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Journal : Unri Conference Series: Community Engagement

Green Economy Berbasis Batik Ecoprint Mangrove Pada Mitra KPM Sekat Bakau Desa Buruk Bakul Kabupaten Bengkalis Nursyirwani, Nursyirwani; Yoswaty, Dessy; Nedi, Syahril; Windarti, Windarti; Silfi, Alfiati; Mahdiyah, Evfi
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.254-261

Abstract

The Assisted Village Program in 2024 is the development of the territorial field, namely promoting mangroves as one of the green economy assets to improve community welfare. KPM Sekat Bakau partners in Buruk Bakul Village have been given a transfer of science and technology of mangrove ecoprint batik technology to produce a superior mangrove product. The objectives of the activity are: a) Increase partner knowledge and skills in the form of transfer of green economic science and technology based on mangrove ecoprint batik and b) Foster motivation for partners and the community to develop the assisted village, including sustainable mangrove forest conservation efforts. It is expected that the introduction of a mangrove eco-print batik technique can improve the science and skills of partners. The target audience involved amounted to 20 people. The results of this program activity showed that the partners were very enthusiastic and welcomed the transfer of mangrove ecoprint batik. The perception of the majority of partners expressed support for the Assisted Village Program activities, namely: strongly agree (48%), agree (43.5%) and neutral (8.5%). Partners are willing to build a self-reliant assisted village and preserve the mangrove forest in Buruk Bakul Village in a sustainable manner.
Pelatihan Membuat Label Kemasan Produk Pelaku UMKM Kecamatan Bandar Laksamana Kabupaten Bengkalis Menggunakan Canva Salambue, Roni; Risanto, Joko; Fitriansyah, Aidil; Sukamto, Sukamto; Bahri, Zaiful; Mahdiyah, Evfi; Hidayat, Rahmat; Sujana, Teguh; Sy, Yandiko Saputra
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.364-369

Abstract

Micro, Small and Medium Enterprises (UMKM) in Bandar Laksamana District, Bengkalis, Riau have been identified by FMIPA students from Riau University who participated in the Belajar Kampus Merdeka (MBKM) Community Service Program (Kukerta) in 2024. There are 66 UMKM in three villages with various businesses such as stalls, fried foods, beauty, culinary, craftsmen. The people of one village seemed apathetic in managing UMKM because they were considered as side businesses only, had no prospects for development and were not interested in participating in online marketing training. From observations, several UMKM products have the potential to be marketed online because they are unique as typical Malay foods. An approach was made to UMKM actors to be assisted in having the skills to design attractive and dynamic packaging labels, assisting online marketing until the market reaches various corners of the country. A good product packaging label will advance the business and introduce the diversity of typical Malay culinary delights to the public. Canva is a simple graphic design application that is easy for beginners to use. Canva provides paid and free services with various easy-to-adopt template features with various completeness such as image cropping, text insertion, color, and so on. The Canva application needs to be introduced to UMKM to attract their product market through unique and attractive banner, poster, and banner designs so that the product display remains fresh, updated according to needs.