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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities IIJSE
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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Abstract

The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
ANALISIS PERBEDAAN HARAPAN DAN PERSEPSI KONSUMEN SERTA PENGARUHNYA TERHADAP NIAT BELI ULANG MEMBELI DI TPI REMBANG Utomo, Trisno; Rizal R, Alimuddin
Jurnal Ilmiah Telaah Manajemen Vol 2 No 1 (2005): Vol. 2 No. 1 2005
Publisher : Jurnal Ilmiah Telaah Manajemen

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Abstract

Research about service quality has been done many times, but research of  service   quality in forming ofrepurchasing intention from merchant of fish at place auction fish is still rare. There fore this research is aimed to test model modification told by Parasuraman et. Al(1998) and Lupioadi(2001) , that is by interacting five variable or dimension of service quality with repurchasing intension measurement of service quality use gap beetwen perceived service with expected service.This research was conducted in REmbang REgency with with Research object of Fiash Auction Place and its subject is merchan of fish. Data was applied in this research was 126 of 150 questioner spreading. Result of this research indicated that  there  are negative gap beetwen percived service with expected service.Base of the result of this research management of fish auction place require to improve performance of service quality. so that repurchasing intention from merchant of fish in fish auction place  can be defended or is even improved thus, managerial implication of this research have beeb tried to be compiled in comprehensive analysis matrix to be able to reference. 
MERAJUT STRATEGI DAN “MERUBAHNYA” MENJADI AKSI (KAJIAN BUKU : “STRATEGY MAPS” oleh KAPLAN & NORTON, DAN CRAFTING AND EXECUTING STRATEGY oleh THOMPSON & STRICKLAND) Rizal Rivai, Alimuddin
Fokus Ekonomi Vol 5 No 1 (2006): Vol. 5 No. 1 April 2006
Publisher : Fokus Ekonomi

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Abstract

Strategies are important for an organization. Basic framework in the study of management strategy is that the strategy is built base on the right and proper organization’s situation and condition. However, empirically, it is failvery often in the implementation. That’s why the execution strategy level requires the correct socialized, structured, and systematically process which is done in the right time. The strategy will be useful for a company if it isexecuted consistently by all management divisions in organization. Some books like “Strategy Maps” by Kaplan and Norton and “Crafting and Executing Strategy” by Thompson and Strickland can guide us to implement strategies which are chosen to be the action to obtain the company’s goal.Keywords: Strategy Map, Intangible Assets, Tangible Assets, Crafting and Executting Strategy.
PENGARUH CITRA LEMBAGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN KOMITMEN RELASIONAL DAN DAMPAKNYA PADA POSITIVE WORD OF MOUTH Kusumajaya, Robby Andika; Rivai, Alimuddin Rizal
Jurnal Ilmiah Telaah Manajemen Vol 14 No 2 (2017): VOL. 14 NO. 2 2017
Publisher : Jurnal Ilmiah Telaah Manajemen

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Abstract

This study was done to examine the influence of the institution image and service quality toward student's satisfaction and the its implication image on student relational commitment and the impacts to positive word of mouth. This study was done to STEKOM students in Semarang. The amaount of respondents were 131students. Samples were taken by purposive sampling technique based on criteria and consideration determined by researcher with software SPSS. V19. The result were ; 1. The institution image owned wholy accepted and gave positive impact to students. 2. The intense of service quality will influencepositively to a very high of students' satisfaction. 3. The high satisfaction was gained from service and institution image will influence positively to student relational commitment. 4. Relational commitment gave the close relationship among the students toward the institution was influenceful and created cooperation through positive word of mouth behaviour. Keywords: Institution Image, Service Quality, Satisfaction, Relational Commitment, Positive Word Of Mouth
PENGARUH PRODUCT KNOWLEDGE DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI (STUDI PADA KONSUMEN MOBIL WULING DI DEALER WULING SEMARANG) Novizal, Guntur; Rizal, Alimuddin
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

The phenomenon of the emergence of Wuling in the Indonesian automotive world is interesting,considering that Wuling's early emergence had a pretty heavy task. Poor assessment of motorcyclesand cars made in China makes Wuling penetration into the Indonesian automotive market difficult. Thisstudy aims to determine whether brand image moderates the effect of product knowledge and priceperception on the purchasing decision process. Wuling car consumers in the city of Semarang whobought products in January 2019 to November 2019 as many as 701 consumers became the populationin the study. The number of samples taken was 100 people selected using accidental sampling technique.Multiple regression analysis and Moderated Regression Analysis (MRA) are used as hypothesis testingtools. The results of the study provide information that partially there is an influence of productknowledge, price perception, and brand image on the purchase decision process, with the influence ofthe three variables of 68.3% and the rest is influenced by other variables not examined by 31.74%.Brand image moderates the influence of product knowledge and price perception on the buying decisionprocess.
PENGGUNAAN KEKUATAN DALAM MENGENDALIKAN BISNIS WARALABA RITEL Alimuddin Rizal R; Endah Mudjiasih
Jurnal Bisnis dan Ekonomi Vol 17 No 2 (2010): Vol. 17 No. 2 September 2010
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Retail Business Management with a franchise system as a primary method of entering themarket has been chosen. Control of retail network of franchise become a very important. Thepurpose of this paper is to examine the Social Exchange Theory-Agency Theory and PowerTheory, implemented in cooperation relationships between the manager of a franchise business.This study examines the empirical findings from various studies about the franchise, especially onhow an organization controls the other organizations to follow what has been required under atreaty. The results of this study found that there are different patterns of business controlsimplemented by the managers of the franchise, namely: through the Contract franchise, supportmechanisms, the selection of franchise partners, the pattern of the franchise relationship and theuse of parent-area franchise system. This pattern was found as the main method used by theowners of retail businesses to control the franchise business network. Meanwhile, a source ofCoercive Power and Non-Coercive Power appears in the form of franchise contracts andfranchise relations of the dominant mechanism used by franchise businesses. However, it isrecommended to develop a pattern of relationships that use pattern-based inter-organizationalrelationships on the Relationship Power and Organizational Power.Keywords: franchise, power, control, coercive power, outcome
Pengaruh E-servicescape (Aesthetic Appeal, Layout&Fungtional, Financial Security) Terhadap Trust (Studi Pada Pengguna Shopee) Selly Ana Stefani; Alimuddin Rizal
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1465

Abstract

Abstrak Penggunaan internet mendatangkan peluang untuk marketplace mengembangkan bisnisnya. pebisnis dituntut untuk dapat menambahkan strategi yang lebih inovatif lagi agar dapat mempertahankan eksistensi sebuah bisnis. Salah satu strategi yang dapat dilakukan adalah dengan melakukan strategi E-servicescape yang mencakup lingkungan fisik online.Penelitian ini bertujuan untuk mengetahui apakah Aesthetic Appeal, Layout&Fungtional dan Financial Security berpengaruh terhadap Trust. Jenis penelitian ini adalah kuantitatif dengan mengambil sampel sebanyak 100 responden kepada pengguna Shopee dengan ketentuan  responden memiliki jenjang pendidikan minimal SMP yang dianggap memahami dan mampu menjawab kuesioner secara objektif dan responden sudah pernah berbelanja di Shopee dengan pertimbangan masih mengingat tampilan Shopee. Teknik yang digunakan pada penelitian ini adalah purposive sampling. Analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda, uji validitas, uji reliabilitas dan koefisien determinasi yang peneliti olah dengan menggunakan SPSS versi 25.  Dalam penelitian ini, Aesthetci Appeal berpengaruh positif dan tidak signifikan terhadap Trust sedangkan Layout&Fungtional dan Financial Security berpengaruh positif dan signifikan terhadap Trust.Kata Kunci: Daya Tarik estetika , Tata Letak & Fungsional , Keamanan Keuangan , KepercayaanAbstractThe use of the internet brings opportunities for the marketplace to develop its business. business people are required to be able to add more innovative strategies in order to maintain the existence of a business. One strategy that can be done is to carry out an E-servicescape strategy that includes an online physical environment. This study aims to determine whether Aesthetic Appeal, Layout & Functional and Financial Security have an effect on Trust. This type of research is quantitative by taking as many as 100 respondents to Shopee users with the provision that respondents have a minimum education level of junior high school who are considered to understand and be able to answer questionnaires objectively and respondents have shopped at Shopee with consideration still remembering Shopee's appearance. The technique used in this research is purposive sampling. The analysis used in this study is multiple regression analysis, validity test, reliability test and the coefficient of determination which the researchers processed using SPSS version 25. In this study, Aesthetic Appeal had a positive and insignificant effect on Trust, while Layout & Functional and Financial Security had a positive and significant effect on Trust.Keywords: Aesthetic Appeal, Layout & Functional, Financial Security, Trust
Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Erlin Setiani Prastiwi; Alimuddin Rizal Rivai
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1556

Abstract

Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk, citra merek dan persepsi harga terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang, peneliti mengambil sampel sebanyak 100 responden menggunakan teknik purposive sampling dengan kriteria responden sudah menggunakan sepeda motor matic Honda minimal 1 tahun pemakaian. Analisis data yang digunakan adalah regresi linier berganda dengan batuan program SPSS 21. Hasil penelitian menunjukan bahwa kualitas produk tidak berpengaruh signifikan terhadap kepuasan pelanggan, citra merek tidak berpengaruh signifikan terhadap kepuasan pelanggan, persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, citra merek tidak berpengaruh signifikan terhadap loyalitas pelanggan, persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata Kunci: Kualitas Produk; Citra Merek; Persepsi Harga; Kepuasan Pelanggan dan Loyalitas Pelanggan. Abstract This study aims to examine and analyze the effect of product quality, brand image and price perception of customer satisfaction and its impact on customer loyalty. The population in this study were students of the Faculty of Economics and Business at Stikubank Semarang University, researchers took a sample of 100 respondents using purposive sampling technique with the criteria for respondents already using Matic Honda motorbikes at least 1 year of use. The data analysis used is multiple linear regression with the SPSS 21 program rock. The results of the study indicate that the quality of the product does not have a significant effect on customer satisfaction, the brand image does not have a significant effect on customer satisfaction, the price perceptions have a positive and significant effect on customer satisfaction, product quality has a positive effect and significant to customer loyalty, the brand image does not have a significant effect on customer loyalty, thus, the price perception does not have a significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer loyalty. Keywords: Quality Of Products; Brand Image; Price Perceptions; Customer Satisfaction and Customer Loyalty.
Membangun Brand Awareness melalui Celebrity Endoser dan Social Media Marketing Pada Pelanggan E-Commerce Shopee Pilia Kristi Andini; Alimuddin Rizal R
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1390

Abstract

Abstrak Dengan adanya pandemi covid-19 disrupsi teknologi semakin pesat dan meningkat sehingga membuat masyarakat melakukan aktivitas melaui rumah. Hal itu membuat perusahaan untuk meningkatkan kreasi dan inovasi baru untuk bertahan dalam persaingan, maka perusahaan menggunakan selebriti endoser sebagai media promosi dan meningkatkan pemasaran media sosial untuk membangun kesadaran merek. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode non probabilty sampling dengan ukuran sampel 100 responden yang di peroleh melalui penyebaran google form. Skala pengukuran yang dilakukan peneliti menggunakan skala Bipolar Adjective dengan menggunakan teknik regresi linear berganda yang diolah dengan menggunakan SPSS 26. Hasil dari penelitian ini adalah selebriti endoser dan pemasaran sosial media memiliki pengaruh positif dengan nilai koefisensi korelasi sebesar 0,460 dan 0,118 terhadap brand awareness. Nilai signifikansi selebriti endoser sebesar 0,000 dan nilai signifikansi pemasaran sosial media sebesar 0,044 yang artinya kurang dari 0,005 menunjukkan bahwa pengaruh selebriti endoser dan pemasaran sosial media terhadap kesadaran merek diterima atau signifikan. Kata Kunci: Selebriti Endoser, Pemasaran Sosial Media, Kesadaran Merek Abstract With the Covid-19 pandemic, technological disruption is increasing rapidly, making people carry out activities from home. It makes companies to increase new creations and innovations to survive in the competition, so companies use celebrity endorsers as promotional media and increase social media marketing to build brand awareness. This research is a quantitative research using non-probabilty sampling method with a sample size of 100 respondents obtained through the distribution of google form. The measurement scale carried out by the researchers used the Bipolar Adjective scale using multiple linear regression techniques which were processed using SPSS 26. The results of this study are celebrity endorsers and social media marketing have a positive influence with correlation coefficient values of 0.460 and 0.118 on brand awareness. The significance value of celebrity endorsers is 0.000 and the significance value of social media marketing is 0.044, which means less than 0.005 indicating that the influence of celebrity endorsers and social media marketing on brand awareness is acceptable or significant. Keywords: Celebrity Endorser, Social Media Marketing, Brand Awareness
Pengaruh Kemudahan Penggunaan, Sikap Konsumen dan Kepercayaan Konsumen Terhadap Niat Beli Ulang E-Wallet Shopeepay Cindyana Nanda Saputri; Alimuddin Rizal Rivai
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1522

Abstract

Abstrak Penelitian ini mengenai pengaruh kemudahan penggunaa, sikap juga kepercayaan konsumen pada niat beli ulang yang bertujuan untuk menganalisis niat beli ulang terhadap e-wallet ShopeePay. Populasi dalam penelitian ini ialah seseorang dengan mempergunakan e-wallet ShopeePay. Sampel sebanyak 100 responden, penelitian ini mempergunakan purposive sampling. Data dilakukan penganalisisan mempergunakan uji koefisien determinasi (R2), uji F, uji reliabilitas, uji validitas beserta uji regrelis linier berganda selanjutnya dilakukan pengolahan bersama perhitungan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa perihal mudah dalam menggunakannya mempunyai pengaruh negative signifikan pada niat beli ulang. Akan tetapi sikap konsumen dan kepercayaan konsumen mempunyai pengaruh positif dan signifikan pada niat beli ulang e-wallet ShopeePay. Kata Kunci: Kemudahan Penggunaan, Sikap Konsumen dan Kepercayaan Konsumen Terhadap Niat Beli Ulang E-wallet ShopeePay Abstract This study examines the effect of ease of use, attitudes as well as consumer confidence in repurchase intentions, which aims to analyze repurchase intentions towards ShopeePay e-wallet. The population in this study is someone using the ShopeePay e-wallet. The sample is 100 respondents, this research uses purposive sampling. The data were analyzed using the coefficient of determination (R2), F test, reliability test, validity test and multiple linear regression test, then processed together with SPSS version 25 calculations. The results of this study indicate that the ease with which it is used has a significant negative effect on repurchase intention. . However, consumer attitudes and consumer trust have a positive and significant influence on the intention to repurchase the ShopeePay e-wallet. Keywords: Ease of Use, Consumer Attitude, Consumer Trust, and Repurchase Intention
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Aquinia, Ajeng Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Basiya, Basiya Cahyani, Alya Takwarina Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kurniawati, Andriani Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Lie Liana . Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Setyani, Risma Sri Isnowati Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi