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PKM TEKNOLOGI TEPAT GUNA MANAJEMEN KELOMPOK INDUSTRI KECIL KRUPUK DESA UJUNG PANGKAH KABUPATEN GRESIK Ratnawati, Tri; Lokajaya, I Nyoman
Journal Community Service Consortium Vol 1 No 1 (2020): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v1i1.3272

Abstract

Kecamatan Ujung Pangkah, Kabupaten Gresik, Jawa Timur. Kerupuk yang diproduksi oleh sebagian besar pengrajin berupa 'mentah'. Bahan baku pembuatan kerupuk berupa ikan sangat melimpah di desa ini dan sebagian besar masyarakatnya bermata pencaharian sebagai nelayan. Ikan yang digunakan sebagai bahan baku pembuatan kerupuk adalah ikan payus dan laosan. Kerupuk ikan adalah kerupuk yang bahannya terdiri dari campuran tepung dan daging ikan. Kerupuk ikan sangat digemari masyarakat, mulai dari anak-anak hingga orang dewasa. Banyak jenis ikan yang bisa dijadikan bahan dasar pembuatan kerupuk. Ikan payus (Elops hawaiensis) merupakan salah satu jenis ikan predator berupa ikan kecil dan krustasea di kolam. Keberadaan ikan ini cukup melimpah sehingga dapat dimanfaatkan sebagai produk yang dapat dikonsumsi oleh masyarakat. Produk yang dapat dibuat dari ikan payus adalah kerupuk bakar. Pengolahan kerupuk ikan bakar payus pada awalnya seperti pengolahan kerupuk pada umumnya, namun yang membedakan adalah proses akhir untuk mendapatkan kerupuk yang dapat dimakan yaitu dengan cara dipanggang. Proses produksi membutuhkan kontrol kualitas, pemasaran produk oleh pemasaran digital kontemporer (Instragram dan facebook), dan pelaporan manajemen keuangan dalam laporan keuangan melalui proses akuntansi perusahaan kecil.
THE ENIAPEL BOTTOM LINE MODEL AND NATURAL TOURISM MARKETING: A MIXED METHODS STUDY OF GOSARI VILLAGE Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
Jurnal Ekonomi dan Bisnis Airlangga Vol. 35 No. 1 (2025): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V35I12025.166-183

Abstract

Introduction: This study aims to analyze the relationship between economy, fishermen, inclusion, nature, empowerment, ecology, and local variables in the context of natural tourism development in Gosari Village, Ujungpangkah District, Gresik Regency, part of the minapolitan zone. Understanding these variables’ effects is essential for improving the sustainability and operational efficiency of Gosari Village as a tourism destination. Methods: A quantitative approach was employed through questionnaires administered to 106 respondents from various stakeholders, including Village-Owned Enterprises (BUMDes), POKDARWIS, MSMEs, and government entities. The collected data were processed using PLS 4.0. Additionally, a phenomenological study using in-depth interviews was conducted to capture the social experiences of fishing communities in Gosari Village. This dual approach provided a comprehensive understanding of the area’s tourism development dynamics. Results: The results show that fishermen significantly influence inclusion, ecology, and economy, but not empowerment. Nature is found to have a significant effect on empowerment and ecology, but not on inclusion and economy. Local variables have a significant influence on empowerment, ecology, and economy, but not on inclusion. Conclusion and suggestion: This study highlights the significant roles of fishermen, nature, and local variables in the development of natural tourism in Gosari Village, with varying impacts on inclusion, ecology, empowerment, and the economy. To enhance sustainability and operational efficiency, it is recommended to focus on digital marketing, human resource development, diversification of funding sources, the application of technology, and local empowerment policies. Additionally, the ENIAPEL Bottom Line Model is proposed as a strategy to maintain a balance between environmental, social, and economic aspects for sustainable tourism growth in the village.
Sustainable tourism marketing strategy using the EFINEEL model in coastal communities Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2390

Abstract

Purpose – Sustainable tourism holds significant potential for enhancing the economic welfare of coastal communities; however, marketing strategies in Minapolitan areas, such as Gosari village Gresik, remain suboptimal, particularly in integrating social and environmental aspects. This study examines the effectiveness of the EFINEEL bottom line model, encompassing seven key dimensions: economy, fishermen, social inclusion, nature, community empowerment, ecology, and local involvement. Method – This study uses a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) and 106 purposively selected respondents. Findings – The findings show that local involvement strongly influences social inclusion, while community empowerment drives economic welfare, with ecological sustainability also positively impacting the outcomes. The EFINEEL model proves effective in formulating practical, sustainable tourism strategies that integrate economic, social, and environmental dimensions. Implications – Theoretically, this study advances sustainable tourism theory by combining the triple bottom-line framework with grassroots-based governance. It demonstrates that community-driven approaches, placing local agencies at the center, lead to more effective sustainable theoretical outcomes, emphasizing the importance of participatory models for destination development in underrepresented rural and coastal areas. This research challenges traditional top-down models and advocates for inclusive, locally rooted governance to achieve long-term sustainability.