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Strategi pemasaran melalui media sosial instagram dalam upaya meningkatkan branding produk pada produsen aksesoris Beads.Bylly Kota Serang Segarwati, Yulia; Naina, Siti; Mulhat, Mulhat; Suyatna, Riki Gana
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.25

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tentang strategi pemasaran media sosial Instagram dalam upaya meningkatkan usaha Beads.Bylly. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Objek penelitian ini adalah usaha Beads.Bylly. Hasil dari penelitian ini adalah strategi yang dilakukan Beads.Bylly dalam meningkatkan branding produknya yaitu dengan membuat media sosial adalah untuk meningkatkan braanding produk, selain itu agar dapat dikenal oleh masyarakat luas dan juga untuk menjaga komunikasi baik dengan mitra maupun pelanggan.  
The Influence of Effective Communication on the Understanding of the Independent Curriculum in Grade X Students of Pasundan 1 Vocational School, Bandung Yulia Segarwati; Zahrah Nabila Azka; Rafi Rizalul Haq; Salsabila Rizqan Daru
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7823

Abstract

Effective communication is one of the important factors in the learning process, including in the implementation of the Merdeka Curriculum which is currently being implemented in various educational institutions in Indonesia. With good communication between teachers and students, the understanding conveyed regarding the material and concepts of the Merdeka Curriculum will be more easily achieved. This study aims to determine the extent to which effective communication can influence the understanding of Grade X Students of SMK Pasundan 1 Bandung towards the Merdeka Curriculum. This study uses a quantitative approach with a survey method to measure the influence of the independent variable, namely effective communication (Variable X), on the dependent variable, namely students' understanding of the Merdeka Curriculum (Variable Y). This study aims to determine the influence of the dimensions of Effective Communication on the Understanding of the Merdeka Curriculum in SMK Pasundan 1 Bandung students. The results of the analysis show that partially, the Respect and Humble dimensions have a positive effect, respectively by 11.57% and 2.96%, while Empathy, Audible, and Clarity show a negative effect of -9.57%, -2.78%, and -1.92%. These findings indicate that the teacher's attitude of mutual respect and humility is more encouraging for student understanding, compared to the aspects of empathy, audibility, and clarity of messages that have not been optimized in the learning process. With data analysis and a path analysis approach, this study is expected to be able to provide an overview of the relationship between effective communication and improving the quality of learning in the school.