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All Journal Media Ekonomi dan Manajemen Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Alignment: Journal of Administration and Educational Management NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Procuratio : Jurnal Ilmiah Manajemen Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Penelitian Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sopyan Saori
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect of Entrepreneurial Orientation, Product Innovation, and Digitalization on Business Performance (Survey of Seblak MSMEs Actors in Sukabumi City) Taopik, Moh.; Jhoansyah, Dicky; Saori, Sopyan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5554

Abstract

This study aims to analyze the influence of entrepreneurial orientation, product innovation, and digitalization on business performance among MSMEs seblak entrepreneurs in Sukabumi City. Based on the results and discussion, several main conclusions were drawn. Entrepreneurial orientation is reflected through risk-taking, where MSMEs entrepreneurs dare to try new business strategies and face market uncertainties to achieve business growth. Product innovation is an important aspect, with the addition of seblak variants continuously developed to meet diverse consumer needs. Digitalization is increasingly adopted, particularly in digital ordering through social media platforms and e-commerce, which facilitates consumers in ordering products online, expands market reach, and improves operational efficiency. The results show that entrepreneurial orientation has a positive and significant effect on business performance among MSMEs seblak entrepreneurs in Sukabumi City, as evidenced by the t-value being greater than the t-table value. Additionally, product innovation also has a positive and significant impact on business performance, indicated by the t-value being greater than the t-table value. Lastly, digitalization is proven to have a positive and significant effect on business performance, as evidenced by the t-value being greater than the t-table value. These findings underline the importance of entrepreneurial orientation, product innovation, and digitalization in improving the business performance of MSMEs seblak in Sukabumi City.
ANALYSIS OF PRODUCT INNOVATION, PRODUCT QUALITY AND CUSTOMER SATISFACTION ON COMPETITIVE ADVANTAGE (SURVEY OF MSMEs IN SOEDIRMAN STREET FOOD SUKABUMI) Disa Siti Nurjanah; Dicky Jhoansyah; Sopyan Saori
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7431

Abstract

Micro, Small and Medium Enterprises (MSMEs) are types of productive businesses owned by individuals or business entities that meet the criteria as micro businesses. One of them is Soedirman Street Food Sukabumi which is a gathering place for micro, small and medium enterprises (MSMEs) in the food and beverage sector, which has problems in competitive advantage as well as product innovation, product quality and customer satisfaction. The purpose of this study was to determine how product innovation, product quality and customer satisfaction affect competitive advantage. The population in this study were MSMEs at Soedirman Street Food Sukabumi. The sample used amounted to 34 respondents and was obtained through saturated sampling technique. The method used is a quantitative method with an associative descriptive approach. The results of the f test statistics (simultaneously) there is a simultaneous and significant influence of the variables of product innovation, product quality and customer satisfaction on competitive advantage. Based on the statistical results of the t test (partial test) product innovation has a negative and insignificant effect on competitive advantage. While product quality and customer satisfaction have a positive and significant effect on competitive advantage.
Co-Authors Adik Anov Permana Adistia Agustiani Sopyan Saori, Sonia Agustiani, Sonia Aldi Rouf Ramdan Alif Piya Nurul Hasanah Alipia, Maya Anak Agung Putu Ayu Anandya Putri, Asqa Anbia ulhaq Angga Maulana Anggraeni, Yovita Annadya Putri, Asqa Ardi Reza Faluvi, Muhammad Arrazi, M Adam Asep Muhamad Ramdan Auliya, Auliya Farreli Irhandi Citradewi, Any Dewi Mayanti, Karina Deya Mentari Octavia Anugerah Dhiniswara Prasetya Dian Fitriani Dian Rahma Putri Dicky Jhoansyah Difa'a Kania R Disa Falentina Disa Siti Nurjanah Emillio Reggy Sanggara Djorghi Erry Sunarya Exacta, Egivzi Arya Faizal Mulia Z Farike Rhava Kusmita Fasmala, Aji Heryana Fazril, M Fazril Feby Helsanti, Neng Fitriani Fitriani Fitrio, Rian Renaldi Muhamad Fuji Siti Nurfitrah Futri Ayu Kartini Ghartiwa, Ghivari Lughi Ghivari Lughi Ghartiwa Hafitri, Nisa Elya Hamdan Yuwafi, Milki Hamidah, Laila Hasan Jaelani, Mochamad Maulana Hopia, Nida Hudaya, Syalva Fauzia Ibrohim Ibrohim Ilham Budiman Ilham Maulana Ilham Maulana Intan Kamil Dwi Permadi Irma Sulastri Joansyah, Dicky Julianti Eka Putri Kamal, Ananda Rizkia Khoirunnisa LMD Kholipah Al Mugni Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Laila Hamidah Leofani Deris Lisda Lisda M Nuralamsyah Maharani, Dewica Marina, Ade Mochamad Iqbal Pratama Mochamad Iqbal Pratama Mochamad Maulana Hasan Jaelani Muhamamd Yuga Pangestu Muhammad Noval Muhammad Reza Muhammad Reza Mutiara Shinta Kusmayadi Najma Alifia Najwa Indah Sari Nor Norisanti Nur Azmi Nur Azmi, Nur Nur Siti Rahma Nurcahya Kamila, Adinda Sofie Nurfatimah, Nyimas Nurhamidah, Nadiza Septiyani Nurmala, Resa Nurul Hermawan Alamsyah Pasya Prayoga, Fachreza Pebrian, Yuslan Perdiansyah, Rudi Putri Listiawati, Hana R Deni Muhammad Danial Raffi, Muhammad Rahmat Setyo Wicaksono Ramadhani, Alfyan Ramdan Nurul Anwar Ramdan, Aldi Rouf Resa Nurmala Reza Faluvi, M. Ardi Risma Melati Rizky, Wulan Amalia Rositawati, Neng Rosyadi, Puji Atesya Rustaman, Taufik Saftila, Diva Saputri, Wawa Nazwa Sarif Hidayatullah Sela Anjelia Silla Prasasti Solly Aryza Sri Fitri Widianingsih Srimaulani, Vina Subarkah, Abdul Ilham Suci Amanda, Nabila Sunarya, Erry Syiffa Naimah Taopik, Moh. Tetty Sufianty Zafar Try Mustika Murty Ulfah Siti Lathiifah Upah Upah Upah, Upah Utari Adetianingsih Vina Srimaulani wahyuni wahyuni Wati, Sukma Septya Zidan Zidan Zikrillah Fajari