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Political Communication Strategy of Joko Pramono in the 2024 Elections in Karanganyar District IV Hasanah, Thalisa Nur; Sanjaya, Andika
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47580

Abstract

his study aims to analyze the political communication strategies implemented by Joko Pramono as a member of the Regional Representative Council in the 2024 elections in Electoral District IV Karanganyar. Specifically, this study focuses on social media, particularly Instagram, using the account @masjokpram. This study employs the impression management Theory. According to Jones and Pittman, five strategies can be applied: Ingratiation, Intimidation, Self-Promotion, Exemplification, and Supplication. This study employs a descriptive approach, utilizing data collection techniques that include in-depth interviews, observation of social media posts, and other forms of documentation. The primary focus of this study is how Joko Pramono builds his political image and establishes closeness with the public through social media, particularly Instagram. The data analysis technique used is content analysis. The object of this study is the Instagram account @masjokpram during the 2024 election. Triangulation was conducted to achieve an objective and in-depth understanding. The results of the survey demonstrate that Joko Pramono utilizes Instagram as a political communication strategy.
Resepsi Penonton terhadap Representasi Maskulinitas Hegemoni dalam Tokoh Utama Film Argylle Dewanto, Muhammad Rizki Fauzan; Sanjaya, Andika
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1517

Abstract

This study aims to analyze audience reception of the representation of hegemonic masculinity in the main character of the film Argylle. The research employs a descriptive qualitative approach using the encoding/decoding reception analysis model. Data were collected through online interviews and literature review. Surveys were distributed randomly to informants to examine audience responses to gender stereotypes in Argylle. Thematic analysis was conducted in four stages: data reduction, data presentation, conclusion drawing, and critical interpretation. The findings reveal that audience perceptions of Elly Conway's character are divided into three reading positions. Some informants occupy the negotiated reading position, appreciating the portrayal of a strong and independent female character, yet questioning the consistency of the masculine traits depicted. Other informants are in the dominant reading position, accepting Elly’s representation positively as a symbol of women’s empowerment in a spy genre typically dominated by men. Meanwhile, one informant adopts an oppositional reading, considering Elly’s representation less realistic and overly divergent from traditional gender norms. These results indicate that gender is understood as a social construction negotiated based on audience experience and background. The film Argylle serves not only as entertainment, but also as a space for discussion and critical reflection on masculinity and gender representation in popular media.
Komunikasi Persuasi terhadap Upaya Pencegahan Kecanduan Permainan Judi Online di Kalangan Mahasiswa: Studi Kasus pada Mahasiswa Pemain Judi Online di Kota Surakarta Zhafira Nazwa Kharismalihah; Andika Sanjaya
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1347

Abstract

This study was written because some students have been negatively affected by online gambling, and to figure out how to stop it. Online gambling itself is a game that uses the internet and involves money or valuable items, where players top up their digital wallets or e-wallets to participate. Players can win or lose, and the game involves betting. The research question in this study is: How does persuasive communication influence students to engage in online gambling, and how can persuasive communication be used to prevent online gambling among students? The objective of this study is to understand how persuasive communication influences the mindset and behavior of students in Surakarta and to identify efforts or methods to prevent online gambling addiction. The benefits of this study are to obtain in-depth information regarding how persuasive communication patterns influence students in Surakarta and the preventive measures for online gambling. The theory used in this study is the learning theory or social cognitive theory. This study is classified as qualitative descriptive, with data collection through semi-structured interviews using snowball sampling.
Tata Kelola Olah Raga dengan Figur Politik dari Militer: Studi Kasus Pemerintah Indonesia dalam Konteks Sepak Bola Sanjaya, Andika; SD, Hardi Alunaza; Buwono, Achmad Bayu Chandra; Sari, Nining Nadya Rukmana
ARISTO Vol 6 No 2 (2018): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v6i2.1030

Abstract

Indonesian football turns to be a “colosseum” of yearly political conflict among political “gladiators”. The government aware that according to the history, there is a closeness between football and politics. The government also aware that football can be used as a soft power to stay existed on the international stage. The problem is, the international football federation prohibit the intervention of the government and give a punishment in the shape of suspension for the violators. This paper used a case study method to explain the phenomenon. The government choose using a political figure to indirectly resolute the conflict and govern the football. The military-political figure tends to have suitable characteristics to help the government. However, the political figure has a personal political ambition. It is reasonable in Indonesia.
PEMBERITAAN MEDIA TEKNOPOLITIK KEBIJAKAN SMART FARMING DI INDONESIA Sanjaya, Andika; Setyawan, Sidiq; Nugraha, Agustia Landra
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 12, No 1 (2026): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v12i1.22771

Abstract

Smart farming is an ambitious concept to strengthen food security and eradicate hunger at the national and global levels. Technological innovation offers agricultural efficiency, increases crop productivity, and attracts the interest of a new generation of young farmers. Technology is not a panacea to overcome the decline of Indonesia's agricultural sector. Smart farming requires cross- stakeholder collaboration to achieve government goals. Media, with its reporting, is a key collaborator in smart farming policies. This qualitative content analysis study aims to explain how online media reports on smart farming. Similar to smart cities, smart farming can be a solution or just a false label. Research findings indicate a lack of mainstream online media coverage and the importance of cross- media stakeholder collaboration. The government still plays the most significant role with a Java- centric approach to manage media reporting of smart farming ecosystem. Issues of productivity, food security, and aging farmers are the goals of smart farming.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA OPTIMALISASI KOMUNIKASI PEMASARAN PADA AKUN BISNIS ONLINE @ARTOMORO.APPAREL Afifah Ristanto; Andika Sanjaya
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7377

Abstract

This study aims to analyze Artomoro Apparel's marketing communication strategy in utilizing Instagram social media @artomoro.apparel through the framework of The Circular Model of SoMe (Share, Optimize, Manage, Engage). Social media is seen as an important instrument in Online Public Relations activities that play a role in building brand image, interacting with consumers, and expanding the reach of digital marketing. This study uses a qualitative descriptive approach with data collection techniques in the form of in-depth interviews, observation of Instagram account content and activities, and documentation. Informants were selected using a purposive sampling technique, namely internal parties of Artomoro Apparel who manage the Instagram account and followers of the account who actively interact. Data validity was tested through source triangulation techniques. The results of the study indicate that Artomoro Apparel has implemented the four stages of The Circular Model of SoMe in its marketing communication strategy, although there are still several aspects that need to be optimized, especially in content management and increasing audience engagement. This study is expected to be an evaluation material and reference for similar business actors in managing marketing communications through social media effectively.   Keywords Marketing Communication, Social Media, Instagram, Promotion.
Gen Z's Self-Disclosure Representation in Instagram Digital Interaction Bintang Emon Tristan Fareliansyah Ega Naudy; Andika Sanjaya
Journal of Communication Studies Vol. 6 No. 1 (2026): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v6i1.9490

Abstract

The purpose of this study is to describe the form of self-disclosure carried out by generation Z through the comments column on Instagram content @bintangemon seen from the perspective of the Johari Window theory.This study uses a qualitative descriptive research type with a phenomenological approach based on communication netnography. Data analysis was conducted through thematic coding of questionnaire data and netnographic observation results. The results show that the Instagram comment column on the @bintangemon account has become a digital interaction space that allows Generation Z to conduct self-disclosure. Based on the analysis using the Johari Window theory, the forms of self-disclosure that emerged include the open area, namely the user's openness in relating content to personal experiences and feelings; the blind area, namely spontaneous comments that unconsciously show certain attitudes or emotions; the hidden area, namely the user's efforts to maintain privacy boundaries by not sharing all personal information, including through the use of a second account; and the unknown area, namely the emergence of new reflections and self-awareness through interactions with other users in the comment column. Thus, the Instagram comment column is not only a space for entertainment, but also a medium for self-expression and social reflection for Generation Z in the digital communication environment.
STRATEGI KOMUNIKASI PERSUASIF AFFILIATOR TIKTOK DALAM MEMBANGUN REPUTASI Muhammad Dany Nasrulloh; Andika Sanjaya
JUTECH : Journal Education and Technology Vol 7, No 1 (2026): JUTECH JUNI (IN PRESS)
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jutech.v7i1.6564

Abstract

Penelitian ini bertujuan mengetahui strategi komunikasi persuasif affiliator TikTok dalam membangun reputasi. Penelitian ini merupakan jenis penelitian kualitatif dengan desain penelitian deskriptif. Subjek pada penelitian ini merupakan content creator TikTok yang dipilih dengan menggunakan teknik purposive sampling. Teknik pengumpulan data yang digunakan yaitu teknik wawancara, observasi dan dokumentasi. Teknik validitas data yang digunakan pada penelitian ini dengan menggunakan triangulasi sumber. Kemudian teknik analisis data yang digunakan pada penelitian ini adalah analisis data interaktif. Hasil penelitian ini menemukan bahwa strategi komunikasi persuasif affiliator tiktok dalam membangun reputasi dilakukan melalui 3 langkah utama. Srategi psikodinamika affiliator tiktok membuat konten parodi yang bertujuan untuk memberikan hiburan kepada para followers serta mengajak para followers untuk lebih bisa saling menghargai. Pada the sociocultural strategy yang dilakukan untuk membangun reputasi yaitu tidak perlu terlalu terobsesi memahami algoritma platform. Sebaliknya, fokus utama seharusnya pada mengenai bagaimana mengatur dan memahami perilaku penonton. Selanjutnya, pada the meaning construction strategy dilakukan dengan memberikan pesan yang bersifat persuasif berbentuk pengetahuan yang baru. Sehingga menciptakan pemahaman di masyarakat bahwa hal tersebut adalah yang harus diyakini dan diikuti oleh para anak muda saat ini. Penerapan strategi the meaning construction strategy juga dilakukan dengan mempertahankan interaksi dengan pengikut melalui aktivitas siaran langsung di TikTok.
PEMBERITAAN MEDIA TEKNOPOLITIK KEBIJAKAN SMART FARMING DI INDONESIA Andika Sanjaya; Sidiq Setyawan; Agustia Landra Nugraha
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/alsh.v12i1.22771

Abstract

Smart farming is an ambitious concept to strengthen food security and eradicate hunger at the national and global levels. Technological innovation offers agricultural efficiency, increases crop productivity, and attracts the interest of a new generation of young farmers. Technology is not a panacea to overcome the decline of Indonesia's agricultural sector. Smart farming requires cross- stakeholder collaboration to achieve government goals. Media, with its reporting, is a key collaborator in smart farming policies. This qualitative content analysis study aims to explain how online media reports on smart farming. Similar to smart cities, smart farming can be a solution or just a false label. Research findings indicate a lack of mainstream online media coverage and the importance of cross- media stakeholder collaboration. The government still plays the most significant role with a Java- centric approach to manage media reporting of smart farming ecosystem. Issues of productivity, food security, and aging farmers are the goals of smart farming.
Posisi Pemaknaan Mahasiswa Rantau terhadap Realitas Homesickness dalam Videoklip "Rumah" (Analisis Resepsi Stuart Hall) Deny Karuniawati; Andika Sanjaya
Jurnal Ilmu Komunikasi Pattimura Vol 5 No 1 (2026): Jurnal Ilmu Komunikasi Pattimura
Publisher : Department of Communication Science, University of Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/JIKPvol5iss1pp1-19

Abstract

Fenomena homesick kerap dialami mahasiswa perantau dan divisualisasikan dalam videoklip “Rumah” karya Salma Salsabil melalui adegan-adegan kebersamaan keluarga yang memicu memori autobiografis. Penelitian ini bertujuan mengetahui bagaimana resepsi mahasiswa perantau terhadap perasaan homesick yang divisualisasikan dalam videoklip tersebut serta mengisi celah penelitian sebelumnya dengan menempatkan pengalaman audiens sebagai fokus kajian (novelty). Penelitian menggunakan metode analisis resepsi dengan pendekatan deskriptif kualitatif dan kerangka teori encoding decoding Stuart Hall. Sampel dipilih secara purposive sebanyak 5 informan mahasiswa perantau (3 perempuan, 2 laki‑laki) yang telah menonton videoklip dan pernah mengalami homesick. Hasil penelitian menunjukkan bahwa mayoritas informan (4 dari 5) menempati posisi dominan hegemonic, menerima dan mendalami makna “rumah” sebagai simbol kehangatan keluarga seperti yang dikodekan oleh pembuat videoklip, satu informan menempati posisi negotiated, menerima pesan namun memaknainya berdasarkan pengalaman keluarga yang kurang harmonis, tidak ditemukan posisi oppositional. Penelitian ini menyimpulkan bahwa videoklip tersebut secara efektif mereproduksi ideologi familisme menggambarkan rumah sebagai ruang kehangatan, penerimaan, dan sumber dukungan emosional sehingga menimbulkan resonansi emosional dan perasaan homesick pada mayoritas informan. Penelitian ini menambah wawasan tentang bagaimana media visual memediasi pengalaman emosional homesick pada audiens perantau.