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Wowor, Wulan Meiaya
Universitas Pelita Harapan
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Journal : Jurnal Mantik

 1 
Employer Brand and Employee Engagement as Predictors of Turnover Intention in the Hospitality Industry Wulanmeiaya Wowor; Dedi Purwana; Thomas Suyatno
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study was to analyze: (1) the effect of employer brand on turnover intention in hotel industry; (2) the effect of employer brand on turnover intention in hotel industry; (3) the effect of employee engagement on turnover intention in hotel industry; (4) the effect of employer brand on turnover intention through employee engagement in hotel industry. The populations in this study were employees of five-star hotels in Jakarta, with a sample of 330 people. The sample technique used was simple random sampling. Data collection was done by distributing questionnaires to respondents. This study uses Structural Equation Modeling (SEM) procedures in processing data and testing the research model. The results showed that employer brand and employee engagement had a significant negative effect on turnover intention. Another result is that employee engagement significantly mediates the effect of employer brand on turnover intention. This study found that the greatest factor affecting the turnover intention of five-star hotel employees was employer brand through employee engagement. Therefore, in order to reduce turnover intention, hotels need to increase employee engagement by strengthening hotel brand employers.
Co-Authors Aan Nurhasanah Aldo Yanuar Christery Aldo Yanuar Christery Amelda Pramezwary Anastasia Chintya Angelina Andrew Kurniawan Angelia, Stefanie Anugerah Agungputranto Benedicta Clara K Benedicta Clara K. Brian, Reagan Bustari, Florentina C. Angelina, Anastasia Cindy Cindy Demson R H Goeltom Demson R.H. Goeltom Elang Kusumo , Henricus Kurniawan Fellice Angela Putri Yasasu Fellice Angela Putri Yasasu Fellice Angela Putri Yasasu6 Florentina Bustari, Lisya Fransisca Margaretha Goeltom, Vasco A. H. Halim, Filbert Hagen Harahap, Dewi Irna Khairuna Herlin Ellen Kurniawan Indra, Febryola Israel Boanerges, John Pier Christian Jennifer Marcella Jimmy M.H. Situmorang Jimmy M.H. Situmorang Juliana Juliana Juliana, Juliana Kayla Auriel Widjaja Kayla Auriel Widjaja Kosasih, Silvia Kristianti, Rhut Kurniawan, Johannes Lice Sari Lisya, Lisya Maleachi, Sandra Nathanael Hidayat Nathanael Hidayat Parera, Sisilia Chelsye Patricia, Ribka Pramono, Rudy Pratama, Muhamamd Daffa Pricilia Angelica Pricilia Angelica Purwana E.S., Dedi Putra, Fajar Dharma Randy Setiadi Samuel Musa Liha Sandiago, Willy Sandra Maleachi Santoso, Veronica Wijaya Shania Silke Sianipar, Rosianna Simbung, Filip Soeseno Bong Solihin, Rd. Andi Rifai Stevany Elizabeth Wirawan Tan, Sherly Then, Julita Theodosia C. Nathalia Thomas Suyatno V. Nonot Yuliantoro Valisca, Valisca Vasco A.H. Goeltom Vasco A.H. Goeltom Weenty, Irene Wendy Wilhelmina Rosse Marisca Gajeng Yuki S. Hensen Yulius, Kevin Gustian