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RESEPSI MAHASISWA UIN SUNAN KUDUS TERHADAP KONTEN YOUTUBE DEDDY CORBUZIER DALAM PODCAST LOGIN Sari, Winda; Rohimi, Primi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 2 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i2.6491

Abstract

Podcast Login oleh Deddy Corbuzier merupakan medium digital yang menyajikan dialog terbuka mengenai isu keagamaan dengan gaya bahasa santai dan non-formal. Mahasiswa UIN Sunan Kudus, dengan basis pendidikan Islam yang kuat, menjadi audiens krusial untuk memahami efektivitas model dakwah digital ini. Penelitian ini mengeksplorasi resepsi mahasiswa UIN Sunan Kudus terhadap konten yang disajikan dalam Podcast Login yang dipandu oleh Habib Jafar. Dengan pendekatan kualitatif deskriptif, penelitian menelaah bagaimana mahasiswa memahami, menginterpretasi, dan merespons tema-tema yang diangkat dalam podcast termasuk isu sosial, psikologis, dan budaya populer serta implikasinya terhadap sikap, opini, dan praktik media mereka. Penelitian kualitatif menggunakan metode analisis resepsi (Stuart Hall). Sampel terdiri dari 15 mahasiswa aktif UIN Sunan Kudus yang diwawancarai secara mendalam. Hasil decoding dikelompokkan menjadi tiga posisi resepsi. Hasil menunjukkan adanya variasi resepsi: sebagian besar informan menempati posisi dominant/preferred reading terhadap gaya bahasa yang digunakan dalam podcast—mereka cenderung setuju karena menilai gaya tutur host bersifat santai, komunikatif, dan tidak memihak sehingga mudah dicerna dan memfasilitasi ruang diskusi. Respon yang setuju ini memperkuat kecenderungan mahasiswa untuk mengadopsi pendapat atau framing tertentu pada isu-isu populer, meskipun pada isu sensitif beberapa informan menunjukkan pembacaan negotiated atau oppositional yang merefleksikan nilai agama dan norma kampus.  Faktor penentu resepsi meliputi latar belakang agama, tingkat literasi media, pengalaman pribadi, dan dinamika komunitas kampus. Pembahasan mengaitkan temuan dengan teori encoding/decoding Hall dan konsep konvergensi budaya. Penelitian ini menyarankan pentingnya pendidikan literasi media di perguruan tinggi untuk memperkuat kemampuan analitis mahasiswa terhadap konten digital populer. Resepsi mahasiswa UIN Sunan Kudus bersifat positif dan cenderung setuju dengan format komunikasi yang terbuka, santai, dan non-memihak, membuktikan bahwa gaya komunikasi digital yang adaptif efektif diterima oleh audiens akademik dengan latar belakang keagamaan.
Management Production of The Film "Joko Songo" by Bakar Production Setiawan, Ridho Agus; Rohimi, Primi
Jurnal Ilmiah Syi'ar Vol 25, No 2 (2025): December 2025
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v25i2.10003

Abstract

The national film industry continues to grow, one example being Bakar Production's film, Joko Songo. This film is significant because it highlights local wisdom and the history of Karanganyar heroes while maintaining their authenticity. Studying this film is crucial to understand how effective management strategies can produce quality work even with limited resources.The main objective of this study is to analyze the production management of the film Joko Songo comprehensively, including planning, organization, budget and time management, and identify challenges and implemented solution strategies. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews with the production team (producer, director, department heads), direct observation on location, and documentation studies (budget plan and production schedule). Data analysis was conducted using thematic techniques to identify patterns and determinants of success. The results show that the film production management is based on the principle of realism rather than blind idealism, where creativity must adapt to the available budget ("maximizing what we have"). Overall, this study concludes that Bakar Production has successfully implemented structured and professional production management with a focus on cost and time efficiency, team cohesion, and creative adaptation to bridge resource limitations in producing high-quality works that are rich in cultural values.
Generation Z's Preferences for Messages of Happiness: A Quantitative Analysis of Material Attributes, Methods, Media, and Dai Characters 'Ubudiyah, Farikhatul; Rohimi, Primi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.14938

Abstract

The rise of digital da'wah has shifted religious learning for Generation Z to online platforms, but a clear understanding of their content preferences remains a research gap. This study employed a quantitative approach using conjoint analysis to map these preferences, particularly regarding the concept of da'wah with material on happiness. Data were collected from 180 valid student respondents (Gen-Z) and analyzed to evaluate a combination of four attributes: da'wah character, da'wah material, method, and digital media. The results revealed a definitive hierarchy of preferences, with da'wah material being the most determining factor (importance value: 36.178), followed by media (30.538), method (16.999), and da'wah character as the least influential (16.285). Audiences showed a strong preference for content on concrete social relationships, such as being a dutiful child (utility: 0.057) and having a good partner (0.026), and preferred thematic and advice-based methods over discussion. These findings fundamentally challenge the prevailing influencer-based marketing paradigm, demonstrating that for this demographic, the substance of the message is more important than the persona of the messenger. The study concludes that effective digital da'wah requires a strategic shift toward message-centric management, prioritizing practical, solution-oriented content delivered by competent and inspiring figures.
REPRESENTASI HADIS DALAM SINETRON INDONESIA Rohimi, Primi
RIWAYAH Vol 4, No 2 (2018): Riwayah : Jurnal Studi Hadis
Publisher : Ilmu Hadis, Fakultas Ushuluddin, Universitas Islam Negeri (UIN) Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/riwayah.v4i2.4516

Abstract

The aim of this study is to show how the hadith is represented in sinetron (soap operas). What is the meaning behind the representation. It is motivated by the existence of pros and cons of the use of hadith in sinetron. Some soap operas are claimed to be preaching media to display hadiths in various ways. This study uses a semiotic method that can show how the hadith is displayed in sinetron. This method can also capture the meaning behind the appearance of the hadith. The result is as a consequence of the product of media with its two sides. Sinetron display the hadith in a sacred way, namely with the original Arabic text dialogues and their meanings. The speaker is also religious in character. As in the Dunia Terbalik sinetron, the hadith is often read by Kusoy. But, the hadiths appear in soap operas as decoration so they tend to be profane.
STRATEGI KOMUNIKASI KOMPAS TV DALAM MENYAMPAIKAN BERITA AGAMA SECARA AKURAT Ni'matus Saadah; Primi Rohimi
An-Nida : Jurnal Komunikasi Islam Vol. 16 No. 2 (2024)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v16i2.6623

Abstract

This research examines the communication strategies used by Kompas TV in presenting religious news accurately. This research aims to identify and analyze the strategies used by Kompas TV in reporting religious news, with a focus on how they ensure accuracy and sensitivity in their reporting. This research uses a qualitative descriptive method while data is collected through observation, interviews and documentation. The findings show that Kompas TV uses various strategies, including framing, narrative, and perspective, to ensure accuracy and sensitivity in their reporting. This study concludes that effective communication strategies are very important for media organizations such as Kompas TV in managing and presenting religious news accurately and avoiding controversy. The implications of this research are very significant, namely contributing to improving journalism practices in Indonesia, especially in covering religious news.
Content Analysis of Islamic Religious News on the Radar Kudus Website Achdariyaturrohma, Octa Afriana; Rohimi, Primi
Journal of Islamic Communication and Counseling Vol. 5 No. 2 (2026): July
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jicc.v5i2.135

Abstract

The development of digital technology has fundamentally changed the way people obtain and interpret religious information. Online media no longer merely serve as a means of conveying information but has also become a crucial space for the formation of religious discourse and identity. Within this framework, Radar Kudus occupies a strategic position as a local media outlet present in a community with a strong Islamic tradition. This study aims to examine how Islam is represented in Radar Kudus's reporting and to encourage the development of religious discourse in the digital realm. The analysis focuses on Islamic themes, values, and messages constructed through news, particularly in the context of strengthening religious moderation. This study used a qualitative approach and the Krippendorff content analysis method to analyze six Islamic-themed articles published between August and September 2025. The results showed that Radar Kudus consistently presented a moderate, educational, and contextual representation of Islam, emphasizing Sufi values, ethics, and local culture, such as tolerance, thus functioning not only as an information medium but also as a means of da'wah responsive to social dynamics.