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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Abdimas Dosma NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Priviet Social Sciences Journal Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Pendidikan dan Sosial Humaniora Jurnal Abdimas Dosma Indonesian Journal of Islamic Communication
Qoryna Noer Seyma El Farabi
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Crisis-handling patterns: A multi-case study in Indonesia Indah Fajar Rosalina; Wina Puspita Sari; Muria Putriana; Qoryna Noer Seyma El Farabi; Asep Soegiarto; Ghina Balqis Salsabil; Rivanda Kamil Akhsan
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.976

Abstract

This study examines crisis communication patterns in cross-sector organizations in Indonesia through case studies of GenFM, PT KAI Commuter, and KitaBisa. GenFM faced a reputational crisis following an on-air joke by a radio host that violated broadcasting ethics, KAI Commuter experienced a security breach of its Multi-Trip Card system that caused financial and reputational damage, and KitaBisa dealt with public allegations of non-transparent donation management. Using a descriptive qualitative approach and guided by Situational Crisis Communication Theory (SCCT), this research analyzes the types of crises, public attribution of responsibility, and communication strategies employed by each organization. Data were collected through in-depth interviews, observations, and secondary document analysis. The findings show that the three organizations adopted distinct communication patterns: KitaBisa emphasized transparency and empathy to restore trust; GenFM prioritized swift clarification and professionalism; and KAI Commuter implemented systematic, collaborative, and technically driven responses. All three rely heavily on digital platforms as primary communication channels. The study highlights that the effectiveness of crisis communication is determined by the alignment between strategies and the nature of the crisis, as well as the organization’s openness to addressing public concerns.
Smart Teacher, Smart Information: Workshop Verifikasi Berita dan Konten Digital untuk Guru Pesantren Al-Wathoniyah Asep Soegiarto; Mentari Anugrah Imsa; Indah Fajar Rosalina; Qoryna Noer Seyma El Farabi; Afina Ruqayyah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 5 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v5i2.1114

Abstract

This community service program (PkM) aims to enhance the digital literacy of teachers and students at Pondok Pesantren Al-Wathoniyah Pusat Putri Klender, East Jakarta, particularly in verifying digital news and content amid pervasive disinformation. Key problems identified include low digital verification competency among senior teachers, limited use of fact-checking tools, and the absence of systematic information management mechanisms within the pesantren. The activity was held on June 10, 2026, employing a blended learning approach combining interactive lectures, hands-on training, and continuous mentoring. Training modules covered: (1) digital literacy for teachers, (2) mitigation of religious information distortion, (3) critical media literacy, (4) videography skills, and (5) content marketing grounded in Islamic values. Thirty teachers and senior students participated. Key outputs include enhanced digital literacy competencies among participants, the Smart Teacher Guidelines module, a donated photography studio equipment set, and national media coverage (JPNN.com). Evaluation results demonstrate significant improvement in participants' understanding of digital information verification, positive content production capability, and motivation to use technology responsibly. This program contributes to SDGs No. 4 (Quality Education), SDGs No. 9 (Innovation), SDGs No. 10 (Reduced Inequalities), and SDGs No. 17 (Partnerships), as well as supporting IKU 3, IKU 5, and IKU 6 of Universitas Negeri Jakarta.
PENGARUH BRAND AWARENESS WARDAH TERHADAP CORPORATE IMAGE PT PARAGON TECHNOLOGY AND INNOVATION: (Survei Eksplanatif Followers Instagram @wardahbeauty pada Periode Maret - Juni 2025) Amellia Putri; Wina Puspita Sari; Asep Soegiarto; Muria Putriana; Qoryna Noer Seyma El Farabi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7390

Abstract

Increasingly fierce competition in the cosmetics industry in Indonesia encourages companies to increase brand awareness as part of a communication strategy in shaping a strong corporate image. Researchers conducted this study to determine the effect of Wardah Brand Awareness on PT Paragon Technology and Innovation's Corporate Image. This research uses a quantitative approach with an online survey method involving 100 respondents, namely followers of the @wardahbeauty Instagram account. Researchers analyzed the data using the Pearson correlation test and simple linear regression. The results of the analysis show that there is a significant influence between Brand Awareness and Corporate Image, with a significance value of 0.000 (<0.05). The Pearson correlation coefficient value of 0.590 indicates a fairly strong positive relationship between the two variables. In addition, the R Square value of 0.349 indicates that Brand Awareness affects 34.9% of the variation in Corporate Image, while the remaining 65.1% is influenced by other factors. This finding concludes that the higher the level of Wardah Brand Awareness, the more positive the public perception of the company's image. This study recommends that PT Paragon Technology and Innovation strengthen its brand communication strategy through more massive digital campaigns and develop Corporate Social Responsibility (CSR) programs to build public trust in a sustainable manner. Keywords: brand awareness, corporate image, communication strategy, Wardah, PT Paragon Technology and Innovation
Motivasi Penggemar K-Pop sebagai Citizen Author Menulis Fan Fiction Qoryna Noer Seyma El Farabi
ULTIMA Comm Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1267

Abstract

The formation of fandom as group is caused by an existing interest for the same object. Fandom is a popular culture in the industrial society, as a way to admire certain culture. Fandom provides the evidence that audiences is an important factor in media development. Korean boyband fandom is the largest and gained highest members. At the moment, the emergence of Korean boyband fandom apprears in fan activities as the actualization of the fan's support toward their idol. The internet has been used not only as a search engine, but also as a communication tool. The author tries to analyze the phenomenon of internet-based, namely Wattpad, and also the internet capability that enable citizen authorship. This study uses qualitative methods, by conducting interviews to obtain data. The results of this study show two factors that influence fans to write a Fan Fiction about their idols, namely internal factors amd also external factors. Keywords: Fans, Fan Fiction, Citizen Authoer, Wattpad.
Penguatan Skill Editing Video Siswa Pondok Pesantren Al-Watoniyah Pusat Putri sebagai Upaya Pengembangan Diri di Era Digital Mentari Anugrah Imsa; Qoryna Noer Seyma El Farabi; Asep Soegiarto; Anggun Nadia Fatimah
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10152

Abstract

This community service program aimed to equip students at Al-Watoniyah Central Girls’ Islamic Boarding School with video editing skills as an effort to address the rapid development of digital technology and promote digital competency improvement among young generations. The training activities were conducted through a combination of seminars, workshops, hands-on practices, and intensive mentoring provided by the community service team. The program was implemented on June 10, 2026, involving 15 participants consisting of students and teachers. Throughout the program, participants demonstrated high enthusiasm in participating in each training stage, including understanding basic video concepts, learning video editing software, and practicing the creation and editing of digital content. Active participation was also reflected through discussions, independent practices, and positive responses delivered by two participant representatives during the testimonial session. Evaluation results based on comparisons between pre-test and post-test scores indicated an improvement in participants’ knowledge and understanding of video editing techniques. This activity contributed positively to enhancing participants’ creativity, productivity, and readiness to utilize digital technology for learning purposes and skill development in the era of digital transformation.
Co-Authors Abdul Kholik Adi Budi Satrio Afina Ruqayyah Ainy Sucianti Marundha Aisha Andari Rahmiputri Amellia Putri Anggun Nadia Fatimah Asep Soegiarto Asep Soegiarto Bella Amalia Galuh Sukma Dwijayanti Ghina Balqis Salsabil Indah Fajar Rosalina Kayla Sulendra Kusumah Menati Fajar Rizki Mentari Anugrah Imsa Muhammad Ardi Himawan Muhammad Faishal Alghoniyyu Muhammad Vahlevi Rizal Muhammad Vahlevi Rizal Muria Putriana Muria Putriana Mustaricha, Mitra Muthia Salma Nadiah Nur Fatina Najwa Aulia Khansa Putri Wulansari Rivanda Kamil Akhsan Safira Hasna Salma, Muthia Sandy Allifiansyah Sandy Allifiansyah Soegiarto, Asep Wina Puspita Sari Zacky Sazari Putra Zacky Sazari Putra