Article Per Year (5 Year)
p-Index From 2020 - 2025
2.757
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities IIJSE
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
Factors Affecting the Career Plateau Mediated Job Satisfaction Lina Kristan Purnawanti; Alimuddin Rizal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4765

Abstract

The purpose of this study was to analyze and explain the influence of personality and work motivation on job satisfaction, to analyze and explain the influence of personality and work motivation on the career plateau mediated by job satisfaction. This study uses an explanatory research type, which tries to explain the relationship between the variables contained in the study. The variables in the research are personality, motivation, job satisfaction and career plateau. The analysis technique in this research is to use instrument test, multiple linear regression, model test, hypothesis testing with SPSS version 22.0 program.The results of this study affect and have a positive effect on employee job satisfaction. Personality has a positive effect on career paths, motivation has a negative effect on career paths, job satisfaction has no significant effect on career paths, because job satisfaction has no effect on career paths, mediation tests cannot be carried out.
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Image Sebagai Intervening (Studi pada Pengguna Wardah Kosmetik) Asyahra, Anissa; Rivai, Alimuddin Rizal
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1602

Abstract

This exploration expects to test and decide the impact of virtual entertainment promoting on buy goals with brand picture as an interceding variable for clients and purchasers of Wardah items. The strategy utilized in this examination is a quantitative technique utilizing essential information got through a poll. The example for this exploration was 103 respondents utilizing a purposive inspecting procedure. The information was then investigated utilizing the SPSS variant 23 information handling application. The study found that social media marketing has a significant impact on brand image and has a positive influence. Web-based entertainment showcasing emphatically affects buy goals. Purchase intention is positively influenced by brand image. Online entertainment promoting is the most prevailing variable affecting buy aim. The model in this examination is noticeably flawed, thusly investigating different variables is fundamental.
Pengaruh Price Discount, Online Customer Rating, Dan Online Custumer Riview Terhadap Minat Beli Konsumen Pada E-Commerce Shopee Aulia, Qisma; Rivai, Alimuddin Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3931

Abstract

Penelitian ini bertujuan untuk menguji pengaruh price discount, online customer rating, dan online customer riview terhadap minat beli konsumen pada e-commerce Shopee. Responden yang diperoleh dari kuesioner melalui google form sebanyak 130 orang. Dalam penelitian ini menggunakan teknik non probabilitysampling dan metode purposive sampling dengan kriteria konsumen yang pernah menggunakan e-commerce Shopee. Dengan menggunakan program SPSS versi 23 dan menggunakan analisis regresi linier berganda sehingga dapat diketahui hubungan antar variabel. Hasil yang didapatkan dari pengujian ini menunjukkan bahwa, yang pertama price discount berpengaruh positif dan signifikan terhadap minat beli, kedua online customer rating berpengaruh positif dan signifikan terhadap minat beli, ketiga online customer riview berpengaruh positif dan signifikan terhadap minat beli.
PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP KESADARAN MEREK, CITRA DAN LOYALITAS MEREK PENGGUNA TELEPON GENGGAM DI INDONESIA Rizal, Alimuddin; Marlien, R. A.; Musthofa, Musthofa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16636

Abstract

Studi ini bertujuan untuk menguji pengaruh aktivitas pemasaran media sosial terhadap kesadaran merek, citra merek dan loyalitas merek. Populasi yang digunakan adalah pengguna handphone yang aktif menggunakan media sosial. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria pengguna telpon genggam yang terbiasa menggunakan media sosial, jumlah sampel sebanyak 227 orang. Analisis data dilakukan dengan structural equation modeling (SEM), Partial Least Square (PLS). Hasil analisis menunjukkan bahwa aktivitas pemasaran media sosial terbukti menjadi faktor yang efektif mempengaruhi citra merek dan loyalitas merek. Selain itu, ditemukan bahwa kesadaran merek dan citra merek berpengaruh signifikan terhadap loyalitas merek. Selanjutnya, kesadaran merek memiliki efek relatif terbatas pada citra merek Jadi, untuk membangun loyalitas merek, dapat berbasis pada citra merek yang baik, menciptakan kesadaran merek yang didesain melalui aktivitas-aktivitas pemasaran di media sosialKata Kunci : Aktivitas Pemasaran Media Sosial, Kesadaran Merek, Citra Merek, Loyalitas Merek
Upaya Membangun Kepuasan Pelanggan Melalui Menciptakan Kualitas Layanan, Persepsi Harga Dan Citra Merek Kurniasari, Risna; Rizal, Alimuddin
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5053

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari kualitas layanan, persepsi harga dan citra merek terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah menggunakan layanan jasa Liggajaya Weeding Organizer Semarang. Metode pengambilan sampel yang akan digunakan yaitu purposive sampling dan ditetapkan sebesar 99 responden. Variabel yang digunakan dalam penelitian yaitu Kualitas Layanan, Persepsi Harga dan Citra Merek. Hasil penelitian disimpulkan bahwa kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan, hal ini menunjukan bahwa semakin bagus kualitas layanan yang diberikan Linggajaya Weeding Organizer maka kepuasan pelanggan akan semakin meningkat. Persepsi harga tidak berpengaruh signifikan terhadap kepuasan pelanggan, karena murah atau mahalnya harga suatu produk/jasa bersifat relative dan tidak berpengaruh yang signifikan terhadap kepuasan pelanggan yang telah menggunakannya. Citra merek berpengaruh signifikan terhadap kepuasan pelanggan, hal ini menunjukan bahwa semakin baik citra merek yang diciptakan Linggajaya Weeding Organizer maka semakin tinggi kepuasan pelanggan yang akan tercipta. Kata Kunci: Kualitas Layanan, Persepsi Harga, Citra Merek, Kepuasan Pelanggan
Pengaruh Kemudahan Penggunaan, Kepercayaan Dan Promosi Penjualan Terhadap Minat Beli Ulang Konsumen Lazada Fibrian, Latifah Amanda; Rizal, Alimuddin
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2150

Abstract

Meskipun Lazada saat ini berada di peringkat kedua Top Brand Award, situs e-commerce tersebut telah mengalami penurunan setiap tahunnya. Beberapa aspek yang diperhatikan pelanggan saat menggunakan dan melakukan pembelian menjadi penyebab penurunan ini. Penelitian ini meneliti pengaruh antara kemudahan penggunaan, kepercayaan dan promosi penjualan dalam menentukan minat pembelian ulang. Tujuan penelitian ini adalah untuk mengetahui pengaruh kemudahan penggunaan, kepercayaan dan promosi penjualan terhadap minat beli ulang konsumen lazada. Populasi penelitian ini semua pengguna Lazada. Sampel yang digunakan berjumlah 95. Pengambilan sampel yang digunakan adalah teknik purposive sampling. Kuesioner yang disebarkan di media sosial digunakan untuk mengumpulkan data. Metode yang digunakan kuantitatif dan analisis data menggunakan SPSS versi 25, dengan analisis regresi linier berganda. Menurut temuan peneliti, kemudahan penggunaan tidak berpengaruh terhadap minat beli ulang, kepercayaan berpengaruh positif signifikan terhadap minat beli ulang, dan promosi penjualan berpengaruh terhadap minat beli ulang.
DAMPAK PERSEPSI KUALITAS DAN CITRA BRAND TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PRODUK SKINCARE GLAD2GLOW Anjani, Rahma Aprilia; Rivai, Alimuddin Rizal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6067

Abstract

Riset ini mengukur tentang apakah persepsi kualitas produk dan citra brand berpengaruh terhadap kepuasan pelanggan serta dampknya pada loyalitas pelanggan pengguna produk skincare Glad2Glow. Dalam riset ini terdapat 108 responden yang di peroleh melalui kuesioneryang tersebar diberbagai kota di Indonesia melalui media sosial. Hubungan antara variabel ini di analisis menggunakan SmartPLS 4 dengan teknik Path Analysis. Hasil riset ini, menunjukkan kualitas dan citra merek yang dirasakan mempunyai pengaruh besar terhadap kepuasan pelanggan, sementara kepusan pelangan berdampak besar juga terhadap loyalitas pelanggan. Hasil rist mengindikasikan bahwa saat pelanggan merasa produk memiliki kualitas yang memenuhi ekspektasi dan mereknya memiliki citra yang baik, tingkat kepuasan mereka akan meningkat. Kepuasan ini membuat pelanggan lebih setia dan loyal pada produk.
Pengaruh Lingkungan Kerja dan Work Life Balance terhadap Kinerja Melalui Peran Kesehatan Mental (Studi Empiris Karyawan Non Organik di Bank Indonesia Prov. Kep. Bangka Belitung) Firnandes, Devi; Rizal, Alimuddin
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48438

Abstract

Influencing employee performance improvement through the work environment, work-life balance, and the role of mental health as mediating factors. The population in this study was non-organic employees of Bank Indonesia in the Bangka Belitung Islands Province, with a total of 90 respondents' questionnaire data collected. Respondent data were analyzed using SPSS version 21 software, employing techniques including respondent description, descriptive analysis, instrument validity and reliability testing, and hypothesis testing using multiple regression analysis and mediation analysis. The results of the study show that the work environment does not affect mental health, the work environment has a positive effect on performance, work-life balance has a positive effect on mental health, work-life balance has a positive effect on performance, mental health has a positive effect on performance, and mental health mediates the effect of work-life balance on performance but does not mediate the effect of the work environment on performance. This study has theoretical and managerial implications.
The Effect of Promotion and Price of Electrifying Vehicle PLN on Consumer Decisions to use Electric Vehicles and its Impact on Consumer Satisfaction (Study at PT. PLN (Persero) UP3 North Banten) Saripudin, Ruslan; Rizal, Alimuddin
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5356

Abstract

The title of this research is The Influence of PLN's Electrifying Vehicle Promotion and Price on Consumer Decisions to Use Electric Vehicles and Its Impact on Consumer Satisfaction; A Study at PT. PLN (Persero) UP3 North Banten. The purpose of this research is to analyze the promotion and perception of PLN's electrifying vehicle price influence on consumer decisions to use electric vehicles and impact on consumer satisfaction. The research method used is a quantitative method with a type of relationship that explains the relationship between independent, intervening and dependent variables. Data analysis with correlation analysis, determination analysis and regression analysis, where the data source is the respondents' answers to the questionnaire they received, with a sample size of 96. The results of the research show that the promotion and perception of PLN's electrifying vehicle price influence consumer decisions to use electric vehicles and impact on consumer satisfaction which is derived into seven research hypotheses. The main suggestion of the research is that the Management of PT. PLN (Persero) UP3 North Banten must be able to campaign for the transition of vehicles with fossil fuels to electric fuels, because it is relatively more environmentally friendly and cheaper.
The Impact of Mega and Micro–Micro-Influencers on Brand Awareness in Social Media Aquinia, Ajeng; Rizal, Alimuddin; Liana, Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6973

Abstract

As the influencer marketing landscape and growth, brands will need to carefully assess their marketing strategies and find the balance to find the best way to get impact for their brand awareness. This study explores the impact of mega and micro influencers on brand awareness, a type of critical component in shaping consumer perceptions and driving brand growth in digital marketing. More over social media becomes increasingly influential, brands are leveraging both mega influencers with massive and high visibility. Also, micro influencers known for their niche audience and higher engagement rates. This research utilized quantitative methods, by gathering data from questionnaires that aimed Generations Z as the criteria of this research. Findings indicate that only mega influencers significantly contribute to enhancing brand awareness though their impact varies. While micro influencers has positive effect but not significant. The study suggests that brand seeking to optimize brand awareness consider broad reach of mega influencers
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Aquinia, Ajeng Asyahra, Anissa Aulia, Qisma Cindyana Nanda Saputri Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kusumajaya, Robby Andika Lie Liana . Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi