value is 0,000 <0,05 which is supported by the value of t count of 9,298 > t table of 1,983. Based on the simultaneous F test it can be concluded that the price, location and market quality together or simultaneously have an influence on consumer buying interest because the significance value for the simultaneous F test is 0,000 < 0,05 which is supported by the calculated F value of 68,843 > F table amounting to 2,462. The ability of the independent variable in this case is the price, location and market quality of the dependent variable in this case is the consumer buying interest of 67.3% while the remaining 33.7% is influenced by other variables other than variables not included in the research model such as promotion.Keywords: price, location, market quality, and consumer buying interest
Pengaruh Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Yamaha Nmax (Studi Kasus Pada PT. Yamaha Tjahaja Baru) Riche Fermayani; Ash Shadiq Egim; Romi Rianto Harahap
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.12014

Abstract

This study aims to determine the effect of product quality and brand image on consumer satisfaction Yamaha Nmax in Padang City (Case Study at PT. Yamaha Tjahaja Baru Padang). The samples examined in this study were 84 respondents who were consumers of Yamaha Nmax in Padang City. Based on the statistical t test performed, it can be concluded that the product quality variable has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the statistical t test performed, it can be concluded that the brand image has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,05, it can be concluded that product quality and overall brand image have a significant effect on consumer satisfaction on Yamaha Nmax in Padang City. The magnitude of the influence of the independent variable on the dependent variable is 74.8%, the remaining 25.2% is influenced by other variables not included in the research model.Keywords: Product Quality, Brand Image, and Consumer Satisfaction 
Pengaruh Nilai Konsumen dan Kepuasan Konsumen terhadap Loyalitas Nasabah Bank Rakyat Indonesia Riche Fermayani; Ash Shadiq Egim; Alyani Atsarina
Jurnal Ecogen Vol 4, No 3 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i3.12018

Abstract

This study aims to determine the effect of consumer value and customer satisfaction on customer loyalty at Bank BRI Unit Balai Selasa, Painan Branch. The sample studied in this study were 98 respondents who were customers of Bank BRI Unit Balai Selasa, Painan Branch. Based on the statistical t test conducted, it can be concluded that the consumer value variable has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.048 < alpha 0.05. Based on the statistical t test conducted, it can be concluded that customer satisfaction has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.000 < alpha 0.05. Based on the simultaneous f-test, a significance value of 0.000 <0.05 was obtained, it can be concluded that consumer value and overall customer satisfaction have a significant effect on customer loyalty at the BRI Bank Office Unit Balai Selasa, Painan Branch. The magnitude of the influence of the independent variable on the dependent variable is 79.3%, the remaining 20.7% is influenced by other variables that are not included in the research model.Keyword: Consumer Value, Consumer Satisfaction and Customer Loyalty.
Analisis Perbandingan Kepuasan Nasabah Sebelum dan Saat Diberlakukannya Pembatasan Sosial Berskala Besar Pada Bank Nagari Riche Fermayani; Romi Rianto Harahap; Ega Danu Gusti
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12879

Abstract

This study objectives to analyze the comparison of customer satisfaction before and during lockdown at Bank Nagari Main Branch Padang. Samples of this studied were 100 respondens who were customers of Bank Nagari in Padang.  Analysis used the paired sample t test with results conclude for the customer satisfaction variable, explain a difference in customer satisfaction before and during lockdown as indicated the value of significancy is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the dimensions of tangible before and during lockdown because the value of significance is 0.010 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the reliability dimension before and during lockdown it indicated by a significance of value is 0.040 < 0.05. The customer satisfaction variable that can be concluded there is a difference in customer satisfaction based on the responsiveness dimension before and during lockdown by a significance value is 0.030 < 0.05. The customer satisfaction variable indicated that there is a difference in customer satisfaction based on the assurance dimension before and during lockdown obtained a significance value is 0.000 < 0.05. The customer satisfaction variable can be concluded that there is a difference in customer satisfaction based on the empathy dimension before and during lockdown because the significance value is 0.000 < 0.05. This indicates that the implementation of the lockdown adjustment policy in providing services to customers has reduced customer satisfaction based on the empathy dimensionKeywords: Customer Satisfaction, Tangible, Reliability, Responsiveness, Assurance, And Empathy 
Pengaruh Kepuasan Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan Riche Fermayani; Romi Rianto Harahap; Purnama Ramadhan
Jurnal Ecogen Vol 6, No 2 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i2.14637

Abstract

This study objective to find out the influence of job satisfaction and organizational commitment on employee performance at Bank Nagari Bukittinggi. Sample from this study were 87 respondents who were employees of Bank Nagari Bukittinggi Branch. Based on the partial t test, it can be seen that the job satisfaction variable has a significance value of 0.000 < 0.05, the conclusion is that the job satisfaction variable has a positive and significant effect on employee performance. The organizational commitment variable has a significance value of 0.000 < 0.05, the conclusion is that the organizational commitment variable has a positive and significant effect on employee performance. Based on the simultaneous f test, it is obtained a significance value of 0.000 < 0.05, the conclusion is that job satisfaction and organizational commitment as a whole have a significant effect on employee performance. The amount of influence of the independent variable on the dependent variable is 91.3%, the remaining 8.7% is influenced by variables other than the research model.
Meningkatkan Keputusan Pembelian Konsumen melalui Tangible, Kehandalan (Reliability) dan Daya Tanggap (Responsiveness) dalam Pelayanan Ash Shadiq Egim; Liza Zulbahri; Imtihan Imtihan; Riche Fermayani
Jurnal Ecogen Vol 6, No 3 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i3.15302

Abstract

The purpose of this research is to find out how consumer purchasing decisions at KFC Veteran Padang City Branch are influenced by physical evidence, reliability and responsiveness. This research is correlational research with a quantitative approach. In this study, data was obtained by filling out questionnaires and interviews. This research used 100 respondents as samples using the Simple Random Sampling technique. This research uses multiple regression analysis to analyze the data and uses SPSS 21 to process the data. The main results are: 1). Tangible variables (X1) have a significant effect on purchasing decisions 2). The reliability variable does not have a significant influence on purchasing decisions, 3). The responsiveness variable does not have a significant effect on purchasing decisions. Based on the simultaneous F test, the variables physical evidence, reliability and responsiveness influence purchasing decisions at KFC Veteran Branch. The results of the R square test can be explained by the independent variable, namely 30% of purchasing decisions and the remaining 70% can be explained by other variables not included in this research model.
Meningkatkan Keputusan Pembelian Konsumen melalui Tangible, Kehandalan (Reliability) dan Daya Tanggap (Responsiveness) dalam Pelayanan Ash Shadiq Egim; Liza Zulbahri; Imtihan Imtihan; Riche Fermayani
Jurnal Ecogen Vol 6, No 3 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i3.15302

Abstract

The purpose of this research is to find out how consumer purchasing decisions at KFC Veteran Padang City Branch are influenced by physical evidence, reliability and responsiveness. This research is correlational research with a quantitative approach. In this study, data was obtained by filling out questionnaires and interviews. This research used 100 respondents as samples using the Simple Random Sampling technique. This research uses multiple regression analysis to analyze the data and uses SPSS 21 to process the data. The main results are: 1). Tangible variables (X1) have a significant effect on purchasing decisions 2). The reliability variable does not have a significant influence on purchasing decisions, 3). The responsiveness variable does not have a significant effect on purchasing decisions. Based on the simultaneous F test, the variables physical evidence, reliability and responsiveness influence purchasing decisions at KFC Veteran Branch. The results of the R square test can be explained by the independent variable, namely 30% of purchasing decisions and the remaining 70% can be explained by other variables not included in this research model.
Co-Authors AA Sudharmawan, AA Agilirawan Agilirawan Ahmad Salim, Ahmad Al Hayyu Al Hayyu Andra, Yefrinal Anrizal, Sry Yulia Ash Shadiq Egim Atsarina, Alyani Basri, Alma Riyana Citra, Laili Putri Nujjiya Darwis, Irawan Diki Rikardo Effendi Dirgantara, Muhammad Bayu EFENDI, HENDRIYAN JOYO Ega Danu Gusti Erwin H Harahap Fahrul Ruzi Fajar Fajar Fitri Yeni Genny Intan Sari HR Gumala Sari Hamdi Hamdi Harahap, Romi Rianto Imtihan Imtihan indrayani, tri irfa Janurdin, Hamdi Juliadi Saputra Liping Chen Lisa Fitriani Rahman Liza Zulbahri Mardhatillah Muhammad Hari Fidrizal Purnama Ramadhan Rafinda Rahmat Rafnelly Rafky Rahman, Lisa Fitriani Rahmatika, Ridha Rio Nardo Romi Rianto Harahap Ruzi, Fahrul Saputra, Juliadi Sri Indrayati Sry Yulia Anrizal SURYANI Susriyanti, Susriyanti Tira Sutriani Yassirli Amri Yuliana, Liza Yulisman, Dedy Khandra