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Journal : Veteran Economics, Management

PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEE Marco Manggora Jeremy Napitupulu; Jenji Gunaedi Argo
Veteran Economics, Management, & Accounting Review Vol 1 No 2 (2023)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v1i2.5716

Abstract

This study is a quantitative study and aims to determine the influence of promotion, service quality, and their image on the purchasing decisions of Shoppe users in the DKI Jakarta area. The population in this study are Shopee application users in the DKI Jakarta area with the criteria of having made a purchase more than twice in the last six months. Sampling using non-probability sampling method with purposive sampling technique, with a total sample of 100 respondents. The data analysis technique was carried out by descriptive and inferential analysis with Partial Least Square (PLS) stone tools. The results of this study indicate that the promotion variable has a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions. The results of the calculation of the coefficient of determination are 0.729. This shows that promotion, service quality, and brand image affect thepurchasing decisions of Shopee users by 72.9% and the remaining 26.1% is influenced by other variables such as price, product quality and others. Keywordsi: Purchase Decision; Promotion; Service Quality; Brand Image
Quality Control Analysis of Tofu Products at Sari Murni Factory Using SQC and FMEA Methods Mochamad Abiyyu Bahy; Jenji Gunaedi Argo; Rosali Sembiring Colia
Veteran Economics, Management, & Accounting Review Vol 3 No 2 (2025)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v3i2.11953

Abstract

This study analyzes quality control for tofu products at SM Sari Murni Tofu Factory using Statistical Quality Control (SQC) and Failure Mode and Effect Analysis (FMEA) methods. The study aims to evaluate the defect level, identify key causes of defects, and propose improvement measures. The results from SQC indicate that tofu product defects are within not acceptable tolerance limits. This method utilizes statistical tools such as control charts to monitor production process variability, improve efficiency, and reduce costs. Meanwhile, FMEA successfully identified two critical processes, namely cutting and pressing, with the highest Risk Priority Numbers (RPN) of 648 and 504, respectively. These findings highlight the need for improvements, including enhanced machine reliability, operator training, and stricter production process monitoring. The combination of SQC and FMEA proved effective in reducing defect rates, improving product quality, and maintaining market competitiveness. This study provides strategic recommendations for SM Sari Murni Tofu Factory to achieve continuous quality improvement.  Keywords: Quality Control, Statistical Quality Control, Failure Mode and Effect Analysis, Product Defects, Tofu Factory   Abstrak Penelitian ini menganalisis pengendalian kualitas produk tahu di Pabrik Tahu SM Sari Murni dengan menggunakan metode Statistical Quality Control (SQC) dan Failure Mode and Effect Analysis (FMEA). Penelitian ini bertujuan untuk mengevaluasi tingkat kewajaran cacat produk, mengidentifikasi penyebab utama kecacatan, serta memberikan usulan perbaikan. Hasil analisis menggunakan SQC menunjukkan bahwa tingkat kecacatan produk tahu berada dalam batas toleransi yang tidak dapat diterima. Metode ini memanfaatkan alat statistik seperti peta kendali untuk memantau variabilitas proses produksi, meningkatkan efisiensi, dan mengurangi biaya. Sementara itu, FMEA berhasil mengidentifikasi dua proses kritis, yaitu pemotongan dan pengepresan, dengan nilai Risk Priority Number (RPN) tertinggi masing-masing sebesar 648 dan 504. Temuan ini menunjukkan perlunya langkah perbaikan, seperti peningkatan keandalan mesin, pelatihan operator, dan pengawasan yang lebih ketat terhadap proses produksi. Kombinasi penerapan SQC dan FMEA terbukti efektif dalam mengurangi tingkat kecacatan, meningkatkan kualitas produk, serta menjaga daya saing produk tahu di pasar. Penelitian ini memberikan rekomendasi strategis bagi Pabrik Tahu SM Sari Murni dalam meningkatkan kualitas produk secara berkelanjutan.   Kata Kunci: Pengendalian Kualitas, Statistical Quality Control, Failure Mode and Effect Analysis, Kecacatan Produk, Pabrik Tahu