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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan e-Jurnal Perspektif Ekonomi dan Pembangunan Daerah Jurnal Paradigma Ekonomika Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Sosial Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia
Selamet Rahmadi
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Optimization of Social Media and Product Photography as Promotional Media for Geopark Weaving Group in Supporting Air Batu Tourism Village, Renah Pembarap District, Merangin Regency, Jambi Province Nurhayani; Tan, Syamsurijal; Rahmadi, Selamet; Rosmeli; Ekasari, Novita
Jurnal Karya Abdi Masyarakat Vol. 10 No. 1 (2026): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

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Abstract

The Geopark Weaving Group is one of the business groups located in Air Batu Village. This weaving group supports the development of the tourist village by continuously developing and improving its products. However, the group faces several challenges, including the lack of social media accounts and limited skills in creating attractive product photography. The purpose of this community service activity was to improve marketing by focusing on the application of digital technology through social media and product photography. The implementation of these technologies is expected to enhance product promotion, expand the market in the digital era, and support the development of the tourist village through continuous product innovation. Following the community service activity, the weaving group successfully established social media accounts and acquired the ability to create attractive product photographs, although they are still in the learning stage. The weaving business group expressed great appreciation for the assistance provided by the KKNT students in supporting the development of Air Batu Tourism Village. In addition to implementing the community service program, the students also participated in various activities conducted by the village community, including teaching at schools, supporting community health services (Posyandu), participating in arts activities, and other community programs. The methods used in this community service activity were lectures, discussions, and training. It is expected that the partners will cooperate actively and participate throughout the implementation of the program so that the established objectives can be achieved.
Co-Authors Adi Bhakti Afrianitas, Suci Aidillah Amri Lubis, Wahdan Asfahani, Fadwa Rhogib Asharah, Dina Dian Kristina Simanjuntak Dwi Hastuti Enggo Estu Etik Umiyati Hardiani Hardiani Hari Prihanto, Purwaka Hidayat, Muhammad Syurya Jaya Kusuma Edy Junaidi Junaidi M Reno Maulana M. Andi Alfarabi M. Syurya Hidayat Miftahul Hasanah Muhammad Safri, Muhammad Mustakim Mustakim Mustakim, Fajar R Novika, Arisca NOVITA EKASARI Nurhayani Nurhayani dan Rosmeli Nurhayani Rosmeli Nurhayani nurhayani Nurjanah, Rahma Nurwahyu Ningsih, Endah Parkhurst, Helen Parmadi Parmadi Putri, Rayhan Amelia Rizky Adiansyah Rua, Elsa Setia Devi Siregar, Rida Siti Hodijah Vanesha, Venny Tria Yulmardi Yulmardi zamzami Zulgani Zulgani