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LANGGAM DESAIN KOMUNIKASI VISUAL STUDIO KREATIF MARKETING COMMUNICATION (MARCOMM) DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 10, No 1 (2017): Jurnal DeKaVe Vol. 10 No. 1 2017
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6150.036 KB) | DOI: 10.24821/dkv.v10i1.1766

Abstract

PERMAINAN VISUAL, SIMBOL, DAN PENGHARAPAN DALAM KARTU UNDANGAN PERNIKAHAN DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 1, No 1: Januari 2011
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.149

Abstract

This study was designed in order to explain the socio- cultural relationship between the wedding invitation card created by graphic designers in Yogyakarta; to reveal the contained symbolic meanings; and to examine the considerations of which the designers decided to use certain visual composition in creating their artworks and why they did it. Hermeneutic theoretical framework was applied to accomplish the research objectives. The first step done was construing the wedding invitation cards and describing the artists' life and cultural background. The invitations then were studied by exploring its' 'socio historical elements', analyzing it visually and ended by interpreting it. This study found out that wedding invitation cards created by graphic designers in Yogyakarta were works of art that could be distinguished from the common ones which were made in a mass production. Wedding invitation card was an effect of 'inviting culture' transformation in Javanese society, from inviting verbally to inviting by written invitation. However, it did not mean that the verbal invitation tradition was vanishing. The socio- cultural relationship existed in wedding card was due to the changing in the customs and manners of inviting people. In the cards made by graphic designer artists, the socio- cultural relationship is not reflected in its visual aspects. When it does, it would be managed and adapted in such a way to meet the artists' aesthetic base that they mastered from their academic experience, i.e. Western aesthetic. The creation of visual artworks was determined by the creative process undertaken by the designers. Yet, each piece of work of visual art basically was conformed the creator's style as a mean to represent the couple and to represent his own authenticity as a graphic designer. The meaning of representation was not representing the reality but more on representing an ideal or expectation.Keywords : Visual artist - Wedding invitation cards - Simbolic meaning
Kajian Budaya Visual Pasren Dan Transformasi Simbol Kebahagiaan Dan Kemakmuran Pada Masyarakat Modern (Tinjauan Strukturalisme Levi Strauss) Hesti Rahayu
DeKaVe Vol 12, No 1 (2019): Jurnal DeKaVe Vol.12 No.1 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.368 KB) | DOI: 10.24821/.v12i1.2754

Abstract

Abstract.Pasren as a symbol of worship of Dewi Sri in Javanese society, is one of the cultural phenomena. Even though Pasren is no longer well known, even forgotten, but is it true that Pasren is truly extinct, or is it just a form transformation (transformation) both in terms of concept and physical form? This paper tries to answer these questions using Levi-Strauss structural analysis, through the concept of grammar transformation to describe deep structure. The results of the observation show the occurrence of grammar transformation of the concept of happiness and well-being from the existence of KB television and monument in Bantul, Yogyakarta.Keywords: visual-culture,symbol, pasren, structural analysis, grammar-transformation.Relevance to Visual Communication Design Practice: The discussion of visual culture with Levi Strauss's structuralism approach can be an alternative point of view in the research of Visual Communication Design in Indonesia.
KOMUNITAS RERESIK SAMPAH VISUAL: MEMBANGUN KESADARAN BARU TATA VISUAL IKLAN MEDIA LUAR GRIYA DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.554 KB) | DOI: 10.24821/dkv.v7i1.890

Abstract

The subject of this research is the Reresik Sampah Visual (RSV) community, its efforts andactivities in building new awareness of Yogyakarta people about the importance of a visual managementshould be applied to the out of home (OOH) advertising in Yogyakarta. New awareness will result in a newculture; a culture that is more environmentally friendly. It is hoped that this culture will finally restore theaesthetic and visual management of the OOH advertising that is more comfortable for the public.A qualitative method of research is employed to descriptively analyze the data gathered from observations,interviews, documentations and library study.To gain its objective, the RSV community incessantly campaigns its opinions based on the Five Percepts ofRSV. The opinions are buzzed by raiding the OOH ads placed on streets, forming community via socialmedia networking, writing on the mass media, and undertaking discussion forums. The RSV activity is alocal movement that is similar to the New Social Movement fighting for the improvement of the quality oflife and focuses on the non economy redistribution and non violence issues.Keywords: Community, Reresik Sampah Visual, Visual management, New awareness, Out of homeAdvertising.
PENGARUN PENAMBAHAN DOSIS BAHAN ORGANIK DAN DOLOMIT TERHADAP KETERSEDIAAN DAN SERAPAN P DENGAN INDIKATOR TANAMAN KACANG TANAH (Arachis hypogaea L. (Merr)) PADA TANAH LATOSOL Hesti Rahayu
Sains Tanah - Jurnal Ilmu Tanah dan Agroklimatologi Vol 2, No 1 (2002)
Publisher : Faculty of Agriculture, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15608/stjssa.v2i1.104

Abstract

N/A
Pengaruh Konseling Gizi Terhadap Pengetahuan dan Pola Asuh Ibu Balita Gizi Kurang di Wilayah Kerja Puskesmas Rapak Mahang Tenggarong Hesti Rahayu; Iriyani K; Dina Lusiana S.
Faletehan Health Journal Vol 5 No 1 (2018): Faletehan Health Journal, Maret 2018
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.47 KB) | DOI: 10.33746/fhj.v5i1.6

Abstract

Nutritional deficiency in children under five years old can affect their brain development. At the national level, the percentage of nutritional deficiency-malnutrition cases in 2013 reached 19.3 %. This research aimed to find out the effect of nutrition counseling on the knowledge and parenting of the mothers of with nutritional deficiency in the operational area of Puskesmas Rapak Mahang. The method used in this research was quasi experiment with nonequivalent control group design. In this research used 30 respondents for experiment and control group. The method for determined respondent was nonprobability sampling with accidental sampling, The instrument that used in this research was questionnaire. The data were analyzed by using statistical analysis of Wilcoxon at the significance level of 0.05. The result of statistical analysis showed that there was an effect of nutrition counseling on the knowledge about nutrition (p value = 0.001) and there was an effect of nutrition counseling on the parenting of the mothers in the experimental group (p value = 0.001). It is suggested that nutrition counseling be given at Posyandu (Integrated Service Post) so that the mothers of balita who do not visit the Puskesmas will get nutrition counseling.
Representasi Dan Citra Visual Artis Hijrah Di Media Online Hesti Rahayu
DeKaVe Vol 15, No 1 (2022): DeKaVe Vol. 15 No. 1 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v15i1.3874

Abstract

The use of hijab in Indonesia is now very widespread. The rise of changes in the appearance of women in Indonesia for the hijab in public spaces, also colored by the hijab of artists who used to decorate the screen and social media, changed from previous appearances that tend to be sexy and open. The term migratory artist also surfaced. Research that discusses the visual image and representation of hijab women has indeed been done a lot, but specifically about hijrah artists who are veiled that appear in online media, is not much. For this reason, this study tries to describe how the representation and visual image of migrants in online media in Indonesia.This study rests on Stuart Hall's representation theory, visual image theory, and framing analysis. Samples taken by purposive sampling decided to observe Instagram belonging to migrants: Mulan Jameela, Laudya Cyntha Bella, Cut Meyriska, and Rachel Vennya. Each sample is discussed in terms of lifestyle, endorse, gossip about the artist's personal, as well as online media that often broadcast news about him.In the context of migratory artists, changing their appearance becomes an easy target for the audience. The artists emigrated as celebrities in online media, of course they could not be separated from how the visual image of their social media each dealing with online media portal framing. No matter how hard the artist tries to display a good self-image, there will always be netizens who comment in a scathing tone, balanced with positive comments from supporters. The representation and visual image of a migratory artist must be viewed positively, although it cannot be interpreted as a spectacular awakening of religiousity, but it is still limited to financial gain.
PERANCANGAN BUKU ILUSTRASI INTERAKTIF "BELAJAR KOSAKATA ARAB" UNTUK ANAK USIA 6-8 TAHUN Eline Kusuma Sumantri; Hesti Rahayu; M. Faizal Rochman
Fenomen: Jurnal Fenomena Seni Vol 1, No 1 (2023)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/fenomen.v1i1.8983

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ABSTRAKSebagai negara yang mempunyai mayoritas penduduk beragama Islam, penguasaan bahasa Arab penduduk Indonesia masih rendah. Pendidikan bahasa Arab ini sangat penting dimulai sejak anak-anak karena erat hubungannya dengan menjalankan syariat agama sejak dini. Anggapan bahwa bahasa Arab susah karena orang tua juga tidak menguasainya. Karena itu perlu dibuat strategi pembelajaran melalui perancangan buku ilustrasi interaktif yang tepat untuk membantu orang tua dalam mengenalkan kosakata bahasa Arab kepada anak usia 6-8 tahun. Tujuan kreatif perancangan adalah mengenalkan kosakata Arab dengan membuat buku ilustrasi interaktif sehingga mempermudah orang tua mengajarkannya dan menarik minat anak untuk mempelajarinya. Interaktifitas dalam buku berupa pop up, lift a flap, dan participation. Buku ilustrasi interaktif dibuat berdasarkan hasil analisis data dengan metode 5W+1H yang didapat melalui kuisioner, studi pustaka, dan wawancara untuk menjawab rumusan masalah. Hasil perancangan berupa dua buku berisi empat cerita dengan 44 kata benda dalam bahasa Arab. Warna pastel dan gaya ilustrasi kartun digunakan dalam perancangan. Gaya penulisan naskah menggunakan gaya naratif dan deskriptif. Sedangkan, jenis huruf sans serif diaplikasikan pada naskah berdasarkan penilaian anak bahwa jenis huruf tersebut mudah dibaca.Kata kunci : Ilustrasi, Buku Ilustrasi, Interaktif, Kosakata Bahasa Arab, Anak ABSTRACTAs a country with a majority Muslim population, the Indonesian population's mastery of Arabic is still low. Arabic language education is very important starting from childhood because it is closely related to practicing religious law from an early age. The assumption is that Arabic is difficult because parents also do not master it. Because of this, it is necessary to develop a learning strategy by designing appropriate interactive illustrated books to help parents introduce Arabic vocabulary to children aged 6-8 years. The creative design objective is to introduce Arabic vocabulary by creating interactive illustrated books so that it is easier for parents to teach and attract children's interest in learning it. Interactivity in the book is in the form of pop-ups, lift a flap, and participation. The interactive illustration book was created based on the results of data analysis using the 5W+1H method obtained through questionnaires, literature studies, and interviews to answer the problem formulation. The results of the design are two books containing four stories with 44 nouns in Arabic. Pastel colors and cartoon illustration style are used in the design. The scriptwriting style uses narrative and descriptive styles. Meanwhile, the sans serif typeface is applied to the script based on the child's assessment that the typeface is easy to read.Keywords : Illustration, Illustrattion Book, Interactive, Vocabulary Arabic, Children
PELATIHAN PEMBUATAN OLAHAN MAKANAN BERBAHAN BAKU TEPUNG MOCAF DI KEC. TEMBALANG Widayat, Widayat; Rahmania, Yusi Luluk; Wardhani, Dyah Hesti; Susanto, Heru; Rokhati, Nur; Rahayu, Hesti
Indonesia Journal of Halal Vol. 4 (1) 2021
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v4i1.12107

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Dalam rangka mengurangi ketergantungan Indonesia terhadap impor terigu, maka upaya optimalisasi pemanfaatan sumber pangan lokal perlu dilakukan. Sebagai negara agraris, Indonesia kaya akan sumber pangan tinggi karbohidrat. Salah satu komoditi pangan sumber karbohidrat yang melimpah di Indonesia adalah ubi kayu. Pengolahan ubi kayu dapat dilakukan adalah dengan mengembangkan produk turunan tepung ubi kayu, yaitu tepung mocaf (Modified Cassava Fluor). Dalam kegiatan pengabdian ini dilakukan sosialisasi khususnya kepada ibu-ibu PKK di RW 18 Kelurahan Sendangmulyo mengenai keunggulan tepung mocaf dan pelatihan pembuatan olahan makanan homemade berbasis tepung mocaf sebagai pendapatan alternatif.
Pengaruh ROA, Proporsi Dewan Komisaris Independen, ACHANGE, LEV, DCHANGE Terhadap Tax Avoidance Rahayu, Hesti; Cahyani, Ulriche Suci; Valeriyan, Gilbert Pius; Sinaga, Imelda; Purwati, Agnes Susana Merry
Disclosure: Journal of Accounting and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/disclosure.v4i1.9656

Abstract

The background to this research focuses on several companies that carry out deliberate tax avoidance actions such as not remitting taxes that have been collected by not submitting Tax Returns (SPT). Tax avoidance or tax avoidance is an activity to reduce or eliminate tax debts that should be paid by the company by not violating existing laws. This study aims to detect whether there is a significant relationship between the independent variables in detecting tax avoidance in trading industry companies listed on the Indonesia Stock Exchange during the 2017-2021 period. This study uses a quantitative approach with sample data obtained from annual reports of trading industry companies that have been published on the Indonesia Stock Exchange during the 2017-2021 period.  The sample selection technique used was purposive sampling, and data was obtained from 30 samples. The method used is descriptive statistical analysis and multiple regression analysis. The results of this study indicate that the variables Return On Assets (ROA) and Pressure from Outside (LEV) have positive and significant results on tax avoidance. Other factors which include the Proportion of Independent Commissioners, Financial Stability (ACHANGE), and Change of Directors (DCHANGE) do not have a significant effect on tax avoidance.