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All Journal E-Jurnal Matematika Jurnal Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Prospek: Jurnal Manajemen dan Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Environmental, Sustainability, and Social Science Nusantara Hasana Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal of Sustainable Business and Management Journal of Software Engineering and Information System (SEIS) Jurnal SUTASOMA Jurnal Manajemen dan Bisnis (J-Mabis) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
MADE PUTRI ARIASIH
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Penerapan Etika Bisnis Berlandaskan Tri Hita Karana Melalui Digital Marketing (Studi Kasus Pada Ikm Sate Lilit Khas Bali) Ariasih, Made Putri; Suarmanayasa, I Nengah; Dewanti, Made Amanda; Yulianthini, Ni Nyoman
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 1 (2024): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v3i1.725

Abstract

Penelitian ini bertujuan untuk mengkaji praktik pemasaran yang dilakukan oleh IKM Sate Lilit Khas Bali Ibu Penta dengan menggunakan pendekatan etika bisnis berlandaskan Tri Hita Karana. Etika bisnis berlandaskan Tri Hita Karana diukur melalui tiga prinsip yaitu parahyangan, pawongan dan palemahan. Metode penelitian menggunakan deskriptif kualitatif. Pengumpulan data menggunakan teknik observasi dan wawancara. Dari hasil penelitian menunjukkan bahwa etika bisnis berlandaskan Tri Hita Karana belum sepenuhnya diterapkan oleh IKM Sate Lilit Khas Bali Ibu Penta. Adapun terdapat beberapa kendala atau hambatan dalam penerapan prinsip-prinsip etika bisnis yang berlandaskan Tri Hita Karana dalam digital marketing pada IKM Sate Lilit Khas Bali Ibu Penta.
Tri Kaya Parisudha sebagai Pilar Etika Bisnis Terhadap Keberlanjutan UMKM dengan Pendekatan Eksplanatori Suwastika, Agus Made Surya; Aditiya, Kadek Duwi; Mahendra, Komang; Abigail Emilia Putri, Ni Kadek; Agus Deva Arthamahendra, I Gede; Ariasih, Made Putri
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8485

Abstract

MSMEs play an important role in the Indonesian economy, but amidst the rapid development of the industry, MSMEs still face various challenges from both internal and external factors. This article discusses how business ethics based on the Tri Kaya Parisudha philosophy is applied to the problem of gaps that occur in the application of business ethics by MSMEs. The purpose of this study is to examine how Tri Kaya Parisudha can be adopted as a more contextual approach to business ethics and relevant for MSMEs in Bali Province. This article uses an explanatory sequential mixed method approach. Through the analysis results, it was found that business ethics based on the Tri Kaya Parisudha philosophy including speech (Wacika), thoughts (Manacika), and actions (Kayika) have a positive and significant influence on MSMEs. Not only does it provide a positive influence, MSMEs are also encouraged to implement sustainability in their businesses. In the Balinese socio-cultural context, moral and ethical values ​​have been alive and embedded in the lives of the community through various local wisdom teachings. Through business ethics based on Tri Kaya Parisudha, it can be a superior strategy based on local culture without abandoning the cultural roots of the community, especially in Bali. Thus, the results of this study demonstrate an empirical contribution in integrating the local cultural values ​​of Tri Kaya Parisudha with modern business ethics practices to support the sustainability of MSMEs in Bali.
Exploring Women’s Entrepreneurial Leadership and Digital Gamification Marketing in Fashion MSMEs Ariasih, Made Putri; Sumadi Putra, Komang Endrawan; Suarmanayasa, I Nengah; Santi, Ni Wayan Ayu
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8563

Abstract

This study explores the role of women’s entrepreneurial leadership and digital gamification marketing in enhancing the business performance of fashion MSMEs in Bali, Indonesia. Using a qualitative phenomenological approach, data were collected through in-depth interviews, direct observations, and document reviews involving selected women entrepreneurs in Bali’s fashion MSME sector who have successfully implemented both leadership and digital gamification strategies. The snowball sampling technique was applied to identify participants who met specific criteria related to entrepreneurial leadership and digital innovation practices. The findings reveal that women’s entrepreneurial leadership, characterized by empathy, inclusiveness, and collaboration, fosters creativity, innovation, and employee motivation, contributing to organizational growth. Gamification in digital marketing, such as point-based rewards, challenges, and social media engagement, enhances customer loyalty and purchase intention. However, MSMEs face challenges such as limited budgets, technological capacity, and maintaining creative consistency. The synergy between leadership and gamification forms a sustainable model leadership drives innovation and engagement, while gamification strengthens customer relationships and brand loyalty. Although the study emphasizes non-financial outcomes, including financial indicators such as profitability or revenue growth would enrich future analyses of business performance.
Internal vs. External Locus of Control: A Study of MSME Performance in Singaraja Ariasih, Made Putri; Suarmanayasa, I Nengah
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 2 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.2.99-108

Abstract

MSMEs in Indonesia, including those in Singaraja, play an important role in the local economy, but often face challenges in improving their business performance. One of the psychological factors that can affect MSME performance is locus of control, which is divided into internal and external. This study aims to analyze the influence of internal and external locus of control on MSME business performance in Singaraja with a quantitative approach using multiple linear regression analysis. Data were collected from 62 MSMEs in Singaraja through a questionnaire measuring internal locus of control, external locus of control, and business performance. gacorqq The results of the analysis show that internal locus of control has a positive and significant effect on MSME business performance (regression coefficient = 0.354, p-value = 0.003), while external locus of control does not show a significant effect on business performance (regression coefficient = -0.056, p-value = 0.467). This study concludes that MSME owners with internal locus of control are more proactive in managing their businesses, which leads to better business performance. The practical implication of this research is the need for a program that develops internal locus of control for MSME owners to improve their business performance.
Fungsi Sosial Lembaga Perkreditan Desa (LPD) Sebagai Penggerak Utama Pembangunan Ekonomi Desa Ariasih, Made Putri; Suarmanayasa, I Nengah
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1553

Abstract

Penelitian ini meneliti peran signifikan Lembaga Perkreditan Desa (LPD) Desa Adat Tista, Kecamatan Kerambitan, Kabupaten Tabanan, dalam mendukung pembangunan ekonomi lokal dan pembangunan keuangan desa. Dengan landasan filosofi Tri Hita Karana, LPD ini bukan hanya sebagai lembaga keuangan, melainkan juga sebagai entitas yang menjaga keberlanjutan budaya dan keseimbangan dalam masyarakatnya. Melalui studi kualitatif dengan wawancara terhadap krama adat dan pegawai LPD, penelitian ini mengidentifikasi produk unggulan LPD, seperti "Deposito Berjangka" dan "Tabungan Sehat," yang tidak hanya memberikan solusi keuangan inovatif, tetapi juga mendukung pelestarian kegiatan adat dan kesejahteraan masyarakat. Hasil penelitian menunjukkan bahwa LPD Desa Adat Tista berhasil menjalankan perannya dalam konteks sosial, ekonomi, dan budaya sesuai dengan prinsip Tri Hita Karana. Disarankan untuk pengembangan ke depan, LPD perlu terus mengembangkan inovasi produk keuangan, dan penelitian lebih lanjut dapat difokuskan pada analisis dampak sosial dan ekonomi produk unggulan LPD serta penerapan nilai-nilai Tri Hita Karana dalam dinamika masyarakat lokal.
ANALISIS KINERJA BISNIS UMKM PEMBUDIDAYAAN IKAN LELE DI KECAMATAN TABANAN PADA PANDEMI COVID-19 Made Putri Ariasih; Ni Luh Laksmi Rahmantari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i1.116

Abstract

This study aims to analyze the effect of innovation ability and market orientation on the business performance of catfish SMEs in Tabanan District during the pandemic. Innovation capability is measured through product innovation, process innovation, market innovation and service innovation, while company performance is measured through the perspective of sales growth, asset growth and profit growth. The population used was catfish SMEs in the Tabanan District which were still active during the pandemic and were obtained with a sample of 31 respondents. The data that has been collected is then analyzed using Smart PLS version 3. The results show that the ability to innovate positively affects the business performance of catfish SMEs in Tabanan District. Likewise, market orientation also affects the business performance of catfish SMEs in Tabanan District.
Co-Authors Abigail Emilia Putri, Ni Kadek Aditiya, Kadek Duwi Agus Deva Arthamahendra, I Gede Arianti, Ni Luh Putu Meta Asthika, I Ketut Arya Weda Cesy, Kadek Dyitha, Finska Fitria, Ellys Lus Gede Surya Mahendra I Nengah Suarmanayasa I Nyoman Widana I Putu Dharmawan Suryagita Susila Putra I Putu Eka Nila Kencana Jayanthi, Ni Made Riana Widhi Vira Ketut Jayanegara Komang Ary Pratiwi Komang Endrawan Sumadi Putra Made Amanda Dewanti, Made Amanda Mahendra, Komang Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari Ni Luh Laksmi Rahmantari NI LUH PUTU ERMA MERTANINGRUM Ni Luh W.Sayang Telagawathi Ni Nyoman Yulianthini Ni Wayan Ayu Santi . Pratiwi, Komang Ary Putra, Dewa Ketut Alit Maha Putra, Komang Endrawan Sumadi Ridho, Rahmat Santhi, Trihana Sari, Aprilia Monica Sumadi Putra, Komang Endrawan Suteja, Bharata Suwastika, Agus Made Surya Telagawathi, Ni Luh W.Sayang Widyasari, Linda Yasana, I Komang Ngurah