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All Journal INFORMASI Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi MetaKom : Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik Jurnal The Messenger Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Ilmu Sosial dan Ilmu Politik ProTVF Communicatus: Jurnal Ilmu Komunikasi ETTISAL Journal of Communication Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AJMC (Asian Journal of Media and Communication) PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Refleksi Pembelajaran Inovatif Komunika: Jurnal Ilmu Komunikasi PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Komunikasi Global Mediator: Jurnal Komunikasi AJMC (Asian Journal of Media and Communication) Jurnal Mahasiswa Komunikasi Cantrik Jurnal Ilmiah Manajemen Informasi dan Komunikasi Jurnal Komunikasi Indonesia
Puji Rianto
Program Studi Ilmu Komunikasi, Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Negotiating Autonomy: Art Workers, Media, and the Cultural Industries in Indonesia Rianto, Puji; Wahyuni, Hermin Indah; Wahyono, Sugeng Bayu
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.12374

Abstract

Purpose: This study investigates the autonomy of art workers within the Indonesian cultural industry through a case study of two local television stations, ADiTV and Bali TV. The main objective is to examine how art workers maintain their autonomy while navigating the demands of the market and the organizational values imposed by their institutions.   Methods: This study adopts a qualitative case study approach. Data were collected through in-depth interviews with television managers, art workers, and observers. The observers interviewed in this study were individuals with a deep and long-standing concern for the dynamics of local television. ADiTV and Bali TV were selected as research sites due to their distinctive characteristics. ADiTV operates as a local television channel with an Islamic missionary orientation, while Bali TV is embedded within the Ajeg Bali cultural movement.   Findings: This study found that the autonomy of art workers in the cultural industry on local television shows a negotiated position. This study found that economic interests in pursuing profits and mass production within the cultural industry do not always harm the autonomy of art workers. Pressures on art workers actually come from non-market forces that are more cultural, such as Islamic values ​​on ADiTV or Ajeg Bali on Bali TV.   Originality: This research contributes to the debate on artists' autonomy in the local television. By taking non-economic factors into account in determining artists' autonomy, this study makes an essential contribution to the discussion on artists' autonomy in the cultural industry, which tends to emphasize commercial factors.
Co-Authors Ade Irma Sukmawati Ade Irma Sukmawati Akhyat Sulkhan, Khumaid Al Musa Karim Athifah Nur Husna Bagas Catur Pambudi Daniel Susilo Deni Hardianto Desmalinda Dharmawan , Dito Dzaki Dhea Helyana Putri Dian Dwi Anisa Falha Kaysa Fani Eka Nurtjahjo Friskawati , Gina Eka Fuad Nashori Genny Gustina Sari Hana Rizquna Nabela Herman Felani Hermin Indah Wahyuni Intania Poerwaningtias Karina Eka Listiya Pratiwi Pratiwi Maulida Fitria Averoes Averoes Meigitaria Sanita Muhammad Valiant Dwinanda Murtafi'ah, Banatul Nadia Sofiyanti Ni Made Ras Amanda Gelgel Nurhana Marantika Puji Hariyanti Setiawati, Titin Shinta Maharani Sofia, Nanum Subhan Afifi Sukmawati, Ade Irma Sumekar Tanjung Wahyudi, Risky