Article Per Year (5 Year)
p-Index From 2021 - 2026
4.208
P-Index
This Author published in this journals
All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) BASIS (BAHASA DAN SASTRA INGGRIS) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) eCo-Buss Journal of Language and Literature Jurnal Bina Manajemen INVEST : Jurnal Inovasi Bisnis dan Akuntansi Berajah Journal eCo-Fin Jurnal Puan Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Winda Evyanto
Universitas Putera Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Pengaruh Brand Ambassador, Brand Trust, dan Brand Image Terhadap Keputusan Pembelian Bedak Wajah Pixy Lestari Anjelita Telaumbanua; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9811

Abstract

This study aims to analyze the influence of brand ambassadors, brand trust, and brand image on purchasing decisions for Pixy face powder in Batam City using a descriptive quantitative research approach. The population in this study is not known with certainty, so the sample determination was carried out using the Lemeshow formula with a sample size of 100 respondents. The sampling technique used purposive sampling. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results showed that brand ambassadors had a positive and significant effect on purchasing decisions with a contribution of 22.1%. Brand trust also had a positive and significant effect with a contribution of 33.1%. Meanwhile, brand image can also influence purchasing decisions with a contribution of 26.4%. Based on the results of the coefficient of determination (R²) analysis, brand ambassadors, brand trust, and brand image simultaneously were able to explain variations in purchasing decisions by 84.6%, while the remaining 23.6% was influenced by other factors outside the study. The results of both partial and simultaneous tests indicate that brand ambassadors, brand trust, and brand image have a positive and significant influence on purchasing decisions for Pixy face powder in Batam City.
Pengaruh Citra Merek, Kepercayaan Merek, dan Pengalaman Pelanggan Terhadap Loyalitas Merek pada Blibli di Kota Batam Ricky; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9852

Abstract

This study was conducted to identify and evaluate the influence of brand image, brand trust, and customer experience on brand loyalty among Blibli users in Batam City. The approach used is a descriptive quantitative method involving consumers who have made transactions through the Blibli platform. The sample determination was carried out using a purposive sampling technique based on the Lemeshow formula to obtain 100 respondents who fit the research characteristics. Data collection was carried out through distributing questionnaires, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), and hypothesis testing through t-tests and F-tests. The results of the study show that brand image has an influence of 17.7% on brand loyalty, brand trust contributes 34.0%, while customer experience has an influence of 26.8%. The coefficient of determination (R²) value of 83.4% indicates that brand loyalty among Blibli users can be explained by a combination of brand image, brand trust, and customer experience, while the remaining 16.6% is influenced by other factors not included in the research model. The results of partial testing and simultaneous testing confirm that brand image, brand trust, and customer experience individually and together have a positive and significant influence on brand loyalty among Blibli users in Batam City.
Co-Authors Afriana Afriana Agung Setya Budi Angelene Angelene Apriset Wati Lumbantoruan Arnomo, Sasa Ani Asron Saputra Erviana Christiani Evin Evin Gaguk Rudianto Geodani Veneyard Pontoh Legista Delona Guci Lestari Anjelita Telaumbanua Lista D Nainggolan Mhd. Johan Muhammad Imam Akbar Hairi Nita Fransiska Reny Br Surbakti Ricky Robby Satria Robin Robin Sherly SIMANJUNTAK, DAIRI SAPTA RINDU Suci Melinda Sari Triana Ananda Rustam Trie Yulliyanie Vivian Anggana Ongko Yulya Putri Andriyani Yunaspi, Didi Yunisa Oktavia Yuny Arta Dorys Sitorus Yvonne Wangdra Zahratulaini Zahratulaini Zakrimal Zakrimal Zia Hisni Mubarak