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All Journal NURSCOPE: Jurnal Penelitian dan Pemikiran Ilmiah Keperawatan PROFESI || JURNAL KESEHATAN PROFESIONAL ISLAMI Adi Widya : Jurnal Pengabdian Masyarakat Media Ilmu Kesehatan YUME : Journal of Management JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Perawat Indonesia At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam South East Asia Nursing Research Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Bisnis Dan Industri (EBI) El-Mujtama: Jurnal Pengabdian Masyarakat Cermin Dunia Kedokteran Jurnal Minfo Polgan (JMP) Business Management SABAJAYA Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Sultan Agung Jurnal Pengabdian Harapan Ibu (JPHI) Proceeding of International Conference of Islamic Education Da'watuna: Journal of Communication and Islamic Broadcasting
TUTIK RAHAYU
JURUSAN PGSD FIP UNESA
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JISIP: Jurnal Ilmu Sosial dan Pendidikan

 1 
The Influence of Online Sales Promotion on Purchasing Decision Factors at PT Heri Daya Integra Karawang Azizah, Sintya; Army, Widya Lelisa; Rahayu, Tutik
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7364

Abstract

This research was conducted at PT Heri Daya Integra Karawang, with the aim of knowing the effect of sales promotion online and purchasing decision factors, as well as analysis of the influence of promotions in sales promotions online on purchasing decisions at PT Heri Daya Integra Karawang. The total number of research respondents was 60 people who were selected using Purposive Sampling techniques. This research explains that online sales promotions are included in the good category, as well as consumer purchasing decision factors that are included in the good category. Apart from that, there is the influence of sales promotions online on purchasing decision factors by consumers of PT Heri Daya Integra Karawang, and according to the calculation results seen in the table, a simple correlation coefficient of r = 0.880 and a determination coefficient of R = 12 = 0.774 are obtained. got Tcount (14.08) >Ttable (1.67) so it can be concluded that there is an influence between online sales promotions on purchasing decision factors. And there is a significant test on a simple relationship obtained if Fcount (198.18) > Ftable (4.00) on a = 0.05 and significance value (sig.) < 0.05 (0.00 < 0.05), it can be concluded that online sales promotions have a significant and linear influence on purchasing decision factors.
The Influence of Brand Image, Promotion, and Product Quality on Customer Loyalty at Starbucks Study on Starbucks Karawang Product Customers Samutthana, Citta; Kristanto, Yudi; Rahayu, Tutik
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.8216

Abstract

This research is motivated by the phenomenon of Starbucks Karawang which continues to compete in the coffee retail business, Head of Corporate Communication PT Mitra Adi Perkasa Tbk. (MAPI) said with brand awareness strong, Starbucks continues to improve its business and performance so that it remains afloat amidst high competition which not only comes from coffee, but also from other types of drinks. In facing this competition, Starbucks remains focused on customer satisfaction and strives to provide a greater variety of products and services by improving its brand image, promotion and product quality to increase customer loyalty. This research using quantitative methods with associative techniques was carried out in Starbucks Karawang with a population and sample of 100 Starbucks customers with data collection techniques using questionnaires. The research results show that there is an influence between Brand Image (X1), Promotion (X2), and Product Quality (X3) on Customer Loyalty (Y) of 73.4%, meaning that 73.4% of the variation in Customer Loyalty can be explained by variations in Brand Image (X1), Promotion (X2), and Product Quality (X3), the remaining 26.6% is determined by other factors outside Brand Image (X1), Promotion (X2), and Product Quality (X3)
Co-Authors Abdullah, Aliah Ameliya, Nisa APRILIANI YULIANTI WURININGSIH, APRILIANI YULIANTI Army, Widya Lelisa Aryani, Ira Aspihan, Moch Ayu Lestari AYU LESTARI Azizah, Sintya Darka, Darka Dhamayanti, Marsita Endy Dharmawan, Nugrohoaji Diana, Rina Distinarista, Hernandia Endy D, Marsita Faradhia, Gheffira Ummi Fitriyaningrum, Devika Nur Hari Hariadi, Hari Husna, Lukluk Nihayatul Ida Ayu Putu Sri Widnyani Ismuni, Mutdi Kariosentono, Harijono Kurniawati Kurniawati Kurniawati Lesmana, Yanto Meti Fatimah Nengrum, Sri Pangastuti Setia Nugraha, Dian Rachmat Nurrachmat Mulianto Pupung Purnamasari Putra W, Eka Putra Wirawan, Eka Ramdhani, Nizar Rasyid, Aliy Rohmania, Widya Lailatur Ruhmiati, Asih Rustomo, Rustomo S., Etika Nuraeni Samutthana, Citta Sari, Endra Yustin Ellista Sri Wahyuni Subando, Joko - Todingan, Asriani Uswatun Hasanah Wirawan, Eka Putra Yudi Kristanto Yuliarto, Danu