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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities IIJSE
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH ENDORSER SELEBRITAS, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAP WHITE CURRY (Studi Pada Konsumen Mie Sedap White Curry di Lingkungan Kampus Unisbank Semarang) Destiyawan Rizki Nugroho, 13.05.51.0184; Rizal R, Alimuddin
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research had an intention to examine the influences of  celebrity endorser, brand image, price perception of purchasing decision.  The population of this research is the customer of white curry noodle product with the total sample of 100 correspondents that has been taken by purposive sampling technique.The research study of this final project proposes three hypothesis that been tested using linier regression with data processing program spss. Based on that statistical experimentation, I got a result that :celebrity endorser have positive and significant impact on purchasing decision, brand image have positive and significant impact on purchasing decision, price perception have positive and significant impact on purchasing decision . In conclusion should noodle product continue to improve and maintain celebrity endorser,brand image,price perception to keep customer believing and to be loyal customerDAFTAR PUSTAKA Aaker, D. A. 1997. Manajemen Ekuitas Merek, Spektrum, Jakarta. Aaker.David.A. 1991. Managing Brand Equity; Capitalizing on the value of a brand name. The Free Press, New York. N.Y. AndiMuhammad Ismail,D,E,P,(2016).”Analisis Pengaruh Citra Merek,Persepsi Terhadap Kualitas dan Harga Terhadap Keputusan Pembelian Terasi Puger ( Studi Kasus Konsumen Terasi Puger di Pasar Tanjung,Pasar Kepatihan dan Pasar Gebang Kabupaten Jember)” Jurnal Ilmiah Inovasi 1Aries,IvandanImam Ghozali.2006.“AkuntansiKeperilakuan”.Semarang:Universitas Diponegoro. A.Shimp, Terence.2003.Periklanan Promosi.Erlangga : Jakarta. Asiani,W.,and E.Ruswanti.2014.Pengaruh Celebrity Endorser Dalam Iklan Freshcare Aromatherapy Terhadap Keputusan Pembelian Journal Management 9 (1):69-75. Ferdinan,C.E.,and R.Nugraheni.2013.Analisis Pengaruh Presepsi Harga Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki Journal of Management 2(2) Boyd – Walker – Larreche, 2000, Manajemen Pemasaran,Erlangga, Jakarta. Ghozali, Imam. (2008), Model Persamaan Struktural Konsep dan Aplikasi dengan Program Amos 16.0, Badan Penerbit UNDIP Semarang. Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (edisi kelima.)Semarang: Universitas Diponegoro. Husein Umar, 2005. Metode Penelitian. Jakarta : Salemba Empat Indriantoro, Nur., Bambang Supomo, 2009. Metodelogi Penelitian Bisnis Untuk Akuntansi dan Manajemen, Edisi Pertama.Yogyakarta :BPFE Yogyakarta. J. Setiadi, Nugroho, SE., MM., 2003, ”Perilaku Konsumen Konsep danImplikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana Keller, Kevin Lane, 1993, “Conseptualizing, Measuring, and Managing Customer-Based Brand Equality,”Journal of Marketing, (January), 1-22 Kotler, Philip and Kevin Lane Keller,2006,Marketing Management, 12e.Pearson Prentice Hall, New Jersey Kotler, philip& Keller, K.L. (2009). Manajemen Pemasaran. Edisi13.Jilid 1.Jakarta : Erlangga Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler, Philip dan Gary Armstrong,2001, Prinsip-prinsip Pemasaran, Jilid 1,Edisi Kedelapan, Jakarta,Erlangga. Kotler, Philip & Armstrong, Gary, (2008). Prinsip-Prinsip Pemasaran(12th ed.).Jilid1.Jakarta: Erlangga McCracken, Grant (1989), “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (December), 310-321. Musay, Fransisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Kawi Malang). Skripsi Fakultas Ilmu Administrasi Universitas Brawijaya Peter, J.Paul dan Jery, C.Olson. 2000. Consumer Behaviour, Perilaku Konsumen dan Strategi Pemasaran: alih bahasa Damos Sihombing.Jakarta: Erlangga Prof. Dr. Husaini Usman, M.Pd dan R. Purnomo Setiady Akbar,M.Pd.2006.Pengantar Statistika”.Jakarta:Bumi Aksara Rao Purba, 2006, Measuring Consumer Perception Through Factor Analysis, The Aaian Manager (February- March). Shimp, Terence A. (2000). Periklanan Promosi. Jakarta: Penerbit ErlanggaShimp, T.A. (2010),  Advertising, promotion , & other aspects of Integrated Marketing Communication, 8th Edition, South-Western, Cengage Learning.Silvera, D.H. and Austad, B., (2004). Factors Predicting The Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, 38, 11/12, 1509-1526. Suciningtyas,W,(2012), “ Pengaruh Brand Awareness,Brand Image,dan Media Communication Terhadap Keputusan Pembelian,”Management Analysis Journal 1(1)Sugiyono.(2004). Metode Penelitian Bisnis. Alfabeta, CV.Bandung Sugiyono (2007), Metode Penelitian Bisnis, Penerbit Alfabeta, Bandung. Sugiyono.(2009). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta. Surachman, (2008).Dasar-dasar Manajemen Merek. Malang: BayumediaPublishing www.beritaliputan6.comwww.cikarangonline.comwww.doktersehat.comwww.indonesia-investments.comwww.instantnoodless.orgZeithaml,  V.  A.,  1988,  Consumer  Perception  of  Price,  Quality,  and  Value:  a Means-end Model and Synthesis of Evidence,  Journal of Marketing, 52, pp. 2-11.
PENGARUH CITRA MEREK,PERSEPSI HARGA,DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS KOSMETIK BERLABEL HALAL “WARDAH” Risti Bunga Pertiwi, 12.05.51.0016; Rizal Rivai, Alimuddin
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Abstract

The research had an intention to examine the influences of brand image, price preception and the quality of product toward the customer’s satisfaction that affecting the loyalty of using the product. The population of this research are the user of Wardah cosmetics in Semarang with the total sampel of 100 correspondents that has been taken by purposive sampling technique. The research study of this final project proposes seven hypothesis that been tested using linier regression with data processing program spss 16. Based on that statistical experimentantion, I got a result that : brand image has a positive effect and has a significance relation with the satisfaction, price perception has a positive effect and has a significance relation with the satisfaction and the quality of product have a positif effect and significance relation with the satisfaction. The satisfaction it self has a positive impact in loyalty of the customers, the brand image has a positive effect loyalty pf the customers, price perception has a positive effect in loyalty of the customers. But, the quality of product has no positive effect and non-significance result toward the loyalty, because the customers have to feel the satisfaction from a certain product first that can lead into a satisfaction. In conclusion, Wardah enterprise ought to raise and keep the brand image, price perception and the quality of product in order to gain the customers loyalty toward Wardah’s products and always giving a satisfaction to the customers. Key words: Brand Image, Price Preception, Product’s Quality, Satisfaction, Loyalty
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA KEPADA LOYALITAS PELANGGAN (Studi Di Koperasi Artha Prima Cabang Jatisari Semarang) Dhika Septiawan, 13.05.51.0228; Rizal, Alimuddin
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to measure the level of customer satisfaction and loyality by examining variable that effect the identification of customer satisfaction and loyality with Koperasi Artha Prima Jatisari Semarang. After a review of lerated literature, in this study determined significant variables that allegedly effect customer satisfaction and loyality, which is variables quality of service that includes dimentions of physical evidance, reliability,security, responsiviness and empathy and variable customer value can be seen as a basis of the development strategy of customer satisfaction leads to loyality. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Koperasi Artha Prima cabang Jatisari Semarang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Cronbach’sAlpha to test the reability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 5 (five) hypotheses that have been developed. The test result showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) customer value to customer satisfaction showed a positive and significant, (3) customer satisfaction to customer loyality showed a positive and significant,(4) quality of service to customer loyality showed a positive and significant, (5) customer value to customer loyality showed a positive and significant.Keyword : Service Quality, Costumer Value, Costumer Saticfaction and Costumer Loyalty.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
ANALISIS PENGARUH MANFAAT-MANFAAT RELASIONAL TERHADAP KUALITAS RELASIONAL DAN KONSEKUENSINYA PADA KOMUNIKASI WORD OF MOUTH POSITIVE (Positive WOM) DAN LOYALITAS (STUDI EMPIRIS PADA NASABAH PINJAMAN DI BPR “AS” SEMARANG) Rizal R, Alimuddin; Tjahjaningsih, endang; H Prayitno, Teguh; Marlien, RA.
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study aimed to examine the influence of Social benefits, Special Services benefits, Trust benefits in customer satisfaction, customer satisfaction to the next customer commitment, and how it impacts the customers commitment to positive WoM communication and Customer Loyalty. This study focused on the customers credit in the Great Prosperous Rural Semarang, which has been a customer for over a year. Purposive sampling technique was taken on the grounds that: the respondents had sufficient experience with a relationship bank, so it can answer the questions posed. The number of respondents that can be processed in this study amounted to 121 people. Processing the data using SPSS for Windows Ver.16. The results showed that there are two hypotheses are rejected, the hypothesis of the impact of the benefits of dedicated service to the customer satisfaction (h2) and the impact of positive WOM communication to Loyalty (H7). As for hypothesis: Social Benefits, and Trust in customer satisfaction (h1, h3) proved significant; Effect of Customer Satisfaction on Customer Commitment (h4) also proved significant, and commitment to positive WOM communication (h5) and Loyalty (h6) also proved significant. Each of influence between these variables showed a positive direction. So the results of this study prove that loyalty and positive WoM communication can be built from the Customer Commitment, and Customer Commitment can be achieved if customers are satisfied and is essentially a relational benefits, namely: social benefits and trust benefits perceived by customers.Keywords: Relational Benefits, Satisfaction, Commitment, Communication WOM, and Customer Loyalty.
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salespersons capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
EFFECT MODERATING OF SALESPERSONS ON CO-CREATION VALUE Marlien, R.A; Rizal Rivai, Alimuddin; Soliha, Euis
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.205 KB)

Abstract

The life insurance industry plays a role in mobilizing and increasing the accumulation of public funds, through savings and investment funds. Besides, it also regulates, allocates manage risk by maintaining the level of liquidity to face the uncertainty later on. The basic concept in this research is departed from the relationship between marketing and services marketing. The concept of collaboration is an extension of the above concept. This study aims to build collaboration as an antecedent of co-creation value. The capacity of salesperson is as a moderating variable in the relationship between customer participation and co-creation value. A set of hypotheses are built to analyze the effect of antecedents on co-creation values. The findings of this study found that customer participation and corporate values have no effect on the value of co-creation. The values of collaboration and salesperson's capabilities affect the value of co-creation, while the capability of the salesperson is not as a mediator instead of an independent variable.Keywords: Customer participation, Corporate Values, Collaboration Values, Co-Creation, Salesperson Capabilities
The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) Rivai, Alimuddin Rizal; Wahyudi, Wahyudi
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8202

Abstract

                    This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly.
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Aquinia, Ajeng Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Basiya, Basiya Cahyani, Alya Takwarina Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kurniawati, Andriani Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Lie Liana . Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Setyani, Risma Sri Isnowati Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi