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All Journal Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events International Journal of Green Tourism Research and Applications Jurnal Sains Terapan Pariwisata

Made Sudiarta

Politeknik Negeri Bali

Author-ID : 3547861

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

Published : 19 Documents Claim Missing Document

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Implementasi Pelayanan Prima Lembaga Sertifikasi Profesi Politeknik Negeri Bali Ni Nyoman Hendri Wahyuni; Made Sudiarta
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 3 No 1 (2022): Jurnal Bali Membangun Bali, Volume 3, Nomor 1, April 2022
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v3i1.223

Tujuan: Penelitian ini bertujuan untuk menganalisis pelaksanaan pelayanan prima Lembaga Sertifikasi Profesi Politeknik Negeri Bali dan kendala pelaksanaan pelayanan prima yang terjadi pada setiap titik pelayanannya. Desain/metodologi/pendekatan: Penelitian ini menggunakan teknik deskriptif kualitatif. Teknik pengumpulan datanya melalui observasi, wawancara, dan eksplorasi online. Teknik analisis data menggunakan model interaktif id. Temuan: Implementasi pelayanan prima Lembaga Sertifikasi Profesi Politeknik Negeri Bali telah berjalan dengan baik. Dari seluruh layanan yang diberikan, terdapat integrasi layanan yang menghubungkan satu sama lain, tidak terpisahkan sehingga pelaksanaan layanan prima di Lembaga Sertifikasi Profesi Politeknik Negeri Bali berjalan dengan konsep integral antara input-proses-output layanan. Implikasi: Setiap proses pelatihan diawali dengan penyediaan informasi yang dapat dipercaya, kemudian dilanjutkan dengan proses administrasi, proses pembelajaran dan pelatihan yang berkualitas, dan proses pelatihan yang kredibel.

Front Office Department Service Quality during the Covid-19 Period Ni Made Ayu Safitri; I Nyoman Rajin Aryana; Ida Ayu Elistyawati; Made Sudiarta; Ni Luh Eka Armoni
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This study was to determine the service quality of the front office department and the efforts of the front office department in Canggu Dream Village, Bali, Indonesia, to maintain and improve the quality of the services given. Research methods: This study used descriptive statistical analysis techniques with 90 samples of guest reviews selected using purposive sampling method. The source of data is guest reviews for one year from January 2020 to December 2020 on online travel agents. Results and discussion: There were comparisons of positive reviews with a total of 94% while negative reviews are only 6%. Each variable gets a different percentage, the empathy variable gets a percentage of 50% and becomes the most dominant variable in positive reviews. Implication: All the variables have a higher percentage of positive reviews than negative reviews. Keywords: quality of service, guest complaints, front office department.

Marketing Communication Model to Enhance Hotel Brand Image Anak Agung Ngurah Wira Kusuma; I Nyoman Rajin Aryana; Budi Susanto; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: The purpose of this study was to determine the position of the marketing communication model implemented to improve the brand image of The Kayon Jungle Resort, Bali, Indonesia, and to determine the alternative marketing communication model that should be applied by the Sales and Marketing Department in improving the brand image of the hotel. Research methods: The analytical technique used is the mixed method design of Sequential Exploratory; Internal Factor Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal-External Matrix (IE), SWOT Analysis, and Quantitative Strategic Planning Matrix (QSPM). Results and discussion: The results of the IFAS matrix analysis show that the main strengths are reviews and comments left by guests on the internet, as well as having a distinctive and unique room, restaurant, swimming pool, yoga pavilion, and gym, while the main weaknesses are a lack of variety and intensity of sales promotion activity. According to the results of the EFAS matrix analysis, the main opportunity is the Policy to maintain guest privacy, safety, and comfort by The Kayon Jungle Resort management, while the main threat is the Intensity of beneficially campaign. Implication: The Kayon Jungle Resort is in the Growth Strategy (Cell I) position according to the results of the IE matrix analysis. The SWOT analysis results in nine alternative marketing communication strategies, three of which are prioritized and calculated by the QSPM matrix with a total TAS of 303.72, 298.05, and 287.31. Keywords: marketing communication, alternative strategy, brand image.

Analysis of room attendant service quality towards guests’ satisfaction during the Covid-19 pandemic Abdul Mu’is; Ida Ayu Elistyawati; Made Sudiarta; I Ketut Sutama
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

This research aims to analyse room attendant service quality towards guests’ satisfaction at a 3-star hotel in Yogyakarta, Indonesia, especially at the moment of Covid-19 pandemic. The research method used are service quality and importance-performance analysis method from January until first April 2021 with 80 guest staying in the hotel. It is by measuring five dimensions of service quality: tangible, reliability, responsiveness, assurance, empathy. The results of the assessment show that the average room attendant performance is lower than the average guest expectation, so guests staying at the hotel are less satisfied with the service of the room attendant. Increasingly intense competition in the service industry makes the hotel strive to improve the quality of service in accordance with customer demand at present (short term), as well as future (long term) so that customers feel satisfied and continue to use the service.

Marketing Mix Implementation to Increase Meeting Room Sales at The Jayakarta Lombok Beach Resort & Spa Ari Asih Purnamawati Dewi; I Putu Astawa; I Ketut Suarja; Luh Eka Armoni; Made Sudiarta; Ni Nyoman Sri Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.176

Purpose: This research aims to determine the implementation of the marketing to the sales of meeting room in The Jayakarta Lombok Beach Resort & Spa. The problem outlined in this research is what strategy to do by the sales & marketing in increasing meeting room sales at The Jayakarta Lombok Beach Resort & Spa. Research methods: This research was conducted on the sales & marketing parties that is sales & marketing managers and sales executives at The Jayakarta Lombok Beach Resort & Spa. Analysis of the data used a qualitative descriptive analysis that elaborates information from the interviews and links with theories that support the discussion related to the marketing mix conducted by The Jayakarta Lombok Beach Resort & Spa. Results and discussion: The results obtained are the marketing mix strategy carried out at The Jayakarta Lombok Beach Resort & Spa, especially in the meeting section, which is quite good, but has a lack of promotion. The strategy implemented to increase sales are also quite effective. Implication: The development that can be done is to increase online and offline promotions and also keep communication between the sales team and consumers. Keywords: hotel, room sales, meeting room, marketing mix.

The Implementation of CHSE in Front Office Departement at The Apurva Kempinski Bali I Gede Eka Suryawan; Ni Ketut Bagiastuti; I Ketut Suarja; Made Sudiarta
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.233

Purpose: This study aims to determine the model and impact of the implementation of CHSE at The Apurva Kempinski Bali, especially in the front office department. Research methods: The study uses qualitative techniques with 5 approach models. The types of data used in this research are qualitative and quantitative. The method of data collection in this research is carried out by several stages, namely observation, interview, documentation, and literature research. Results and discussion: The results of the study are the front office department at The Apurva Kempinski has 3 models of implementations CHSE. The 3 model CHSE implementation are model implementation provided by hotel, model implementation done by hotel guest, and model implementation done by cast and crew front office departement. Implication: The implementation of CHSE at The Apurva Kempinski Bali received positive comments from guests. Keywords:: protocol of healty, CHSE, front Office, Covid-19.

Green Tourism-Based Food and Beverage Service to Increase Customer Satisfaction at Four Points By Sheraton Bali Kuta Ni Kadek Agustini; Made Sudiarta; Ida Ayu Elistyawati; I Nyoman Winia; I Ketut Suparta
International Journal of Glocal Tourism Vol. 4 No. 2 (2023): International Journal of Glocal Tourism - June 2023
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose: This study to determine the application of green tourism based service by the food and beverage service department at Four Points By Sheraton Bali Kuta and how it impact on customer satisfaction. Research methods: The research sample was determined by the incidental sampling method with a sampe of 80 guest who had received service from the food and beverage service department at Four Points By Sheraton Bali Kuta as respondents. The data collection method used in a questionnaire. The data analysis technique is descriptive qualitative analysis with descriptive statistics on a likert scale range using microsoft excel 2010. Findings: The results show that the application of green tourism-based services on green service and energy-saving variables according to customers is not good. The variables of green product, green design and consumption reduction according to customers are good. Implications: The impact of green tourism-based services on customer satisfaction at The Eatery Restaurant is that customers agree to take actions such as buying back products and services, recommending products and services to others, buying other types of products from The Eatery Restaurant, being interested in buying food and beverage products from The Eatery Restaurant.

Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali Ni Kadek Hera Silawati; I Putu Astawa; I Gusti Putu Sutarma; Made Sudiarta; Ida Ayu Elistyawati
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.255

Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing the third largest reservation with an average donation of 20% for room occupancy and 18% for room revenue over the last three years. Keywords: hotel, flash sale promotion, room occupancy, room revenue.

Marketing Mix Strategy To Increase Room Occupancy At Sanctoo Suites & Villas Ni Luh Pratiwi Eca Putri; Made Sudiarta; I Gusti Agung Bagus Mataram
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research focuses on the analysis of the marketing mix strategy used by the Sales & Marketing department at Sanctoo Suites & Villas and also this study aims to determine the most relevant marketing mix strategies used to increase the room occupancy at Sanctoo Suites & Villas. The data collection methods used in this study were participant observation, structured interviews, questionnaires, and documentation. The analysis technique used in this study consists of qualitative descriptive analysis, IFAS (Internal Factor Analysis Summary) Matrix, EFAS Matrix (External Factor Analysis Summary), Internal-External Matrix (IE), and analysis with a SWOT matrix (Strength, Weaknesses, Opportunities, Threats). The result of the IFAS matrix (Internal Factor Analysis Summary) analysis score is 2.99 and the EFAS matrix (External Factor Analysis Summary) score is 2.86 therefore in the IE (Internal-External) Matrix the position of the current marketing mix strategy is at cell 5, Internal-External Matrix (IE), which is called growth and stability strategies through horizontal integration. The analysis with the SWOT matrix (strength, weaknesses, opportunities, threats) result 10 alternative strategies that can be applied to increase the occupancy rate of Sanctoo Suites & Villas rooms.

Co-Authors Abdul Mu’is Anak Agung Ngurah Wira Kusuma Ari Asih Purnamawati Dewi Budi Susanto Gede Ginaya I Gede Eka Suryawan I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Putu Sutarma I Ketut Astawa I Ketut Budarma I Ketut Suarja I Ketut Suparta I Ketut Sutama I Komang Artha Darmaja I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Putu Astawa I Putu Edi Hendra Badrianta I Wayan Basi Arjana Ida Ayu Elistyawati Ketut Redjasa Lien Darlina Luh Putu Kristiani Ni Kadek Agustini Ni Kadek Ayu Saraswati Ni Kadek Hera Silawati Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Luh Pratiwi Eca Putri Ni Made Ayu Safitri Ni Nyoman Hendri Wahyuni Ni Nyoman Sri Astuti Ni Putu Lusiana Pratiwi Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Puspa Astika Kencana Nida Ulhasanah Dwi Sulistyaningrum Putu Astawa Putu Gede Winatha Dharma Putu Risky Meliarini

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