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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities IIJSE
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Mega and Micro–Micro-Influencers on Brand Awareness in Social Media Aquinia, Ajeng; Rizal, Alimuddin; Liana, Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6973

Abstract

As the influencer marketing landscape and growth, brands will need to carefully assess their marketing strategies and find the balance to find the best way to get impact for their brand awareness. This study explores the impact of mega and micro influencers on brand awareness, a type of critical component in shaping consumer perceptions and driving brand growth in digital marketing. More over social media becomes increasingly influential, brands are leveraging both mega influencers with massive and high visibility. Also, micro influencers known for their niche audience and higher engagement rates. This research utilized quantitative methods, by gathering data from questionnaires that aimed Generations Z as the criteria of this research. Findings indicate that only mega influencers significantly contribute to enhancing brand awareness though their impact varies. While micro influencers has positive effect but not significant. The study suggests that brand seeking to optimize brand awareness consider broad reach of mega influencers
Peningkatan kompetensi digital marketing MGMP pemasaran dalam dimensi penguatan karakter pelajar pancasila Puspitasari, Elen; Amin, Fatkhul; Rizal, Alimuddin; Nurraharjo, Eddy; Sutanto, Felix Andreas
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 1 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i1.20880

Abstract

Tujuan dari pelaksanaan program pemberdayaan kemitraan masyarakat dengan skema mitra sasaran masyarakat sekolah di lingkungan MGMP Pemasaran se-eks Karesidenan Pekalongan ini adalah untuk memberikan solusi atas permasalahan dengan melakukan empat aktivitas. Pertama, Pelatihan dan pendampingan dalam mencapai kelulusan dalam uji kompetensi Digital Marketing. Kedua, Menentukan sistem kesetaraan kualifikasi guru antara kompetensi pembelajaran yang didapat dari suatu pendidikan dengan standar kompetensi yang dipersyaratkan. Ketiga, Menguatkan kerjasama dalam bidang peningkatan kapasitas guru pemasaran online. Keempat, Melaksanakan hasil evaluasi dan tindak lanjut Penguatan Karakter Pelajar Pancasila di delapan SMK se-eks karesidenan Pekalongan. Hasil yang diperoleh adalah peningkatan skor post-test materi uji kompetensi digital marketing pada guru dan siswa. Luaran yang dihasilkan adalah tersedianya website mgmp pekalongan, media sosial instagram dan tiktok serta alur tujuan pembelajaran digital marketing dengan penguatan profil pelajar Pancasila. Rencana tindal lanjut adalah dengan mengembangkan pendekatan inovatif dalam pembelajaran digital marketing yang berorientasi pada siswa dalam penguatan karakter pelajar Pancasila.
The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) Rivai, Alimuddin Rizal; Wahyudi, Wahyudi
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8202

Abstract

                    This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly.
Pengaruh Person-Organization Fit (P-O Fit) dan Pengembangan Karir Terhadap Motivasi Kerja Dimoderasi Komitmen Organisasional Darmawan, Edo Adhitya; Rizal, Alimuddin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.643 KB) | DOI: 10.36418/syntax-literate.v8i3.11509

Abstract

Tujuan penelitian adalah Untuk mengetahui dan menganalisis pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Untuk mengetahui dan menganalisis apakah komitmen organisasional memoderasi pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Populasi dalam penelitian ini adalah karyawan CV. Buana Raya Semarang yang berjumlah 110 orang. Pengambilan sampel dengan teknik sensus sampling sejumlah 110 pegawai. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier. Berdasarkan hasil penelitian dapat disimpulkan Person-Organization Fit (P-O fit) berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Pengembangan karir berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh Person-Organization Fit (P-O fit) Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh pengembangan karir Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang.
The Impact of Perception of Ease of Use and Security on Consumer Satisfaction and Consumer Loyalty (Empirical Study of DANA Digital Wallet Users in Semarang City) Ardiansyah, Muhammad Eri; Rizal, Alimuddin
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 26 No 1 (2024): January - March 2024
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2024.26.1.11136

Abstract

This study aims to analyse the impact of perceived ease of use and security on consumer satisfaction and its impact on consumer loyalty of Dana digital wallet users in Semarang City. The data collection method used a questionnaire via google form which was distributed to 100 respondents. Sample selection using purposive sampling criteria. Hypothesis testing was carried out using multiple linear regression tests and with the statistical software SPSS. The research population includes Dana digital wallet users who have made transactions at least three times. The results showed that perceived ease of use and security had a positive and significant impact on consumer satisfaction. The results also show a positive impact of consumer satisfaction on consumer loyalty. This research contributes theoretically in explaining the mechanism of technology adoption in digital products for shaping consumer attitudes. The results provide practical recommendations for digital service providers, especially the determinants of consumer satisfaction and loyalty.
The Influence of Motivation and Perception on the Intention to use and its Impact on the Decision (Installation) of PLN Applications Mobile Pamungkas, Ikhsanurrahman; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5321

Abstract

The gap between the number of registered users and active users of the PLN Mobile application indicates a suboptimal adoption of digital services. This study aims to analyze the influence of customer motivation and perception on the intention to use, and its impact on the decision to install the PLN Mobile application among non-user customers in the PLN UID Banten area. This research employed a quantitative approach using a cross-sectional survey method and purposive sampling technique involving 100 respondents. Primary data were collected through a Likert-scale questionnaire (ranging from 1 to 7) and analyzed using multiple linear regression and Sobel test. The findings reveal that motivation does not have a significant influence on either the intention to use or the decision to install the application. In contrast, customer perception significantly affects both the intention and the decision to use the application. Furthermore, the intention to use is proven to act as a mediating variable in the relationship between motivation and perception with the decision to use. These findings indicate that PLN should focus its strategies on enhancing perceived quality and user experience to promote broader adoption of the application.
The Influence of Perceived Security and Perceived Ease of Use on Customer Satisfaction with Brand Trust as an Intervening Variable (Environmental Study of PT PLN UID Banten) Limbong, Dita Tessa Sampriani; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5327

Abstract

The objective of this paper is to analyze the perceptions of Ease of Use and Perceived Security in relation to Customer Satisfaction, with Brand Trust positioned as a mediating variable among PLN Mobile app users. This research is motivated by the recognized significance of customer satisfaction in digital services, particularly in public service institutions such as PLN. Quantitative methods were applied, and data were collected through a survey distributed to 100 app users in UID Banten. Primary data were collected using a questionnaire. The data were then analyzed through multiple linear regression and the Sobel test to evaluate the mediating role of Brand Trust. The results of this work clearly and significantly correlated with Brand Trust, but no direct effect was detected on Customer Satisfaction. In contrast, Perceived Security was shown to significantly influence both Customer Satisfaction and Brand Trust. Furthermore, a strong direct effect of Brand Trust on Customer Satisfaction was found, and its mediating role in the relationship between Perceived Security and Customer Satisfaction was confirmed. In conclusion, it should be emphasized that enhancing Brand Trust should be prioritized to improve Customer Satisfaction, especially if supported by high levels of Security and Ease of Use. As a managerial implication, it is recommended to improve the security and user interface of the system to increase customer loyalty by strengthening brand trust.
The Influence of Service Quality and Customer Value on Customer Trust with Customer Satisfaction as a Mediating Variable (Study at PT PLN (Persero) UP3 Banten Utara) Syaravina, Lia Edli; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5332

Abstract

This study examines the influence of Service Quality and Customer Value on Customer Trust, mediated by Customer Satisfaction, at PT PLN (Persero) UP3 Banten Utara. The research uses a quantitative method with a survey approach involving 100 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression and the Sobel test. The results indicate that Service Quality and Customer Value have significant positive effects on Customer Satisfaction. Furthermore, Service Quality and Customer Satisfaction significantly affect Customer Trust, while Customer Value does not directly influence trust. Mediation analysis reveals that Customer Satisfaction significantly mediates the effect of Customer Value on trust but does not mediate the relationship between Service Quality and trust. The findings emphasize that while high perceived value builds satisfaction, consistent service quality plays a more crucial role in earning customer trust.
The Effect of Perceived Service Quality and Perceived Value on Loyalty with Customer Satisfaction Mediation (Case Study on Simadu Savings Customers of PT BPR BKK Tasikmadu (Perseroda) Kurniawati, Andriani; Rivai, Alimuddin Rizal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8176

Abstract

Customers play a vital role in the bank's progress. One form of this role is loyalty. Customer loyalty can be formed through perceived service quality, perceived value, and satisfaction. This study was conducted on Simadu savings customers of PT BPR BKK Tasikmadu (Perseroda). The sample was determined using the Slovin formula. The number of respondents was 110 Simadu savings customers. The data were analyzed using validity tests (KMO > 0.5 and component matrix > 0.4) and reliability tests (Cronbach's Alpha > 0.7). Multiple linear regression was used to test the model and hypothesis. Tests included the coefficient of determination, F test, and significance test (p < 0.05). This study also used satisfaction as a mediating variable. The Sobel test was used to see the mediation effect (significant if p < 0.05). The results of model I have 2 hypothesis tests, namely: a positive and significant influence between perceived service quality on satisfaction (β = 0.602; sig = 0.00 <0.05), this shows that the better the perceived service quality, the more it will increase customer satisfaction. Furthermore, there is a positive and significant influence between perceived value on satisfaction (β = 0.269; sig = 0.00 <0.05), this explains that the suitability of values ​​felt by customers will increase customer satisfaction at the bank. In model II, there are 3 hypothesis tests, namely: a positive and significant influence between perceived service quality on loyalty (β = 0.260; sig = 0.00 <0.05) this shows that the more appropriate the perceived service quality, the more it will encourage the achievement of customer loyalty. Furthermore, perceived value has a positive effect on satisfaction (β = 0.139; sig = 0.08 <0.05), indicating that the greater the suitability of the values ​​perceived by customers, the greater the customer loyalty will be. Satisfaction has the greatest influence on loyalty as proven by the value (β = 0.609; sig = 0.00 <0.05), indicating that with customer satisfaction as the foundation for creating satisfaction, satisfied customers will strive to maintain their loyalty and even recommend to colleagues. This study also uses mediation, which in its testing uses the Sobel test. The results of the Sobel test on the influence of perceived service quality on loyalty with satisfaction mediation show (sig = 0.00 < 0.05) which means that satisfaction mediates the influence of perceived service quality on loyalty. Furthermore, the results of the Sobel test on the influence of perceived value on loyalty with satisfaction mediation show (sig = 0.00 < 0.05) which means that satisfaction mediates the influence of perceived value on loyalty.
Pengaruh Green Brand Image Dan Social Influence Terhadap Green Purchase Intention Produk The Body Shop: Peran Mediasi Environmental Concern Tjahjaningsih, Endang; Rivai, Alimuddin Rizal; Basiya, Basiya; Puspitasari, Elen; Isnowati, Sri; Cahyani, Alya Takwarina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9535

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green brand image dan social influence terhadap green purchase intention produk The Body Shop dengan environmental concern sebagai mediasi. Populasi dalam penelitian ini adalah pelanggan produk The Body Shop di Kota Semarang. Penelitian ini melibatkan 150 responden konsumen menggunakan teknik purposive sampling dengan kriteria pernah menggunakan produk The Body Shop minimal 3 bulan terakhir.Teknik analisis data menggunakan uji instrument, uji model, uji regresi, serta uji sobel menggunakan software SPSS 25.0. Hasil penelitian menunjukkan bahwa green brand image dan social influence terhadap green purchase intention dan environmental concern berpengaruh terhadap green purchase intention. Environmental concern memediasi pengaruh green brand image terhadap green purchase intention serta environmental concern memediasi hubungan social influence terhadap green purchase intention.
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Aquinia, Ajeng Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Basiya, Basiya Cahyani, Alya Takwarina Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kurniawati, Andriani Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Lie Liana . Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Setyani, Risma Sri Isnowati Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi