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All Journal DeKaVe FENOMEN Sains Tanah Akuisisi : Jurnal Akuntansi Numeracy : Jurnal Ilmiah Pendidikan Matematika Indonesia Journal of Halal Faletehan Health Journal Menara Ilmu Jurnal Keperawatan Widya Gantari Indonesia Nusantara Hasana Journal Disclosure: Journal of Accounting and Finance Nanggroe: Journal Of Scholarly Service Journal for Quality in Public Health Nanggroe: Journal of Scholarly Service Jurnal Medika Veterinaria NERS Jurnal Keperawatan APMa Jurnal Pengabdian Masyarakat Multidisciplinary Innovations and Research in Applied Engineering

Hesti Rahayu

Program Studi Desain Komunikasi Visual Fakultas Seni Rupa Institut Seni Indonesia Yogyakarta

Author-ID : 354919

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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LANGGAM DESAIN KOMUNIKASI VISUAL STUDIO KREATIF MARKETING COMMUNICATION (MARCOMM) DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 10, No 1 (2017): Jurnal DeKaVe Vol. 10 No. 1 2017
Publisher : Institut Seni Indonesia Yogyakarta

PERMAINAN VISUAL, SIMBOL, DAN PENGHARAPAN DALAM KARTU UNDANGAN PERNIKAHAN DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 1, No 1: Januari 2011
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.149

This study was designed in order to explain the socio- cultural relationship between the wedding invitation card created by graphic designers in Yogyakarta; to reveal the contained symbolic meanings; and to examine the considerations of which the designers decided to use certain visual composition in creating their artworks and why they did it. Hermeneutic theoretical framework was applied to accomplish the research objectives. The first step done was construing the wedding invitation cards and describing the artists' life and cultural background. The invitations then were studied by exploring its' 'socio historical elements', analyzing it visually and ended by interpreting it. This study found out that wedding invitation cards created by graphic designers in Yogyakarta were works of art that could be distinguished from the common ones which were made in a mass production. Wedding invitation card was an effect of 'inviting culture' transformation in Javanese society, from inviting verbally to inviting by written invitation. However, it did not mean that the verbal invitation tradition was vanishing. The socio- cultural relationship existed in wedding card was due to the changing in the customs and manners of inviting people. In the cards made by graphic designer artists, the socio- cultural relationship is not reflected in its visual aspects. When it does, it would be managed and adapted in such a way to meet the artists' aesthetic base that they mastered from their academic experience, i.e. Western aesthetic. The creation of visual artworks was determined by the creative process undertaken by the designers. Yet, each piece of work of visual art basically was conformed the creator's style as a mean to represent the couple and to represent his own authenticity as a graphic designer. The meaning of representation was not representing the reality but more on representing an ideal or expectation.Keywords : Visual artist - Wedding invitation cards - Simbolic meaning

Kajian Budaya Visual Pasren Dan Transformasi Simbol Kebahagiaan Dan Kemakmuran Pada Masyarakat Modern (Tinjauan Strukturalisme Levi Strauss) Hesti Rahayu
DeKaVe Vol 12, No 1 (2019): Jurnal DeKaVe Vol.12 No.1 2019
Publisher : Institut Seni Indonesia Yogyakarta

Abstract.Pasren as a symbol of worship of Dewi Sri in Javanese society, is one of the cultural phenomena. Even though Pasren is no longer well known, even forgotten, but is it true that Pasren is truly extinct, or is it just a form transformation (transformation) both in terms of concept and physical form? This paper tries to answer these questions using Levi-Strauss structural analysis, through the concept of grammar transformation to describe deep structure. The results of the observation show the occurrence of grammar transformation of the concept of happiness and well-being from the existence of KB television and monument in Bantul, Yogyakarta.Keywords: visual-culture,symbol, pasren, structural analysis, grammar-transformation.Relevance to Visual Communication Design Practice: The discussion of visual culture with Levi Strauss's structuralism approach can be an alternative point of view in the research of Visual Communication Design in Indonesia.

KOMUNITAS RERESIK SAMPAH VISUAL: MEMBANGUN KESADARAN BARU TATA VISUAL IKLAN MEDIA LUAR GRIYA DI YOGYAKARTA Hesti Rahayu
DeKaVe Vol 7, No 1 (2014): DeKaVe Vol. 07 No. 01 2014 Januari - Juni 2014
Publisher : Institut Seni Indonesia Yogyakarta

The subject of this research is the Reresik Sampah Visual (RSV) community, its efforts andactivities in building new awareness of Yogyakarta people about the importance of a visual managementshould be applied to the out of home (OOH) advertising in Yogyakarta. New awareness will result in a newculture; a culture that is more environmentally friendly. It is hoped that this culture will finally restore theaesthetic and visual management of the OOH advertising that is more comfortable for the public.A qualitative method of research is employed to descriptively analyze the data gathered from observations,interviews, documentations and library study.To gain its objective, the RSV community incessantly campaigns its opinions based on the Five Percepts ofRSV. The opinions are buzzed by raiding the OOH ads placed on streets, forming community via socialmedia networking, writing on the mass media, and undertaking discussion forums. The RSV activity is alocal movement that is similar to the New Social Movement fighting for the improvement of the quality oflife and focuses on the non economy redistribution and non violence issues.Keywords: Community, Reresik Sampah Visual, Visual management, New awareness, Out of homeAdvertising.

Representasi Dan Citra Visual Artis Hijrah Di Media Online Hesti Rahayu
DeKaVe Vol 15, No 1 (2022): DeKaVe Vol. 15 No. 1 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v15i1.3874

The use of hijab in Indonesia is now very widespread. The rise of changes in the appearance of women in Indonesia for the hijab in public spaces, also colored by the hijab of artists who used to decorate the screen and social media, changed from previous appearances that tend to be sexy and open. The term migratory artist also surfaced. Research that discusses the visual image and representation of hijab women has indeed been done a lot, but specifically about hijrah artists who are veiled that appear in online media, is not much. For this reason, this study tries to describe how the representation and visual image of migrants in online media in Indonesia.This study rests on Stuart Hall's representation theory, visual image theory, and framing analysis. Samples taken by purposive sampling decided to observe Instagram belonging to migrants: Mulan Jameela, Laudya Cyntha Bella, Cut Meyriska, and Rachel Vennya. Each sample is discussed in terms of lifestyle, endorse, gossip about the artist's personal, as well as online media that often broadcast news about him.In the context of migratory artists, changing their appearance becomes an easy target for the audience. The artists emigrated as celebrities in online media, of course they could not be separated from how the visual image of their social media each dealing with online media portal framing. No matter how hard the artist tries to display a good self-image, there will always be netizens who comment in a scathing tone, balanced with positive comments from supporters. The representation and visual image of a migratory artist must be viewed positively, although it cannot be interpreted as a spectacular awakening of religiousity, but it is still limited to financial gain.

Perancangan Identitas Visual UMKM Bidang Kuliner “Bu Naf” di Yogyakarta : Upaya Menyintas Pasca Pandemi Rahayu, Hesti
DeKaVe Vol 17, No 1 (2024): DeKaVe Vol. 17 No. 1 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v17i1.12644

Badai pandemi Covid-19 telah merontokkan puluhan juta usaha mikro, kecil, dan menengah (UMKM) sejak tahun 2020. Padahal di tahun 2019, UMKM memberikan kontribusi besar bagi PDB, hingga sempat dijuluki “small is beautiful” terhadap perekonomian Indonesia. Oleh karena itu, menjalankan usaha mikro, kecil dan menengah untuk terus bangkit dan bertahan, tentu tak mudah. Perlu ada upaya lebih dalam mengelola usaha, tidak saja memperbaiki manajemen dan meningkatkan kualitas produk, akan tetapi juga melakukan upaya pembenahan identitas visualnya agar usaha lebih dikenal dan meningkat penjualannya.Jasa Aqiqah, Nasi Box dan Snack “Bu Naf”, merupakan salah satu UMKM bidang kuliner yang terus berupaya bertahan pasca pandemi. Berlokasi di Kota Yogyakarta, UMKM ini memiliki peluang yang potensial di bidang kuliner dengan segmen kelas menengah. Diharapkan dengan perancangan identitas visual yang tepat akan semakin memperjelas pentingnya penggarapan aspek desain komunikasi visual sebagai pendukung pemasaran.Metode penelitian untuk menghasilkan perancangan ini dimulai dengan mengumpulkan data, menganalisis permasalahan, dan menetapkan perancangan yang tepat, menggunakan antara lain teori Design Thinking (Tim Brown, 2009), Aaker on Branding (David Aaker, 2014), serta teori pendukung lainnya.Hasil perancangan berupa aneka identitas visual seperti redesain logo, template graphic design dan graphic elements, color scheme, tone and manner, tipografi, photography style, serta kemasan, yang siap diaplikasikan secara nyata sebagai bagian dari upaya mempertahankan usaha pasca pandemi.

Co-Authors - Fakhrurrazi . Widayat Abida P.P, Nafisya Nur Adam Sumboko Afiati, Farida Agung Waluyo Alfika Awatiszahro Alsyalumah, Bulan Aulia Amalia, Lisa Azzahra, Aulia Cahyani, Lidya Cahyani, Ulriche Suci Chairani, Aulia Nasywa Dina Lusiana S. Diorarta, Raphita Dyah Hesti Wardhani Eline Kusuma Sumantri Elteria Sianturi ERVIANA, RIA Erwin Erwin Fatma, Endah Panca Lydia Giri Widakdo Gogor Bangsa Heri Sutanto Heru Susanto Ilham Alkian Imelda Sinaga, Imelda Iriyani K Irna Nursanti Khafidhotun Naimah Masfuri - Mazaya, Hasna Mochamad Faizal Rochman Nabila, Anna Nur Rokhati Pamungkas, Eny Dewi Purwati, Agnes Susana Merry Putri K, Jovita Rahmania, Yusi Luluk Rianda, Teguh Riri Maria ROFIAH, KHOFIDHOTUR Rosa, T Shaddiq Sabda Nirwana, Betanuari Saharawati, Regita Sepriliani, Sisca Puspita Shafa, Salsabila Siti Nurlaelah Sri Gunda Fahriana Fahruddin Sri Mulyani Sugito - Tri Kurniati Ulvi Mariati Valeriyan, Gilbert Pius Victoria Ari Palma Akadiati Wildayani, Desi Yunisar Gultom

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