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All Journal Jurnal Administrasi Bisnis (J-Adbis) Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen dan Administrasi Antartika Jurnal Ekonomi, Manajemen, Akuntansi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Manajemen Bisnis Krisnadwipayana JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Tri Lestari
Universitas Bina Sarana Informatika
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Interaksi Live Streaming Dan Potongan Harga Terhadap Minat Beli Pada Konsumen E-Commerce Tiktok Shop Wilayah Jakarta Barat: The Effect of Live Streaming Interaction and Discounts on Purchasing Interest Among E-Commerce Consumers on TikTok Shop in West Jakarta Chindy Zaliva Azzahra; Tri Lestari
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.242

Abstract

Changing consumer behavior in the digital era is driving a shift from traditional shopping to interactive online platforms. TikTok Shop is growing rapidly through live streaming commerce innovations that enable direct interaction between sellers and buyers, creating a personalized shopping experience while increasing trust and the urge to buy. The purpose of this study is to determine how live streaming (X1) and discounts (X2) affect purchase interest (Y) customers of TikTok Shops in Jakarta Barat. The methodology used in this study is quantitative and employs the purposive sample technique, conducting a survey with 150 participants who are selected based on specific criteria, namely those who live in Jakarta Barat, have previously participated in live streaming, and have visited or expressed interest in working at the TikTok Shop in the final month. Data analysis is carried out using the SPSS version 24 application and linear regression analysis. The results of this study indicate that live streaming (X1) has a positive and significant impact on purchase interest, with a thitung value of 2,912 that is greater than the ttabel of 1,976 and a significance level of 0.005. discounts (X2) also indicates a positive and significant impact with a thitung of 7,581, which is higher than the ttabel of 1,976 and has a significance level of zero thousand. Together, these two variables have a significant impact on purchase interest, as indicated by the Fhitung value of 76,655, which is higher than that of Ftabel 3.06, and the R2 value of 0.511. Based on the aforementioned results, it can be concluded that a communication-based live streaming strategy and a price-based pricing strategy are effective in increasing customer purchase intent at TikTok Shops.
Pengaruh Kompensasi Dan Motivasi Kerja Terhadap kinerja Karyawan pada CV Andriel Textile Tanah abang Jakarta Pusat: The Effect of Compensation and Work Motivation on Employee Performance at CV Andriel Textile Tanah abang Central Jakarta Iman Citra Zebua; Tri Lestari
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.378

Abstract

Abstracts – This study aims to investigate the impact of compensation and job motivation on employee performance at CV Andriel Tekstil in Tanah Abang, Central Jakarta. The background to the issue shows that in the competitive textile industry, efficient human resource management (HRM), including compensation and motivation, is crucial for achieving company goals and maintaining employee productivity. Preliminary observations indicate employee dissatisfaction with the compensation provided, as well as low work discipline, which could potentially reduce performance. The research method used a quantitative approach with an associative method to identify the relationship between the variables. The sample comprised 61 respondents, selected using a saturation sampling technique. Data were analysed using multiple regression analysis to determine the influence of compensation and job motivation on employee performance. The results of the study show that compensation and work motivation together have a positive and significant influence on employee performance. However, in isolation, only job motivation was found to have a significant impact on performance, while compensation did not. These findings emphasise the importance of work motivation as a key factor in improving employee performance at CV Andriel Tekstil. Keywords: Compensation, Work Motivation, Employee Performance
Pengaruh Promosi Media Sosial, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Poroduk Kosmetik Wardah Di Jakarta Selatan: The Influence of Social Media Promotion, Product Quality, and Brand Awareness on Wardah Cosmetic Product Purchase Decisions In the city of South Jakarta. Nadiya Nurfazah Fadilah; Tri Lestari; Dian Berliansyah Putra
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.98

Abstract

The rapid growth of Indonesia's cosmetic industry, along with the increasing use of social media, has intensified competition among cosmetic brands. This condition encourages companies to strengthen their social media promotion, product quality, and Brand Awareness strategies to influence consumers' purchasing decisions. This study aims to analyze the influence of social media promotion, product quality, and Brand Awareness on the purchasing decisions of Wardah cosmetic products in South Jakarta. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 100 respondents who were Wardah consumers in South Jakarta and had purchased Wardah products within the last six months. Data were collected through questionnaires distributed via Google Forms. Data analysis was conducted using SPSS version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that social media promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.013. Product quality also has a positive and significant effect on purchasing decisions, with a significance value of 0.017. Brand Awareness is the most dominant variable influencing purchasing decisions. Simultaneously, social media promotion, product quality, and Brand Awareness have a positive and significant effect on purchasing decisions, with a significance value of 0.000. The Adjusted R Square value of 0.937 indicates that these three independent variables explain 93.7% of the variation in purchasing decisions, while the remaining 6.3% is influenced by other factors outside the scope of this study.
Co-Authors Adrin Bilqis Ibtisamah Afghan Rabbani Alifasha Muthia Alviani Rahmanda Putri Amelia Putri Andika Dwi Nugraha Andy Syahputra Pasaribu Anggun Indah Sari Apdas Apdas Aulia Rahmah Aulia Zahrotun Nafisah Azizah Apriliani Putri Kaila Chindy Zaliva Azzahra Cika Sentosa Kasih Daniella Firstalina Pane Dea Eka Helmalia Dede Fenti Suharti Dedi Damhudi Dedi Damhudi Dewi Ulung Mangku Sehati Dian Berliansyah Putra Endah Tri Hartini Erika Sabilla Atta Setiawati faizal roni Faizal Roni Fatimah Azzahra Fatya Rahmah Feri Firman Fina Saindri Fitri Nurkhaliza Hana’ Fadia Hannifah Syahidah Ilham Isnain Iman Citra Zebua Istiqamah Meidinata Iwan Asmadi Jesicha Cicilya Lina Rosalina Lisma Aulia Silva Luthpiyatunnisa Luthpiyatunnisa Mahefal Absi Meri Tamara Muhamad Irfani Aulia Irsyad Muhammad Alfillail Rasyiq Muhammad Karim Witono Nabila Azzahra Nabila Salsabila Nadiya Nurfazah Fadilah Nazwa Safira Maharani Nisya Putri Fakha Sari Nur Agny Zulfani Nurhaliza Amalia Putri Nurul Izzati Purwati Purwati Raihan Ridho Ilahi Rangga Rayhan Albidayah Rina Marliana Rowendy Tua Sirait Salsabila Ziyah Santi Rusmayanti Sarah Annisa Solihat Selly Tri Rosanti Sesa Diah Islami Shinta Novarianti Sintia Nur Wahyu Siti Balqisz Maritza Sri Lestari Syafihadi Baiki Putra Syella Imania Tania Rahmadhani Ulta Rastryana Usran Masahere Uswatun Hasanah Wiwin Puji Lestari Zasmika Fahira