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All Journal Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Studi Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Jurnal Komunikasi Profesional (JRAMB) Jurnal Riset Akuntansi Mercu Buana Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Innovation in Educational and Cultural Research Journal of Economics and Business UBS Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Ekonomika dan Bisnis Islam EKONOMIKA45 Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ilmu Sosial dan Humaniora Innovative: Journal Of Social Science Research Jurnal Ekonomi Manajemen Akuntansi International Journal of Islamicate Social Studies EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Cendekia Ilmiah Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Optimal: Jurnal Ekonomi dan Manajemen
Wira Yudha Alam
Universitas PGRI Adi Buana Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : sentralisasi

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The Influence Of Brand Ambasador And Instagram Advertising On Zoya Cosemtic Product Purchase Decisions (Case Study On Follower Instagram @Zoyacosmetics) Dyatmika, Sutama Wisnu; Viviani, Mertha; Alam, Wira Yudha
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1322

Abstract

A brand is an inanimate object so that a living being is needed to represent it, on the basis of this, the brand is associated in the form of a brand ambassador (BA). BA is often massively published on the social media platform Instagram and the majority of brands use paid partnerships with Instagram. This pattern of influence will be interesting if it is associated with product purchase decisions with zoya cosmetic objects.This study aims to analyze the influence of Brand Ambassador and Instagram Ads on purchasing decisions for Zoya cosmetic products (Case study on @zoyacosmetics Instagram follower). This study uses quantitative methods, and uses a sample of 115 respondents. To test the results of the questionnaires, the researchers used a validity test with a significance result of 5% or 0.005 and a reliability test with a Cronbach alpha result of 0.968 for brand ambassadors, 0.964 for Instagram ads, and 0.895 for purchasing decisions. belong to this study there are results from hypothesis testing with a significance value of 0.000. From the results that have been obtained, it shows that BA and Instagram ads have a significant and positive effect simultaneously on purchasing decisions for Zoya cosmetic products.
The Influence Of Brand Ambasador And Instagram Advertising On Zoya Cosemtic Product Purchase Decisions (Case Study On Follower Instagram @Zoyacosmetics) Sutama Wisnu Dyatmika; Mertha Viviani; Wira Yudha Alam
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1322

Abstract

A brand is an inanimate object so that a living being is needed to represent it, on the basis of this, the brand is associated in the form of a brand ambassador (BA). BA is often massively published on the social media platform Instagram and the majority of brands use paid partnerships with Instagram. This pattern of influence will be interesting if it is associated with product purchase decisions with zoya cosmetic objects.This study aims to analyze the influence of Brand Ambassador and Instagram Ads on purchasing decisions for Zoya cosmetic products (Case study on @zoyacosmetics Instagram follower). This study uses quantitative methods, and uses a sample of 115 respondents. To test the results of the questionnaires, the researchers used a validity test with a significance result of 5% or 0.005 and a reliability test with a Cronbach alpha result of 0.968 for brand ambassadors, 0.964 for Instagram ads, and 0.895 for purchasing decisions. belong to this study there are results from hypothesis testing with a significance value of 0.000. From the results that have been obtained, it shows that BA and Instagram ads have a significant and positive effect simultaneously on purchasing decisions for Zoya cosmetic products.
Co-Authors Agus Purbo Widodo Ahmad Naufal Miqdad Ainul Yaqin, Indra Aisyah Rahmah Maulidiyah Aji Prasetyo Alfi Zidan Ameilia Larasati Anastasia Puspa Anggraini, Anastasia Annisa Islah Rahma Diana Apriliawan Khafid Muzuka Apriliawan Khafid Muzuka Aristha Purwanthari Sawitri Aulia Pasha Nagita Za’ara Aulia Pinkan Putri Shelari Bagus D, I Made Binantoro, Patria Winahyu Christiano Yhuga Pamungkas Dewani, Jagatddhitha Acyuta Dwi Ajeng Kusumawardhani Dwi Aprilia, Chindi Dwijayanti, Ririn Dyatmika, Sutama Wisnu Edy Sulistiyawan, Edy Fachrudy Asj'ari Fahrizal Syahrul Huda Bahtiar Fannisa Putri Agustin Febri Fidyantaka Fikriyah, Khusnul Firda Aulia Ariska Fitrianto, Hari Gisca Dwi Larasati Hakim Ali Madega, Erika Halimatus Sadiyah Ida Zuroida Ida Zuroida Indah Rahmawati, Syela Kacung Marijan Martha Suhardiyah Mertha Viviani Mira, Theresia Saubiran Mohammad Afrizal Miradji Muchammad Dava Ramahdan Muhammad Zaqhlul Zaidan Muhles Mutiara Rachma Ardhiani Nadia Alkhalifi Dwi Ramadhani Nahairiyah Najwa, Wisnu Adi Pratama Nailah Hadyan Ramadhani Nashrudin Latif Natasya Devaverdiani Natasya Elok Saputri Niken Adinda Salsabillah Noerchoidah Nur Arifatus Syarifah, Ellen Ananda Elviana Nur Irvia Dhea Agustin Patria Winahyu Binantoro Patria Winahyu Binantoro Pramudito, Bagus Purnamartha, Eva Putranto, Teguh Dwi Putri Kinasih, Shinta Ramadhona, Oktabella Maryam Ratri Kharisma, Widya Putri, Fika Audina, Rena Oktavianti Maghfiroh Rena Sofyatu, Gita Raditya, Zahra Regita Amelia Putri, Rina Agustina RR. Ella Evrita Hestiandari Safina Fara Dhita Sigit Prihanto Utomo Siti Aminah Siti Istikhoroh Sutama Wisnu Dyatmika Sutama Wisnu Dyatmika Taudikhul Afkar Teguh Purwanto Titik Harniati Titik Harniati Tony Susilo Wibowo Tri Adella, Nadiva Tri Ariprabowo Untung Lasiyono Vivi Amelia Viviani, Mertha Widyasari, Sazy Yulia Yesika Fitri Aulia Yuni Sukandani Yusuf Iskandar Zukar, Maretha Zulvamita Anggraini, Rika