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Female Resistance in the Bida’ah Film: A Critical Reflection on Patriarchal Culture and Religious Understanding Tsania Mishbahun Naila; Primi Rohimi
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8385

The film Bida'ah is a Malaysian series that critically depicts female characters' resistance to injustice in the context of religion and patriarchal culture. A study of the film Bida'ah was conducted to provide an understanding of how visual media such as films can position women as subjects who have a voice, choices, and the courage to fight injustice. The problem statement in this study is how female characters in the film reflect resistance to patriarchal culture and religious understanding. This study aims to uncover the representation of female characters in the film Bida'ah as a form of criticism of patriarchal culture and religious understanding that limits women's roles. This study uses a qualitative approach with Roland Barthes' semiotic analysis method with three stages of analysis, namely denotation, connotation, and myth. The findings from this analysis are expected to make a significant contribution to the fields of patriarchy, cinema, and media studies in general. Patriarchal culture exploits this heresy as a tool to maintain power and social control over women, often disguised under the pretext of religious preaching and obedience. Thus, this study is not only a reflection on the courage of female characters in films, but also a call to strengthen the position of women in the public sphere and reinforce narratives of anti-patriarchal social change and gender equality.

RESEPSI MAHASISWA UIN SUNAN KUDUS TERHADAP KONTEN YOUTUBE DEDDY CORBUZIER DALAM PODCAST LOGIN Sari, Winda; Rohimi, Primi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 2 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i2.6491

Podcast Login oleh Deddy Corbuzier merupakan medium digital yang menyajikan dialog terbuka mengenai isu keagamaan dengan gaya bahasa santai dan non-formal. Mahasiswa UIN Sunan Kudus, dengan basis pendidikan Islam yang kuat, menjadi audiens krusial untuk memahami efektivitas model dakwah digital ini. Penelitian ini mengeksplorasi resepsi mahasiswa UIN Sunan Kudus terhadap konten yang disajikan dalam Podcast Login yang dipandu oleh Habib Jafar. Dengan pendekatan kualitatif deskriptif, penelitian menelaah bagaimana mahasiswa memahami, menginterpretasi, dan merespons tema-tema yang diangkat dalam podcast termasuk isu sosial, psikologis, dan budaya populer serta implikasinya terhadap sikap, opini, dan praktik media mereka. Penelitian kualitatif menggunakan metode analisis resepsi (Stuart Hall). Sampel terdiri dari 15 mahasiswa aktif UIN Sunan Kudus yang diwawancarai secara mendalam. Hasil decoding dikelompokkan menjadi tiga posisi resepsi. Hasil menunjukkan adanya variasi resepsi: sebagian besar informan menempati posisi dominant/preferred reading terhadap gaya bahasa yang digunakan dalam podcast—mereka cenderung setuju karena menilai gaya tutur host bersifat santai, komunikatif, dan tidak memihak sehingga mudah dicerna dan memfasilitasi ruang diskusi. Respon yang setuju ini memperkuat kecenderungan mahasiswa untuk mengadopsi pendapat atau framing tertentu pada isu-isu populer, meskipun pada isu sensitif beberapa informan menunjukkan pembacaan negotiated atau oppositional yang merefleksikan nilai agama dan norma kampus. Faktor penentu resepsi meliputi latar belakang agama, tingkat literasi media, pengalaman pribadi, dan dinamika komunitas kampus. Pembahasan mengaitkan temuan dengan teori encoding/decoding Hall dan konsep konvergensi budaya. Penelitian ini menyarankan pentingnya pendidikan literasi media di perguruan tinggi untuk memperkuat kemampuan analitis mahasiswa terhadap konten digital populer. Resepsi mahasiswa UIN Sunan Kudus bersifat positif dan cenderung setuju dengan format komunikasi yang terbuka, santai, dan non-memihak, membuktikan bahwa gaya komunikasi digital yang adaptif efektif diterima oleh audiens akademik dengan latar belakang keagamaan.

Management Production of The Film "Joko Songo" by Bakar Production Setiawan, Ridho Agus; Rohimi, Primi
Jurnal Ilmiah Syi'ar Vol 25, No 2 (2025): December 2025
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v25i2.10003

The national film industry continues to grow, one example being Bakar Production's film, Joko Songo. This film is significant because it highlights local wisdom and the history of Karanganyar heroes while maintaining their authenticity. Studying this film is crucial to understand how effective management strategies can produce quality work even with limited resources.The main objective of this study is to analyze the production management of the film Joko Songo comprehensively, including planning, organization, budget and time management, and identify challenges and implemented solution strategies. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews with the production team (producer, director, department heads), direct observation on location, and documentation studies (budget plan and production schedule). Data analysis was conducted using thematic techniques to identify patterns and determinants of success. The results show that the film production management is based on the principle of realism rather than blind idealism, where creativity must adapt to the available budget ("maximizing what we have"). Overall, this study concludes that Bakar Production has successfully implemented structured and professional production management with a focus on cost and time efficiency, team cohesion, and creative adaptation to bridge resource limitations in producing high-quality works that are rich in cultural values.

Generation Z's Preferences for Messages of Happiness: A Quantitative Analysis of Material Attributes, Methods, Media, and Dai Characters 'Ubudiyah, Farikhatul; Rohimi, Primi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.14938

The rise of digital da'wah has shifted religious learning for Generation Z to online platforms, but a clear understanding of their content preferences remains a research gap. This study employed a quantitative approach using conjoint analysis to map these preferences, particularly regarding the concept of da'wah with material on happiness. Data were collected from 180 valid student respondents (Gen-Z) and analyzed to evaluate a combination of four attributes: da'wah character, da'wah material, method, and digital media. The results revealed a definitive hierarchy of preferences, with da'wah material being the most determining factor (importance value: 36.178), followed by media (30.538), method (16.999), and da'wah character as the least influential (16.285). Audiences showed a strong preference for content on concrete social relationships, such as being a dutiful child (utility: 0.057) and having a good partner (0.026), and preferred thematic and advice-based methods over discussion. These findings fundamentally challenge the prevailing influencer-based marketing paradigm, demonstrating that for this demographic, the substance of the message is more important than the persona of the messenger. The study concludes that effective digital da'wah requires a strategic shift toward message-centric management, prioritizing practical, solution-oriented content delivered by competent and inspiring figures.

Gaya Public Speaking Mc Dangdut Velozta Musik Dalam Memeriahkan Acara A’id Dzatia; Primi Rohimi
Himada: Jurnal Mahasiswa Dakwah dan Komunikasi Vol 1 No 2, Juli-Desember (2024): Global Communico: Jurnal Mahasiswa Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, STAI Dirosat Islamiyah Al-Hikmah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesian people have a great interest in dangdut music which has become the musical identity of the archipelago, causing the profession of Master of Ceremony (MC) to be much needed nowadays. The MC profession is currently considered a glamorous job because you can meet important people. The aim of this research is to analyze the techniques and public speaking styles of the dangdut MC music group Velozta. The research methods used are qualitative research methods in data processing, and interview methods, observation as data collection techniques. The research results show that when implementing a dangdut MC you must master several techniques such as preparation, vocal training, and guiding the event from start to finish. Analysis of public speaking style shows that the dangdut MC Velozta Music has good vocals and the ability to speak calmly and not in a hurry. Dangdut MC Velozta music is able to create an interactive atmosphere and also include humor when talking to the audience or singers. What differentiates a dangdut MC from MCs at other events is that a dangdut MC is very interactive and very friendly with the audience, for example offering song requests at every singing session. This makes the audience feel appreciated and not bored. The public speaking style of a dangdut MC will determine the success and excitement of the dangdut event

Gaya Public Speaking Mc Dangdut Velozta Musik Dalam Memeriahkan Acara A’id Dzatia; Primi Rohimi
Himada: Jurnal Mahasiswa Dakwah dan Komunikasi Vol 1 No 2, Juli-Desember (2024): Global Communico: Jurnal Mahasiswa Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, STAI Dirosat Islamiyah Al-Hikmah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesian people have a great interest in dangdut music which has become the musical identity of the archipelago, causing the profession of Master of Ceremony (MC) to be much needed nowadays. The MC profession is currently considered a glamorous job because you can meet important people. The aim of this research is to analyze the techniques and public speaking styles of the dangdut MC music group Velozta. The research methods used are qualitative research methods in data processing, and interview methods, observation as data collection techniques. The research results show that when implementing a dangdut MC you must master several techniques such as preparation, vocal training, and guiding the event from start to finish. Analysis of public speaking style shows that the dangdut MC Velozta Music has good vocals and the ability to speak calmly and not in a hurry. Dangdut MC Velozta music is able to create an interactive atmosphere and also include humor when talking to the audience or singers. What differentiates a dangdut MC from MCs at other events is that a dangdut MC is very interactive and very friendly with the audience, for example offering song requests at every singing session. This makes the audience feel appreciated and not bored. The public speaking style of a dangdut MC will determine the success and excitement of the dangdut event

REPRESENTASI HADIS DALAM SINETRON INDONESIA Rohimi, Primi
RIWAYAH Vol 4, No 2 (2018): Riwayah : Jurnal Studi Hadis
Publisher : Ilmu Hadis, Fakultas Ushuluddin, Universitas Islam Negeri (UIN) Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/riwayah.v4i2.4516

The aim of this study is to show how the hadith is represented in sinetron (soap operas). What is the meaning behind the representation. It is motivated by the existence of pros and cons of the use of hadith in sinetron. Some soap operas are claimed to be preaching media to display hadiths in various ways. This study uses a semiotic method that can show how the hadith is displayed in sinetron. This method can also capture the meaning behind the appearance of the hadith. The result is as a consequence of the product of media with its two sides. Sinetron display the hadith in a sacred way, namely with the original Arabic text dialogues and their meanings. The speaker is also religious in character. As in the Dunia Terbalik sinetron, the hadith is often read by Kusoy. But, the hadiths appear in soap operas as decoration so they tend to be profane.

STRATEGI KOMUNIKASI KOMPAS TV DALAM MENYAMPAIKAN BERITA AGAMA SECARA AKURAT Ni'matus Saadah; Primi Rohimi
An-Nida : Jurnal Komunikasi Islam Vol. 16 No. 2 (2024)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v16i2.6623

This research examines the communication strategies used by Kompas TV in presenting religious news accurately. This research aims to identify and analyze the strategies used by Kompas TV in reporting religious news, with a focus on how they ensure accuracy and sensitivity in their reporting. This research uses a qualitative descriptive method while data is collected through observation, interviews and documentation. The findings show that Kompas TV uses various strategies, including framing, narrative, and perspective, to ensure accuracy and sensitivity in their reporting. This study concludes that effective communication strategies are very important for media organizations such as Kompas TV in managing and presenting religious news accurately and avoiding controversy. The implications of this research are very significant, namely contributing to improving journalism practices in Indonesia, especially in covering religious news.

Digital Da'wah: The Role of Youtube in Enhancing Religious Literacy among Nahdlatul Ulama Youth Tsania Mishbahun Naila; Primi Rohimi
Jurnal Fuaduna : Jurnal Kajian Keagamaan dan Kemasyarakatan Vol. 8 No. 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/fuaduna.v8i2.9028

YouTube, as a media platform, has become an important means for preachers to spread da'wah studies, especially among teenagers from the Branch Children's Association (PAC), the Nahdlatul Ulama Student Association (IPNU), and the Nahdlatul Ulama Female Student Association (IPPNU) in Juwana District. This study investigates how da'wah content on YouTube can increase religious interest among teenagers, especially when they face difficulties in participating in da'wah directly. The novelty of this study lies in its innovative approach to utilizing digital media to convey religious messages, which are relevant to today's challenges. The methodology used is descriptive qualitative, with data collection through interviews and documents. Data analysis was carried out using the Miles and Huberman model technique. The findings demonstrate that da'wah content on YouTube is easily accessible and diverse, allowing teenagers to choose based on their interests. Furthermore, the discussions reveal that the da'wah videos significantly increase awareness and understanding of religion among the younger generation and positively impact their religious studies.

STRATEGI PUBLIK RELATION DALAM MEMBENTUK CITRA POSITIF DINAS SOSIAL DI KABUPATEN KUDUS Nilam Cahyanti; Primi Rohimi
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 21 No. 12, Juli (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

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This study aims to find the most effective PR strategy in improving the positive image of the Social Service, P3A Kudus Regency. The research method used is qualitative, producing descriptive data through observation, interviews, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions, with data checking using triangulation techniques. The results of the study showed that the PR targets of the Social Service for Women's Empowerment and Child Protection of Kudus Regency were divided into two categories: main targets and specific targets. The main targets include the entire Kudus community, while the specific targets are vulnerable communities, namely those who need assistance from the Social Service and who have limited access to information. The Social Service for Women's Empowerment and Child Protection of Kudus Regency builds a positive image through two approaches: direct and indirect. The indirect approach is carried out by utilizing social media as a tool for disseminating information, both through websites and Instagram. While the direct approach involves Social Service staff in carrying out programs in the community, including socialization, community services, and granting rights and obligations to residents.

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