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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Proceeding Fakultas Ekonomi Gema Stikubank JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Pendidikan Ekonomi (JURKAMI) Inovator : Jurnal Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Riwayat: Educational Journal of History and Humanities
Alimuddin Rizal
Faculty Of Economics And Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan kompetensi digital marketing MGMP pemasaran dalam dimensi penguatan karakter pelajar pancasila Puspitasari, Elen; Amin, Fatkhul; Rizal, Alimuddin; Nurraharjo, Eddy; Sutanto, Felix Andreas
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 7 No 1 (2024)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v7i1.20880

Abstract

Tujuan dari pelaksanaan program pemberdayaan kemitraan masyarakat dengan skema mitra sasaran masyarakat sekolah di lingkungan MGMP Pemasaran se-eks Karesidenan Pekalongan ini adalah untuk memberikan solusi atas permasalahan dengan melakukan empat aktivitas. Pertama, Pelatihan dan pendampingan dalam mencapai kelulusan dalam uji kompetensi Digital Marketing. Kedua, Menentukan sistem kesetaraan kualifikasi guru antara kompetensi pembelajaran yang didapat dari suatu pendidikan dengan standar kompetensi yang dipersyaratkan. Ketiga, Menguatkan kerjasama dalam bidang peningkatan kapasitas guru pemasaran online. Keempat, Melaksanakan hasil evaluasi dan tindak lanjut Penguatan Karakter Pelajar Pancasila di delapan SMK se-eks karesidenan Pekalongan. Hasil yang diperoleh adalah peningkatan skor post-test materi uji kompetensi digital marketing pada guru dan siswa. Luaran yang dihasilkan adalah tersedianya website mgmp pekalongan, media sosial instagram dan tiktok serta alur tujuan pembelajaran digital marketing dengan penguatan profil pelajar Pancasila. Rencana tindal lanjut adalah dengan mengembangkan pendekatan inovatif dalam pembelajaran digital marketing yang berorientasi pada siswa dalam penguatan karakter pelajar Pancasila.
The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) Rivai, Alimuddin Rizal; Wahyudi, Wahyudi
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8202

Abstract

                    This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly.
Pengaruh Person-Organization Fit (P-O Fit) dan Pengembangan Karir Terhadap Motivasi Kerja Dimoderasi Komitmen Organisasional Darmawan, Edo Adhitya; Rizal, Alimuddin
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.643 KB) | DOI: 10.36418/syntax-literate.v8i3.11509

Abstract

Tujuan penelitian adalah Untuk mengetahui dan menganalisis pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Untuk mengetahui dan menganalisis apakah komitmen organisasional memoderasi pengaruh Person-Organization Fit (P-O fit) dan pengembangan karir terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Populasi dalam penelitian ini adalah karyawan CV. Buana Raya Semarang yang berjumlah 110 orang. Pengambilan sampel dengan teknik sensus sampling sejumlah 110 pegawai. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier. Berdasarkan hasil penelitian dapat disimpulkan Person-Organization Fit (P-O fit) berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Pengembangan karir berpengaruh positif dan signifikan terhadap motivasi kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh Person-Organization Fit (P-O fit) Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang. Komitmen Organisasional Memoderasi Pengaruh pengembangan karir Terhadap Motivasi Kerja karyawan CV. Buana Raya Semarang.
The Impact of Perception of Ease of Use and Security on Consumer Satisfaction and Consumer Loyalty (Empirical Study of DANA Digital Wallet Users in Semarang City) Ardiansyah, Muhammad Eri; Rizal, Alimuddin
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 26 No 1 (2024): January - March 2024
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2024.26.1.11136

Abstract

This study aims to analyse the impact of perceived ease of use and security on consumer satisfaction and its impact on consumer loyalty of Dana digital wallet users in Semarang City. The data collection method used a questionnaire via google form which was distributed to 100 respondents. Sample selection using purposive sampling criteria. Hypothesis testing was carried out using multiple linear regression tests and with the statistical software SPSS. The research population includes Dana digital wallet users who have made transactions at least three times. The results showed that perceived ease of use and security had a positive and significant impact on consumer satisfaction. The results also show a positive impact of consumer satisfaction on consumer loyalty. This research contributes theoretically in explaining the mechanism of technology adoption in digital products for shaping consumer attitudes. The results provide practical recommendations for digital service providers, especially the determinants of consumer satisfaction and loyalty.
The Influence of Motivation and Perception on the Intention to use and its Impact on the Decision (Installation) of PLN Applications Mobile Pamungkas, Ikhsanurrahman; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5321

Abstract

The gap between the number of registered users and active users of the PLN Mobile application indicates a suboptimal adoption of digital services. This study aims to analyze the influence of customer motivation and perception on the intention to use, and its impact on the decision to install the PLN Mobile application among non-user customers in the PLN UID Banten area. This research employed a quantitative approach using a cross-sectional survey method and purposive sampling technique involving 100 respondents. Primary data were collected through a Likert-scale questionnaire (ranging from 1 to 7) and analyzed using multiple linear regression and Sobel test. The findings reveal that motivation does not have a significant influence on either the intention to use or the decision to install the application. In contrast, customer perception significantly affects both the intention and the decision to use the application. Furthermore, the intention to use is proven to act as a mediating variable in the relationship between motivation and perception with the decision to use. These findings indicate that PLN should focus its strategies on enhancing perceived quality and user experience to promote broader adoption of the application.
The Influence of Perceived Security and Perceived Ease of Use on Customer Satisfaction with Brand Trust as an Intervening Variable (Environmental Study of PT PLN UID Banten) Limbong, Dita Tessa Sampriani; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5327

Abstract

The objective of this paper is to analyze the perceptions of Ease of Use and Perceived Security in relation to Customer Satisfaction, with Brand Trust positioned as a mediating variable among PLN Mobile app users. This research is motivated by the recognized significance of customer satisfaction in digital services, particularly in public service institutions such as PLN. Quantitative methods were applied, and data were collected through a survey distributed to 100 app users in UID Banten. Primary data were collected using a questionnaire. The data were then analyzed through multiple linear regression and the Sobel test to evaluate the mediating role of Brand Trust. The results of this work clearly and significantly correlated with Brand Trust, but no direct effect was detected on Customer Satisfaction. In contrast, Perceived Security was shown to significantly influence both Customer Satisfaction and Brand Trust. Furthermore, a strong direct effect of Brand Trust on Customer Satisfaction was found, and its mediating role in the relationship between Perceived Security and Customer Satisfaction was confirmed. In conclusion, it should be emphasized that enhancing Brand Trust should be prioritized to improve Customer Satisfaction, especially if supported by high levels of Security and Ease of Use. As a managerial implication, it is recommended to improve the security and user interface of the system to increase customer loyalty by strengthening brand trust.
The Influence of Service Quality and Customer Value on Customer Trust with Customer Satisfaction as a Mediating Variable (Study at PT PLN (Persero) UP3 Banten Utara) Syaravina, Lia Edli; Rivai, Alimuddin Rizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5332

Abstract

This study examines the influence of Service Quality and Customer Value on Customer Trust, mediated by Customer Satisfaction, at PT PLN (Persero) UP3 Banten Utara. The research uses a quantitative method with a survey approach involving 100 respondents selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression and the Sobel test. The results indicate that Service Quality and Customer Value have significant positive effects on Customer Satisfaction. Furthermore, Service Quality and Customer Satisfaction significantly affect Customer Trust, while Customer Value does not directly influence trust. Mediation analysis reveals that Customer Satisfaction significantly mediates the effect of Customer Value on trust but does not mediate the relationship between Service Quality and trust. The findings emphasize that while high perceived value builds satisfaction, consistent service quality plays a more crucial role in earning customer trust.
PENGARUH PROMOSI MEDIA SOSIAL DAN ULASAN ONLINE TERHADAP KEPUTUSAN BELI VIA BRAND AWARENESS Setiawan, Dani; Rivai, Alimuddin Rizal
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5233

Abstract

Micro, Small, and Medium Enterprises (MSMEs) require effective marketing strategies to expand their market share, one of which is through the utilization of social media. This study was motivated by the phenomenon of increasing social media promotions and online customer reviews on the Durian Traveler Store’s accounts, which are presumed to influence brand awareness and purchase decisions. The purpose of this study is to analyze the effect of social media promotion and online customer reviews on purchase decisions, with brand awareness as an intervening variable. The research method used is quantitative with a survey approach. Primary data were collected through questionnaires distributed to 100 respondents using purposive sampling techniques, with criteria of consumers who have purchased the product more than once. Data analysis includes validity, reliability, classical assumption, multiple linear regression, and Sobel tests. The results show that social media promotion and online customer reviews have a positive and significant effect on brand awareness, while brand awareness significantly affects purchase decisions. Brand awareness is also proven to mediate the relationship between social media promotion and online customer reviews on purchase decisions. This study is limited to a single MSME object; therefore, future research is suggested to expand the sample to other business sectors to strengthen the generalization of the findings.
THE EFFECT OF COMPETENCE AND QUALITY OF WORK LIFE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) WITH ORGANIZATIONAL COMMITMENT MEDIATION : Study on Jaken and Jakenan Health Center Employees Sumarsi, Sumarsi; Rizal, Alimuddin
International Journal of Social and Management Studies Vol. 2 No. 6 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.211 KB)

Abstract

The purpose of this study was to analyze the relationship between competence and quality of work life on organizational citizenship behavior by mediating organizational commitment.This research is a quantitative research, primary, data obtained from the answers to the questionnaires of each respondent using google form with data processing tools using SPSS software. The results of the questionnaire recapitulation got 104 respondents' answers, 102 respondents' answers were declared good for statistical data processing while 2 respondents' answers were not good so they were not included in the data processing.The population in this study were 106 employees with ASN status at Jaken and Jakenan health center. Based on the results of data analysis, it can be concluded that competence has a positive effect on organizational commitment to employees, quality of work life has a positive effect on organizational commitment to employees, competence has a positive effect on Organizational Citizenship Behavior, quality of work life has a positive effect on Organizational Citizenship Behavior, organizational commitment has no effect on Organizational Citizenship Behavior.
INFLUENCE OF PERSONALITY AND COMPETENCE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) WITH MODERATE WORK ENVIRONMENT : (STUDY ON PUBLIC HEALTH CENTER AT WINONG 1 AND II ) Suprapti, Suprapti; Rizal, Alimuddin
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.477 KB) | DOI: 10.5555/ijosmas.v3i2.107

Abstract

The purpose of this study is to analyze the influence of personality on Organizational Citizenship Behavior (OCB), analyze the influence of competence on Organizational Citizenship Behavior (OCB), analyze the influence of personality on Organizational Citizenship Behavior (OCB) and analyze the influence of competence on Organizational Citizenship Behavior (OCB) in health workers at the Puskesmas. Winong 1 and II are moderated by the work environment. This research method is a quantitative method. The type of data in this research is trimer data. Primary data is data obtained from the answers to questionnaires from each respondent. Data obtained from ordinal scale data from the recapitulation of the questionnaire onliner variables of personality, competence and work environment as well as OCB in Puskesmas Winong I and II in Pati Regency. The population in this research is 115 employees at Winong I and II Puskesmas, Pati Regency. data from the entire population of 115 employees. Based on the results of research and data analysis, it can be concluded that Personality has a positive influence on Organizational Citizenship Behavior (OCB), Competence has a positive influence on Organizational Itizenship Behavior (OCB), Work environment moderates the influence of personality on Organizational Citizenship Behavior (OCB), Work environment moderates the influence of competence on the Organizational Citizenship Behavior (OCB) of employees
Co-Authors 08.05.51.0007 Valensia Yukke Vergiana 08.05.51.0050 Ria Arnisya Handayani 08.35.02.0730 Rachmah Sinta 08.3502.0736 Rizky Nur Latifah 12.05.51.0016 Risti Bunga Pertiwi, 12.05.51.0016 Anggun Kusumaningtyas, 14.05.51.0151 Anjani, Rahma Aprilia Ardiansyah, Muhammad Eri Asyahra, Anissa Aulia, Qisma Cindyana Nanda Saputri Dani Setiawan Darmawan, Edo Adhitya Destiyawan Rizki Nugroho, 13.05.51.0184 Destiyawan Rizki Nugroho, 13.05.51.0184 Dhika Septiawan, 13.05.51.0228 Dhika Septiawan, 13.05.51.0228 Eddy Nurraharjo Elen Puspitasari Endah Mudjiasih Endang Tjahjaningsih Erlin Setiani Prastiwi Euis Soliha Fatkhul Amin Felix Andreas Sutanto Fibrian, Latifah Amanda Firnandes, Devi H. Mustthofa, H. Harmadi, Desya Natalia Kurniasari, Risna Kusumajaya, Robby Andika Lia Edli Syaravina, Lia Edli Limbong, Dita Tessa Sampriani Lina Kristan Purnawanti Marlien Marlien Marlien, R. A. Maulida Wati, 15.05.51.0376 Mukti, Manggala Aji Musthofa Musthofa Nisaul Maulidah, 14.05.52.0124 Novizal, Guntur Pamungkas, Ikhsanurrahman Pilia Kristi Andini Pramesti, Titis Rizkia Putri, 13.05.51.0207 Rizkia Putri, 13.05.51.0207 Saripudin, Ruslan Selly Ana Stefani Sumarsi Sumarsi Suprapti Suprapti Teguh H Prayitno, Teguh Theresia Advenia W. R, 14.05.52.0058 Tina Kristianti, 15.05.51.0299 Tommy Trio Herlambang, 14.05.51.0049 Trisno Utomo Wahyudi Wahyudi