Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Teori dan Terapan AJIE (Asian Journal of Innovation and Entrepreneurship) The Asian Journal of Technology Management (AJTM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Jurnal Entrepreneur dan Entrepreneurship International Journal of Communication and Society Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Community Service and Empowerment Journal of Applied Data Sciences
Esti Dwi Rinawiyanti
Industrial Engineering Department, University Of Surabaya Raya Kalirungkut, Surabaya 60293, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Applied Data Sciences

 1 
Mixed Method Usability Testing for User Experience and User Interface of AI-Based Supermarket Applications Rinawiyanti, Esti Dwi; Surjani, Rosita Meitha; Hartono, Markus; Permatasari, Eunike Putri; Chrisma, Angela Carla Viana
Journal of Applied Data Sciences Vol 6, No 1: JANUARY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i1.453

Abstract

Designing digital apps for businesses, including retail companies, is crucial in the digitalization era. To enhance the customers’ shopping experience, an AI-based digital app for supermarkets has been designed to facilitate customers’ searching for and purchasing goods. AI-based digital apps with a good user interface and user experience design will be very effective because they can enhance the app’s visual appeal. After developing the digital app based on the user’s needs and preferences, usability testing was conducted to assess whether it could overcome the problem and enhance the shopping experience. This study aims to determine the usability of digital apps using mixed methods through qualitative and quantitative methods. The usability testing was conducted quantitatively through Maze software (for seven tasks) and a questionnaire using Nielsen’s aspects, including learnability, efficiency, memorability, accuracy, and satisfaction. The results of the Maze score indicated an 80% success rate and a usability score of 59%. This result refers to a medium usability score, indicating the need for future improvements. The results from the usability testing using the questionnaire showed high scores on learnability (85%), efficiency (80%), and memorability (83%), as well as medium scores on accuracy (60%) and satisfaction (50%). The average score from questionnaires is 72%. Both results implied medium usability scores. After quantitative testing, qualitative data regarding users’ experiences, problems, and expectations using the digital app were collected through interviews and observations. The results of the quantitative and qualitative analysis show that the digital shopping app should improve its layout, ease of use, features like a favorites section, and product descriptions. The findings of this study offer fresh insight into integrating quantitative and qualitative methods. In contrast, quantitative and qualitative testing results can be combined to provide a comprehensive analysis that will help the apps improve.In addition, qualitative data regarding users’ experience, problems and expectations in using the digital application was also collected for completing the quantitative data. Based on the usability measurement, it was found that the supermarket digital application has already met all the usability aspects, from qualitative and qualitative data.
Co-Authors . Gunawan . Karolina Arbi Hadiyat Argo Hadi Kusumo Argo Hadi Kusumo Benny Lianto Benny Lianto Benny Lianto Chrisma, Angela Carla Viana Dianne Frisko Koan Fendy Soeharsono Fidelis Arastyo Andono Fidelis Arastyo Andono Girindratama, Muhammad Wisnu Gunawan Gunawan Hardi Yanto Herninda, Aziera Jimmy Indra Gunawan Jimmy Indra Gunawan Karolina Karolina Lianto, Benny Linda Herawati Gunawan Linda Herawati Gunawan, Linda Herawati Markus Hartono Permatasari, Eunike Putri Prisca Kristiningrum Prisca Kristiningrum Rini Raharjo Rini Raharjo Rizky Eriandani Rosita Meitha Surjani Rosita Meitha Surjani Stephanie Kusumo Stephanie Kusumo Sylvia Oktaviany Sylvia Oktaviany, Sylvia Victor Agil Victor Agil Lukito Wahyudi, Rahman Dwi