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12.42.02.0021 Bambang Heriawan
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STRATEGY OF BROTOJOYO POST AGENT IN THE COMPETITION OF PACKAGE AND LETTER DELIVERY AGENTS: CASE STUDY POS AGENT BROTOJOYO SEMARANG Heriawan , Bambang; Soelistiyono , Anitiyo
International Journal of Social and Management Studies Vol. 3 No. 4 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.273 KB) | DOI: 10.5555/ijosmas.v3i4.162

Abstract

The postal agent is a service unit managed by the other party (partners) that act for and on behalf of PT. Pos Indonesia (Persero) to conduct postal services in accordance with the prevailing agreement. The operation of the postal agent can be combined with the partner's services or other retailer businesses. Although the offer of this post agent Kemitraann has been a long time and much in demand by the community, but in fact the number of postal agents who are still a partner of PT Pos relatively little when compared to the number of package agents/courier from private companies. The problem is how the strategy used by postal agents Brotojoyo Semarang in the middle of the competition delivery agents and mail packages.The purpose of this research was made to determine the factors that have been held by the agent Brotojoyo post in the middle of competition. Research conducted at the post agent Brotojoyo Semarang Tengah subdistrict. The Peneltian design used Holistic single case study or a holistic single case study which is the research that puts a case as the focus of the research. This type of research is inferential. The data source in this research there are 2 kinds of data sources namely primary data and secondary data. The data collection methods used are methods of inquiry or questionnaire, interview method or interview, and observation method. Informant as the source of information is the principal, employee, and user of the postal agent Brotojoyo. In this research the data of the research results were analyzed by qualitative method by conducting direct observation or observation, interviews and documentation. The results obtained from the research we do is the location chosen by the post agent Brotojoyo indicates that the strategic location, where around the office of the post agent Brotojoyo there are many offices, schools and residents houses, so the strategy to get the customer in terms of location distance is very appropriate to be used for quality, from the information of the interview obtained that the quality provided in the form of delivery and pick-up of mail and packages that ontime, always careful Letters and packages received and carried, and assist in tracking. To service here all the parts related to the service that is in the agent Brotojoyo post is to always give a smile, friendly and put the customer first come first. Capital strategy used by the post agent Brotojoyo to back up financing of letters and packages are employees helping each other close the financing of the funds of the agent Pos employees first. In terms of the transaction, Pos agency delivers a fairly large cut to customers who send a large number of letters or packages. The last strategy is with follow-up strategy, so that the customer always loyal then always follow up to the customer, then after the beginning of the cooperation to make the MOU, always monitor the service in the pickup and delivery of mail and the package carried out by employees, so that the unwanted things can be reduced.
Peran Celebrity Endorser, Online Customer Review dan Viral Marketing dalam Mempengaruhi Keputusan Pembelian Konsumen pada Produk E-Commerce di Tiktok Shop : (Survey di Kota Semarang) Bambang Heriawan
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 2 (2026): Maret: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i2.2212

Abstract

TikTok Shop is a popular application that offers online shopping and interaction experiences for consumers. Marketers at TikTok Shop use various methods to encourage consumer decisions to make purchases. This study aims to determine the effect of celebrity endorsers, online customer reviews, and viral marketing on purchasing decisions for TikTok Shop e-commerce products. This study uses a quantitative method with a survey approach by providing questionnaires to respondents. The population studied was all people in Semarang City who have the TikTok Shop application and have purchased products through the application. A sample of 112 people was taken using the convenience sampling technique. Data were obtained through questionnaires and analyzed using multiple linear regression analysis, F test, R2 test, and t test. The results of the study indicate that celebrity endorsements have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of celebrity endorsements will encourage consumer decisions to buy. Online customer reviews have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The more positive online customer reviews, the more it will encourage consumer decisions to buy. Viral marketing has a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of viral marketing will encourage consumer decisions to buy.  
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK SUZUKI DI KOTA SEMARANG Bambang Heriawan; Nanang Ari Utomo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.20395

Abstract

The intense competition between car brands encourages companies to implement brand management strategies to create value and equity that can bind consumers. This study aims to determine the influence of brand equity elements consisting of brand awareness, brand association, perceived quality, and brand loyalty on consumer decisions to purchase Suzuki brand cars in the city of Semarang. This study used a quantitative descriptive method to describe the phenomenon that is the object of research on what it is and use statistical analysis to test the hypothesis. The population in this study are all consumers Suzuki car buyers in the city of Semarang. Samples taken as many as 100 people were taken to the consumers convenience sampling technique. Techniques of data collection using questionnaires. Analysis using multiple regression analysis, t test, F test, and test the coefficient of determination. Previous test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. The results showed that: (1) brand awareness significantly influence the purchase decisions of Suzuki brand cars; (2) brand association significantly influence the purchase decision of the Suzuki brand cars. (3) perceived quality significantly influence the purchase decision of the Suzuki brand cars. (4) brand loyalty significantly influence the purchase decisions of Suzuki brand cars. This means that consumers who have a high loyalty to the Suzuki brand, it is certain that the consumers most likely to buy a Suzuki
PENGARUH HARGA PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN BATIK SEMARANG 16 Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18063

Abstract

The government should invest in all parts of the economy, but especially in the more nimble service and manufacturing sectors (fashion). Competition among businesses has heated up as the batik sector has expanded rapidly throughout the world. Many brands provide almost similar items, adding fuel to the fire. The younger generation, or millennials, in particular are getting more used to the concept of internet users as a result of the proliferation of various forms of digital communication. Internet marketing, especially the use of social media, has the potential to greatly boost revenue. Customers may more easily get the information they need without having to meet in person thanks to this. The development and sustainability of a company's goods are greatly affected by changes in sales volume. A product's potential for growth and market dominance is directly proportional to the company's sales figures, and vice versa.
PENGARUH STRATEGI MEDIA SOSIAL TERHADAP PENINGKATAN PENGUNJUNG DENGAN GOOGLE REVIEW SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18784

Abstract

Social media is an effective business promotion tool because it is accessible to anyone, allowing for a wider promotional network. Social media has become an indispensable tool for companies and one of the best ways to reach customers. Google reviews can also be viewed when users search for a place. When someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. Google reviews present a significant challenge for the tourism sector. Because a destination's name is prominent and viewed by hundreds to millions of users searching for a destination, when someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. The purpose of this study was to determine whether social media marketing has an impact on increasing visitor numbers by including Google reviews as an intervening variable.
Pelatihan Digital Marketing pada UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang Bambang Heriawan; Dwi Widi Pratito; Novianto Noegroho; Abdul Manan
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 5 (2026): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i5.4736

Abstract

Pergeseran perilaku konsumen menuju pembelian secara online menuntut UMKM untuk tidak hanya hadir, tetapi juga mampu bersaing secara efektif di ruang digital. Para pelaku UMKM membutuhkan panduan dalam memilih teknologi informasi yang tepat sesuai jenis usaha dan kebutuhannya. Digital marketing menjadi media pemasaran yang paling sering digunakan oleh pelaku usaha karena kemampuannya menjangkau konsumen dengan lebih luas. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan para pelaku UMKM tentang digital marketing untuk mendukung manajemen pemasaran. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah, diskusi/tanya jawab, dan simulasi. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan pelatihan digital marketing pada pelaku UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang dilaksanakan pada hari Senin, 18 Mei 2026 di Balai Kelurahan Jatingaleh dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari terjadinya peningkatan pengetahuan pada pelaku UMKM  tentang digital marketing. Pelaku UMKM mampu membuat akun penjual di marketplace dan membuat iklan di media sosial untuk memperluas jangkauan pemasaran.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Pengguna Handphone Merek Iphone di Kecamatan Candisari Kota Semarang Bambang Heriawan
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 3 (2026): Mei: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i3.2211

Abstract

The purpose of this study was to analyze the effect of design, features, warranty, weight, color, screen resolution, and memory on consumer satisfaction of the iPhone brand mobile phone. This study uses a quantitative descriptive research method whose conclusions are based on statistically processed figures. The population in this study were all iPhone consumers in Candisari District, Semarang City. Samples were taken as many as 100 customers. The sampling technique used purposive sampling. The data source used was primary data obtained through a questionnaire. The data analysis technique used was multiple linear regression analysis, F test, t test, and coefficient of determination test. Previously, a classical assumption test was carried out in the form of a normality test, multicollinearity test, and heteroscedasticity test. The results of the study indicate that: 1) Product attributes consisting of design, features, warranty, weight, color, screen resolution, and memory together influence consumer satisfaction of iPhone users. This is proven by the results of the F test which obtained a value of F count > F table (56.892 > 2.29) at a significance level of 5%. This means that whether consumers are satisfied or not is influenced by consumer perceptions of the characteristics of the iPhone brand cellphone product. The characteristics of the iPhone brand cellphone product sold have been able to meet consumer expectations so that consumers feel satisfied; 2) Warranty is a factor that has a dominant influence on customer satisfaction. This is proven by the results of the t test for the warranty obtaining a t count value of 4.446, higher than the t count of other variables. This means that the guarantee given by the company for the product is a factor that makes consumers feel satisfied with the product.
Pelatihan Pembuatan Konten Pada Platform Digital Bagi UMKM di Kecamatan Candisari Kota Semarang Novianto Noegroho; Dwi Widi Pratito; Bambang Heriawan; Abdul Manan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 11 (2026): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i11.3874

Abstract

Produk-produk yang dihasilkan oleh Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Candisari Kota Semarang banyak diminati masyarakat sehingga memiliki prospek yang baik di masa mendatang. Adapun permasalahan bagi pelaku UMKM adalah belum mampu membuat konten pada platform digital dalam hal pemasaran produk dan inovasi untuk produk barunya masih kurang baik. Melalui perencanaan bisnis pemasaran digital dengan pelatihan konten pada platform digital yang baik diharapkan dapat mendukung kegiatan pemasaran dan mendukung keberlangsungan proses produksi. Tujuan kegiatan pengabdian masyarakat adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM tentang tentang pemasaran digital untuk pemasaran produk unggulan. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah dan diskusi/tanya jawab. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan penyuluhan pembuatan konten pemasaran digital bagi pelaku UMKM di Kecamatan Candisari Kota Semarang  dilaksanakan pada hari Sabtu, 1 November 2025 di Balai Kecamatan Candisari Kota Semarang dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari dua tolok ukur yaitu yang pertama, terjadi peningkatan pengetahuan pada pelaku UMKM tentang pembuatan konten pada platform digital untuk perencanaan digitalisasi marketing dalam mengelola pemasaran produk unggulan; yang kedua adalah adanya kemampuan pelaku UMKM untuk melakukan pembuatan konten pada platform digital dalam pemasaran produk unggulan.
The Effect Of Price And Product Quality On Purchase Decisions With Customer Reviews As An Intervening Variable On Shopee E-Commerce Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11830

Abstract

The presence of fast-growing digital technology facilitates the transfer of information and communication in order to be possible. There are even innovations created in order to facilitate buyers and sellers to act as a third party or intermediary in their online transactions, which is the marketplace. In the case of online transactions, the consideration of buyers to the price and quality of products plays an important role in making a purchase. The customer reviews posted in the internet had also been considered as one of the factors that influence customers in making purchases in the Shopee e-commerce website. The approach of quantitative research was applied in this study through the questionnaire survey that was distributed to 100 respondents through Slovin’s formula analyzed using SmartPLS 4.0 software. The main objective of this study is to assess the effect of price and quality of the product in purchase decision-making, wherein the customer review is the intervening variable in the Shopee e-commerce. The findings prove that there is a positive and significant effect of the price and quality of products in the results of research. The price and quality of products significantly affect the performance in a positive manner. The review of expectations also includes positive changes that occur due to consumer society in making improvements
Pengaruh Profitabilitas, Likuiditas Dan Struktur Modal Terhadap Nilai Perusahaan Perusaahan Manufaktur Yang Terdaftar Di Bei Tahun 2019-2022 nanang ari utomo; Bambang Heriawan
Jurnal Dinamika Sosial Budaya Vol. 26 No. 1 (2024): Juni (2024)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v26i1.11686

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, likuiditas, dan struktur modal terhadap nilai perusahaan pada perusahaan manufaktur yang terdaftar pada bursa efek indonesia tahun 2019 – 2022. Hipotesis penelitian dikembangkan berdasarkan konsep teoritis dan hasil penelitian empiris sebelumnya. Metode pengambilan sampel yang di gunakan adalah metode purposive sampling, dengan kriteria tertentu. Jumlah perusahaan yang di jadikan sampel dalam penelitian ini adalah 240 perusahaan. Analisis data berupa analisis regresi linier berganda diterapkan untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukan bahwa likuiditas tidak berpengaruh signifikan terhadap nilai perusahaan, profitabilitas berpengaruh signifikan terhadap nilai perusahaan, struktur modal berpengaruh signifikan terhadap nilai perusahaan. Kata kunci : profitabilitas,likuiditas, struktur modal, dan nilai perusahaan.
Co-Authors Abdul Manan Dwi Widi Putranto Dwiantari, Scorina Irene Nathalia Setiawan Irene Nathalia Setiawan Kusumo, Willyanto Kartiko Masine Slahanti Nanang Ari Utomo, Nanang Ari Novianto Noegroho Pratito, Dwi Widi Rahoyo rahoyo, stefanus Rusdiana Permanasari Scorina Dwiantari Scorina Dwiantari Setiawan, Irene Nathalia Slahanti, Masine Soelistiyono , Anitiyo