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PELATIHAN PEMASARAN DIGITAL BERBASIS KONTEN DALAM RANGKA PENGEMBANGAN WISATA SPIRITUAL DI DESA WISATA GUNUNG SALAK, TABANAN BALI Suryaningsih, Ida Ayu Anggreni; Irwanti, Ni Ketut Dewi; Dewi, Desak Made Purnama
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3020

Abstract

Spiritual tourism is one of the main potentials of Gunung Salak Tourism Village, Tabanan, Bali, with its unique attraction being 11 sacred springs used for melukat (purification) rituals. This potential has not been fully developed due to limited digital promotion by the local community. Therefore, this community service program aims to improve the villagers’ skills in content-based digital marketing to strengthen the branding of the spiritual tourism village. The methods included problem identification, training design, implementation of training and content creation assistance, and evaluation. The program was carried out from July to September 2025, focusing on assisting the community in managing the official social media accounts pkmdesagunungsalak on Instagram, TikTok, and YouTube. The results show an improvement in community skills, especially among the village youth, in producing photo, video, and digital narrative content. The village’s social media accounts gained more followers and engagement, while the branding of spiritual tourism through the 11 sacred springs became more widely recognized. In addition, local UMKM products began to be promoted through social media, gaining broader market opportunities. In conclusion, content-based digital marketing training effectively supports the development of spiritual tourism in Gunung Salak Village and enhances community participation in digital-based tourism promotion.
Motivasi Memediasi Pengaruh Gaya Kepemimpinan Terhadap Kinerja Pegawai Aparatur Sipil Negara Pada Badan Pengelola Keuangan Dan Aset Daerah Kabupaten Badung Ni Putu Agustiani; I Ketut Sutapa; I Wayan Agus Anggayana; Ni ketut Dewi Irwanti
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan mengetahui motivasi memediasi pengaruh gaya kepemimpinan terhadap kinerja pegawai aparatur sipil negara badan pengelola keuangan dan aset daerah Kabupaten Badung. Analisis statistik inferensial dilakukan dengan uji hipotesis menggunakan Path Analysis  dan uji sobel untuk mengetahui pengaruh langsung maupun tidak langsung antar variabel yang diteliti. Hasil penelitian menunjukkan 1) gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi sebesar 0,356 dengan nilai sig. 0,009 2) gaya kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja sebesar -0,194 dengan nilai sig. 0,161 3) motivasi berpengaruh positif dan signifikan terhadap kinerja sebesar 0,477 dengan nilai sig.0,001 4) motivasi mampu memediasi pengaruh gaya kepemimpinan terhadap kinerja dengan nilai t hitung 1,696 > t tabel 1,670.
Perbaikan Postur Kerja melalui Konsep Tri Angga untuk Meningkatkan Kualitas Kesehatan Pendeta Hindu di Pura Tirta Empul Tampaksiring Bali Ni Ketut Dewi Irwanti; Ida Ayu Sri Adnyani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i01.p10

Abstract

This study aimed to improve the posture or body position of Hindu lay man priest while working using the three body elements known as Tri Angga concept to improve the health quality. The health quality improvement was measured from the decrease of workload, fatigue, and muscle complaints. This was a real experimental research using the same subject or treatment by subjects design. The population was those who meet the inclusion criteria. Saturated sampling technique was used for the sample. Data were collected before and after the posture improvement. The results showed a decrease in workload by 12%, general fatigue by 24.26% and muscle complaints by 28.80%. Rapid Upper Limb Assessment (RULA) analysis results showed that there was a score decrease from six to three. Further research is recommended to conduct more holistic ergonomic intervention in the prayer process by considering the local wisdom in order to create effective, comfortable, safe, healthy and efficient conditions (ENASE).