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All Journal Primanomics : Jurnal Ekonomi & Bisnis Open Access Indonesia Journal of Social Sciences Indonesian Community Empowerment Journal Open Access Indonesia Journal of Social Sciences Aptekmas : Jurnal Pengabdian Kepada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Enigma in Economics Enigma in Cultural
Sasmita Rusnaini
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PELATIHAN STRATEGI PEMASARAN PELAKU UMKM DALAM PEMANFAATAN GEDEBOK PISANG DI KUAMANG KUNING Widyastuti, Ira; Sasmita Rusnaini; Deni Handani; Syah Amin Albadry; Ha Esdhona
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): APTEKMAS Volume 7 Nomor 2 2024
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Abstract Marketing strategy is a way to achieve sustainable competitive advantage for companies that produce goods and services. Marketing strategy can be considered as one of the foundations for creating an overall business plan. In a global economy however, they often face challenges in maintaining their products in an increasingly tight market. In this article, we analyze various effective marketing strategies for UMKM to overcome increasingly fierce competition and maintain their competitive advantage. The objectives of this activity include finding out what marketing strategies can be used to increase competitiveness and maintain their products in the face of increasingly fierce competition, as well as knowing the obstacles so that they can provide the right solutions to handle them. Apart from that, the aim of this activity is to encourage community innovation and creativity. Type and Research Approach, namely qualitative. A qualitative approach is an understanding based on a methodology that investigates a social and human phenomenon. Data collection techniques were carried out using interviews, observation and documentation. This research was carried out in Bangun Harjo Village, Pelepat Ilir District, Bungo Regency. The researcher focused on the PMD (Village Community Empowerment) case study of Bangun Harjo Village Kuamang Kuning. Keywords: Training, Strategy, Marketing, UMKM
PEMBERDAYAAN IBU-IBU PKK MELALUI PENDIDIKAN UMKM DENDENG DAUN PEPAYA Wiji Astika, Yulia; Sasmita Rusnaini; Ira Widyastuti; Tarjo; Syah Amin Albadry; Teta Wismar
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8237

Abstract

The problem that occured in Dwi Karya Bakti Hamlet was that PKK activities and programs were not active in the village. The challenge undertaken by the service team was to reactivate the activities and programs that had been prepared by the PKK Dusun Dwi Karya Bakti. For this reason, the social service team approached the head of the committee and looked for problems and solutions to these problems. From these observations, the service team received information that the community, especially the member of PKK needed a facilitator or mentor to develop the PKK so that the PKK could be active again. The target of this activity focused on empowering the members of PKK in Dwi Karya Bakti. The aimed of carrying out this community service activity was to increase household income, entrepreneurial for the members of PKK, and improved the social life of the residents of Dwi Karyabakti. The methods used in this activity were educational methods and mentoring methods. Educational methods include training and mentoring methods included direct practice in making Dendeng Daun Pepaya. The implementation of the social service activities that have been carried out has a positive impact on the community, namely the members of PKK who were the targets of these service activities. The members of PKK Dwi Karya Bakti have started to have motivation to improve their abilities and creativity in developing UMKM.
PELATIHAN SOFT SKILL DAN HARD SKILL BAGI MAHASISWA UNTUK MENINGKATKAN DAYA SAING DAN KESIAPAN KERJA Ira Widyastuti; Syah Amin Albadry; Deni Handani; Sasmita Rusnaini; Siti Rahmiati; Ha esdhona; Feri Antoni
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.4975

Abstract

Dalam menghadapi tantangan dunia kerja di era Revolusi Industri 4.0 saat ini, mahasiswa dituntut memiliki kompetensi yang seimbang antara hard skill (keterampilan teknis) dan soft skill (keterampilan non-teknis). Fakta menunjukkan bahwa kurangnya kesiapan kerja dan persaingan yang rendah masih menyulitkan banyak lulusan perguruan tinggi untuk masuk ke dunia kerja. Tujuan dari kegiatan PKM ini adalah untuk meningkatkan kemampuan siswa melalui pelatihan yang menggabungkan hard skill (seperti keterampilan digital, penggunaan teknologi, dan analisis data) dengan soft skill (seperti komunikasi, kepemimpinan, manajemen waktu, dan kerja sama tim). Metode pelaksanaan dilakukan melalui pelatihan interaktif, simulasi kasus dan pendampingan intensif oleh narasumber. Diharapkan bahwa kegiatan ini akan membuat mahasiswa lebih siap kerja, kompetitif di seluruh dunia, dan mampu menyesuaikan diri dengan perubahan kebutuhan industri. Manfaat yang diharapkan dari kegiatan ini tidak hanya dirasakan oleh mahasiswa yang berpartisipasi; itu juga dapat berfungsi sebagai model pembinaan kompetensi yang dapat direplikasi yang menekankan untuk peningkatan kualitas sumber daya manusia demgan itu mereka bisa bersaing di pasar kerja global.
Co-Authors Abu Bakar Ariyanto M Burhanuddin Burhanuddin Burhanuddin Darmawanto Darmawanto Darmawanto Deni handani Desi Riana Sari Eva Marlina Feri Antoni Feri Antoni H. Burhanuddin Ha Esdhona Hamirul Hamirul - Hamirul Hamirul Hamirul Ira Widyastuti Joko Sunaryo Mardiansyah Marhandrie, Dessy Panji Ulum Poiran Poiran Rusdi Rusdi Silvia Jesika Silvia Jessika Siti Rahmiati Syah Amin Albadriy Syah Amin Albadry Tarjo Tarjo Widya Pratiwi widyastuti, ira Wiji Astika, Yulia Wismar, Teta Zulkifli