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All Journal AKTUAL JAM : Jurnal Aplikasi Manajemen Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Sugeng Raharjo
Balai Besar Perikanan Budidaya Air Payau Jepara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Peningkatan Kapasitas Badan Usaha Milik Desa Binaan melalui Pembelajaran Praktik Baik Raharjo, Sugeng; Fadli, Mohamad; Nugroho, Agung Enggal; Gunawan, Muslim
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i3.464

Abstract

Badan Usaha Milik Desa (BUMDes) berperan penting dalam meningkatkan kesejahteraan masyarakat melalui pengelolaan potensi lokal. Namun, sebagian besar BUMDes di Indonesia menghadapi kendala seperti keterbatasan kapasitas sumber daya manusia, tata kelola yang lemah, dan minimnya inovasi usaha. Untuk mengatasi permasalahan tersebut, PT Multi Harapan Utama (MHU) melaksanakan program pengabdian kepada masyarakat berupa studi tiru guna memperkuat kapasitas BUMDes binaannya. Program ini melibatkan BUMDes Jongkang, Sungai Payang, Lung Anai, serta perwakilan dari Loa Duri Seberang. Kegiatan dilaksanakan selam 3 hari melalui ke BUMDes sukses di Yogyakarta dan Jawa Tengah, meliputi observasi, diskusi interaktif, praktik, dan refleksi partisipatif. Hasil menunjukkan peningkatan pemahaman peserta tentang tata kelola profesional, diversifikasi usaha, inovasi produk, dan pemberdayaan lokal. Peserta juga menyusun rencana tindak lanjut sesuai potensi desa masing-masing. Evaluasi menunjukkan tingkat kepuasan “Sangat Baik”, menandakan keberhasilan program dalam meningkatkan kapasitas BUMDes.
The Influence of Green Marketing, Brand Trust, and Perceived Quality on Consumers Purchase Intention: Evidence from The Body Shop in Samarinda, Indonesia Kartini, Rr. Puspita Aprillia; Raharjo, Sugeng
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4456

Abstract

Researching purchase intentions in the context of environmentally friendly products is important because the effectiveness of green marketing and consumer trust levels determine the extent to which sustainability messages can influence purchasing decisions. This study examines the impact of green marketing, brand trust, and perceived quality on consumers' purchase intentions for The Body Shop products in Samarinda. The research is motivated by the growing shift toward sustainability-based marketing and the inconsistent empirical findings surrounding consumers' intentions to purchase environmentally friendly products. Using a quantitative approach, data were collected from 130 respondents who were familiar with or had purchased The Body Shop products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that green marketing has a positive and significant impact on purchase intention, while perceived quality also exhibits a significant positive influence. In contrast, brand trust exhibits a positive but non-significant effect, indicating that trust alone may not be sufficient to drive behavioral intention in this context. These findings contribute to the understanding of green consumer behavior in emerging markets and offer practical insights for firms seeking to strengthen sustainability-driven marketing strategies
Co-Authors Abdullah, Mohd Zulkifli Adista, Renata Daiva Ali Akbar Auliansyah Ayunir, Anggi Firdha Bagas Binangkit Chatarina Umbul Wahyuni Denada Febriana Dilla, Dilla Efendi, Aswan Erwinsyah Erwinsyah Fadli, Mohamad Gunawan, Muslim Heru Suprapto Jefri Putri Nugraha Kartini, Rr. Puspita Aprillia Martain, Martain Melda Aulia Ramadhani Muhammad Saifulloh Nugroho, Agung Enggal Raden Mohamad Herdian Bhakti Robiansyah, Robiansyah Sapitri, Reski Nur Sari, Katmi Sari, Nilam Anggar Sri Wahyuni Sri Wartini Sundoyo, Sundoyo Tria Wulandari Yesi Aprianti