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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) IJEBA (International Journal of Economic, Business & Applications) Jurnal Manajemen Pemasaran dan Perilaku Konsumen West Science Business and Management Journal of Management Accounting, Tax and Production
Deny Danar Rahayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH BUDAYA ORGANISASI, KOMPENSASI NON FINANSIAL DAN JOB INSECURITY TERHADAP TURNOVER INTENTION PT. PARIT PADANG PEKANBARU Benny Saputra; Dewita Suryati Ningsih; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted at PT Parit Padang Pekanbaru in order to determine the effect of variable Cultural Organization, Compensation and Job Insecurity Nonfinancial simultaneously on Turnover Intention in PT Parit Padang Pekanbaru. This study uses primary data obtained from interviews and giving questionnaires to all employees of PT Parit Padang Pekanbaru. Secondary data were obtained relating to the object and the organizational structure of the population in this study were all employees that numbered 43 people and sampled. The analytical method used in this study is the linear regression method berganda.Dari results of testing that was done, simultaneous regression test (Test-F) showed that the variables of Organizational Culture, Compensation and Job Insecurity Nonfinancial simultaneously significant effect on Turnover Intention. From the results of the partial test (t-test) showed that the variables of Organizational Culture, Compensation and Job Insecurity Nonfinancial significant effect on Turnover Intention. The result of the calculation of the coefficient of determination (R2) is equal to 0.794, which means, variable Organizational Culture, Compensation and Job Insecurity Nonfinancial together affect the Turnover Intention, while the rest influenced by other variables not examined in this study.Keyword: Organizational Culture, Compensation Non financial, Job Insecurity and Turnover Intention
ANALYSIS OF THE QUALITY OF SERVICE ON CUSTOMER SATISFACTION AND LOYALTY PT BANK RIAU KEPRI SYARIAH IN PEKANBARU Lusi Tri Hadiningsih; Jushermi '; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this study is to know the effect of the quality of service on customer satisfaction of PT Bank Riau Kepri Syariah Pekanbaru and to know the effect of customer satisfaction on customer loyalty of PT Bank Riau Kepri Syariah Pekanbaru. The population in this study were customers of Bank Riau Kepri Syariah Pekanbaru. The samples in this study were 100 people by using accidental technique sampling. Analysis of this research was path analysis method (Two Step Regression) by using SPSS Version 20. Based on testing results that has been done, the first track test result is quality of service has a significant effect on customer satisfaction. And the second track test result is customer satisfaction has a significant effect on customer loyalty.Keywords: Quality of service, Satisfaction and loyalty
Analisis strategi keunggulan bersaing dengan pendekatan analisis SWOT pada Spartan Gym Pekanbaru Susyenni Wanti; Taufiqurrahman '; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Increase rate of migration to Riau especially Pekanbaru city cause an increase and growth fitness industry in Pekanbaru led to competititon between companiesnthat is getting touger. This research that aims to describe how strategy that gives an advantage in competition with Spartan Gym Pekanbaru, to analysis environment condition of external and internal by used SWOT analysis and plan alternative strategy to Spartan Gym Pekanbaru at Jl. Wonosari No.6 Pekanbaru. Method that we used in this research is qualitative method. The result of research shows internal factor of Spartan Gym pros is the image of company that have know, company’s uniqueness, facilities and qualities good service, cozy and clean room, and the cons is the location is not strategic, low marketing, the customer service is not friendly and undifferent service. While from the external factor is chance to open new branch, opportunity to cooperation with the other, competitor and the new rival. Based on that factors, Spartan Gym stand on defensive position where company have to do their concentration defensive strategy or focus to plan to business development for Spartan Gym Pekanbaru as fitness center.Keywords : Analysis of competitive advantage, SWOT Analyis, and fitness center.
PENGARUH STIMULUS PEMASARAN DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PERUMAHAN CITRA GARDEN DI KOTA PEKANBARU Bayu Rosyahdi; Jushermi Jushermi; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aimed to analysze Marketing Stimuli and Coorporation Image to Purcashing Decision and Customer Satisfaction on Citra Garden Residential in Pekanbaru. There are four variables in this research such as Marketing Stimuli (X1), Coorporation Image (X2), Purcashing Decision (Y1), and Customer Satisfaction (Y2). The population in this research amounted 95 people, while the sampling technique was done by census method. This research use Path Analysis method by SPSS version 20. The result of this research shows that Marketing Stimuli have significant effect to Purcashing Decision and Marketing Stimuli have positive and significant effect to Customer Satisfaction. Coorporation Image have significant effect to Purcashing Decision and Coorporation Image have positive and significant effect to Customer Satisfaction. Purchasing Decision have significant effect to Customer Decision. The last is, the path of Marketing Stimuli and Coorporation Image have strong effect to Consumer Satisfaction with Purchasing Decision as intervening variable.Keywords: Marketing Stimuli, Coorporation Image, Purcashing Decision, Costumer Satisfaction
PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN HOTEL ARYADUTA DI PEKANBARU Boby Setiawan Putra; Jushermi '; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aimed to analysze Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty. This research was conducted at the customer Aryaduta Hotel Pekanbaru. Where these customers should have more than one time stay at Hotel Aryaduta Pekanbaru. In this study consists of four variables: the dependent variable, the intervening variable and two independent variables. These variables are Customer Loyalty (Y2), Customer Satisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This study was conducted using a sample of 100 people. This study using simple random sampling technique that is making members of the sample of the population was randomly without regard to strata that exist in this population. Thereby done when members of the population considered to be homogeneous. In terms of data analysis, this study using Path Analysis with SPSS (Statistical Package for Social Science) version 20. Based on tests conducted Hypothesis, Results showed that Experiential Marketing and Brand Trust positive and significant impact on the Customer Satisfaction and Customer Loyalty.Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.
ANALISIS KUALITAS LAYANAN, CITRA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA MASKAPAI PENERBANGAN BATIK AIR RUTE KOTA PEKANBARU-JAKARTA Muhammad Arif; Sri Restuti; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The research was conducted at PT. Lion Mentari Airlines in order to determine how Service Quality, Image either directly or indirectly on Customer Loyalty through of Customer Satisfaction. The sample in this study are 135 cus-tomer at PT. Lion Mentari Airlines, with testing data analysis used in this studyis a Test Validity, Reliability Test, Test Classical Assumptions, Methods Msi. Data analysis methodused is the method of path analysis or path analysis with the help of Statistica Package of Social Science (SPSS) version 21.0. From the proceeds of the test that have been done, the path of Service Quality (X1) significantly impact to Customer Satisfaction (Y1). The result of the path of Image (X2) had a significantly impact to Customer Satisfaction (Y1). The path of Customer Satisfac-tion (Y1) not had significantly impact to Customer Loyalty (Y2). The result of the path of Service Quality (X1) had a significantly impact to Customer Loyalty (Y2). The result of the path of Image (X2) had a significantly impact to Customer Loyal-ty (Y2). The last is, the path of Service Quality (X1) to Customer Loyalty (Y2) through of Customer Satisfaction (Y1) had a direct effect and don’t had indirect effect. The result of the path of Image (X2) to Customer Loyalty (Y2) through of Customer Satisfaction (Y1) had a direct effect and don’t had indirect effect.Keywords: Customer, Satisfaction, Loyalty, Service Quality, and Image.
PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN HOTEL GRAND JATRA PEKANBARU Adithya Fajar Yufizar; Sri Restuti; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aimed to analyze Experiential Marketing, Brand Trust on Customer Satisfaction and Customer Loyalty, research applied on customer Grand Jatra Hotel in Pekanbaru City. The object of this research was Customer Grand Jatra Hotel in Pekanbaru City. This research consists of four variables: the dependent variable, one intervening variable and two independent variables. They are Customer Loyalty(Y2), Customer Satisfaction (Y1), Brand Trust (X2), and Experintial Marketing (X1). This research was conducted using a sample of 100 people. This research used nonprobability sampling, based on respondents who had check-in Grand Jatra Hotel over than one time. Data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Path Analysis method using SPSS (Statistical Package for Social Science) version 20.Based on the hypothesis test conducted, research shows that Experiential Marketing has significant and positive effect toward Customer Satisfaction, Brand Trust has significant and positive effect toward Customer Satisfaction. Experintial Marketing has significant and positive effect toward Customer Loyalty, Brand Trust has significant and positive effect toward Customer Loyalty and Customer Satisfaction has significant and positive effect toward Customer Loyalty. Experiential Marketing and Brand Trust Influence Customer Loyaltyare moderated by Customer Satifastion.Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction and Customer Loyalty.
The influence of Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty Hotel Aryaduta Pekanbaru Deny Danar Rahayu
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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Abstract

This study aims to analyze the influence of Experiential Marketing and Brand Trustvariables on Customer Satisfaction and Customer Loyalty. This research wasconducted on the customers of Hotel Aryaduta Pekanbaru. Where these customershave to more than 1 times stay at Hotel Aryaduta Pekanbaru. In this study consistsof four variables, namely one dependent variable, one intervening variable and twoindependent variables. The variables are Customer Loyalty (Y2), CustomerSatisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This studywas conducted using a sample of 100 people. This research uses simple randomsampling technique that is taking the sample member from the population is donerandomly without considering the strata in the population. This is done whenmembers of the population are considered homogeneous. While in terms of dataanalysis, this study uses Path Analysis method with the help of SPSS (StatisticalPackage of Social Science) version 20. Based on Hypothesis test conducted, Theresults showed that Experiential Marketing and Brand Trust have positive andsignificant impact on Customer Satisfaction and Customer Loyalty .Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.
Analisis Tingkat Kepuasan Pelanggan Terhadap Transaksi Nontunai Pada Usaha Makanan Dan Minuman Savira, Dilla; Rahayu, Deny Danar; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.17

Abstract

This study aims to determine the level of Customer Satisfaction and indicators that deserve attention regarding QRIS non-cash transactions in food and beverage businesses in Pekanbaru City. The population in this study included people in Pekanbaru City who had used QRIS as a payment method in the food and beverage business by taking samples using a purposive sampling technique with a total sample of 120 respondents. Data analysis used in this study is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). From the results of calculations with CSI, a value of 81.62% was obtained and entered into the very satisfied category. The IPA results show that there are nine indicators whose performance needs to be maintained and six indicators that need to be considered for improvement to increase Customer Satisfaction with QRIS non-cash transactions in food and beverage businesses in Pekanbaru City.   Abstrak Penelitian ini bertujuan untuk mengetahui Tingkat Kepuasan Pelanggan dan indikator yang patut untuk diperhatikan terkait transaksi nontunai QRIS pada usaha makan dan minuman di Kota Pekanbaru. Populasi dalam penelitian meliputi masyarakat di Kota Pekanbaru yang pernah menggunakan QRIS sebagai metode pembayaran pada usaha makanan dan minuman dengan pengambilan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 120 responden. Analisis data yang digunakan pada penelitian ini adalah Customer Satisfaction Index (CSI) dan Importance Perfomance Analysis (IPA). Dari hasil perhitungan dengan CSI diperoleh nilai sebesar 81,62% dan masuk kedalam kategori sangat puas. Hasil IPA menunjukkan terdapat sembilan indikator yang perlu dipertahankan kinerjanya dan enam indikator yang perlu dilakukan pertimbangan peningkatan untuk meningkatkan Kepuasan Pelanggan terhadap transaksi nontunai QRIS pada usaha makanan dan minuman di Kota Pekanbaru.
Pengaruh Diskon Gratis Ongkos Kirim dan Pembayaran COD pada E-Commerce Shopee Terhadap Positive Emotion dan Pembelian Implusif Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau Sari, Siska Anggun; Jushermi, Jushermi; Rahayu, Deny Danar
Journal of Management Accounting, Tax and Production Vol 2, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v2i2.3312

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Diskon, Gratis Ongkos Kirim, Pembayaran COD terhadap Positive Emotion dan Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau yang menggunakan e-Commerce Shopee. Sedangkan dalam pengambilan sampel menggunakan Nonprobability Sampling dengan Teknik Insidental Sampling sehingga diperoleh sampel sebanyak 100 responden. Analisis data dilakukan dengan menggunakan analisis jalur (Path Analysis) yang diolah dengan program SPSS. Dari hasil pengujian yang telah dilakukan diketahui bahwa Diskon dan Gratis Ongkos Kirim berpengaruh terhadap Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Pembayaran COD berpengaruh terhadap Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Diskon dan Positive Emotion berpengaruh terhadap Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi Dan Bisnis Universitas Riau. Pembayaran COD dan Gratis Ongkos Kirim berpengaruh terhadap Pembelian Implusif di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Diskon berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Gratis Ongkos Kirim berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau. Pembayaran COD berpengaruh terhadap Pembelian Implusif melalui Positive Emotion di e-Commerce Shopee pada Mahasiswa Fakulatas Ekonomi dan Bisnis Universitas Riau.
Co-Authors ', Jushermi Adithya Fajar Yufizar Ahi Furwanti Alwie Albar, Muhammad Fachri Alfin Saputra, Alfin Alhadi, Hafizh Alvi Furwanti Ahvie Bayu Rosyahdi Benny Saputra Boby Setiawan Putra Dewita Suryati Ningsih Dian Pratiwi Farhan, Muhammad Farhan Heru Soendoro Jushermi ' Jushermi -, Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Lusi Tri Hadiningsih Muhammad Arif Rendra Wasnury Saputra, Dana Sari, Siska Anggun Savira, Dilla Sri Restuti Susyenni Wanti Taufik, Muhammad Teza Taufiqurrahman ' Zulkarnain Zulkarnain