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PELATIHAN PEMASARAN DIGITAL BERBASIS KONTEN DALAM RANGKA PENGEMBANGAN WISATA SPIRITUAL DI DESA WISATA GUNUNG SALAK, TABANAN BALI Suryaningsih, Ida Ayu Anggreni; Irwanti, Ni Ketut Dewi; Dewi, Desak Made Purnama
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3020

Abstract

Spiritual tourism is one of the main potentials of Gunung Salak Tourism Village, Tabanan, Bali, with its unique attraction being 11 sacred springs used for melukat (purification) rituals. This potential has not been fully developed due to limited digital promotion by the local community. Therefore, this community service program aims to improve the villagers’ skills in content-based digital marketing to strengthen the branding of the spiritual tourism village. The methods included problem identification, training design, implementation of training and content creation assistance, and evaluation. The program was carried out from July to September 2025, focusing on assisting the community in managing the official social media accounts pkmdesagunungsalak on Instagram, TikTok, and YouTube. The results show an improvement in community skills, especially among the village youth, in producing photo, video, and digital narrative content. The village’s social media accounts gained more followers and engagement, while the branding of spiritual tourism through the 11 sacred springs became more widely recognized. In addition, local UMKM products began to be promoted through social media, gaining broader market opportunities. In conclusion, content-based digital marketing training effectively supports the development of spiritual tourism in Gunung Salak Village and enhances community participation in digital-based tourism promotion.
Motivasi Memediasi Pengaruh Gaya Kepemimpinan Terhadap Kinerja Pegawai Aparatur Sipil Negara Pada Badan Pengelola Keuangan Dan Aset Daerah Kabupaten Badung Ni Putu Agustiani; I Ketut Sutapa; I Wayan Agus Anggayana; Ni ketut Dewi Irwanti
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan mengetahui motivasi memediasi pengaruh gaya kepemimpinan terhadap kinerja pegawai aparatur sipil negara badan pengelola keuangan dan aset daerah Kabupaten Badung. Analisis statistik inferensial dilakukan dengan uji hipotesis menggunakan Path Analysis  dan uji sobel untuk mengetahui pengaruh langsung maupun tidak langsung antar variabel yang diteliti. Hasil penelitian menunjukkan 1) gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi sebesar 0,356 dengan nilai sig. 0,009 2) gaya kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja sebesar -0,194 dengan nilai sig. 0,161 3) motivasi berpengaruh positif dan signifikan terhadap kinerja sebesar 0,477 dengan nilai sig.0,001 4) motivasi mampu memediasi pengaruh gaya kepemimpinan terhadap kinerja dengan nilai t hitung 1,696 > t tabel 1,670.
The Influence of Leadership Style and Work Culture on Performance with Organizational Communication Mediation at the Agriculture, Fisheries and Food Office of Jembrana Bali Regency I Made Suarnawa; Ni Ketut Dewi Irwanti; Ni Luh Putu Agustini Karta
Asian Journal of Management Analytics Vol. 5 No. 3 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i3.16707

Abstract

This research is motivated by the importance of improving employee performance as one of the determining factors for organizational success, which is influenced by various internal aspects, including leadership style, work culture, and organizational communication. This study uses a quantitative approach with the type of explanatory research. The population in this study is employees at the Jembrana Regency Agriculture, Fisheries and Food Office which is the object of research as many as 77 respondents. The data analysis technique used in this study is path analysis to test the direct and indirect influence between research variables. The results of this study show that leadership style affects the performance of employees of the Agriculture, Fisheries and Food Service of Jembrana Regency Bali. Work Culture affects performance. Organizational communication affects employee performance.
The Role of Job Satisfaction in Mediating Organizational Culture and Work Life Balance on the Performance of Health Workers Putu Santy Erawati; Ni Ketut Dewi Irwanti; Ni Luh Putu Agustini Karta
Indonesian Journal of Global Health Research Vol. 8 No. 4 (2026): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v8i4.2390

Abstract

Healthcare workers' performance is a crucial factor in ensuring service quality and patient safety in hospitals. This study aimed to analyze the effects of organizational culture and work-life balance on healthcare workers' performance, with job satisfaction serving as a mediating variable at Bali Mandara Eye Hospital. This study employed a quantitative approach with an explanatory research design. The respondents consisted of 115 civil servant healthcare workers used proportionate stratified random sampling, including physicians, nurses, and other healthcare professionals. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicated that organizational culture had a positive and significant effect on job satisfaction (β = 0.391; p < 0.05), as did work-life balance (β = 0.488; p < 0.05). Job satisfaction also had a positive and significant effect on healthcare workers' performance (β = 0.686; p < 0.05). In contrast, organizational culture and work-life balance did not have significant direct effects on healthcare workers' performance. Mediation analysis revealed that job satisfaction fully mediated the relationship between organizational culture and performance (β = 0.268; p < 0.05), as well as the relationship between work-life balance and performance (β = 0.335; p < 0.05). This study concludes that improving healthcare workers' performance can be achieved more effectively through enhancing job satisfaction, supported by a positive organizational culture and the implementation of a good work-life balance.