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Indah Rahayu
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Role Of Exchange Leader Members In Increasing Employee Performance Post Covid-19 Indah Rahayu; Ida Wahyuningsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The Covid-19 Virus Disease has spread and spread to all regions in Indonesia. With the widespread spread of the Covid-19 virus having an impact on the quality of the human resources in a company, the human resources in a company play an important role in sustainability, a company in carrying out its duties. Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. leader member exchange is an improvement in the relationship between leaders and employees who are able to improve performance between the two with the existence of a leader member exchange this has a positive impact on making employees more voluntary about their work and feel more comfortable when working with their leaders. Purpose: The purpose of this study is to improve employee performance besides leader member exchange, perceived organizational support (POS) and Job Satisfaction as moderating variables Methods: The research method used is a quantitative method Results: Results: The results of the study found constructs in employee performance efforts, namely perceived organizational support (POS) and job satisfaction Conclusion: Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. Every leader basically has a different behavior in leading. Leadership carried out by a leader in influencing the behavior of others in accordance with the wishes that are influenced by the nature of the leader himself Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with qualiitative methods.
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi Sri Martono; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
PERAN SOCIAL MEDIA ORIENTATION UNTUK MENINGKATKAN INNOVATION PERFORMANCE PADA SEKTOR EKONOMI KREATIF GROBOGAN DI ERA PASCA PANDEMI COVID-19 Indah Rahayu; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background : The spread of the COVID-19 pandemic has entered a transitional stage after the COVID-19 pandemic. The phenomenon of increasing active use of social media among the public during the COVID-19 pandemic can be an opportunity for creative economy sector actors. With the COVID-19 pandemic which has caused all activities to be carried out in a limited way only at home, this has changed business activities towards digitalization using social media. The use of social media by creative economy actors (ekraf) is the main focus during the COVID-19 pandemic because it is able to increase the innovation performance of creative economy sector actors with the support of altruistic knowledge donating and knowledge creation. Purpose: The purpose of this study is to examine more deeply the concept of social media orientation towards innovation performance through altruistic knowledge donating and knowledge creation among creative economy actors in the Grobogan district after the COVID-19 pandemic.. Methods: This research is a quantitative research using the sampling method is using purposive sampling technique. The population in this study were 187 creative economy actors, while the sample in this study was 135 samples. The data collection method in this study used a questionnaire. Conclusion: From the results of the study it can be concluded that social media orientation has a significant effect on altruistic knowledge donating, social media orientation has a significant effect on knowledge creation, altruistic knowledge donating has a significant effect on innovation performance and knowledge creation has a significant effect on innovation performance. Suggestion: For future agendas,this research can still be developed further for further research agendas by developing a model by adding the absortive capacity variable that can influence social media orientation and altruistic knowledge donating.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, LINGKUNGAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI MITRA SWALAYAN PURWODADI Gilang Adi Patandi Putra; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : The rapid development of technology and information such as the current industrial scope is pushing the business environment into a disruptive era. Efforts to improve employee performance can be done through leaders who are able to provide change and provide information, which is called transformational leadership. Apart from leadership style, improving employee performance can be done by paying attention to the work environment and employee motivation so that employee performance runs optimally and satisfies the company. With this research, it is hoped that employee performance will improve in order to achieve company goals. Purpose: To determine the influence of transformational leadership on employee performance at Mitra Swalayan Purwodadi, To determine the influence of the work environment on employee performance at Mitra Swalayan Purwodadi, To determine the effect of work motivation on employee performance at Mitra Swalayan Purwodadi Methods: This research uses quantitative. Determining the sample size used the census formula with an overall sampling technique from a population of 95 respondents. Analyzed using analytical techniques Statistical Program For Social Science (SPSS 24.0 version) for windows. Conclusion: Transformational leadership, work environment, and work motivation influence and play an important role in employee performance Suggestion: It is hoped that further research will develop the variables to be studied to provide a broader relationship in the field of management, and use new methods for academic development, for example employee commitment, employee experience and employee involvement, which can help provide insight into how employees view organization, and in particular also their attitudes towards the organization.
Pengaruh Elektronic Word Of Mouth, Online Customer Review, Dan Brand Trust Terhadap Purchase Intention (Studi Kasus Pembelian Produk Scarlett Di Kecamatan Purwodadi Grobogan) Arnia, Arnia Wijias Wati; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Lifestyle changes are driven by technology and influenced by generation Z (millennials) who have the habit of using cosmeticproducts to care for or beautify the skinand support the appearance of both women and men, improving their appearance and self-confidence. The first thing that needs to be considered when shopping online is looking foran official site that can be trusted, so that business people can build trust. This can be achoice according to their desire to behave. The importance of electronic word of mouth,online customer reviews and brand trust can influence purchasing intentions.Purpose:To purpuse the influence of electronic words of mouth, online customer reviews,and brand trust on purchase intentions(Case Study of Purchasing Scarlett in PurwodadiGrobogan District)Methods:This research uses a quantitative approach which aims to test the hypothesisformulated. Determining the number of samples used the Slovin formula with a purposivesampling technique. The sample was 94 respondents. statistical analysis techniquesStatistical Program for Social Science (SPSS) version 25.Conclusion: Electronic word of mouth has no influence on purchase intention, while onlinecustomer reviews and brand trust play a role in purchase intention.Suggestion: Researchers can expand the sample to obtain more accurate and varied data.Researchers are expected to be able to develop research not only in Purwodadi District butmore widely to Grobogan Regency or within the scope of Central Java.
PENGARUH IN STORE DISPLAY, IMPULSE BUYING, DAN PERSONAL SELLING TERHADAP PURCHASE DECISION PADA UMKM FASHION SITI COLLECTION fani fadila habsari; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Latar Belakang : Industri garmen siap pakai memerlukan inovasi tingkat tinggi dari para pelakunya agar dapat terus menarik konsumen untuk membeli berbagai macam produk pakaian yang tersedia dalam berbagai model. Pakaian seolah menjadi buruan wajib saat berbelanja, selain untuk melindungi diri, manusia membutuhkan pakaian untuk eksistensinya di dunia fashion. Meningkatnya jumlah model pakaian menjadi tantangan bagi para pelaku bisnis, bagaimana memastikan keputusan pembelian terus meningkat. Metode : Penelitian ini menggunakan metode pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 95 responden dengan menggunakan teknik probabilitas sampling termasuk teknik random sampling. Analisis data menggunakan teknik analisis statistik Partial Least Square (PLS). Hasil : Hasil penelitian menunjukkan bahwa in store display, impulse buying, dan personal selling memberikan pengaruh yang positif dan signifikan terhadap purchase decision. Kesimpulan : Sehingga, in store display, impulse buying dan personal selling berperan dalam meningkatkan purchase decision. Kata Kunci : In Store Display, Impulse Buying, Personal Selling, Purchase Decision.
PENGARUH WORK DISCIPLINE, TIME MANAGEMENT SKILL, DAN SELF EFFICACY TERHADAP EMPLOYEE PERFORMANCE MITRA SWALAYAN PURWODADI nanik kumala sari; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Abstract Latar Belakang : Perkembangan industri ritel saat ini mengalami kemajuan yang begitu cepat, kemajuan tersebut didukung oleh beberapa faktor yaitu berkembangnya ilmu pengetahuan dan teknologi, sehingga untuk dapat mempertahankan kemajuan industri ritel agar berjalan dengan kompetitif maka perusahaan perlu mengelola sumber daya manusianya dengan sebaik-baiknya. Metodologi : Penelitian ini menggunakan metode kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 65 responden dengan teknik sampling probabilitas yang termasuk sampling jenuh. Analisis data menggunakan teknik analisis statistik Partial Least Square (PLS) versi 4.0. Hasil : Hasil penelitian menunjukkan bahwa work discipline berpengaruh positif signifikan terhadap employee performance, time management skill berpengaruh positif signifikan terhadap employee performance, dan self efficacy berpengaruh positif signifikan terhadap employee performance. Kesimpulan : Dapat disimpulkan bahwa work discipline, time management skill dan self efficacy berperan dalam meningkatkan employee performance. Kata Kunci : Work Discipline, Time Management Skill, Self Efficacy, Employee Performance.
PENINGKATAN EMPLOYEE LOYALTY PADA GENERASI MILENIAL DI KABUPATEN GROBOGAN MELALUI VARIABEL FINANCIAL EXTRINSIC REWARD Adela, Adela Eka Ayu Trisiana; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background: Millennial employees, as a productive age group that currently dominates the workforce, exhibit different characteristics and levels of loyalty compared to previous generations. This demographic shift requires organizations to better understand what drives loyalty among millennials to maintain performance and ensure long-term business sustainability. Purpose: Based on the background and problem formulation, this study aims to describe and analyze the influence of transformational leadership, financial extrinsic reward, and perceived organizational support on employee loyalty among millennial employees in Grobogan Regency. Method: This research uses a quantitative approach. The sample in this study consists of 83 respondents selected through a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS) statistical technique.. Conclusion: The results indicate that transformational leadership, financial extrinsic reward, and perceived organizational support shows a positive and significant effect on employee loyalty. Suggestion: This study found a gap between the research results and the actual conditions in the field regarding employee loyalty. Therefore, it is suggested that future research be conducted using the same model and topic but with different research objects. In addition, the questionnaire used in this study was still in the form of a closed-ended questionnaire; thus, future research agendas could add open-ended questionnaires to obtain answers with a broader scope. Latar Belakang: Karyawan milenial, sebagai kelompok usia produktif yang saat ini mendominasi angkatan kerja, menunjukkan karakteristik dan tingkat loyalitas yang berbeda dibandingkan generasi sebelumnya. Pergeseran demografis ini menuntut organisasi untuk lebih memahami faktor-faktor yang mendorong loyalitas di kalangan milenial guna menjaga kinerja dan memastikan keberlanjutan bisnis jangka panjang. Tujuan: Berdasarkan latar belakang dan rumusan masalah, penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh transformational leadership, financial extrinsic reward, dan perceived organizational support terhadap employee loyalty pada karyawan milenial di Kabupaten Grobogan. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini terdiri dari 83 responden yang dipilih melalui metode non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan menggunakan teknik statistik Partial Least Squares (PLS). Kesimpulan: Hasil penelitian menunjukkan bahwa transformational leadership, financial extrinsic reward, dan perceived organizational support berpengaruh positif dan signifikan terhadap employee loyalty. Saran: Penelitian ini menemukan adanya kesenjangan antara hasil penelitian dengan kondisi nyata di lapangan terkait employee loyalty. Oleh karena itu, disarankan agar penelitian selanjutnya dilakukan dengan model dan topik yang sama, tetapi dengan objek penelitian yang berbeda. Selain itu, kuesioner yang digunakan dalam penelitian ini masih berupa kuesioner tertutup sehingga penelitian berikutnya dapat menambahkan kuesioner terbuka untuk memperoleh jawaban dengan cakupan yang lebih luas.
Co-Authors Adela, Adela Eka Ayu Trisiana Agus Munandar Alvi Nurul Ilmi Harahap Anang Anas Azhar Andi Muhammad Aidil Anggita Septyani Permatasari Anita Lufianti Annisa chania putri Arnia, Arnia Wijias Wati Chilmia Nurul Fatiha Desiriana Hamzah Dicky Arisudhana Dita Prameswari Fani Fadila fani fadila habsari Fariha Azzahra Fatma Liana Rahma P Festy Mahanani M Friska Yolanda Gilang Adi Patandi Putra Hariadi, Dedi Hesti Astuti Ida Wahyuningsih Inas Nafisa Indah Ayu Nur Citrawati Indah Safitri Indri Rizkiyana Herawati Jasri, Jasri Kiki Anita Rahmawati Labibah Sayaka Ilma Laksmiwati, Mia Lisna Elisabeth Damanik Maylia Muhamad Farhan MUHAMMAD FAHMI nanik kumala sari Nur Annisah Pebrianti Qodariah Riniasih, Wahyu Saidin Mansyur Sitti Hajerah Sri Martono Sugeng Priyanto Wahyu Setyowati WINARSIH